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Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

$79.99 reg $99.99
Sale save $20.00 (20% off)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.5 inches length x 6.1 inches width x 2.8 inches height
Estimated ship weight: 1.3889 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 7 months ago
  • A: Unfortunately, the ethernet port supports 10/100Mbps only. This may be acceptable for streaming but some 4k videos do require alot of bandthwidth, especially if you're streaming specific file formats.

    submitted bydfdfd - 2 months ago
  • A: Does it work with older televisions

    submitted byAlexa - 2 months ago
  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Support - 7 months ago
    Brand expert
  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 7 months ago
    Target staff support

Q: Are the apps free or do you have to pay for each streaming service

submitted by Jt - 1 year ago
  • A: Besides Roku Channel, the FREE apps for TV shows and movies include Tubi, Pluto, Plex. Sling Freestream (free cloud DVR), and Xumo

    submitted byReggieBannister - 1 month ago
  • A: Hi Jt, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. While Roku does have a Roku TV app that has 100s of free channels. Many of the streaming apps do charge to use thier service, such as Hulu and Netflix. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support
  • A: Hello Jt, the downloading of any app is free but the apps may require subscriptions of their own separate from Roku such as Netflix or Disney.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 1 year ago
  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 1 year ago
  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support
  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Support - 1 year ago
    Brand expert

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 7 months ago
  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 7 months ago
    Target expert support
  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Support - 7 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 7 months ago
  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 7 months ago
    Target expert support
  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Support - 7 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 8 months ago
  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Support - 7 months ago
    Brand expert
  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 7 months ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 8 months ago
  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 8 months ago
    Target staff support
  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Support - 7 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 9 months ago
  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Support - 9 months ago
    Brand expert
  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 9 months ago
    Target expert support

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 9 months ago
  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 9 months ago
    Target expert support
  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 9 months ago
  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 9 months ago
    Target expert support
  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Support - 9 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Roku Ultra offers an impressive streaming experience with its fast performance, excellent picture quality, and support for advanced audio formats like Dolby Atmos. Guests appreciate the user-friendly interface, backlit remote, and the ability to control multiple devices with one remote. Many find it a great upgrade for older TVs, enhancing their viewing experience with a wide range of content options. However, some guests have reported occasional software issues and concerns about ads.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 934 reviews
    ease of use: 4.24 out of 5
    features: 4.52 out of 5
    quality: 4.1 out of 5
    value: 4.14 out of 5
    70% would recommend
    27 recommendations
    5 out of 5 stars
    15 February, 2026
    originally posted on roku.com
    Image

    Roku ultra

    Much faster and the remote is excellent. Integrating the TV controls was perfect
    Jeffrey S
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on roku.com
    Image

    Easy

    Love the simplicity! Can always locate it in couch!!
    debra a
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on roku.com
    Image

    3rd one

    This is my 3rd one been using them for some time great product & easy setup
    Wayne C
    Did you find this review helpful?
    4 out of 5 stars
    14 February, 2026
    originally posted on roku.com
    Image

    (no review title)

    Does all that I expected. Was easy to set up and add to. Remote control link is a little over sensitive. I’ve put it away or in my pocket and it has issued a command by mistake.
    Manuel R
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026
    originally posted on roku.com
    Image

    Quick response and easy to use

    We purchased the Roku Ultra as an alternative to using the default apps on our TV. We encountered delays when trying to change channels or switch apps. The load times were frustrating but the Roku Ultra has been a game changer with quick loads and fast response times. If you’re using the default TV apps and experiencing delayed response times, Roku Ultra is for you. We definitely recommend.
    Shannon P
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on roku.com
    Image

    Upgrade

    I upgraded from my older model, and I am very happy with it. Functions great, and my apps are easier to obtain.
    Claybon C
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on roku.com
    Image

    Great

    Fantastic selections of movies and series to chose from.
    Teresa R
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 February, 2026Verified purchase

    Defective

    We’ve been using this for 6 months this and it has completely stopped working. The device will no longer recognize our WiFi and Roku customer service is not supportive. We loved it before this issue.
    1 reply from Roku Support team - 5 days ago
    Hi Megan, thank you for sharing your experience with us. The issue you've described seems a bit unusual. We recommend following these steps to potentially resolve the issue: First, try restarting your Roku device by navigating to Home > Settings > System > System Restart. It is also essential to ascertain the stability of your Wi-Fi connection to enable uninterrupted streaming. For further guidance, please refer to the following link: https://support.roku.com/article/213122277#section-1. Additionally, consider connecting to a different network, such as a mobile hotspot, to determine if the issue lies with your Wi-Fi router or Roku device. If the problem persists, please feel free to reach out to us at support.roku.com/contactus. Thanks! Elmer, Roku Customer Advocate
    Megan
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on roku.com
    Image

    Great device

    This is the 3rd device that we purchased and has made watching TV online easy and quick. Thanks
    Randy N
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on roku.com
    Image

    Why Roku?

