Sponsored
Ritual Postnatal Multivitamin with Vegan Omega-3 DHA, Choline, and Vitamins A, C, D3 and Zinc Vegan Capsules - Mint Essenced - 60ct
$42.99 ($0.72/count)
In Stock
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Sponsored
About this item
Highlights
- Formulated with vegan, bioavailable, and clinically studied key nutrients for the new nutrient demands on a mother for 6 months postpartum, and throughout lactation*
- With 15 nutrients such as vegan Omega-3 DHA to help support fatty acid content of breast milk in lactating women, plus Iodine, Biotin and Choline to support increased nutrient requirements during lactation*
- Includes Vitamin D3 from lichen for bone support and Vitamin C from Scotland for immune support*
- 100% of ingredients are Made Traceable® so it’s clear where ingredients are sourced from and why**
- Delayed release capsule designed for optimal absorption*
- Nested capsule combines oily and dry ingredients in one capsule - get key nutrients in 2 pills daily*
- Non-GMO Project Verified and gluten-free, dairy-free, nut-free, soy-free, and formulated without sweeteners, stevia, sugar alcohols, artificial colors and flavors*
- 60 vegan capsules with a mint essence tab (30 day supply)
Description
Ritual Essential Postnatal Multivitamin is formulated for the new nutrient demands on a mother for 6 months postpartum, and throughout lactation.*
Ritual’s world-class scientists scoured the globe for high quality ingredients when formulating Ritual Essential Postnatal Multivitamin. This traceable formula includes Vitamin D3 made from sustainably-sourced lichen found in the UK - for bone support, Vitamin A made through fermentation, from Israel - for antioxidant support, sustainably-sourced Vitamin C from Scotland - for immune support, and Omega-3 DHA from microalgae discovered in Nova Scotia - for heart support.*
Founded by a mom who believes better health begins with better ingredients, Ritual is a B-Corp Certified company and makes clean, vegan, Non-GMO Project Verified and HSA/FSA eligible multivitamins. Every lot is rigorously tested for heavy metals, major allergens, and microbes.
Ritual is a Target Zero brand with packaging that gives materials a second life instead of going to the landfill. Packaging contains recycled content - Ritual multivitamin bottles are made from 100% post consumer recycled PET plastic, and cartons are made of 100% post consumer recycled paper.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
** Find the supplier and final place of manufacturing for all active and other ingredients listed on the Ritual site.
Ritual’s world-class scientists scoured the globe for high quality ingredients when formulating Ritual Essential Postnatal Multivitamin. This traceable formula includes Vitamin D3 made from sustainably-sourced lichen found in the UK - for bone support, Vitamin A made through fermentation, from Israel - for antioxidant support, sustainably-sourced Vitamin C from Scotland - for immune support, and Omega-3 DHA from microalgae discovered in Nova Scotia - for heart support.*
Founded by a mom who believes better health begins with better ingredients, Ritual is a B-Corp Certified company and makes clean, vegan, Non-GMO Project Verified and HSA/FSA eligible multivitamins. Every lot is rigorously tested for heavy metals, major allergens, and microbes.
Ritual is a Target Zero brand with packaging that gives materials a second life instead of going to the landfill. Packaging contains recycled content - Ritual multivitamin bottles are made from 100% post consumer recycled PET plastic, and cartons are made of 100% post consumer recycled paper.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
** Find the supplier and final place of manufacturing for all active and other ingredients listed on the Ritual site.
Contains: Does Not Contain Any of the 9 Major Allergens
Product Warning: Consult a doctor if you are pregnant or nursing, consult a doctor if you have a medical condition prior to use, consult a doctor if taking prescription drugs
Product Form: Capsule
Dietary Needs: Gluten-Free, Non-GMO Project Verified
Features: No Artificial Flavors, No Animal By-Products, Vegan, Non-GMO
Package Quantity: 60
TCIN: 87742294
UPC: 850031975057
Item Number (DPCI): 094-02-9185
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 2 Vegan Capsules
Serving Per Container: 30
Amount :
% Daily Value*
Omega-3 Docosahexaenoic Acid (DHA) Fatty Acids [from Schizochytrium Sp. (Whole Microalgae)] 350mg0%
Boron (as Calcium Fructoborate) 0.7mg0%
Vitamin K2 (as Menaquinone-7) 90mcg0%
Vitamin A RAE (as Beta-Carotene) 500mcg38%
Vitamin C (as Ascorbic Acid) 12mg10%
Vitamin D (as Cholecalciferol) [from Lichen (Whole Plant)] 50mcg333%
Vitamin E (as Alpha Tocopherol from Mixed Tocopherols) [from Brassica Napus (Seed)] 10mg53%
Folate DFE (as 6S-5-Methyltetrahydrofolate [Glucosamine Salt]) 1000mcg167%
Vitamin B12 (as Methylcobalamin) 10mcg357%
Biotin 150mcg429%
Choline (as Choline Bitartrate) 55mg10%
Iron (as Ferrous Bisglycinate) 8mg30%
Iodine (as Potassium Iodide) 200mcg69%
Magnesium (as dimagnesium malate) 32mg8%
Zinc (as Zinc Bisglycinate) 3mg23%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
other ingredients: stomach acid-resistant outer vegan capsule (hypromellose, gellan gum), inner vegan capsule (hypromellose), silica, cellulose, l-leucine.
