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Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

$79.99 reg $99.99
Sale save $20.00 (20% off)

In Stock

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About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI, USB
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.57 inches length x 6.25 inches width x 3.07 inches height
Estimated ship weight: 1.39 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 1 year ago
  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 1 year ago
  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Team - 1 year ago
    Brand expert
  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 5 months ago
  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Team - 4 months ago
    Brand expert
  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 5 months ago
    Target expert support

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 5 months ago
  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support
  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Team - 4 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 5 months ago
  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 5 months ago
    Target expert support
  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Team - 4 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 5 months ago
  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Team - 5 months ago
    Brand expert
  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 5 months ago
  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support
  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Team - 5 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 6 months ago
  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 6 months ago
    Target expert support
  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Team - 6 months ago
    Brand expert

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 6 months ago
  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 6 months ago
    Target expert support
  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Team - 6 months ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 6 months ago
  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 6 months ago
    Target expert support
  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Team - 6 months ago
    Brand expert

Q: Directv app work with this?

submitted by Diana - 7 months ago
  • A: Hi Diana, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, there is a compatible DIRECTV app available on Roku devices. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 7 months ago
    Target expert support
  • A: Hello Diana, Yes, Roku has the DirecTV app and it can be downloaded off of the Roku App Store.

    submitted byRoku Team - 7 months ago
    Brand expert

Related Categories

Guests are saying

The Roku Ultra offers an impressive streaming experience with its fast performance, excellent picture quality, and support for advanced audio formats like Dolby Atmos. Guests appreciate the user-friendly interface, backlit remote, and the ability to control multiple devices with one remote. Many find it a great upgrade for older TVs, enhancing their viewing experience with a wide range of content options. However, some guests have reported occasional software issues and concerns about ads.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 723 reviews
    ease of use: 4.39 out of 5
    features: 4.56 out of 5
    quality: 4.39 out of 5
    value: 4.33 out of 5
    78% would recommend
    23 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 December, 2025Verified purchase

    (no review title)

    Works great! Really fast!
    jessica
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025Verified purchase

    (no review title)

    New havnt hoke it up yet be tomarow
    Cecil
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025
    originally posted on roku.com
    Image

    Good upgrade

    Faster. Better sound. Easy to install. Love the lighted remote.
    Stephanie D
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on roku.com
    Image

    (no review title)

    Works great so far. Just trying to set up all my premium and cable channels. But I love roku. Have 2 so far.
    Michael S
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on roku.com
    Image

    New Roku

    Love all the updated components. The new remote is superb. Glad I upgraded.
    Robert J
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on roku.com
    Image

    (no review title)

    Picture quality is great. The unit is in an area of marginal WiFi coverage, so the Ethernet port was used in combination with a MOCA network for internet connection. The result is consistently great picture quality without buffering due to weaker WIFI. The remote that lights when move and is USB-C rechargeable is a nice bonus.
    Brian
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on roku.com
    Image

    yukon1950

    Fantastic device. Would gladly purchase this device again
    Nicholas W
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on roku.com
    Image

    Second Roku Ultra

    This is my second Roku Ultra. I replaced my old unit to gain new performance enhancements. Performance is great especially on a wireless network. 4K Dolby picture quality is outstanding on my LG OLED TV. Highly recommend.
    Larry M
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on roku.com
    Image

    Roku

    Streaming made so easy so have 3 devices easy set up
    Bonnie W
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on roku.com
    Image

    (no review title)

    Very good ok very good then 👍 awesome 👌 yes I will try to get it in the review 😀
    Dan D
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on roku.com
    Image

    I LOVE IT…

    If you're looking for a powerful, reliable, and incredibly user-friendly streaming device, the ROKU Ultra is an outstanding choice. This device truly delivers on performance—it's fast, responsive, and handles 4K HDR streaming with impressive clarity and smoothness. The interface is clean and intuitive, making it easy for anyone to navigate their favorite apps and channels without hassle.
    Leslie N
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on roku.com
    Image

    Love it

    Very easy to use. Easy to find and easy to charge. Love it
    Robin K
    Did you find this review helpful?
    5 out of 5 stars
    30 November, 2025
    originally posted on roku.com
    Image

    New Roku

    Love it! So easy to hook up to TV. Have had Roku for a long time and finally upgraded and so happy I did.
    Lee P
    Did you find this review helpful?
    5 out of 5 stars
    30 November, 2025
    originally posted on roku.com
    Image

    Great product

    Great product great product great product great product great product
    Andrew D
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on roku.com
    Image

    Rocu

    I like it, more verity of channels to choose from!
    Rodney I
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on roku.com
    Image

    Happy with Roku Ultra

    My 10 yr old Roku remote had worn out was not available for replacement. I chose this new model since it allows voice commands. It is easy to install and operate. The only thing I would like to see is the preprogramed amazon prime button. Then it would be perfect.
    TERESA L
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on roku.com
    Image

    works great

    Entirely satisfied with our Roku Ultra. Love the lighted remote.
    Brian R
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on roku.com
    Image

    Roku Ultra

    Serious upgrade, picture definition is lifelike! Was hesitant but got a email discount and purchased this. Worth every penny. If you are on the fence, jump off and buy this unit. You won't regret it.
    Ed C
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on roku.com
    Image

    Works Great !

    Just what I needed for a complete streaming experience and the wifi works Great !!!
    Robert M
    Did you find this review helpful?
    4 out of 5 stars
    28 November, 2025
    originally posted on roku.com
    Image

    Good

    Love it. Don’t know why I have to push Home Screen remote button twice when I first get in to open an app. Other than that, it’s good.
    Donna R
    Did you find this review helpful?

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