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Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

74 Questions
$99.99 reg $149.99
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About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion, Optional, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.5 inches length x 6.1 inches width x 2.8 inches height
Estimated ship weight: 1.3889 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 1 year ago
  • A: Unfortunately, the ethernet port supports 10/100Mbps only. This may be acceptable for streaming but some 4k videos do require alot of bandthwidth, especially if you're streaming specific file formats.

    submitted bydfdfd - 9 months ago
  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 1 year ago
    Target staff support
  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: Are the apps free or do you have to pay for each streaming service

submitted by Jt - 2 years ago
  • A: Besides Roku Channel, the FREE apps for TV shows and movies include Tubi, Pluto, Plex. Sling Freestream (free cloud DVR), and Xumo

    submitted byReggieBannister - 8 months ago
  • A: Hi Jt, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. While Roku does have a Roku TV app that has 100s of free channels. Many of the streaming apps do charge to use thier service, such as Hulu and Netflix. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 years ago
    Target expert support
  • A: Hello Jt, the downloading of any app is free but the apps may require subscriptions of their own separate from Roku such as Netflix or Disney.

    submitted byRoku Support - 2 years ago
    Brand expert

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 2 years ago
  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 2 years ago
  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 years ago
    Target expert support
  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Support - 2 years ago
    Brand expert

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 1 year ago
  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Support - 1 year ago
    Brand expert
  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 1 year ago
    Target expert support

Q: Can you record? Do you need an atena?

submitted by Louie - 1 year ago
  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support
  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 1 year ago
  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Support - 1 year ago
    Brand expert
  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 1 year ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 1 year ago
  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 1 year ago
    Target staff support
  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 1 year ago
  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Support - 1 year ago
    Brand expert
  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 1 year ago
    Target expert support

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 1 year ago
  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 1 year ago
    Target expert support
  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 1 year ago
  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Support - 1 year ago
    Brand expert
  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 1 year ago
    Target expert support
WARNING: This product can expose you to chemicals including styrene which is known to the state of California to cause cancer, and bisphenol A which is known to the state of California to cause birth defects or other reproductive harm. For more information, go to www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/

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Guests are saying

The Roku Ultra is a powerful streaming device that offers a seamless user experience with a wide range of apps and features. Guests appreciate its easy setup, smooth streaming capabilities, and the convenience of a rechargeable remote. While some have experienced issues with the remote and connectivity, the overall performance and picture quality are highly praised. This device is ideal for those looking to enhance their home entertainment system with modern technology.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1124 reviews
    ease of use: 4.35 out of 5
    features: 4.58 out of 5
    quality: 4.08 out of 5
    value: 4.08 out of 5
    69% would recommend
    33 recommendations
    5 out of 5 stars
    17 September, 2026
    originally posted on roku.com
    Image

    (no review title)

    Very easy to navigate. Love the Uview through Venture. Support is accessible and the technician was very helpful.
    Ann O
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on roku.com
    Image

    (no review title)

    Love it!! Easy to use and so much to select from..
    Pamela K
    Did you find this review helpful?
    4 out of 5 stars
    16 September, 2026
    originally posted on roku.com
    Image

    (no review title)

    Like the lay out how works what it offers sometimes goes out goes black then comes right back just started
    William D
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on roku.com
    Image

    Replacement after 12 years

    I decided that after 12 years I should replace my old Roku -- it still worked, but it is an entertainment feature I didn't want to risk losing! My Roku is a dependable part of my TV experience, and I am truly grateful for it. A go-to device for my husband while he was battling COPD & cancer as he could watch old favorites and catch up when he fell asleep too soon. I highly recommend Roku to all my friends because of the many options Roku provides, and the ease in navigating the system. Thank you for a great product!
    Carol B
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on roku.com
    Image

    Great Product

    Had to update due to YouTube TV update that affected older models. It was still working with other applications after 9 years.
    Jeremy B
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 August, 2026

    DO NOT BUY - could have started a FIRE after just 18 months!!!!

