Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

$99.99

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.58 inches length x 6.26 inches width x 3.11 inches height
Estimated ship weight: 1.29 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 10 months ago

  • A: Unfortunately, the ethernet port supports 10/100Mbps only. This may be acceptable for streaming but some 4k videos do require alot of bandthwidth, especially if you're streaming specific file formats.

    submitted bydfdfd - 5 months ago

  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 10 months ago
    Target staff support

  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Are the apps free or do you have to pay for each streaming service

submitted by Jt - 1 year ago

  • A: Besides Roku Channel, the FREE apps for TV shows and movies include Tubi, Pluto, Plex. Sling Freestream (free cloud DVR), and Xumo

    submitted byReggieBannister - 4 months ago

  • A: Hi Jt, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. While Roku does have a Roku TV app that has 100s of free channels. Many of the streaming apps do charge to use thier service, such as Hulu and Netflix. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

  • A: Hello Jt, the downloading of any app is free but the apps may require subscriptions of their own separate from Roku such as Netflix or Disney.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 1 year ago

  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 1 year ago

  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Support - 1 year ago
    Brand expert

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 10 months ago

  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 10 months ago
    Target expert support

  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 10 months ago

  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 10 months ago
    Target expert support

  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 10 months ago

  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Support - 10 months ago
    Brand expert

  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 10 months ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 10 months ago

  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 10 months ago
    Target staff support

  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Support - 10 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 11 months ago

  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Support - 11 months ago
    Brand expert

  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 11 months ago
    Target expert support

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 11 months ago

  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 11 months ago
    Target expert support

  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Support - 11 months ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 11 months ago

  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Support - 11 months ago
    Brand expert

  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 11 months ago
    Target expert support
See all questions (68)
WARNING: This product can expose you to chemicals including styrene which is known to the state of California to cause cancer, and bisphenol A which is known to the state of California to cause birth defects or other reproductive harm. For more information, go to www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Roku Ultra is a highly praised streaming device that offers an exceptional user experience with its fast performance, extensive app selection, and user-friendly interface. Guests appreciate the easy setup and the convenience of the rechargeable remote, which features a light-up display. Many find it enhances their home entertainment systems, providing access to a wide range of channels and content. However, some guests have reported issues with the remote and connectivity, which may require attention.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1093 reviews
    ease of use: 4.32 out of 5
    features: 4.56 out of 5
    quality: 4.2 out of 5
    value: 4.16 out of 5
    69% would recommend
    33 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026Verified purchase

    Buy!!!

    I loved this one over my Apple one
    Jenifer
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on roku.com
    Image

    Good to use

    Simple, easy to use. Very good product. Price is right love to use.
    Oilin B
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on roku.com
    Image

    Roku

    I love Roku I wasn’t sure about it but so far so good !! Even customer support Thank you Roku
    Diane S
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Love Roku!

    Roku Ultra really can't be beat for streaming. This is the 3rd one I've bought for home, for different tv's. I also bought one for a gift. We even use these on smart tv's - it's just easier and works better. I just can't say enough good things about Roku Ultra. One thing that would be nice though, would be to have a longer cable for charging the remote, or a wall charger for that.
    Debbi B
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Excellent Product

    I added 2 Roku ultras to my home. The setup was fast and easy. I was given immediate access to numerous streaming apps. Within an hour, everything was set and working. I now have more viewing options than cable at a savings of 65% per month compared to my old cable subscription!
    John R
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    Excellent product

    This device delivers a beautiful picture and is very easy to use.
    Joseph M
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    (no review title)

    We replaced our old Roku ultra with a new Roku ultra we love it
    Terri P
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on roku.com
    Image

    No Surprises

    It works better than expected especially the voice-command feature. Picture and sound are first rate. Set-up was user friendly.
    Walter D
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026Verified purchase

    Roku Ultra is perfect

    Excellent Roku. The best one they offer. Don’t buy the box with speakers due to it having recibir terrible sound. Do t waste your money. But the Roku Ultra
    Dan
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on roku.com
    Image

    No more reruns

    Hookup easy, no problem just had to put passwords in, in our to go travel box so we don't forget it.
    Anthony W
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    25 April, 2026Verified purchase

    (no review title)

    great device. easy to use
    Yiayia
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on roku.com
    Image

    (no review title)

    Its definitely better than the stick sound is far superior very happy with the purchase
    Dennis F
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on roku.com
    Image

    Love it

    I love the Roku it modified the tv as if it’s a new tv. The remote is a rechargeable and back lit. Excellent setup!!
    Susan S
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on roku.com
    Image

    Must Have

    I now see that, Roku was needed in my life. I rarely watch cable, so streaming is my go to, and I never have any problems with Roku!
    Valerie P
    Did you find this review helpful?
    1 out of 5 stars
    21 April, 2026
    originally posted on roku.com
    Image

    The newest update ruined everything.

    Nothing works, and it is full of ads that cannot be removed. I have owned a Roku since the Roku 3. This new menu system is the worst yet. Everything is an ad, and nothing can be customized anymore. I might switch systems because this new menu system is so worthless. I no longer recommend Roku. Go back to the simple, easy-to-use menu system.
    1 reply from Roku Customer Advocate team - 14 days ago
    Hello, John. Thank you for sharing your experience with us on your Roku device. What specific issues are you experiencing? We want to learn more to help you troubleshoot the problem. Please contact us at support.roku.com/contactus. In the meantime, you can check this article on how to manage ads on your Roku device: https://support.roku.com/article/16255268195607. We appreciate your feedback, and we're always here to help. Happy Streaming Roku Customer Advocate
    Did you find this review helpful?
    3 out of 5 stars
    20 April, 2026
    originally posted on roku.com
    Image

    Love my Roku but the remote is slow on this one

    Roku is my go-to on all my TVs. I bought the Ultra because I wanted the best features. All works as expected except for the remote. The buttons do not respond like my other Rokus. Very slow and often does not register the button press. Kinda difficult for someone like me who is constantly click thru videos. I like the rechargeable feature do I don’t have to replace batteries
    1 reply from Roku Customer Advocate team - 14 days ago
    Hi Mike, thanks for sharing. Have you had a chance to contact our customer support team? We'd be happy to learn more and help troubleshoot this with you! Visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us, and we'll share this along with our product team. Roku Customer Advocate
    Mike C
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on roku.com
    Image

    would buy another one

    easy to set up no trouble doing yf still learning how to use
    william r
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on roku.com
    Image

    Best streaming device ever

    I have had Google Chromecast tvs, fire sticks, Nvidia shields l. Roku ultra is the another streaming device I have ever had with a smooth, clean UI (without all the content pushing)
    Matt B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026
    originally posted on roku.com
    Image

    Amazing for streaming!

    I got the Roku Ultra for my new home theater and it's awesome! Very fast and has every app available. I love it!
    Jason G
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026
    originally posted on roku.com
    Image

    Happy

    We see more channels and Roku has made it easy to work with. Thanks to Roku
    Judith H
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy