$2999.99 when purchased online
Target Online store #3991
About this item
Highlights
- Combines the pure blacks and infinite contrast of OLED with the vibrant color accuracy of Quantum Dots for stunning picture quality
- Advanced AI-driven processor enhances everything on screen including upscaling content, optimizing brightness, and more
- Immersive sound that moves with the action on-screen, combined with cinematic-quality Dolby Atmos for deeper, more dynamic audio
- Turn your TV into a smart home command center by controlling connected devices directly from your screen using the SmartThings app
- Delivers realistic, vibrant colors—especially important for natural skin tones and true-to-life visuals, certified by Pantone
Description
Experience a stunning picture with enhanced brightness and depth all in a sleek design with a thin bezel. Dive into your content with Samsung Vision AI experiences and immerse yourself in multi-dimensional audio with top-firing speakers.
Features
•NQ4 AI Gen2 Processor
•4K AI Upscaling
•OLED HDR
•PANTONE Validated
Vibrant Lifelike Color with Unmistakable OLED ContrastSelf-illuminating pixels deliver vibrant expert-validated color and unmistakable OLED contrast enhanced by Samsung Vision AI. A flowing design complements the bold brightness and depth on-screen and enhanced sound.
NQ4 AI Gen2 ProcessorUses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.
4K AI UpscalingWatch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.
OLED HDRReveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.
Pantone ValidatedWith color validated by the experts at Pantone you can be sure colors look realistic and skin tones accurately shown for a vibrant and true-to-life picture.
Contour DesignMade to look bold yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
Motion Xcelerator 120HzExperience smooth visuals and soaring speeds for VRR gaming with Motion Xcelerator 120Hz.
Color Booster ProExperience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top-channel sound comes from around and above you for room-filling multidimensional sound.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Disclaimers
•Samsung Vision AI features vary by model; see individual model for more info.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Performance may vary depending on the light condition.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S85F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display
•Screen Size: 76.6 inches<
Features
•NQ4 AI Gen2 Processor
•4K AI Upscaling
•OLED HDR
•PANTONE Validated
Vibrant Lifelike Color with Unmistakable OLED ContrastSelf-illuminating pixels deliver vibrant expert-validated color and unmistakable OLED contrast enhanced by Samsung Vision AI. A flowing design complements the bold brightness and depth on-screen and enhanced sound.
NQ4 AI Gen2 ProcessorUses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.
4K AI UpscalingWatch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.
OLED HDRReveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.
Pantone ValidatedWith color validated by the experts at Pantone you can be sure colors look realistic and skin tones accurately shown for a vibrant and true-to-life picture.
Contour DesignMade to look bold yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
Motion Xcelerator 120HzExperience smooth visuals and soaring speeds for VRR gaming with Motion Xcelerator 120Hz.
Color Booster ProExperience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top-channel sound comes from around and above you for room-filling multidimensional sound.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Disclaimers
•Samsung Vision AI features vary by model; see individual model for more info.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Performance may vary depending on the light condition.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S85F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display
•Screen Size: 76.6 inches<
TCIN: 1003254628
UPC: 887276934648
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 46 inches length x 7 inches width x 74 inches height
Estimated ship weight: 83.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.9 out of 5 stars with 58 reviews
I love all the features and the easy connections t
5 out of 5 stars
Perfect - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it for prime and all of my internet movies. The movie quality is amazing and I love being to access any type of apps weather it be you tube I can check my emails shop just about anything you can do on your pc with mulrimedia you can do on your samsung smart tv's and their picture quality is unmatched
Samsung OLED S85F is a total game changer
5 out of 5 stars
15163049641 - 9 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I’ve had the Samsung OLED S85F—55” set up in my bedroom for almost two weeks now, and honestly, it's been amazing. Firstly, the picture quality is excellent, with super vibrant colors thanks to OLED tech and Color Booster Pro. Black color is super Black. When I watch a movie or my son plays video games on TV, it gives that vibrant burst of colors. Another element that popped while watching older movies and animations was how older movies were sharp and well-defined. The AI feature in Samsung TV is just amazing for keeping up with new advancements. One of the most striking feature was the sound of the TV. Dolby Atmos and Object tracking sound made watching movies very entertaining, as it felt like we were in a movie theater and the sound was following the action on the screen. Also, I don’t have to turn the volume up or down, it just blends in seamlessly. One IU Tizen feature is easy to navigate, also Samsung has preinstalled Samsung TV for free content. I can’t stop swooning over this TV with sleek shape and high performance, along with smart features. This TV has won mine my family, and we are enjoying every minute.
