$3499.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 38.9 inches (H) x 67.7 inches (W) x 1.8 inches (D)
Weight: 76.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Wi-Fi
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 12.3 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 14.1 inches
Product Height with Stand: 41.7 inches
Product Width with Stand: 67.7 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254626
UPC: 887276946054
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 103.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 63 reviews
Great sound features
5 out of 5 stars
Eddie1 - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming sound great love the graphics and great everything to bad it broke when it fell
Excellent image quality!
5 out of 5 stars
gamesupgrade - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV mostly for gaming, and it's basically perfect. The colors were oversaturated out of the box but it was easy to change a couple settings and get a very accurate image. This OLED TV replaced a relatively recent LCD TV, and I'm in disbelief that I can get an upgrade this big at such a reasonable price.
Clarity of picture
5 out of 5 stars
JerryB - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We have two identical TVs. One in Scottsdale and one in San Diego. We bought the first 77" TV in Scottsdale. Then we replaced our new 65" TV in San Diego with the same 77" model we have in Scottsdale.
Best TV in modern times
5 out of 5 stars
DREW33 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Base on consumer reports recommendation, this TV is one of the best in the market, it have excellent features and is energy efficient.
S90F OLED TV
5 out of 5 stars
cm03079 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I've had the TV about 2 months at the moment it's the best TV I've ever had. More TV than most people need. Use it for streaming, movies, television, & screen mirroring. If everything continues to be good and they allow me to say anything. I'll let you know more. I'm hoping everything will be good after 12 to 24 months and then some. I'm hoping if anything weird happens it happens in the first 12 months. My first Samsung TV lasted 10 years. I still have an old fashioned box TV that still works after 25 years. I'll probably replace it with a Samsung within a couple years.
Great picture
5 out of 5 stars
MikeL70 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Coming from my previous QLED 8K TV this S90F Oled is impressive. I haven't used it for gaming yet but for action movies it's wonderful
Beautiful Colors and Amazing Features
5 out of 5 stars
MWagner1215 - 13 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung S90F OLED is an absolute banger of a TV. The picture is so vibrant and punchy that it looks better than life. Gaming is an absolute beast on this thing too. It automatically detects my console and PC and switches to gaming mode, which tweaks the sound, picture, and response time. It makes it impossible to game on any other TV or monitor in my house. Also, this TV is razer thin. It's actually thinner than the average LED lightstrip. If you are looking for an OLED TV with flagship features at a not flagship price, the S90F is the way to go!
High Quality and durability product
4 out of 5 stars
Mujtaba - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I always use it to watch my favorite shows and follow my TV activities. Sports, Politics and Science
This TV is impressive
5 out of 5 stars
Dave01 - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is the best, the OLED screen is stunning, the speaker is pretty good but I prefer a Qbar Q900C. The picture is perfect, my favorite option is the smart view. The fact that I can control my devices via Smartthings is really useful. This TV meets all my expectations.
Amazing TV
5 out of 5 stars
shwetha1 - 20 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This is a great TV. The clarity of the TV is very good. The remote control is easy to control and it can be charged using USB or solar light. TV can settings may be set to eco mode too. Over all very happy with the product
Great picture
5 out of 5 stars
Ozzie278 - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Love the colors and black levels. The gaming hub works like a charm. Just turn on Xbox controller and stream games without any issues. Can't wait to get the Samsung soundbar to pair it with the q symphony tv features
Great TV nice screen picture is clear and nice..
5 out of 5 stars
Horses - 28 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Used for Watching TV sound is great.. love Samsung.
Black Levels + Brightness = Incredible Picture
5 out of 5 stars
Ryan52403 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The knock against OLED TVs has been that they don’t get bright enough. Samsung claims that that the S90F has made significant strides in this area and while I don’t have another OLED to compare it with, the S90F was plenty bright in my well lit room with the windows open. The incredible black levels really make the image pop. The image quality is incredible and definitely lives up to the hype. I tried out several picture modes and found that Movie mode seemed to have the best color accuracy. Standard mode was ok, but dynamic was way completely off and highlights were completely blown out. The built in speakers were actually quite good for TV speakers, but really should be paired with a dedicated sound system or soundbar. The remote is pretty basic and has a solar battery charger on the back, which should prove to be a useful feature over time. I did notice that there aren’t any numbers on the remote for typing in channel numbers, but in today's age that’s probably not a huge loss. There is a way to bring up an onscreen number input and there is also a remote app for your phone that works really well and does have a number pad. It’s very easy to use and the TVs volume can be adjusted using the phone’s volume rocker. Time will tell, but I definitely see myself using the app more than the physical remote out of sheer convenience.
