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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$16.99 ($0.14/ounce)
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog dry food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Amount :
% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423' '
Shipping details
Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain any food coloring or dye?
submitted by BichonMom - 7 years ago
A: Great question! This recipe does contain caramel color. - The Purina ONE Team
submitted byPurina - 6 years agoBrand expertA: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend
submitted byParina DOne - 1 year ago
Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?
submitted by grego - 7 years ago
A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
Q: What is the size of the kibble? I have toy dogs.
submitted by Loon Gal - 7 years ago
A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1534 reviews
dog likes it: 4.53 out of 5
easy to digest: 4.38 out of 5
nutrition: 4.45 out of 5
quality: 4.38 out of 5
value: 4.33 out of 5
89% would recommend
120 recommendations
5 out of 5 stars
5 November, 2025Verified purchase
(no review title)
Exactly what I wanted
5 out of 5 stars
25 October, 2025
originally posted on purina.com
My dogs LOVE this food. But a bit pricey
[This review was collected as part of a promotion.] Both my dogs prefer this food above any others. Although it is a bit expensive.
4 out of 5 stars
25 October, 2025
originally posted on purina.com
Awesome
[This review was collected as part of a promotion.] Marshall loved the texture and taste. Product is available at most places we looked.
5 out of 5 stars
25 October, 2025
originally posted on purina.com
Turkey
[This review was collected as part of a promotion.] I wanted to try something new with more protein for them they loved it and the flavors
5 out of 5 stars
25 October, 2025
originally posted on purina.com
Purina One True Instinct
[This review was collected as part of a promotion.] My 2 pups love this food, and dance around when I am getting their dishes ready.
4 out of 5 stars
24 October, 2025
originally posted on purina.com
Liked this more in the past
[This review was collected as part of a promotion.] I used to feed this exclusively to my dog and switched to a different purina one. I recently tried giving it to him and I don’t know, I don’t think it was the same. It is still pretty good food overall.
5 out of 5 stars
24 October, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] Our dog seems allergic to everything until we tried this! It has been great.
5 out of 5 stars
23 October, 2025
originally posted on purina.com
True instinct
[This review was collected as part of a promotion.] My pup loves it! It’s one of his favorite foods to eat. He looks forward to meals again.
5 out of 5 stars
23 October, 2025
originally posted on purina.com
Purina One True Instinct
[This review was collected as part of a promotion.] My dogs really love the taste of True Instinct turkey and venison. They have sensitive skin and this doesn't cause irritation. Highly recommend.
4 out of 5 stars
23 October, 2025
originally posted on purina.com
Great Dry Food!
[This review was collected as part of a promotion.] I like the high quality ingredients in this food. My dog enjoys it too. I would have given it 5 stars, but sometimes she gets tired of it.
1 reply from The ONE Team team - 15 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
5 out of 5 stars
22 October, 2025
originally posted on purina.com
Good
[This review was collected as part of a promotion.] My dog absolutely loves this food. It seems to have better quality ingredients
5 out of 5 stars
22 October, 2025
originally posted on purina.com
Great high protein food
[This review was collected as part of a promotion.] My dog loves this food and it helped with his sensitive skin. The thick morsels in the food are especially nice
5 out of 5 stars
22 October, 2025
originally posted on purina.com
Dog food review
[This review was collected as part of a promotion.] Absolutely love this food! Only food I purchase for my dog. He loves it and enjoys it.
5 out of 5 stars
22 October, 2025
originally posted on purina.com
Purina one true instincts
[This review was collected as part of a promotion.] Perfect for my golden retrievers.They have good poop. Good energy and happy.
5 out of 5 stars
21 October, 2025
originally posted on purina.com
My dogs love it!
[This review was collected as part of a promotion.] Our dogs get very excited over this food. The morsels are a little bit soft, too, compared to other flavors, so it's perfect for all of our dogs, including the older ones. And it's very affordable for our larger breeds.
5 out of 5 stars
20 October, 2025
originally posted on purina.com
Great dog food
[This review was collected as part of a promotion.] My dogs love this brand and this type of dog food. They are picky eaters and they won’t eat nothing but this
1 reply from The ONE Team team - 16 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
(no review title)
My veterinarian suggested this brand.
5 out of 5 stars
19 October, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] I have 4 dogs, old man has (12 yr old lab mix )diet restrictions and the venison and turkey has worked for years maintaining diet and consistency in food products
5 out of 5 stars
19 October, 2025
originally posted on purina.com
Best dry kibble
[This review was collected as part of a promotion.] My dog loves Purina One True Instinct. She’s not picky as to which flavor, but it has to be Purina One.
5 out of 5 stars
18 October, 2025
originally posted on purina.com
TRUE INSTINCT
[This review was collected as part of a promotion.] My dog will eat this over any other dog food. She loves the little soft pieces of meat inside the dog food.