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Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

$79.99 reg $99.99
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About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.5 inches length x 6.1 inches width x 2.8 inches height
Estimated ship weight: 1.3889 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 8 months ago

  • A: Unfortunately, the ethernet port supports 10/100Mbps only. This may be acceptable for streaming but some 4k videos do require alot of bandthwidth, especially if you're streaming specific file formats.

    submitted bydfdfd - 3 months ago

  • A: Does it work with older televisions

    submitted byAlexa - 3 months ago

  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Support - 8 months ago
    Brand expert

  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 8 months ago
    Target staff support

Q: Are the apps free or do you have to pay for each streaming service

submitted by Jt - 1 year ago

  • A: Besides Roku Channel, the FREE apps for TV shows and movies include Tubi, Pluto, Plex. Sling Freestream (free cloud DVR), and Xumo

    submitted byReggieBannister - 2 months ago

  • A: Hi Jt, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. While Roku does have a Roku TV app that has 100s of free channels. Many of the streaming apps do charge to use thier service, such as Hulu and Netflix. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

  • A: Hello Jt, the downloading of any app is free but the apps may require subscriptions of their own separate from Roku such as Netflix or Disney.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 1 year ago

  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 1 year ago

  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Support - 1 year ago
    Brand expert

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 8 months ago

  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 8 months ago
    Target expert support

  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 8 months ago

  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 8 months ago
    Target expert support

  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 8 months ago

  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Support - 8 months ago
    Brand expert

  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 8 months ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 8 months ago

  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 8 months ago
    Target staff support

  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 10 months ago

  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Support - 9 months ago
    Brand expert

  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 10 months ago
    Target expert support

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 10 months ago

  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Support - 10 months ago
    Brand expert

  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 10 months ago
    Target expert support

Q: Which Roko records shows

submitted by Jww - 10 months ago

  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Support - 10 months ago
    Brand expert

  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 10 months ago
    Target expert support
See all questions (58)

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Guests are saying

The Roku Ultra offers an impressive streaming experience with its fast performance, excellent picture quality, and support for advanced audio formats like Dolby Atmos. Guests appreciate the user-friendly interface, backlit remote, and the ability to control multiple devices with one remote. Many find it a great upgrade for older TVs, enhancing their viewing experience with a wide range of content options. However, some guests have reported occasional software issues and concerns about ads.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1027 reviews
    ease of use: 4.27 out of 5
    features: 4.55 out of 5
    quality: 4.14 out of 5
    value: 4.14 out of 5
    71% would recommend
    28 recommendations
    5 out of 5 stars
    14 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    No issues with set up or getting started except for all the stuff you can control to your liking for sounds, captions, etc. For example when I use Roku remote to turn sound off I can still hear one faint voice that I can’t understand. The only place I don’t hear the voice is Roku home page. I did check each area where I found volume control and set it to ‘none’. I could use some help with that. It’s aggravating.
    Wes M
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Roku ultra is great. Out performs my Roku stick hands down. Was having lots of those buffeting problems with stick. Not anymore with ultra
    David C
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on roku.com
    Image

    Great!

    Easy to use and navigate. Never streamed before. Highly recommend to everyone, especially seniors.
    James Grandon
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on roku.com
    Image

    Highly recommend

    I have three Roku devices and have tried others but Roku is by far the easiest to navigate. Lots of remote features and easy setup as well
    Mark H
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on roku.com
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    Get A Roku Ultra

    Niceeee! If You don't own the Roku Ultra You don't know what Your Missing! Easy to set up! Works Wonderfully.
    William P
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on roku.com
    Image

    Roku ultra

    The new ultra works perfectly for sound volume control. My roku 4k stick doesnt work well for sound volume control on my other samsung tv. Much happier with the ultra.
    Dale M
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on roku.com
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    New Roku

    I'm new to streaming and went with the Ultra Roku for the voice remote and all apps that are uploaded. It works perfect with Wi-Fi so installation was a breeze and enjoyed this right out of the box.
    James M
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on roku.com
    Image

    My 4th Roku

    I decided to cut the cord since monthly cost increased so much. I already had (3) Roku sticks on my other tv’s but needed one for my main tv. I decided on the Roku Ultra this time since I had Ethernet behind that tv. The Ultra works great, easy to setup and use. No issues at all. I would recommend!
    Donald J
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Very good working device ! I will recommend it to all my friends…!
    Roman Kerekovski
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on roku.com
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    Excellent new Roku

    Set up easily but had to redo all my channels that require a login. Voice remote takes some time to activate and then respond but otherwise works.
    John Maisch
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on roku.com
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    Fantastic

    I love the Roku Ultra! It was purchased for me as a gift and replaces a regular Roku. I love the voice command, as well as the ability to turn my TV on and off and adjust the volume. I highly recommend!
    Margaret P
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Been purchasing these devices since day 1. First device was called “The Netflix box”
    Kent E
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2026
    originally posted on roku.com
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    Setup

    I am a long-standing customer and enjoy all my Rokus. I bought a new Yamaha RX-V4A receiver and Sony BRAVIA 3 connected to my new 2025 Roku ultra. The setup was difficult and after many hours of installation everything is now communicating. FYI
    Robert C
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on roku.com
    Image

    Great technology

    Super easy to use and navigate. Highly recommended for beginners.
    Stephen S
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on roku.com
    Image

    My Roku Ultra

    The Roku Ultra was very easy to setup for what I want to watch and listen to. it also is a lot faster than the Roku that I was using. Another nice feature I do not have to buy batteries for the remote as it is rechargeable.
    Arnold F
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on roku.com
    Image

    Roku Ultra

    I own three Roku players. I have been using them for years. The Roku Ultra I purchased replaced my oldest one that I’ve been using for over ten years. I love the way I can organize my apps and use the remote to control my tv. Jay
    Jay C
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on roku.com
    Image

    Super Device!

    The new Roku is super fast! It works flawlessly!I love the find button!
    Daniel S
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on roku.com
    Image

    Excellent Buy for Streaming

    I love that it has a hardwire port, which means I almost never see any lag no matter what the res is of what I'm watching. I've had Roku products for over a decade, and they're hands-down the best streamers to be had.
    Glenn H
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Love the selection ease of use and voice control remote
    Dewey K
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on roku.com
    Image

    Apple TV replacement

    Works great easy to use, and it just works, and I saved 50 dollars.
    David S
    Did you find this review helpful?

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