Beautiful color!
5 out of 5 stars
jean291 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I am very impressed by how this tv runs, it’s so smooth and the quality of the picture is amazing! From set up to the anti glare to the sound 10/10. I wasn’t sure what to expect with the AI motion, I’m not a TV buff so specs and all are hard for me to understand but I will tell you from my point of view I can really tell the difference, My tv experience is definitely better. The sound was surprisingly good, it does get pretty loud. . Picture quality is crisp and colorful. I still have to play with it a little but everything I’ve already played around with I’m blown away by. Samsung did a great job with this TV!
Incredible TV
5 out of 5 stars
swifthorror - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The S90F is absolutely incredible. Samsung absolutely nailed it with this one. I've had this tv for a while now, and use it almost every day. Samsung is known for their OLED screens and if you've never seen one before you absolutely should check the S90F out. OLED colors pop and are very vibrant and it has perfect black as well. If you have some old media (such as old movies or family videos), you are able to use the Auto HDR remastering along with AI Upscaling Pro to bring it to 4K resolution which makes it look like it was recorded with more modern equipment. It really brought me back watching my old family videos on it, good times. I've only talked about how the S90F looks, but wow I was VERY impressed with the sound as well. Samsung's implementation of the Dolby Atmos technology is fantastic. I was able to cook in the kitchen and still hear the sound clearly, and still feel the deep bass clearly. I never expect deep bass from TV speakers but the S90F surprised me and just wow. I am so incredibly happy I went with the S90F. HIGHLY recommend.
Enhanced Performance and Value Samsung TV
5 out of 5 stars
Jessylinds - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung OLED has a sleek look that was easy to attach to the wall. The picture is crystal clear with a step by step install process. The remote can also be accessed via the Smart Things App. The speakers are loud ( I use this TV in the primary room). Very clear pictures and easy to download apps. The tv runs smooth with an easy interface. It even connects with my other Samsung's through out the house.
Outstanding picture quality
4 out of 5 stars
Animal - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is being used in a sim rig on PC. I use 3 of them together. The picture quality truly lends itself to ultra immersice gaming experience. 100% would recommend
Above and beyond AI Smart TV
5 out of 5 stars
mattnwendi - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung QN55S90FAFXZA is AI Smart TV at its best! Setup was fast and easy. I do not use this TV for gaming but it would be excellent since the picture is crystal clear. 4K AI processor and AI-powered picture and Pantone Validated color adjusts the picture and sound to give you the best viewing experience without leaving your home. The AI motion enhancer pro is a must for viewing fast action sports like basketball. All of the AI features up to an outstanding viewing experience. This TV is above and beyond AI smart, this review is NOT!
55 in OLED SAMSUNG TV
5 out of 5 stars
Cherbear - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recommend this TV to any one looking for a mid size TV. The picture quality is excellent. Very clear picture. And the sound is great.
Cool looking with impressive picture quality
5 out of 5 stars
Deebo1 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This is going to be a really simple review of Samsung’s S90F because overall there is not much I don’t like about this TV! It was easy to set up and was able to be enjoyed in less than 15 minutes of the box. The ultra-thin design is really slick looking and gives the stand it’s currently sitting on a whole new look. I’ll help my grandma get it mounted on the wall soon so she can quit worrying about me wanting to take it and put it in my room! Movies and TV shows look clear and colorful no matter which streaming platform I was using, but I think it’d be even more amazing if the TV had Dolby Vision. HDR10 is great, but Dolby Vision is really where it’s at. And let me say, that gaming on this TV was way better than I was expecting it to be. Tried it with 3 different gaming systems – PS5, PS4, and Xbox S – and the picture quality was consistently beautiful and there was barely a lag with either of them. Pretty impressive refresh rate! Sound quality could be improved, but that could just be me because I like to feel the sound in my chest. And I’m not sure why Samsung added AI because it really doesn’t do much, but overall this TV is pretty cool and won’t disappoint.