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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$16.99 ($0.14/ounce)
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog dry food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Amount :
% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423' '
Shipping details
Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain any food coloring or dye?
submitted by BichonMom - 6 years ago
A: Great question! This recipe does contain caramel color. - The Purina ONE Team
submitted byPurina - 6 years agoBrand expertA: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend
submitted byParina DOne - 1 year ago
Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?
submitted by grego - 7 years ago
A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team
submitted byPurina - 6 years agoBrand expert
Q: What is the size of the kibble? I have toy dogs.
submitted by Loon Gal - 7 years ago
A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
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$3.00($0.30/ounce)
reg $4.29 Sale
4.7 out of 5 stars with 123 ratings
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1500 reviews
dog likes it: 4.53 out of 5
easy to digest: 4.38 out of 5
nutrition: 4.45 out of 5
quality: 4.38 out of 5
value: 4.33 out of 5
89% would recommend
120 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
(no review title)
My veterinarian suggested this brand.
4 out of 5 stars
11 October, 2025
originally posted on purina.com
Seems like one of the better dog foods
[This review was collected as part of a promotion.] Both of our dogs definitely seem to like this food! Usually, they will eat it as quick as we poured into their bowls!
5 out of 5 stars
11 October, 2025
originally posted on purina.com
Purina One True Instinct
[This review was collected as part of a promotion.] My dogs love this food! I tried even more expensive foods that tend to a an odor but my dogs will not eat it. This is the one dog food that they love and they never leave any morsels behind!
5 out of 5 stars
10 October, 2025
originally posted on purina.com
Great food!
[This review was collected as part of a promotion.] My picky dog loves this dry food! Only one she will eat! Please do not discontinue!
5 out of 5 stars
10 October, 2025
originally posted on purina.com
They love it!
[This review was collected as part of a promotion.] We have 4 large dogs ranging in age from 1 to 12 years. They all eat this food. They have great skin and coats and love it.
5 out of 5 stars
10 October, 2025
originally posted on purina.com
My pup loves it!
[This review was collected as part of a promotion.] In the past, my dog has left kibble in his dish, but that's not the case with this food. He loves the meaty chunks and gobbles it up as soon as I put it out.
4 out of 5 stars
9 October, 2025
originally posted on purina.com
My dogs love it.
[This review was collected as part of a promotion.] I tried true Instinct for the first time Mt 2 pitbulls seem to really enjoy it.
5 out of 5 stars
9 October, 2025
originally posted on purina.com
Doggos Love It!
[This review was collected as part of a promotion.] Both doggos love the venison and turkey. The smaller dog loves the big chunks versus the smaller kibble! It is too cute to watch him pick them out. The big dog eats it with gusto!
5 out of 5 stars
9 October, 2025
originally posted on purina.com
Dry dog food
[This review was collected as part of a promotion.] Premium dog food Will continue to buyMy dogs love itAnd we love to mix the purina wet food over it
5 out of 5 stars
9 October, 2025
originally posted on purina.com
My Dogs Love It
[This review was collected as part of a promotion.] My dogs love the mix of crunchy and soft bits in the mix. It's not hard on their stomach and keeps them at a healthy weight. It's a great product and worth the money.
3 out of 5 stars
8 October, 2025
originally posted on purina.com
Picky
[This review was collected as part of a promotion.] Wanted to try something different with venison in it to see if it would make their feces more solid not too much
1 reply from ONE team - 15 days ago
Thank you for getting in touch with us. We truly value your feedback and are here to help with any questions or concerns regarding our Purina ONE True Instinct with a Blend of Real Turkey & Venison Dog Food. To better assist you, please share more details by reaching out through this link: https://www.purina.com/contact-us. We look forward to supporting you further. – The ONE Team
5 out of 5 stars
8 October, 2025
originally posted on purina.com
Even picky eaters love this food!
[This review was collected as part of a promotion.] My two fur babies love this food! Even my picky eater! The size of the kibble is small enough for my Shih Tzu to chew with no problem. The tender morsels added to the kibble is like a little treat mixed with their food. I feel good about giving this to my babies because there are zero fillers, nothing artificial! This food promotes healthy skin and coats and boost their immune system.
5 out of 5 stars
8 October, 2025
originally posted on purina.com
It explains the flavor
[This review was collected as part of a promotion.] My dogs love this food. It's given them energy and good digestion health. Affordable and healthy
5 out of 5 stars
8 October, 2025
originally posted on purina.com
All 3 love it!!
[This review was collected as part of a promotion.] I love the fact that ALL 3 of my dogs love the taste of this food and despite everyone's different allergies that all 3 can eat this and they love the flavor!!
5 out of 5 stars
7 October, 2025
originally posted on purina.com
Great for active dogs on the go.
[This review was collected as part of a promotion.] She loves this food as an adult dog who loves to run and play at the dog park every day. She is 3 years old and plays like a puppy. Lacey is a herding dog but doesn't have any sheep to herd so she herds other dogs instead.
5 out of 5 stars
6 October, 2025
originally posted on purina.com
Purina One True Instinct
[This review was collected as part of a promotion.] This is a really great product because Molly has always had stomach problems and she no longer has problems with this product.
5 out of 5 stars
30 September, 2025
originally posted on purina.com
High protein
[This review was collected as part of a promotion.] Helps put and keep weight on dogs, decent ingredients, dogs love it. A lot of those tender meaty pieces
5 out of 5 stars
28 September, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] My dog absolutely loves this. I have tried the best of the best, and she hates it. I got her this food and she will not eat anything but. She hasn’t had any allergies to it. Her coat looks great. Zero complaints.
5 out of 5 stars
28 September, 2025
originally posted on purina.com
I TRUST PURINA PRODUCTS FOR MY DOGS
[This review was collected as part of a promotion.] I have been a dog parent for many, many years. I currently have three dogs ranging in age from 8 years old to 15 years old. One pup was adopted from PetFinder.com, another from our local Humane Society, and the third was rescued from a puppy mill. I urge anyone who is able to, to adopt from organizations such as these. These dogs are often overlooked, but if shown love snd compassion, they are perfect companions. If not for my three, my life would not be nearly as rewarding. That is why I reward my dogs with Purina products, a trustworthy company that's been around for years. I've trusted Purina for over 30 years and my dogs and I will continue to be loyal customers. Thank you Purina!
5 out of 5 stars
27 September, 2025
originally posted on purina.com
Tiny Teeth
[This review was collected as part of a promotion.] Lucy has very tiny front teeth. The hard kibble presents a problem, but with this food (part hard/part soft) it works for her. I do wish it came in a few more flavors, but she loves it!