Great features
5 out of 5 stars
Moonbeam - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great for home use. Play games, watch TV. Watch my movies. Very clear picture too.
A True All-in-One TV for Streaming, Gaming, etc.
5 out of 5 stars
ParsaS - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The Samsung S85F OLED TV (2025) has become the center of everything I do—streaming, gaming, movies, sports, and even school. I use it daily to watch Netflix, YouTube, and Disney+, and the OLED screen makes every scene look incredibly rich, with deep blacks and colors that truly pop. I also use it for gaming on my console, and thanks to the low input lag, high refresh rate, and Game Mode, everything feels smooth and responsive, even in fast-paced games. Watching sports is also amazing because of how clearly it handles motion without blur. For school, I mirror my laptop to the TV to study and present slides, and the large 4K screen helps me stay focused. The Smart Hub makes switching between apps super easy, and voice control saves time when my hands are full. I also love how the TV adjusts brightness automatically depending on the room, and the AI upscaling makes older content look surprisingly good. Whether I’m relaxing after a long day, competing in games, or getting homework done, this TV fits perfectly into my daily life and honestly improves it in so many ways.
So nice and good
5 out of 5 stars
SriRai - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Very nice and good quality product. Liked this very much
Best T.V. I've ever had
5 out of 5 stars
LoveMySamsung2much - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my Samsung T.V. to watch live shows, stream movies and programs from many various choices of streaming services. I use it for my ginger system, to listen to music on the music channels, and cast feom other smart devices.
This is a great product it runs very well.
4 out of 5 stars
DoggoLover17 - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love to use my tv daily just simply for watching stuff whenever I eat breakfast. Or when I'm just bored.
This product is amazing. 10 out of 10 must have.
5 out of 5 stars
TheOledGhost85 - 18 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I like to use my Samsung tv for gaming and watching movies and anime. Since this tv is Oled it really makes the color and picture stand out.
This product is amazing the best ever!!
5 out of 5 stars
Vickj221 - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my product to play video games and to watch my everyday shows. I love the picture quality and the sound of this product. Its like im in a theater.
Best picture
5 out of 5 stars
Krintyv - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The most amazing TV that was recieved!!! Honestly when it comes down to quality and picture, plus everything else that is need to watch TV, I applaud the creator of this tv and say thank you.
Amazing TV 100%
5 out of 5 stars
Joetweaknmane - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Use TV for gaming n streaming it's amazing TV best I've ever had
Great TV, I love it
5 out of 5 stars
Ryrye9292 - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I usually go with Samsung for my TVs and this one does not disappoint. Great picture and fun to watch sports on. 5/5
Breathtaking Picture Quality and Ultra-Slim Design
5 out of 5 stars
MrMcChickenMan - 28 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The S85F OLED TV has completely redefined how I experience movies, shows, and games at home. The OLED panel delivers perfect blacks, vibrant colors, and incredible contrast, making every scene feel more lifelike. HDR content, in particular, looks phenomenal — especially in dark rooms where the depth and detail really shine. I use the TV mainly for streaming and gaming, and it handles both flawlessly. The refresh rate and low input lag make fast-paced games feel incredibly responsive, while the cinematic picture quality enhances every moment of film and TV. The sound is also impressive for such a slim unit, and pairing it with a soundbar through Q-Symphony takes it even further. The design is sleek and premium, with an ultra-thin profile that fits beautifully into my living space. It’s not just a screen — it feels like part of the decor. Smart features are intuitive, and everything from setup to daily use has been smooth.
