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Samsung 120" Class 4K UHD LPU7D Premiere 7 Laser Projector HDR Smart TV - (SP-LPU7DSAXXZA): Remote Control, USB/HDMI, Freestanding, 2500 Lumens
$2,499.99 reg $2,999.99
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About this item
Highlights
- Laser Technology - 4K laser technology delivers an enhanced spectrum of a billion colors and completes the cinema experience with true-to-life picture quality, bringing every scene to life in vivid detail and extraordinary depth.* *This projector can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television.
- 4K AI Upscaling - Get sharper detail and enhanced clarity when watching lower-resolution content.* Whether you're streaming an HD movie or watching live sports, our high performance, AI powered processor automatically upgrades your content scene by scene.** *Utilizes AI Based formulas. **Samsung Account required for network based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI).
- Ultra Short Throw Design - Get a massive 120" picture from a compact projector that sits close to your wall. Unlike traditional projectors, you don't need a complicated mount or lots of unblocked space between the projector and screen. Get unobstructed views in your own home theater so you can stream in style.* **Distance required from wall is about 8.3 inches for 90" and 14.9 inches for 120" screen size.
- Samsung Tizen OS - Stream your favorite shows, play games*, work out, and get the most out of your smart projector, powered by Tizen . In just a few clicks, access your must-have apps and endless content from the streaming services you love with our intuitive user interface.** *High speed internet connection, additional gaming service subscriptions and compatible controller required. **Samsung Account required for network based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI).
- Gaming Hub - Widen your world of gaming instantly; no console required. The best of console gaming, plus streaming games from Xbox Game Pass, GeForce Now, Amazon Luna, Blacknut , and standalone apps are all in one place so you can start playing faster than ever. Plus, get recommendations for other games, adjust settings to optimize gameplay and more.* *High speed internet connection, additional gaming service subscriptions and compatible controller required.
- Custom Ambient Mode - Customize your space and set the right mood by projecting photos, color effects, background scenes and themes on your wall. Place widgets like a real time clock onto the wall for your everyday décor or use an animated effect like waves to make a splash during a party.
- Multiple Voice Assistants - Find shows and turn up the volume with Alexa or Bixby.* Use the built in AI Voice Assistants to easily control your Premiere or use it as part of your connected home. *Alexa is built-in.
- Vision Booster - Your content appears clear in any room with color and contrast automatically optimized for your surrounding environment. Vision Booster makes colors richer and higher contrast, so you see livelier hues that don't look washed out. *Improves up to 50% of the color, contrast, and saturation.
- Ultra Bright Laser - Enjoy beautifully lit shows, movies and games, any hour of the day up to 2,500 ISO lumens of brightness.* Our projector illuminates every detail with precision, even in a room with ambient light. It's bright enough for your big screen. *Light output measured in accordance with ISO 21118. **Screen sold.
- Powerful Sound - Experience realistic, room filling audio. A mighty 2.2 channel audio system and built-in 30W speakers bring your entertainment to life in crisp detail. Even the most subtle sound feel real with an extra layer of overhead audio via Dolby Atmos Object Tracking Sound Lite (OTS Lite).
Description
Make any room your home theater. Watch movies, set the vibe, listen to music or game on a massive screen* from a 4K ultra short throw laser projector that sits inches from your wall.**
*Screen sold separately. **Distance required from wall is about 8.3 inches for 90" and 14.9 inches for 120" screen size.
*Screen sold separately. **Distance required from wall is about 8.3 inches for 90" and 14.9 inches for 120" screen size.
