$1297.99 sale price when purchased online
$1299.99 list price
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.1
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.2
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. Whats in the Box
•S90F 42" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer P
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.1
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.2
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 42" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer P
Dimensions (Overall): 21.4 inches (H) x 36.8 inches (W) x 1.6 inches (D)
Weight: 18.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 6.5 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 8.1 inches
Product Height with Stand: 23.9 inches
Product Width with Stand: 36.8 inches
Screen Size: 42 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254577
UPC: 887276946061
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 26 inches length x 5 inches width x 41 inches height
Estimated ship weight: 26.7 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 85 reviews
Great sound features
5 out of 5 stars
Eddie1 - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming sound great love the graphics and great everything to bad it broke when it fell
Excellent image quality!
5 out of 5 stars
gamesupgrade - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV mostly for gaming, and it's basically perfect. The colors were oversaturated out of the box but it was easy to change a couple settings and get a very accurate image. This OLED TV replaced a relatively recent LCD TV, and I'm in disbelief that I can get an upgrade this big at such a reasonable price.
Clarity of picture
5 out of 5 stars
JerryB - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We have two identical TVs. One in Scottsdale and one in San Diego. We bought the first 77" TV in Scottsdale. Then we replaced our new 65" TV in San Diego with the same 77" model we have in Scottsdale.
Best TV in modern times
5 out of 5 stars
DREW33 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Base on consumer reports recommendation, this TV is one of the best in the market, it have excellent features and is energy efficient.
S90F OLED TV
5 out of 5 stars
cm03079 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I've had the TV about 2 months at the moment it's the best TV I've ever had. More TV than most people need. Use it for streaming, movies, television, & screen mirroring. If everything continues to be good and they allow me to say anything. I'll let you know more. I'm hoping everything will be good after 12 to 24 months and then some. I'm hoping if anything weird happens it happens in the first 12 months. My first Samsung TV lasted 10 years. I still have an old fashioned box TV that still works after 25 years. I'll probably replace it with a Samsung within a couple years.
Great picture
5 out of 5 stars
MikeL70 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Coming from my previous QLED 8K TV this S90F Oled is impressive. I haven't used it for gaming yet but for action movies it's wonderful
Beautiful Colors and Amazing Features
5 out of 5 stars
MWagner1215 - 13 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] The Samsung S90F OLED is an absolute banger of a TV. The picture is so vibrant and punchy that it looks better than life. Gaming is an absolute beast on this thing too. It automatically detects my console and PC and switches to gaming mode, which tweaks the sound, picture, and response time. It makes it impossible to game on any other TV or monitor in my house. Also, this TV is razer thin. It's actually thinner than the average LED lightstrip. If you are looking for an OLED TV with flagship features at a not flagship price, the S90F is the way to go!
High Quality and durability product
4 out of 5 stars
Mujtaba - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I always use it to watch my favorite shows and follow my TV activities. Sports, Politics and Science
This TV is impressive
5 out of 5 stars
Dave01 - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is the best, the OLED screen is stunning, the speaker is pretty good but I prefer a Qbar Q900C. The picture is perfect, my favorite option is the smart view. The fact that I can control my devices via Smartthings is really useful. This TV meets all my expectations.
Faulty out of box. Pain to deal with
1 out of 5 stars
RonaldH - 20 days ago
originally posted on Samsung Australia
Got this delivered today. Vertical line on display. Contacted support & after troubleshooting told to speak to the retailer, who are equally as unhelpful!!
1 reply from Social Media team - 18 days ago
Hello and thank you for your review. If you'd like us to look into this for you, please send us a PM on Facebook with this review and we'll get an agent to assist
Amazing TV
5 out of 5 stars
shwetha1 - 21 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] This is a great TV. The clarity of the TV is very good. The remote control is easy to control and it can be charged using USB or solar light. TV can settings may be set to eco mode too. Over all very happy with the product
Great picture
5 out of 5 stars
Ozzie278 - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Love the colors and black levels. The gaming hub works like a charm. Just turn on Xbox controller and stream games without any issues. Can't wait to get the Samsung soundbar to pair it with the q symphony tv features
Top tv
5 out of 5 stars
Jack v - 23 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] This is a brilliant tv. Easy to operate, with a great picture. I also bought a Samsung sound bar - an amazing pair - clear, deep sound and picture.
beautiful picture
5 out of 5 stars
bewilderedwanderer - 23 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Incredibly crisp picture. It was easy to set up through the smart things app, which handled everything
Samsung OLED S90f
5 out of 5 stars
TTPP - 27 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Just received this TV, image is smooth and crisp. Very happy.
Great TV nice screen picture is clear and nice..
5 out of 5 stars
Horses - 28 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Used for Watching TV sound is great.. love Samsung.
Wonderful colours
4 out of 5 stars
My replacement TV - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] I was very unhappy with Samsung because my previous TV only lasted five years. However, I have given you the benefit of producing good products and have purchased this TV. The colours are excellent and I am enjoying watching it.
I didn't know i was blind until I bought this TV.
5 out of 5 stars
MLam - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] I didn't know i was blind until I bought this TV. Now I can truly see 👀 .
Amazing Samsung TV
5 out of 5 stars
Robrenda - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We brought this unit 4 weeks ago. It is brilliant. The picture and colors are amazing.it goes off into sleep mode which is great so no screen burn. I love the one connect box and it is so slim. Highly recommend this TV or similar Samsung have a brilliant product.
Black Levels + Brightness = Incredible Picture
5 out of 5 stars
Ryan52403 - 1 month ago
originally posted on The Insiders

[This review was collected as part of a promotion.] The knock against OLED TVs has been that they don’t get bright enough. Samsung claims that that the S90F has made significant strides in this area and while I don’t have another OLED to compare it with, the S90F was plenty bright in my well lit room with the windows open. The incredible black levels really make the image pop. The image quality is incredible and definitely lives up to the hype. I tried out several picture modes and found that Movie mode seemed to have the best color accuracy. Standard mode was ok, but dynamic was way completely off and highlights were completely blown out. The built in speakers were actually quite good for TV speakers, but really should be paired with a dedicated sound system or soundbar. The remote is pretty basic and has a solar battery charger on the back, which should prove to be a useful feature over time. I did notice that there aren’t any numbers on the remote for typing in channel numbers, but in today's age that’s probably not a huge loss. There is a way to bring up an onscreen number input and there is also a remote app for your phone that works really well and does have a number pad. It’s very easy to use and the TVs volume can be adjusted using the phone’s volume rocker. Time will tell, but I definitely see myself using the app more than the physical remote out of sheer convenience.