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Samsung S90F 42" 4K OLED Smart TV (2025)
$1,037.99 reg $1,299.99
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save $262.00 (20% off)In Stock
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At a glance
Sponsored
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.1
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.2
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 42" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer P
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.1
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.2
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 42" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer P
Dimensions (Overall): 21.4 inches (H) x 36.8 inches (W) x 1.6 inches (D)
Weight: 18.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 6.5 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 8.1 inches
Product Height with Stand: 23.9 inches
Product Width with Stand: 36.8 inches
Screen Size: 42 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254577
UPC: 887276946061
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 26 inches length x 5 inches width x 41 inches height
Estimated ship weight: 26.7 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and exceptional sound, making it a perfect choice for both gaming and movie nights. Guests appreciate its user-friendly interface and smart features, including AI calibration and seamless integration with streaming services. While some have noted minor design flaws, the overall experience is overwhelmingly positive, highlighting its value as a versatile entertainment hub for any home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 175 reviews
4 out of 5 stars
2 November, 2025
originally posted on Samsung US
Awesome TV
[This review was collected as part of a promotion.] Loved this tv better than our old roku for so many reasons I cant say enough
4 out of 5 stars
2 November, 2025
originally posted on Samsung US
Stunning Visuals, But Not Without Flaws
[This review was collected as part of a promotion.] mostly impressive experience. Picture quality is its strongest asset—colors are vivid, blacks are deep, and contrast is sharp, making movies and games look stunning. The sleek design and thin bezels give it a premium feel, and the Smart Hub interface is intuitive and responsive. Streaming apps load quickly, and voice control adds convenience. Gaming performance is excellent with low input lag and smooth motion handling. However, it’s not perfect. The built-in speakers are underwhelming—dialogue lacks clarity and bass is weak, so a soundbar is almost necessary. Brightness in daylight is also a challenge; glare can be distracting and peak brightness doesn’t always hold up in sunny rooms. Occasionally, the system lags when switching apps or adjusting settings, which breaks the otherwise smooth experience. Overall, it’s a solid TV with great visuals and smart features, but audio and daylight performance need improvement.
5 out of 5 stars
29 October, 2025
originally posted on Samsung Canada
Go jays go
This tv is so clear for watching sports, very easy to set up and navigate through.
4 out of 5 stars
29 October, 2025
originally posted on Samsung Canada
Troublesome setup and connect
Great picture, poor sound, overly complicated setup interface
5 out of 5 stars
29 October, 2025
originally posted on Samsung Canada
Highly recommended.
Easy installation. Love the picture and sound. Our second purchase of this particular model!!
5 out of 5 stars
29 October, 2025
originally posted on Samsung Canada
Love it. Oled
I bought this a month ago took a bit to adjust to the 77 from a 55 felt like I needed sunscreen on the sunny shows such an amazing picture sound quality is also awesome
5 out of 5 stars
29 October, 2025
originally posted on Samsung Canada
Fabulous new TV
Totally amazing. Worth every penny! Beautiful screen, crisp and clear, feels like you’re right there no matter what you’re watching. So easy to set up, no issues.
5 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Colors and depth blew me away.
Resolution is so crystal clear, colors really pop. The display looks almost 3-D because of depth with blacks. Audio is ok, but enhanced with sound bar. I'm not tech savvy and still navigating connectivity, as old set was not a smart tv.
5 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Great Display!
I bought this TV about one month ago and its excellent. Thé image resolution, contrast and brightness are excellent. I use it to watch movies and séries.
3 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
High quality hardware, frustrating software
TV quality itself is great, but I have a number of complaints: 1. There is a 2 minute screensaver that isn't configurable. When listening to music on Spotify, the screen goes black part way through the song, which means you have to press a button on the remote whenever you want to see what song is playing. 2. The home screen software defaults to auto-playing live TV, and doesn't default to my last used app (Plex or Spotify). I don't want to see ads for suggested movies or shows, or apps that I haven't even installed. 3. HDMI e-arc is finicky, and I could not get the audio to pass back through my receiver when using a TV app. Some of this fault might lie with the receiver, but I was able to get it working by buying a separate optical cable for audio. Overall, for the price of this TV, I've been fairly disappointed by how frustrating it is to use, and the lack of customization for the things that matter (screensaver, home screen).
5 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Insane picture quality
Picked this up a few weeks ago and now watching old favorites that look better than they ever have. This TV slaps.
5 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Incredible Picture Quality & Smart Features
I purchased the Samsung 65" OLED S90F about two months ago, and I’m extremely impressed. The picture quality is phenomenal—deep blacks, vibrant colors, and outstanding contrast that makes movies and sports look exceptionally lifelike. The OLED panel combined with Samsung’s processing really shines in dark scenes and fast-action content. The Smart TV platform is intuitive and fast. The Vision AI features automatically optimize picture and sound depending on the content and room lighting, and it actually works—no need to constantly fiddle with settings. Streaming apps load quickly, switching inputs is seamless, and the remote is minimalist but easy to use. The build quality feels premium, and even without a soundbar, the built-in speakers are surprisingly clear with solid dialogue clarity. After two months of daily use, I can confidently say this TV exceeded expectations. If you’re considering an OLED and want top-tier performance without overpaying, the S90F is an outstanding choice. Highly recommend.
3 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
See no difference.
Some shows are not very clear at all. Thought it would be very clear.
4 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Great tv, lacking audio connections
Everything is great but be aware I had to purchase an extractor to use my mission 5.1 surround system because Samsung only puts out STEREO from the optical out. Surround sound is put out through eARC HDMI. My AVR doesn’t support eARC HDMI and I’m not prepared to get a new receiver.
5 out of 5 stars
28 October, 2025
originally posted on Samsung Canada
Beautiful Picture
We bought our new Samsung OLED television at the beginning of October and have been very impressed with the clarity and sharpness of the picture. We were also impressed with the ease of set up and wowed by the connectivity. We are still learning about all of the features but are happy with its size and picture. This Samsung product was on the pricey side and hope that we will have many many years of great hassle free viewing.
5 out of 5 stars
28 October, 2025
originally posted on Samsung US
This product has a lot of features
[This review was collected as part of a promotion.] This is the best TV I've ever owned. So far, beautiful, sharp colors, solar remote
5 out of 5 stars
27 October, 2025
originally posted on Samsung US
Great color and sharpness
[This review was collected as part of a promotion.] I really like the contrast and especially the deep blacks. I have it paired with the Q990F soundbar. Great combo.
5 out of 5 stars
23 October, 2025
originally posted on Samsung US
Insane gaming experience
[This review was collected as part of a promotion.] I treated myself to this TV, finally upgrading after over 10 years with my old one. I couldn't have imagined a gaming experience like this in my home! I only played GoW and TLoU so far, but I can't wait to spend more time with it. I've watched a few shows so far and they've looked awesome. The tv speakers can also get SO loud. Even 20% of the max volume is a bit much for late night streaming binges. Overall excited to enjoy this for years to come.
3 out of 5 stars
22 October, 2025
originally posted on Samsung Canada
Not so great Apps
I am from the Netherlands But live in Canada and i am not able to get Dutch Apps on my tv , the tv should have an open world wide App download. for the rest i do not see what is so special about this tv , i had a 4k tv that is as good as this one . A lot of money for nothing special.
5 out of 5 stars
21 October, 2025
originally posted on Samsung US
Amazing picture
[This review was collected as part of a promotion.] So far I'm blown away by the picture and features of this TV. If you are already part of the Samsung eco system then you will be right at home, if not then you'll still find it very intuitive. The picture quality is amazing! Paired with a Samsung Q-symphony surround system is highly recommended.