Dimensions (Overall): 5.2 Inches (H) x 20.9 Inches (W) x 14 Inches (D)
Weight: 20.3 Pounds
Lumens: 2500
Electronics Features: Remote Control Operation
Connection Type: Optical Audio, HDMI, USB
Aspect Ratio: 16:9 Aspect Ratio
Contrast Ratio: 20000000:1 Dynamic Contrast Ratio
Bulb Life: 20,000 Hours
Mount Type: Freestanding
Maximum Resolution: 3840 x 2160
Maximum Distance: 120 Inches
Model name: SP-LPU7DSAXXZA
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94082896
UPC: 887276837130
Item Number (DPCI): 008-06-8390
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 18.9 inches length x 26.6 inches width x 10.1 inches height
Estimated ship weight: 26.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 23 reviews
5 out of 5 stars
17 November, 2025
originally posted on Samsung US
Great option
[This review was collected as part of a promotion.] I love it!! Would recommend to friends and family!!
5 out of 5 stars
18 October, 2025
originally posted on Samsung US
Love everything about it.
[This review was collected as part of a promotion.] Love everything about this set up, wouldn't know how to act within it
5 out of 5 stars
6 October, 2025
originally posted on Samsung US
Product has awesome way showing features from my g
[This review was collected as part of a promotion.] I use projector to see movie and music video and use as a slide for work
5 out of 5 stars
18 September, 2025
originally posted on Samsung US
Wonderfully easy to use
[This review was collected as part of a promotion.] We watch movies, have family and friends over for bonding experiences and using this has made it easier for all of us to see at the same time easily. It has really been a fantastic addition for our lifestyle 👏! Bravo!
5 out of 5 stars
27 August, 2025
originally posted on Samsung US
This product has great features
[This review was collected as part of a promotion.] I’ve been trying out Samsung’s Premiere 7 Laser Projector (LPU7D, 2024), and honestly—it’s a really fun way to bring the movie theater home without having to hang a giant TV on the wall. The biggest win is the ultra-short throw design. You can set it just a few inches from the wall and still get a massive screen (up to 120 inches). No ceiling mounts, no messy wires—just drop it on a cabinet and go. The design itself looks clean and modern, so it blends in nicely instead of screaming “projector.” The picture quality is solid—4K via pixel-shift looks sharp, and Samsung’s AI upscaling does a decent job making lower-res stuff look better. That said, it’s not the brightest projector out there. If you’ve got a lot of sunlight in your living room, the image can look a little washed out. It really shines in a dark room, though—movies and shows feel way more immersive. I also like that it’s basically a smart TV in projector form. You’ve got Samsung’s Tizen OS, streaming apps, even a gaming hub built in. No need for extra boxes unless you want them. The built-in speakers are surprisingly decent too—30 watts with Dolby Atmos. Obviously, a soundbar or surround system is going to beat it, but for casual watching, it’s more than fine. If you’ve got a controlled lighting space and want a stylish, all-in-one projector that doubles as a giant smart TV, the Premiere 7 is a solid pick. It’s not the best choice if you’re battling a bright room or want absolute top-tier picture quality.
5 out of 5 stars
20 July, 2025
originally posted on Samsung US
Love my Premiere. Crisp picture. Great for gaming
[This review was collected as part of a promotion.] 8K resolution at over 120 inches. Works well with all of my consoles. Easy setup and you can move it around from room to room if needed. Only downside is that the picture-in-picture only works with Samsung TV channels and not all HDMI devices.
5 out of 5 stars
29 May, 2025
originally posted on Samsung US
Fantastic Projector
[This review was collected as part of a promotion.] The Premier projector does everything with ease. From watching movies, streaming videos, and watching TV, the picture is amazing. Gaming on it is great, too. First person shooters will experience some lag, but what TV doesn't! All in all, this has been a great purchase for our theatre room.
5 out of 5 stars
1 May, 2025
originally posted on Samsung US
I love this TV
[This review was collected as part of a promotion.] This TV is much better then the old one i had at a much higher quality. Usually i would be looking through a 1440p screen but now its 8k. Much better would reccomend.
5 out of 5 stars
30 April, 2025
originally posted on Samsung US
I absolutely love my Samsung
[This review was collected as part of a promotion.] I absolutely love the picture quality, this is by far my favorite TV ever
5 out of 5 stars
23 April, 2025
originally posted on Samsung US
Awesome thanks
[This review was collected as part of a promotion.] Movie's and nothing else or just sale it for some dope
5 out of 5 stars
19 April, 2025
originally posted on Samsung US
The product is great.Has great features great colo
[This review was collected as part of a promotion.] To Samsung has nice features forest. The color in the assistance that it gives you it's very helpful so yeah, Samsung is great in my book.