    All you need is wifi and your Roku box. That is it, why in the world pay more for tv when you really can't afford it? We went to Roku, it saves us money, and we have all the channels we could ever want to see, just not enough time to see them all. Thanks, Roku, for everything
    Margaret P
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on roku.com
    Image

    (no review title)

    My son gave me ROKU Ultra for Christmas😊. I moved my old one to my bedroom. I love the fact of I can charge my remote and it last a long time. Unfortunately, the voice command doesn't always work when you request to pause or resume movie. At times, while watching a movie, I get a pop up message: "Listening" when I didn't say anything? Overall, I love it!
    Alba S
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on roku.com
    Image

    Christmas gift

    I had such an old slow roku that I didn't realize how old and slow it was!! This new roku is wonderful. Great speed and multiple settings you can try. I do have a small problem that I'm trying to work on but otherwise a great device
    Susan C
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2026

    Good for only 1 year

    Adds some nice options for shows in addition to what we have with our streaming provider, but now after only a year it is crashing several times a week. it also freezes continuously when fast forwarding or rewinding. There is no support from the company whatsoever. Don't plan on buying another. The company should have some sort of support. Since they don't we won't support them!
    1 reply from Roku Support team - 8 days ago
    Hello there. We appreciate you sharing your input! We're here to help. This issue might also be caused by a weak internet signal. We suggest checking your internet. Here's a helpful article to improve your connection: https://support.roku.com/article/213122277. Also, make sure you have the latest software update by going to Settings > System > Software update. Restarting your device after the update might help too. If you're still having issues, you can reach out to Roku support online at http://support.roku.com/contactus to chat with an agent who can assist you. Happy Streaming! Bernie, Roku Customer Advocate
    TG
    ease of use: 4 out of 5
    features: 4 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on roku.com
    Image

    Easy To Use

    Best device to store and use all the streaming apps you use. Plus ROKU comes with many apps that allow free streaming. I cut the cable cord and use only my Roku!
    Jesse L
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on roku.com
    Image

    Roku Great for Steaming

    I now have 6 Roku and last two have rechargeable remotes which is nice improved feature....no lag in streaming Movie Apps or My Spectrum TV App. I do keep one main TV hooked up to DVR Cable TV box in case internet goes down which I suggest to anyone friends or family that ask.
    Dale W
    Did you find this review helpful?
    4 out of 5 stars
    8 February, 2026
    originally posted on roku.com
    Image

    Good Streaming Device

    This review is about Roku Ultra, but I need to start with an earlier purchase: Apple TV 4K. The Apple device was almost perfect - no advertising and an elegant remote with the perfect weight and buttons. Its fatal flaw: voice search didn't include Netflix. So, I searched for an alternative and found the Roku Ultra. Picture and sound quality are excellent. The remote feels too light, with too many buttons, but the backlighting is great. I was able to customize the home screen to remove all but one advertising block. Not perfect, but very good!
    Alan P
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on roku.com
    Image

    Much better

    Significantly better than the stick. It is much more responsive but also more directional. You have to point the remote at the receiver or it won’t respond. Love the “rocket ship” on the remote. A great shortcut.. if you can afford it, spend the extra money.
    HOWARD G
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on roku.com
    Image

    Roku

    Wish i bought it long time ago love it has a lot of good stuff
    Lewis A
    Did you find this review helpful?
    4 out of 5 stars
    7 February, 2026
    originally posted on roku.com
    Image

    upgrade

    Had an older version of Roku someone suggested that I upgrade to the Ultra and I have been surprised of the clarity of Roku and ease of use.
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on roku.com
    Image

    (no review title)

    I love my rough box.my husband bought it for me .for a gift
    Kelly W
    Did you find this review helpful?

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