$4499.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- Get virtually no glare so all you see is the content on screen, even in bright rooms
- OLED HDR Pro delivers pixel-level blacks deliver dramatic contrast and vibrantly detailed picture
- See content upscaled to impressive 4K, improving your viewing experience with 4K AI Upscaling Pro
- Auto HDR Remastering transforms SDR content to HDR-like quality for bright highlights, vibrant colors, and clear details
Description
Samsungs most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning cinematic excellence along with personalized experiences. Whether youre streaming or gaming this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology exceptional motion enhancement up to 4K for crisp visuals and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection. What's in the Box
•S95F 77" 4K OLED Smart TV
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S95F 77" 4K OLED Smart TV
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: .4 inches
Product Height with Stand: 38.7 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254598
UPC: 887276952659
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 108 reviews
Help me with a TV
5 out of 5 stars
cora1986 - 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Watch hallmark movie with my hubby games we are getting a new wii
Great product
5 out of 5 stars
- 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This tv is amazing I love the clarity when I watch TV I would love to get another if anything happens to the one I have
Great pic. Crisp colors
4 out of 5 stars
Ttpp133 - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] True colors on this tv. Very good for gaming and sports. Recommend to anyone on budget but wanted great performance
Terrible matte screen finish either way you look s
1 out of 5 stars
DIVRequiem - 11 days ago
originally posted on Samsung US
The glare free matte screen completely ruins the picture quality for me. It makes everything look dull and takes away from the vibrant image I expect from a premium TV. Honestly, I’d rather deal with reflections than this washed out effect. Please get rid of it, Samsung. This feature is a huge disappointment.
1 reply from Samsung Specialist team - 8 days ago
DIVRequiem, Thank you for your review of Samsung’s S95F OLED TV and for sharing your feedback regarding screen glare. This model is equipped with OLED Glare Free Technology, engineered to virtually eliminate reflections – even in rooms with challenging lighting – so you can enjoy your content without distractions from sunlight or ambient light. That said, lighting conditions vary by space. For the best glare control, we recommend positioning the TV to reduce direct light on the screen or consulting a professional installer for optimal placement. If you have any questions about TV features, specs, or setup, we’re here to help. Please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available via the ‘Support’ link on our website. ~ Samsung Specialist
Must have,in your house
5 out of 5 stars
Alphakronnos - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's is the most solid TV I've had to date, would recommend any samsung TV/device
Best tv evere
5 out of 5 stars
Oled4life - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The sleek display technology offers a vibrant and immersive viewing experience. Colors appear incredibly rich and accurate, enhancing the visual appeal of any content. With deep blacks and exceptional contrast, the picture quality is simply stunning. This cutting-edge technology provides viewers with a captivating and truly enjoyable entertainment experience. Furthermore, the slim design of this display adds a touch of elegance to any living space.
Works really well
5 out of 5 stars
SameoDave - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Mostly used for streaming/ps5/switch 2. Works great out of the box. Love the device detection! Makes life so much easier. Honestly, we also use the Samsung TV streaming a lot as well.
Great brand and product
5 out of 5 stars
Lovesamsung - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We use it for streaming, games and all We use it everyday
It's a Great tv and has great quality
5 out of 5 stars
carjam1200 - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it for lots of stuff personal‚gqming‚entertainment etc
I love the samsujg TV it's has great quality to be
5 out of 5 stars
Antnony - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use to watch TV to play game and enjoy time with friends and family so the samsung TV is great quality to people who need it it's has app 4k TV that great you watch app you watch the new and more app so yea I love the TV it's the best samsung has even add to tyer devices I love ❤️ samsung I live her TV and more devices so beautiful and I seen i have it
Great picture
5 out of 5 stars
Buddydog - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV does everything very well. There are no light reflections from windows during daylight hours and lights in the room at night. This is a must have if your room has lots of windows. I highly recommend this TV for all types of viewing.
Oled is the way to go!
5 out of 5 stars
Barret - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This OLED TV brings out amazing blacks and image quality in movies, TV shows and Video Games. I love jumping on to play my favorite Video Games and being able to see everything!