    I purchased this in February 2025. I work more than full time so it is not overused. It is on my mantle & the closest thing to it is a vase of fresh flowers a few inches away. It overheated last night and I only noticed because of the strong smell of burnt plastic. The warning light did not go off. There is no outward damage or disfigurement to the unit. I unplugged it from all cords overnight and it still smells strongly of burnt plastic. There is no reason it should be nearly starting a fire after only 18 months of use in a generally low-TV use household with multiple TVs.
    1 reply from Roku Support team - 27 days ago
    Hello there! Thanks for letting us know your experience. Your safety is our priority. please contact our support team at support.roku.com/contactus to get assistance. Also, please check out this safety precaution: https://support.roku.com/en-us/article/safety-precautions. Your feedback is important to us, and we're here to help. Many Thanks! Bernie, Roku Customer Advocate
    coliemb
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 August, 2026
    originally posted on roku.com
    Image

    Don't buy if you want Netflix in 4K

    I had read that this product supports Netflix in 4K. It does not.
    1 reply from Roku Customer Advocate team - 1 month ago
    Hello Craig, thank you for sharing! The Roku Ultra (model 4850) does support Netflix in 4K, but playback depends on having a compatible TV, a strong internet connection, and a Netflix plan that includes Ultra HD. If any of those are missing, Netflix will default to a lower resolution. If you have other concerns about your Roku, you can contact us at support.roku.com/contactus. Happy Streaming! Bernie, Roku Customer Advocate
    Craig
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2026Verified purchase

    (no review title)

    My 3rd one. Easy to use.
    Plant lady
    Did you find this review helpful?
    3 out of 5 stars
    15 July, 2026
    originally posted on roku.com
    Image

    buttons

    haft to press on buttons very hard for them to work correctly
    1 reply from Roku Customer Advocate team - 2 months ago
    Hi James, this doesn't sound quite right, and we'd like to help. Please visit us online at support.roku.com/contactus to connect with an agent who can assist in troubleshooting this with you. Your feedback is very important to us, and we’re eager to assist. Thank you! Roku Customer Advocate
    James H
    Did you find this review helpful?
    3 out of 5 stars
    21 June, 2026
    originally posted on roku.com
    Image

    Nice but it could be great if...

    I love my basic Roku on my other TV. I bought the Ultra for this TV because it is supposed to have wifi6. Wifi 6 has only worked once for a few minutes. My PC always works on wifi6. Also, the other Roku shows frames when going fast forward or backwards so you know when to stop (more or less). The Ultra only shows time, so when you are trying to FF through commercials it is a PIA. Add the frames like the other Roku units and improve wifi6 reception then it will be great. Until then it is a waste of money!
    1 reply from Roku Customer Advocate team - 3 months ago
    Hello! We appreciate your feedback. We value customers who provide their feedback. We assure you that we will share it with the respective team. Always remember that you can restart the Roku device by going to Settings > System > System restart. Also, you can reset the connection, go to Settings > System > Advanced system settings > Network connection reset > Reset connection. If the issue persists, you can contact our support team at support.roku.com/contactus. Happy Streaming!
    coastaldog
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on roku.com
    Image

    Great!

    Streaming is smooth, the apps run great. Sport shows run at 60 fps, which is what I like too.
    Andrew J
    Did you find this review helpful?
    1 out of 5 stars
    14 May, 2026
    originally posted on roku.com
    Image

    Sad Product and Terrible Service

    12 hours of troubleshooting and Roku wants to do another 6 instead of standing behind their product. Customer service is the worst that I’ve ever encountered.
    1 reply from Roku Customer Advocate team - 4 months ago
    Hello Jason! We're sorry to hear about your experience—this isn’t the level of service we aim to provide. We see that you’ve already reached out, and your case has been forwarded to the appropriate team for further investigation. In the meantime, we appreciate your patience and understanding. For updates, please stay in touch with our customer service team at http://support.roku.com/contactus. Thanks for sharing! Roku Customer Advocate
    jascoulter
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026Verified purchase

    Buy!!!

    I loved this one over my Apple one
    Jenifer
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on roku.com
    Image

    Good to use

    Simple, easy to use. Very good product. Price is right love to use.
    Oilin B
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on roku.com
    Image

    Roku

    I love Roku I wasn’t sure about it but so far so good !! Even customer support Thank you Roku
    Diane S
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Love Roku!

    Roku Ultra really can't be beat for streaming. This is the 3rd one I've bought for home, for different tv's. I also bought one for a gift. We even use these on smart tv's - it's just easier and works better. I just can't say enough good things about Roku Ultra. One thing that would be nice though, would be to have a longer cable for charging the remote, or a wall charger for that.
    Debbi B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Excellent Product

    I added 2 Roku ultras to my home. The setup was fast and easy. I was given immediate access to numerous streaming apps. Within an hour, everything was set and working. I now have more viewing options than cable at a savings of 65% per month compared to my old cable subscription!
    John R
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Excellent product

    This device delivers a beautiful picture and is very easy to use.
    Joseph M
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    (no review title)

    We replaced our old Roku ultra with a new Roku ultra we love it
    Terri P
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    No Surprises

    It works better than expected especially the voice-command feature. Picture and sound are first rate. Set-up was user friendly.
    Walter D
    1 guest found this review helpful. Did you?

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