Allergens & Warnings:
Consult your health care practitioner before using this product if you are pregnant or nursing, using medications or have a medical condition. Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.2 inches width x 4 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why would you make it mint , mints can dry your supply up is what my lacticist told me
submitted by Why25 - 8 months ago
A: We appreciate you reaching out! Essential Postnatal itself doesn’t contain any mint, but the tab insert included in the bottle (to help soften the taste) is contains a peppermint essence. The current levels of peppermint used on our ScentCerts are shown to be consumed safely for women postpartum.* We hired an external consulting firm to conduct a toxicological assessment of exposure to peppermint during pregnancy and lactation and the assessment concluded that the levels of peppermint in our products do no pose any safety risk or concern.
submitted byRitual Team - 8 months agoBrand expert
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Guests are saying
The postnatal vitamins have garnered mixed feedback from guests, with many appreciating the inclusion of essential nutrients and the convenience of a single supplement. However, the strong mint flavor and fishy aftertaste have been significant drawbacks for some, particularly those who are breastfeeding. Guests have noted improvements in energy and overall well-being, but concerns about taste and its impact on milk supply have led to hesitations in recommending the product. Overall, it serves as a decent option for postpartum nutrition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 149 reviews
quality: 3.48 out of 5
value: 2.91 out of 5
32% would recommend
28 recommendations
5 out of 5 stars
26 November, 2025
originally posted on ritual.com
Great, trustworthy product and company
Great product. I love that it gives just what you need and not unnecessary fillers, as well as it's backed by studies that show absorption, and it's high quality. I have some underlying conditions (in addition to being vegan), so I am pretty cautious about what I put in my body, and so I'm grateful that Ritual exists.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
These vitamins are great for breastfeeding the perfect ingredients for my baby’s brain and more! Definitely worth the cost!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025
Highly recommend!
Ive had no issues with fishy aftertaste. I also really like the mint flavor. I think it depends on the person and if their stomach agrees with the supplement or not. Im also breastfeeding and my milk supply has been always consistently good. My baby is nice and chunky 🤪. Overall the supplement is great, just a little expensive, but I find it worth it.
5 out of 5 stars
3 November, 2025
originally posted on ritual.com
I've been taking ritual vitamins
I've been taking ritual vitamins for 5 years and I am satisfied with the results. I have recommended it to friends and family and they enjoy it especially the flavors.
5 out of 5 stars
1 November, 2025
originally posted on ritual.com
Love these vitamins
I love the mint or citrus taste these have instead of tasting like vitamins! It really helps when you’re having morning sickness. Also, I love that they have natural folate instead of authentic folic acid!
5 out of 5 stars
11 October, 2025
originally posted on ritual.com
Postnatal Supplement
Very happy with the post natal supplement. I feel good overall being one year post partum and still nursing. I also love all ingredients are traceable and safe for nursing.
4 out of 5 stars
11 October, 2025
originally posted on ritual.com
Loveeee but….
I LOVE my ritual vitamins but they sent me citrus instead of mint in my last order. Still going to take them though because the benefits are what matter most!
3 out of 5 stars
14 September, 2025
Can cause migraines
If you have migraines, this is not for you. It cause migraines, I guess the citric flavor is the cause
1 reply from Ritual Team team - 3 months ago
Thank you for bringing this to our attention. If you haven't already, please send us a note at my@ritual.com so we can follow-up on this for you.
3 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025
Fish burps.
I originally bought these because my local Target stopped selling my favorite Rainbow Light prenatals (still my favorite) I loved how these Ritual prenatals smell and taste like lemon…. Until they don’t. Once you burp you will wish you never swallowed it. It’s actually really bad. I don’t think I’ve ever burped up fish like I do with these. Being pregnant, that is not a good mix. I will not be repurchasing these unfortunately.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
Gross Fish After Taste/ Burps
I haven't been on this vitamin for long, so I am not sure about how well it works. But I 100% agree with many other reviews on here, I taste the nasty fish taste after taking these. Either I will burp the fish after taste, or even worse, right now I have hiccups that are just continously bringing the fish taste to my mouth. It's horrible. I will be looking for a new vitamin.
1 reply from Ritual Team team - 4 months ago
Thanks so much for sharing your experience. We’re so sorry to hear about the aftertaste. Our Essential Multivitamins are formulated with Omega-3 DHA from microalgae (not fish), which sometimes has a naturally strong taste that can linger for some people. A couple of tips that may help: taking your vitamin with food, or right before bed, can often minimize any aftertaste. We completely understand if the experience wasn’t right for you, but your feedback is so valuable as we continue to improve. Thank you for giving Ritual a try.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2025Verified purchase
Awfuk heartburn avoid if breastfeeding.
If you already have heartburn do not take these. They have ignited my heartburn more than anything ever had. Also I’m breastfeeding and since taking them by baby has gotten so fussy. The mint is not good for supply. I’m going to try to return.