Great Picture
5 out of 5 stars
Cindyp - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We are really impressed with the picture quality, it blew us away. The new screen mutes the lights and the lights coming through the window!! The 1st night we had the new TV, we watched some older movies and the quality was fantastic. We have had the F95S tv for over a month and couldn't be happier.
My Love for my S95F
5 out of 5 stars
CapSabe - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I really love my S95F 77, it is so Bright and clear,I swear this is the most colorful TV you will ever see,the reason I bought it is because I have a very bright room, and I still can't believe I'm watching TV mid day full sun rays and I don't have to move around dodging sunlight or closing blinds and the opposite end of the spectrum it is so bright in the evening when watching TV and playing games. I rate this TV a 20 out of 10 rating .
Stunning TV
5 out of 5 stars
Bonburner - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I was hesitant with the TV because of the black level lift and the anti-glare filter, but because of how bright my living room is I needed the filter. In 2025 Samsung has the best anti-glare filter so they were my go to pick. Thankfully the black level lifting does not bother me as much as I feared.
Perfect for the house and family activities we lov
5 out of 5 stars
Nopers19 - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] All ay evey every day its on with either with music or movies.
Amazing picture clarity/resolution!
5 out of 5 stars
JEDF810 - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This OLED TV is top notch! Set up was was surprisingly very easy with the one connect box. The only thing that was slightly difficult was assembling the stand, as the diagram on the instructions didn't make sense, but I figured it out. Still trying to sort through all the features on the S95F, including AI and the picture settings. The picture is so brilliant and crystal clear, but when you have white titles with a dark background, the titles are a bit blurred. Minor inconvenience as I'm experimenting with the settings to try and adjust that. Any suggestions? Overall, I am very impressed with the S95F. Highly reccomended if you are in the market for a high quality OLED TV.
Stunning Picture, Smart Features, and a True Upgra
5 out of 5 stars
Shopaholic44 - 24 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The Samsung S95F OLED is hands-down one of the best TVs I’ve owned. The picture quality is absolutely breathtaking — colors are rich and vibrant, blacks are deep and pure, and HDR content practically jumps off the screen. Whether I’m watching movies at night or sports during the day, the brightness and contrast are spot on. Motion handling is buttery smooth, which makes fast action scenes and gaming look incredible. Speaking of gaming, the low input lag and 144Hz refresh rate make it feel like this TV was built with gamers in mind. The design is sleek and modern, and the near bezel-less frame really makes the screen the star. Samsung’s Tizen OS is fast and responsive, with all the streaming apps I use right at my fingertips. The built-in speakers are surprisingly good for casual watching, though I pair mine with a soundbar for a more cinematic experience. What really stood out to me is how bright this OLED can get — no more worrying about glare in my sunny living room. The anti-reflective coating works wonders. Overall, the S95F feels like a perfect blend of cutting-edge picture quality, smart features, and a premium design. If you want a TV that makes everything you watch look its absolute best, this is it.
Everything I Expected
5 out of 5 stars
Den4Samsung - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] All our TV watching is streaming now for two reasons... 1) We have eliminated basically all ad content so we can watch without interruption 2) We have the option to watch TV on our schedule and not the broadcast schedule Purchased this TV because we were looking for a Reduced or Glare Free viewing environment and this is the solution. The added benefit is the best picture I have ever seen on a TV with true colors. We even noticed colors for the first time in several series we were watching on our previous TV that we didn't even know were there
Great anti-reflection, poor image quality
1 out of 5 stars
Disappointed - 1 month ago
originally posted on Samsung US
Great anti-reflection, works as intended. Would be good brightness too, but you don't get to pick your brightness in many settings - for some reason it forces you to a low brightness even when you have brightness set to full (50). Horrible unavoidable artifacts in many scenes due to a software problem in handling jutter. Either you have it full on, and you get whole image color flicker in dark scenes, or full off and you get horrible motion artifacts around moving objects. In between, both are bad.
1 reply from Samsung Specialist team - 29 days ago
Hi Disappointed, We appreciate your input on the picture quality of Samsung’s S95F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You may also want to check if energy saving or AI settings are enabled. These can automatically adjust the brightness based on your room’s lighting. • For energy settings, go to: Settings > All Settings > General & Privacy > Power and Energy Saving • For AI settings, go to: Settings > All Settings > Advanced Features > AI Mode Settings If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist