$4497.99 sale price when purchased online
$4499.99 list price
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- Get virtually no glare so all you see is the content on screen, even in bright rooms
- OLED HDR Pro delivers pixel-level blacks deliver dramatic contrast and vibrantly detailed picture
- See content upscaled to impressive 4K, improving your viewing experience with 4K AI Upscaling Pro
- Auto HDR Remastering transforms SDR content to HDR-like quality for bright highlights, vibrant colors, and clear details
Description
Samsungs most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning cinematic excellence along with personalized experiences. Whether youre streaming or gaming this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology exceptional motion enhancement up to 4K for crisp visuals and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S95F 77" 4K OLED Smart TV
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S95F 77" 4K OLED Smart TV
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: .4 inches
Product Height with Stand: 38.7 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254598
UPC: 887276952659
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.9 out of 5 stars with 53 reviews
The OLED Experience You Didn’t Know You Needed
5 out of 5 stars
BallerinaMama - 4 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The most striking benefit of the Samsung QN55S95FAFXZA is the addition of a new matte glare-free OLED screen. Some people may dislike this feature; however, I find it incredibly compelling, as it allows me to watch without shiny reflections and distorted images, which is particularly beneficial since it eliminates the issues I experience with other OLED screens that have irregular coatings. The matte finish mutes direct light and allows for daytime viewing experiences with more perceptible contrast. The TV displays extremely vivid and bright colors, although, like every Samsung panel, it does not support Dolby Vision, but only HDR+. It features a comprehensive collection of various features, many of which are perhaps a tad superfluous, such as pet detection and real-time translation of subtitles. However, this feature is limited to broadcast captioning and does not apply to screening or audio translation. Standard features, including a broad array of support, allow it to be connected to a multitude of streaming services. A smart remote built in with solar charting will enable you to navigate the screen easily, although it lacks a magic wand feature. Samsung promises at least 5 years of upgrades to prevent obsolescence, which is a nice touch. Overall, this TV sells itself with its non-reflective screen, offering all the features you come to expect from Samsung's excellent line of OLED TVs.
Incredible TV - Unreal anti-reflective screen!!!
5 out of 5 stars
Madmax - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Yeah, the picture quality is stunning—deep blacks, vibrant colors—but the real star and game changer is anti-reflection screen for a bright Living Room. See picture of my prior TV (2024 top line OLED) turn into a mirror day time. I replaced it with S95F, exact same location / wall. The S95F stays *crystal clear*, no matter how bright the room is. It is absolutely unbelievable, finally no fights with wife to keep blinds up or down, they can stay up all day and there is zero impact in watching sports movie's day time. Bottom line—if glare, reflection has ever messed or irritated you, this TV is the answer. It’s like magic, but real. Night time viewing is equally impressive, no reflection of ceiling light and when dark super super picture anyhow. Finally, ultra thin on wall, like a poster, can't say enough good things about this product.
Top-tier OLED!
5 out of 5 stars
tintin1 - 10 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung OLED 4K S95F is Samsung's current premium display option. As with previous generations of the S95, the S95F uses a QD-OLED panel which delivers some of the best picture quality on the market today. From vibrant colors to deep blacks, the S95F picture does not disappoint! Not only is the picture superb, but the design is sleek and minimalistic. Samsung has integrated the TV's connectivity, including power, to the One Connect box which can be mounted onto the stand or externally from the display itself. Because of this, you can mount the TV to a wall and connect the One Connect box using a single extended cable to allow a clean and completely flat look - very thoughtful. The matte coating on the screen makes it glare-free in rooms where there may be many light sources. While this is a controversial feature, I will note that a very prominent technology company charges its customers to add a very similar feature to its screens! Personally, I've already used the S95F for watching movies and series with flawless picture quality and brightness. What I am most excited for is to use the TV for gaming, which this is supposed to be the best gaming TV at the moment! Overall, the Samsung S95F is an exceptional OLED TV that I would highly recommend for those seeking the best of the best!
Perfect colour and magic sound.
5 out of 5 stars
Willy W - 13 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Super impressed by the Samsung S95F OLED. The colour is the best I’ve seen. The TV is super thin and stylish. The glare-free feature makes it blend into the room perfectly during day and night. The Q-symphony makes wonder magic for the sound quality when playing movies as the TV and Samsung Q series QS70”F soundbar worked in harmony, just like bringing the cinema at home.i cannot be more happy with it!
Very happy with tv
5 out of 5 stars
Steve224 - 15 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Bought a couple of weeks ago primarily for none reflective screen.
Surprised
5 out of 5 stars
Kessa1949 - 16 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Bought a few days ago and surprised by the quality of the picture given we purposely bought the matte screen for glare reduction. Its quick to respond again better than expected.
Samsung Sound bar Connection issues
2 out of 5 stars
Do1nny - 18 days ago
originally posted on Samsung US
Its extremely disappointing that I purchased the S95F and the Samsung Soundbar HW-QS700F and I constantly loose bluetooth connection issues. I keep having to connect. I can connect the TV and soundbar and it works but after powering off both TV and soundbar it looses the connection. Can you please fix this issue as I'm sure I am not the only one experiencing this fault.
