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Ritual Choline Dietary Supplements Vegan Capsule - 60ct - 2 of 4Ritual Choline Dietary Supplements Vegan Capsule - 60ct - 3 of 4Ritual Choline Dietary Supplements Vegan Capsule - 60ct - 4 of 4
Ritual Choline Dietary Supplements Vegan Capsule - 60ct - 1 of 4

Ritual Choline Dietary Supplements Vegan Capsule - 60ct

1 Question
$31.99 ($0.53/count)

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About this item

Highlights

  • BRAIN SUPPORT FROM MOM TO BABY: Natal Choline in a clinically-backed form to support baby’s cognitive function from infancy to early childhood when taken during pregnancy.* It’s formulated with 550 mg of high potency Choline as Choline Chloride to support the increased demand for Choline during pregnancy, lactation and breastfeeding and helps the body efficiently use Omega-3 DHA during pregnancy.
  • MADE TRACEABLE: Our world-class scientists scoured the globe for high quality ingredients when formulating our Natal Choline. Our formula includes clinically-studied, high potency Choline as Choline Chloride to support brain health, sourced from Missouri, USA. Our Natal Choline is vegan, sugar-free, gluten-free, dairy-free, nut-free, soy-free, and formulated without stevia, sugar alcohols, and artificial colors, flavors, or sweeteners.*
  • CLEAN LABEL PROJECT CERTIFIED: Our Natal Choline is Clean Label Project Certified, a safety certification in the supplement industry. This means it’s been independently tested for over 200 environmental contaminants and harmful chemicals like heavy metals (including lead, mercury, and glyphosate), pesticide residues, plasticizers, and antibiotic residues.
  • NON-GMO PROJECT VERIFIED: We trust NSF, one of the world’s leading certifying bodies to verify Natal Choline. The Non-GMO Project verification guided by NSF experts assures customers that products have been produced according to best practices for GMO avoidance.
  • THIRD PARTY TESTED: Every lot must pass our rigorous third party testing review for heavy metals, major allergens, and microbes. Plus we test the identity, purity, strength, and composition, so we can be sure that what’s on the label is what’s in our capsules.

Description

Mom-to-Baby Brain Support with Ritual Natal Choline. Natal Choline in a clinically-backed form to support baby’s cognitive function from infancy to early childhood when taken during pregnancy*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Contains: Does Not Contain Any of the 9 Major Allergens
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Product Form: Capsule
Package Quantity: 60
TCIN: 94493243
UPC: 850031975323
Item Number (DPCI): 094-02-0210
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 2 vegan capsules

Serving Per Container: 30

Amount

% Daily Value*
Choline (as Choline Chloride) 550mg100%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

other ingredients: organic glycerin, vegan capsule (hypromellose), purified water.

Allergens & Warnings:

Caution: Keep in a cool, dry place, out of direct sunlight and out of reach of children. Consult your health care practitioner before using this product if you are pregnant or nursing, using medications or have a medical condition.

Shipping details

Estimated ship dimensions: 4.29 inches length x 2.36 inches width x 2.28 inches height
Estimated ship weight: 0.21 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Should I be taking this with my Ritual prenatal? (Aka 4 pills each morning?) I want to make sure I understand how the supplement works and not taking too much/too little!

submitted by Tay826 - 7 months ago

  • A: Yes, Natal Choline is designed to be taken alongside Ritual Prenatal, so taking both together is okay. That would mean your Prenatal plus Natal Choline daily (4 capsules total). We formulated Natal Choline specifically to complement the amount of choline already in the prenatal, since many people don’t meet recommended choline needs through diet alone during pregnancy. That said, choline needs can vary based on diet and individual health considerations. If you’re already getting a significant amount of choline from foods (like eggs, meat, or certain legumes), or if your OB or midwife has given you specific guidance, it’s always a good idea to check in with them to make sure the combined intake feels right for you.

    submitted byRitual Team - 7 months ago
    Brand expert
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4.0 out of 5 stars with 55 reviews
quality: 4.33 out of 5
value: 3.67 out of 5
33% would recommend
3 recommendations
5 out of 5 stars
23 July, 2026
originally posted on ritual.com
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Good Quality

It's very important for the baby. So happy found in one place with other vitamins
Osher
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5 out of 5 stars
20 July, 2026
originally posted on ritual.com
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Recommend for pre and postnatal

This has been a great supplement to both my prenatal vitamin before having a baby and my postnatal vitamin after. I was not getting quite enough choline in my regular diet, so I was glad to have this option through Ritual.
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5 out of 5 stars
20 July, 2026
originally posted on ritual.com
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Natal choline

I started taking the Ritual line of products consistently (everyday actually) for two years prior to starting my family, and it was one of the best decisions I could have made for my maternal health and for the health of my sweet baby. I especially loved the natal choline per the benefits it provided. I stand by this product! It's amazing!
TJ
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5 out of 5 stars
17 July, 2026
originally posted on ritual.com
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Pregnancy must have

This is a pregnancy must have. Does not upset stomach. Would recommend.
Megan R.
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5 out of 5 stars
17 July, 2026
originally posted on ritual.com
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Natal choline review

This brand and choline was recommended to me by my OB GYN. I have heard a lot about pregnancy brain but I have not experienced this yet and perhaps choline is to be considered. I like the recycle ability of the container as well. Not observed any adverse symptoms for my gut either.
Arpita S.
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5 out of 5 stars
16 July, 2026
originally posted on ritual.com
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Choline