5 out of 5 stars
17 April, 2025
originally posted on Samsung US
High quality home theater experience
[This review was collected as part of a promotion.] Helps save space without cords running everywhere. The picture and sound quality surpassed my expectations, the sound is clear and crisp even at full volume. I love how the audio follows the action across the screen. If in the market for a projector this one is definitely a good choice.
5 out of 5 stars
12 April, 2025
originally posted on Samsung US
Easy to use best picture
[This review was collected as part of a promotion.] Love it , brag to people about it . Buy it love it
4 out of 5 stars
24 December, 2024
originally posted on Samsung US
Fantastic Projector
This project has exceeded my expectations. I am blessed to have a dedicated media room. There are no windows or outside light for me to worry about. So, the colors come through very well. The setup is easy and I was up an running in less than 30 minutes.
1 out of 5 stars
24 December, 2024
originally posted on Samsung US
picture color quality not as expected
Picture quality is not accurate and the brightness picture tests fail to show the greys well. Color gamut not capable of showing all colors. Trying to return the product but finding little to no help from support.
1 reply from Samsung Specialist team - 11 months ago
Sandeep, Thank you for sharing your thoughts on the picture quality of your Premiere 7 Projector. To ensure you’ve got the latest image quality updates, please confirm that your unit is up to date with the latest firmware version. You can check by going to: Home > Menu > Settings > Support > Software Update. If the picture you’re seeing is still not to your liking after updating firmware, there are several picture settings you may want to try adjusting. Go to Home > Menu > Settings > All Settings > Picture > Picture Mode ...and select the mode that best fits your usage: 1. Standard: Is the default mode suitable for general viewing environments 2. Dynamic: Makes the picture brighter and clearer in bright viewing environments 3. Movie: Suitable for watching content or movies in a dark room 4. Filmmaker Mode: Provides source content just as the creators intended. If the image is defined as Filmmaker Mode, it’ll automatically switch to Filmmaker Mode while watching. Intelligent Mode enables the Projector to recognize and analyze the surroundings, noise, content, and your usage patterns to provide the best viewing experience. You can enable Intelligent Mode by going to Menu > Settings > All Settings > General & Privacy > Intelligent Mode Settings > Intelligent Mode. I hope these tips help. You can always contact us for further assistance at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
5 out of 5 stars
20 November, 2024
originally posted on Samsung US
Awesome UST projector!
[This review was collected as part of a promotion.] Buying this projector and a 100" screen turned our living room into a movie theater! And the picture quality is beautiful, especially in 4K! It's such a treat to watch. We use it mostly to stream movies and tv shows, but we also have a PC connected to it. The only downside is that we watch WAY too much TV now!
4 out of 5 stars
13 November, 2024
originally posted on Samsung US
Good product for consumption
[This review was collected as part of a promotion.] The projector is good so far as me and my friend use it and the projector connection is great but needs few touching and also the design is perfect.
4 out of 5 stars
12 October, 2024
originally posted on Samsung Canada
Projector review
This worked quite well with really crisp results. Would recommend
5 out of 5 stars
7 October, 2024
originally posted on Samsung US
Great item!
[This review was collected as part of a promotion.] Love my Samsung, allows me to game and stream movies with great quality.
5 out of 5 stars
3 October, 2024
originally posted on The Insiders

Best projector I have ever experienced
[This review was collected as part of a promotion.] This is by far the best projector I have ever experienced. The way it sits right against the way and projects the image is awesome and helps save space and no cords running everywhere. The picture and sound quality surpassed my expectations, the sound is clear and crisp even at full volume. I love how the audio follows the action across the screen. If in the market for a projector this one is definitely a good choice.