1 reply from Samsung Specialist team - 18 days ago
Do1nny, I'm sorry to hear you're experiencing connectivity issues when pairing your soundbar via Bluetooth. Please be aware that Bluetooth devices are typically used on demand and may not stay connected after the TV powers off. The TV will not automatically reconnect to the device - you’ll need to pair it again when needed. Before using Bluetooth, please keep in mind the following: 1. Bluetooth devices and Wi-Fi Speaker Surround Setup cannot be used at the same time. 2. Compatibility issues may occur depending on the Bluetooth device. 3. Lip-sync (audio delay) errors can occur with certain Bluetooth setups. 4. The TV and Bluetooth device may disconnect if the distance between them is too great or if there are obstacles. To help improve Bluetooth sound quality: 1. Confirm your TV's Sound Output is set to your Bluetooth speaker. Go to: Settings > All Settings > Sound > Sound Output > Bluetooth Speaker List, and select your paired device. If your device isn’t listed, try re-pairing or selecting “Scan” to refresh the list. 2. Place the Bluetooth speaker as close to the TV as possible, with no obstacles in between. o Avoid placing your Wi-Fi router near the Bluetooth speaker, as this may interfere with the signal. o For improved performance, we recommend using a 5GHz Wi-Fi band when available. 3. If you’re using an external device (e.g., cable box), check the device’s audio output settings. You may need to set the output to HDMI or Optical depending on your setup. 4. Also try rebooting the Soundbar and your TV, and checking for the latest firmware version on both devices. If you’re still having trouble, we recommend trying a wired connection (HDMI or Optical) for improved reliability, stability, and overall performance. Should you have any questions or need further assistance, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
Samsung 77” S95F OLED – Brilliant in a Class of it
5 out of 5 stars
Sir Watchalot - 19 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] This isn’t just a TV. It’s a masterclass in what a screen should be. The Samsung 77” S95F OLED delivers stunning clarity, cinematic colour, and those ink-deep blacks that make everything else dated. It doesn’t shout for attention, it earns it. Vision AI is quietly brilliant. No menus, no fiddling, just a picture so perfectly tuned you’d swear someone was behind the screen making adjustments on your behalf. The audio is equally refined. The Object Tracking system doesn’t just fill the room it shapes the sound around the content. Dialogue is crisp, motion is immersive, and for once, I don’t miss a word. From design to performance, it’s a rare outstanding piece ok kit and technology, A stunning centrepiece in any home, beautifully crafted, effortlessly intelligent, and simply in a class of its own.
Amazing antireflective TV
5 out of 5 stars
Mitchr6 - 21 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Tv is amazing - We bought it specifically for the anti reflection and it works so well. We have 2 large windows in our lounge area and no longer have to deal with the light reflection. Picture is amazing as well. Coupled with a Samsung soundbar and it is the perfect package.
Control of picture and sound is great
4 out of 5 stars
Headquarters - 22 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We love our new TV the picture and sound are amazing, the software is fast and offers great control over all the apps. I would like more control with the remote i.e. a key pad like previous models.
The Beast That Redefines TVs
5 out of 5 stars
Chekob - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This Samsung TV is something else! Right out of the gate, the antiglare tech is on another level—it barely reflects anything, which might feel a little weird at first since we're so used to seeing reflections. But trust me, once you get used to it, it's a game-changer for immersive viewing. Pair it with a Samsung soundbar, and the audio is just incredible. The combination creates a full-on surround sound experience, making movies, video games, and music sound richer and more dynamic. The black levels on this thing? Unreal. In a dark room, it’s like the TV disappears, leaving you with what feels like an endless screen. It makes movie nights feel extra cinematic. If you're into gaming, you're in for a treat. Gameplay runs super smoothly, and the image and color quality are top-tier—everything looks vibrant and crisp. The interface does the job, but it could be better. It’s not terrible, just not the best out there. One thing that really stood out was the One Connect Box. It’s awesome for keeping cables out of sight since you can place it wherever you want. The downside? It feels kinda fragile, so you'll want to handle it with care. Overall, this Samsung TV brings the wow factor with its amazing display, deep blacks, killer sound, and smooth gaming performance. A few things could be tweaked, but if you want an immersive experience, this one is definitely worth checking out.
Best TV as a PC monitor I've owned so far
5 out of 5 stars
MarkusM - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I'm exclusively using the S95F as a monitor for my PC, and it's definitely the best I've owned so far thanks to the 165 Hz mode and overall amazing OLED display. I was a bit worried about the One Connect Box going in, since users had reported signal dropouts and other issues with past models, but I'm happy to say that it has been working almost flawlessly for me. There was some minor flicker after setting 165 Hz and enabling G-Sync for the first time, but that only lasted a minute and has not shown up in use anymore—and could also just be a firmware thing and not related to the box at all. I was between this TV and the very comparable LG G5 and read some reviews and online posts about both TVs. I often heard reviewers talk negatively about the matte coating, as it's supposed to raise blacks when light hits the display and allegedly affects clarity in general. Granted I'm using the display in a darker room without any light shining on it directly, I have found ZERO difference between the matte coating and the various glossy displays I used before. To be fair, had the 55" LG G5 been available at the time, I would've probably gone with that to avoid the perceived risk with the OCB, but after having the S95F on my desk for almost a month now I think the Samsung was the better choice for my use case.