I have really enjoyed taking the choline throughout this pregnancy. I have zero for sure correlations, but I think it’s really impacted her brain positively. She is super alert, she looks directly in our eyes and is just very interactive. I personally feel the choline impacted her brain development positively and am so happy I heard about the recommendation to take it. I heard it’s good in first trimester (esp. recommended then but also ok to take whole time), but I’ve been taking throughout pregnancy with just a few skipped days if I used all the bottle. They also just feel exciting to take with vitamins in the morning, and it was just a special part of my morning almost always being the same routine waking me up. They taste good too!
Ashley
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5 out of 5 stars
16 July, 2026
originally posted on ritual.com
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Tastes Good & Healthy Baby

I take this every night with a few other supplements and this particular supplement tastes great, doesn't make me gag and has helped me during pregnancy in creating a healthy baby!
Bridgette
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5 out of 5 stars
15 July, 2026
originally posted on ritual.com
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Perfect Partner to the Prenatal

As a first time (soon to be) mom, I did a lot of research into what prenatal and supplements my growing baby needed. I quickly discovered prenatals typically don’t have enough choline recommended for brain development. I was so pleased to see Ritual recently added a choline supplement to their line up. I’ve been taking with my prenatal every morning and am less stressed about trying to fit enough choline in my diet (4 eggs is a lot!). The pills are easy to swallow along with my prenatal. I’m a big fan of Ritual’s ingredient transparency!
Abby
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5 out of 5 stars
15 July, 2026
originally posted on ritual.com
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Easy way to meet my pregnancy Choline goals!

Was super happy to find this supplement from ritual. Easy to take, like the lemon flavor. Nice to know I am meeting my goals, as I have found most prenatals don't have enough.
Hannah A.
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5 out of 5 stars
15 July, 2026
originally posted on ritual.com
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Love the choline!

I am so happy with Ritual’s Choline. I also take Ritual’s prenatal, so I like that the ingredients are designed to work together. The capsules are tasty, don’t upset my stomach, and generally live up to their name as taking them a part of my morning ritual. Choline is so important during TTC and pregnancy, I knew when I decided to add it I wanted to use the same brand as my prenatal. This supplement gives me peace of mind without adding fillers. I would highly recommend it to anyone wanting to ad choline to their ttc/ pregnancy supplements.
Kelsi
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5 out of 5 stars
15 July, 2026
originally posted on ritual.com
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Excellent

I used the choline throughout my pregnancy. It tasted good and was easy to eat. My infant is smart too me! Meets all milestones.
Edi
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5 out of 5 stars
15 July, 2026
originally posted on ritual.com
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Great addition to my prenatal routine

Easy to take and a great addition to my prenatal routine. My prenatal stack is all Ritual, and I’m happy that I can trust that what I’m putting in my body is tested and high quality.
Ko
Did you find this review helpful?
5 out of 5 stars
10 June, 2026
originally posted on ritual.com
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Postnatal Use

I'm breastfeeding and I started taking it a month ago to help prevent clogged (inflamed) milk ducts since I read choline is better for your gut than sunflower lecithin. So far I haven't had any clogs and will continue to take while breastfeeding.
Jessica
1 guest found this review helpful. Did you?
5 out of 5 stars
31 May, 2026
originally posted on ritual.com
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Wonderful 🍊🍋

Not too much to say other than really great affordable choline product. I say affordable due to the price for a good, clean, traceable product. I also really love that they can come with a lemony or minty essence. I haven’t tried the mint yet but I really enjoy the citrus. Probably for my next order I’ll try the mint. Highly recommend giving it a try!
Jarneishia G.
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5 out of 5 stars
27 May, 2026
originally posted on ritual.com
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Glad I found.

Glad I found these as I am not a huge egg person. Needed a different way to get Choline. These are great, currently on my 2nd month of using them.
Shawnee W.
Did you find this review helpful?
5 out of 5 stars
23 May, 2026
originally posted on ritual.com
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Love

Ive been taking these for going on 5months! I started them right after finding out i was expecting, I am now 6 1/2 mnts. I love the citrus flavor and noticed shortly after starting choline, my body was no longer craving egholiness, I am not a huge fan of! I love the reassurance that my babys receiving the vital nutrients for brain and spine development thats so very important! Thanks and definitely recommend! I do wish they had the mint in these tho!
Micha D.
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5 out of 5 stars
10 April, 2026
originally posted on ritual.com
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Easy to take

I had no issues taking during my first pregnancy. Taste was not a problem.
Sade
Did you find this review helpful?
1 out of 5 stars
2 April, 2026
originally posted on ritual.com
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Pills make me sick

These pills make me incredibly nauseous and sick to the stomach. I can’t take them.
Litany B.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase

I love these!

The smell and flavor is appealing, no bad taste or after taste. I really like this brand. I do think it’s overpriced but since it’s so tolerable I’ll continue buying it.
Hayley B
quality: 5 out of 5
value: 5 out of 5
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2 out of 5 stars
18 March, 2026
originally posted on ritual.com
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Another flavor please

The lemon tastes like a a lemon drop, way too fake and sweet. I'd continue buying if there was no flavor or mint. I just can't do the lemon
Jess H.
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