This product has amazing features
5 out of 5 stars
Spbymn - 28 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I mainly use my TV for streaming, watching movies and playing games. My children love this product due to the amazing picture quality. I am thinking of getting the same product but a larger size due to the excellent gaming quality that I use it for.
Next-Level OLED: Stunning Picture, Immersive Sound
5 out of 5 stars
GalaxyChamp - 29 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The Samsung S85F OLED TV (2025) is a stunning display of innovation, blending exceptional picture quality with a sleek, modern design. The OLED panel delivers perfect blacks and infinite contrast, making every scene feel more lifelike and immersive. Colors are incredibly vibrant and accurate, whether you're watching a blockbuster movie or playing the latest video game. The built-in AI processor enhances everything in real time—upscaling older content beautifully and optimizing visuals based on room lighting. Motion handling is smooth and precise, perfect for fast-paced sports and action scenes. What really stands out is the immersive sound performance. With Dolby Atmos support and Object Tracking Sound Lite, audio feels like it moves with the action on screen, adding another layer of realism to your viewing experience. This TV is also a dream for gamers, with ultra-low input lag and support for the latest gaming features. The intuitive interface and Smart Hub make streaming and navigation effortless. Overall, the S85F OLED is a true centerpiece for any entertainment setup—an impressive balance of design, performance, and cutting-edge features.
Wow just wow.
5 out of 5 stars
RoseFruci - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I had no idea what I was missing until I brought this TV home. I knew it was time to upgrade to something with a faster processor for all my streaming apps, and this TV exceeded my expectations. The operating system is impressively quick and responsive, and the remote- which charges itself using light- is both sleek and easy to use. Setting up the picture for the first time does take a little effort, especially if you want to optimize it for different types of content like movies, sports, gaming, or reality shows. But the payoff is worth it. The Motion Xcelerator 120Hz feature made me finally understand why everyone raves about 120Hz- it makes fast-paced gaming incredibly smooth and lets you follow the action in sports, like tracking the puck in a hockey game, as if you’re right there in the arena. Once you dial in your preferred settings, the viewing experience is so immersive that it often feels like you’re inside the show rather than just watching it. Occasionally, I still struggle to find the perfect settings for certain programs, but switching on AI mode instantly solves that problem. The TV’s NQ4 AI Gen 2 Processor automatically recognizes what’s on screen and adjusts the settings for the best possible picture, no tinkering required. If you can pair this TV with a Samsung soundbar that syncs with the TV speakers, the whole setup feels incredibly high-end while still being compact- ideal for smaller spaces. I couldn’t be happier with this upgrade!
This product is amazing!
5 out of 5 stars
Sophia - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's amazing works lovely everything about it is just wow!!
Incredible OLED TV
5 out of 5 stars
chris336 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This TV packs a punch, the image quality is incredible. The refresh rate being an OLED is amazing. I was concerned when purchasing that the brightness would be an issue, I was shocked at how bright it gets, it’s amazing. The blacks are black and colors pop. I would 10 out of 10 recommend this to anyone in the market for an incredible OLED. The HDR on this television is incredible and very accurate it makes the picture pop. Motion Accelerator is amazing and there is no blur or lag whatsoever making this TV amazing for gaming and sports along with any action movie. The AI upscaling does a fantastic job improving picture quality for older non 4k video. I absolutely love this TV.
Price and quality
5 out of 5 stars
JorgeBoni22 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Price and quality are worth it. Sounds awesome as well
Premium Features at a Friendly Price
5 out of 5 stars
MWagner1215 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This honestly might be one of the best TV's I've ever used! Not only is the picture amazing, with inky blacks and vibrant colors, but the features and technology are second to none. The new Samsung Gaming Hub should be the envy of gamers the world over. Firstly, the streaming options, like Game Pass and GeForce are seamlessly integrated. You can connect a gamepad via Bluetooth and play to your heart's content. It also automatically launches game mode when I turn on my console. I couldn't be happier with this TV, honestly.