Wonderful television
5 out of 5 stars
causeydawg - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I spent hours researching and decided to get the s95f, 65 inch. I tied it in with a Q series soundbar and the sound with Q symphony is wonderful. The picture is stunning can viewed from all angles. So far I couldn’t be happier!
Next Level Viewing!
5 out of 5 stars
Ownwrseenyme1 - 25 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung QN55S95FAF delivers an incredible viewing experience, powered by the NQ4 AI Gen3 Processor, which noticeably enhances image clarity and sharpness across both HD and 4K content. Motion Xcelerator 165Hz and AI Motion Enhancer Pro keep fast action ultra-smooth—great for sports and gaming. I’ve been especially impressed with the Auto HDR Remastering and Object Tracking Sound+ with Dolby Atmos, which make older content feel more immersive with dynamic visuals and surround-like audio. Features like Adaptive Sound Pro and Active Voice Amplifier Pro really help with dialogue clarity, and the new Tizen One UI makes everything feel faster and easier to navigate.
A Truly Stunning Viewing Experience
5 out of 5 stars
- 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I recently upgraded to the Samsung 55” OLED 4K S95F Smart TV, and I can confidently say it’s one of the most impressive displays I’ve ever seen. From the moment I turned it on, the picture quality blew me away. The blacks are deep and inky, the colors are rich and vivid, and the overall clarity is stunning. Watching sports has never looked smoother thanks to the 144Hz refresh rate—it makes fast motion look natural and crisp, which has completely changed how I enjoy live games. As a gamer, this TV exceeded all my expectations. I’ve been playing Call of Duty Warzone on my PlayStation 5, and the difference is unbelievable. The visuals are ultra-sharp with vibrant detail, and the OLED panel handles dark scenes with amazing contrast and precision. Fast-paced action looks fluid thanks to the TV’s high refresh rate and low input lag, which really gives me an edge during intense firefights. The gaming experience feels more immersive than ever, and the level of responsiveness is just perfect for competitive play. The ultra-slim profile and nearly bezel-less design make it a sleek addition to my living room setup. It mounted easily on the wall, and the slim One Connect Box helps keep cords out of sight, giving it a clean, modern look. The built-in Tizen smart platform is responsive and intuitive, with all the major streaming apps ready to go out of the box. I’ve also been impressed by the Object Tracking Sound Lite technology—it creates a surprisingly immersive audio experience even without a soundbar. Overall, this TV combines exceptional OLED visuals with premium features designed for entertainment lovers and gamers alike. I find myself rewatching favorite movies and playing games just to enjoy the picture all over again. If you’re looking for a TV that offers both cutting-edge tech and an amazing viewing experience, this is it.
Great picture
5 out of 5 stars
Islcreations - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use mine to stream, watch sports, movies. My son also plays his ps5 on it
Outstanding clarity and colour
5 out of 5 stars
BBmum - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Outstanding TV packed with features and with visual clarity that is just amazing . Does not disappoint in any way easy set up with gaming specs that put Samsung ahead of the rest . Wonderful TV yes it’s top of price point but worth every dollar.
I'm dating myself but miles better than the plasma
5 out of 5 stars
LLARK84 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Samsung OLED TV vs. Plasma: A Major Upgrade Rating: 5/5 As someone who held onto my old plasma TV for years because of its deep blacks and rich picture, I was hesitant to switch. But after getting a Samsung OLED TV, I can confidently say—it’s not just better, it’s next-level. First off, the picture quality is jaw-dropping. The OLED panel delivers true blacks that rival (and surpass) plasma, but with way more contrast, brightness, and clarity. Samsung's OLED combines self-lit pixels with Quantum Dot tech, so the colors are incredibly vivid without looking overblown. Every frame looks more lifelike, especially in 4K HDR content. Where my plasma struggled with reflections and brightness in daylight, this OLED handles it effortlessly. It’s brighter, more energy-efficient, and razor-thin—plasma looks like a brick in comparison. Motion handling is smoother too. Whether I'm watching fast-paced sports or gaming in 120Hz with low input lag, the OLED keeps everything crisp without ghosting. And there’s no burn-in paranoia like with plasma—Samsung's OLEDs are built with smarter pixel shifting and burn-in prevention. Bottom line: if you loved plasma, you’ll love this even more. It’s got all the strengths (deep blacks, cinematic feel) but fixes the flaws—better brightness, smarter features, sleeker design, and way better gaming support. Samsung’s OLED isn’t just a worthy successor—it’s the evolution plasma fans have been waiting for.
The best TV on the market
5 out of 5 stars
Neilb - 1 month ago
originally posted on Samsung US
Picture is brighter than anything I've seen images jump off the screen pure blacks
best television i've ever owned
5 out of 5 stars
arn8555 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use for streaming and on air tv. the picture and sound is amazing. The quality is evidet as soon as you unpack it from the box. very pleased with this purchase