1 reply from Ritual Team team - 4 months ago
We’re so sorry to hear about your experience and truly appreciate you sharing these details with us. While Essential Postnatal itself doesn’t contain any mint, the tab insert in the bottle (which helps soften the taste) is infused with a small amount of peppermint essence. The current levels used are shown to be safe for postpartum women, and an external toxicological assessment confirmed that the levels in our product do not pose a safety risk for pregnancy or lactation. Please reach out to our team at my@ritual.com and we will be happy to conduct a follow-up for you.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
Bad after taste
They have a fishy after taste. They give me indigestion & a fishy taste in my mouth.
1 reply from Ritual Team team - 5 months ago
Thanks for your feedback, and we're so sorry to hear about your experience. While many customers find our delayed-release capsules and minty tab help minimize aftertaste, we understand everyone’s experience can vary. For some, taking the multivitamin with food or at a different time of day may help. If you continue to have discomfort, feel free to reach out to our team at my@ritual.com. We’re always happy to help you find the best fit!
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
HIGHLY RECOMMEND
I currently take cranberry demanose, magnesium glycinate, probiotic and THESE! I also exclusively breastfeed and I strongly BELIEVE THESE PILLS helped my hair not to fall off. I don’t know what it is but I did stopped taking them for like a month and my hair started to fall off, I took them again and I barely have anything fall out HIGHLY RECOMMEND!!!! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
4 out of 5 stars
4 July, 2025Verified purchase
No dv for calcium..
The mint essence makes it easy to take. They do still give the same aftertaste as most vitamins, but it’s a bit less intense. Sadly, this postnatal vitamin does not have a DV of calcium, which is especially important for nursing mamas.
1 reply from Ritual Team team - 5 months ago
Thanks so much for your thoughtful review! We're glad to hear the mint essence made taking the Postnatal a bit easier. You're absolutely right that calcium is an important nutrient during the postpartum period. We chose not to include calcium in our formula because most people are able to meet their calcium needs through diet. Instead, we focus on including calcium-helper nutrients like boron, magnesium, vitamin D3, and vitamin K2, which help support calcium absorption and bone health.We appreciate you taking the time to share your feedback! 💛
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
NOT BABY PROOF
I bought these as I was recovering post partum and couldn’t finish the bottle. They’re okay going down but I had fish burps later 🤢 now my 10 month old has found the bottle and opened it and spilled the vitamins multiple times. I have no clue how she’s getting it open but she is. Even after double checking the lid it is absolutely not child proof.
1 reply from Ritual Team team - 6 months ago
Thank you so much for bringing this to our attention. We're really sorry to hear about your experience, especially as a new parent managing postpartum recovery and a curious little one! While our bottles are designed to be child-resistant, they are not fully child-proof. According to FDA regulations, child-proof (or child-secure) packaging is required for dietary supplements only when they contain an equivalent of 250 mg or more of elemental iron per bottle. Since our supplements contain much less than that, the packaging isn't classified as child-proof by regulation, but your feedback is incredibly important, and we take it seriously. We’d like to share this with our Quality team to better understand what may have happened and how we can improve. In the meantime, we recommend storing the bottle well out of reach, like you would with any medication or supplement. Please email us at my@ritual.com. Thanks again for reaching out, and for your thoughtful diligence in keeping your family safe.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
I wanted to like them :(
I wanted to like these! They seem like such a quality item. But it’s true (other reviews)… they tanked my supply. I’m almost 6 months postpartum so I figured it wouldn’t matter but during/after two weeks, there was an obvious supply dip and my let down was taking forever. After two days of stopping these, my supply and let down is going back to normal. Had to return
1 reply from Ritual Team team - 6 months ago
Thank you for bringing this to our attention. If you haven't already, please send us a note at my@ritual.com so we can follow-up on this for you.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025Verified purchase
Fish burps
I like the nutrients included and that you don't have to take a separate dha supplement, which I've done before. I don't mind the mint essence. Unfortunately this gave me fish burps, which I've never experienced before. That's a deal breaker for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2025
No for me
I wanted to love them. I vomited immediately. I will be returning
1 reply from Ritual Team team - 11 months ago
Thank you for bringing this to our attention. If you haven't already, please send us a note at my@ritual.com so we can follow-up on this for you.
4 out of 5 stars
3 December, 2024
originally posted on ritual.com
Seems like a good prenatal
This isn't my go to prenatal vitamin but I take this when I can't get my powdered form prenatal in because I don't have my daily smoothie. It seems like a good prenatal. I still prefer my other brand but this is a good backup.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
Tanked my supply
Don’t take these if breastfeeding/pumping! After finishing my prenatals, I switched to these at 2 months postpartum and they immediately tanked my supply. I’m exclusively pumping and had an over supply, but once I started taking these vitamins I could barely pump 2 oz each time. This was super stressful until I finally realized it was the vitamins that caused it. I never leave reviews but I don’t want this to happen to anyone else. Nature Made pre/postnatals are the best and ever since I switched back to that brand I’m back to pumping my usual amount