Sponsored
Ritual Choline Dietary Supplements Vegan Capsule - 60ct
$31.99 ($0.53/count)
In Stock
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About this item
Highlights
- BRAIN SUPPORT FROM MOM TO BABY: Natal Choline in a clinically-backed form to support baby’s cognitive function from infancy to early childhood when taken during pregnancy.* It’s formulated with 550 mg of high potency Choline as Choline Chloride to support the increased demand for Choline during pregnancy, lactation and breastfeeding and helps the body efficiently use Omega-3 DHA during pregnancy.
- MADE TRACEABLE: Our world-class scientists scoured the globe for high quality ingredients when formulating our Natal Choline. Our formula includes clinically-studied, high potency Choline as Choline Chloride to support brain health, sourced from Missouri, USA. Our Natal Choline is vegan, sugar-free, gluten-free, dairy-free, nut-free, soy-free, and formulated without stevia, sugar alcohols, and artificial colors, flavors, or sweeteners.*
- CLEAN LABEL PROJECT CERTIFIED: Our Natal Choline is Clean Label Project Certified, a safety certification in the supplement industry. This means it’s been independently tested for over 200 environmental contaminants and harmful chemicals like heavy metals (including lead, mercury, and glyphosate), pesticide residues, plasticizers, and antibiotic residues.
- NON-GMO PROJECT VERIFIED: We trust NSF, one of the world’s leading certifying bodies to verify Natal Choline. The Non-GMO Project verification guided by NSF experts assures customers that products have been produced according to best practices for GMO avoidance.
- THIRD PARTY TESTED: Every lot must pass our rigorous third party testing review for heavy metals, major allergens, and microbes. Plus we test the identity, purity, strength, and composition, so we can be sure that what’s on the label is what’s in our capsules.
Description
Mom-to-Baby Brain Support with Ritual Natal Choline. Natal Choline in a clinically-backed form to support baby’s cognitive function from infancy to early childhood when taken during pregnancy*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Contains: Does Not Contain Any of the 9 Major Allergens
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Product Form: Capsule
Package Quantity: 60
TCIN: 94493243
UPC: 850031975323
Item Number (DPCI): 094-02-0210
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 2 vegan capsules
Serving Per Container: 30
Amount :
% Daily Value*
Choline (as Choline Chloride) 550mg100%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
other ingredients: organic glycerin, vegan capsule (hypromellose), purified water.
Allergens & Warnings:
Caution: Keep in a cool, dry place, out of direct sunlight and out of reach of children. Consult your health care practitioner before using this product if you are pregnant or nursing, using medications or have a medical condition.Shipping details
Estimated ship dimensions: 4.1 inches length x 2.3 inches width x 2 inches height
Estimated ship weight: 0.1984 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 14 reviews
quality: 5 out of 5
value: 3 out of 5
0% would recommend
1 recommendations
5 out of 5 stars
3 October, 2025
originally posted on ritual.com
Great!
I love all the products I’ve gotten from this company. I’m currently 7 months pregnant & have taken this daily
1 out of 5 stars
3 October, 2025
originally posted on ritual.com
The smell makes me so
The smell makes me so nauseous when I have to take it.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025
Horrible taste
I like that the company has 3rd party tested ingredients, but regardless of that the taste of these pills is absolutely horrible. So bad I find myself having to pep talk myself before taking them. I’m in the first trimester and nauseated by a lot right now. I often vomit them up immediately after taking them.
1 reply from Ritual Team team - 3 months ago
Thanks so much for your feedback and we're so sorry to hear the experience hasn’t been a good one, especially during such a sensitive time. We know how tough the first trimester can be and truly appreciate you giving us a try. If you’re open to it, feel free to reach out to our team at my@ritual.com. We’d love to help find a solution that feels better for you 💛
5 out of 5 stars
21 April, 2025
originally posted on ritual.com
Use for clogged ducts
I started taking choline during postpartum. I was getting reoccurring clogged ducts but couldn’t take sunflower lecithin. I learned that our bodies turn the lecithin into choline so I decided to skip the middle man. I still get clogs but they clear up much quicker than they did before taking choline. I really enjoy the citrus essence these have too.
3 out of 5 stars
5 March, 2025
originally posted on ritual.com
Like the product, hate the packaging
I do really like this choline supplement and am happy it isn't too large and has a good flavor. However, the packaging needs changed. It does not have a child proof lid and I really do not understand why not. I have to be very conscious of where I put it to ensure it isn't within reach of my children.
5 out of 5 stars
6 December, 2024
originally posted on ritual.com
Excellent product!
I took these supplements during pregnancy and am still taking them during postpartum. I would recommend researching choline supplementation, the research convinced me to get an extra supplement. These were very easy to take and I took them along with the Ritual prenatal vitamin. My son was born and he is very strong and healthy as well as super alert (when he is awake). I’m curious to see if the supplement has long term beneficial impact to his health and wellbeing. Overall, I would definitely recommend this product as well as doing your own research on the benefits of choline supplementation during pregnancy.
5 out of 5 stars
22 October, 2024
originally posted on ritual.com
Lovee it!
During pregnancy it is very difficult to take certain medications due to nausea. Ritual has been my lifesaver, they are very easy to take and have many benefits that help during pregnancy.
5 out of 5 stars
3 July, 2024
originally posted on ritual.com
Multivitamin and Natal Choline
Experience been really good I chose this cause it helps the development of my babies brain!
2 out of 5 stars
11 March, 2024
originally posted on ritual.com
Terrible Taste
I love that Ritual offers traceability of all ingredients - it definitely makes me feel like I am getting the maximum value. I instantly added Natal Choline to my cart when it became available (try as I might, I don't think I'm getting enough from my diet alone). Unfortunately the capsules have an incredibly strong taste that is impossible to ignore. I have a bit of a struggle every morning with swallowing the capsules fast enough to minimize the terrible taste. However there are no "aftertaste burps" once they are swallowed (and taking them with juice avoids any lingering taste in the mouth). I will likely continue to take these pills because the benefits outweigh the unpleasantness but they are hard to recommend.
5 out of 5 stars
4 March, 2024
originally posted on ritual.com
For baby’s brain
Adding this to my prenatal vitamins to support the growth and development of my baby’s brain.