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LG OLED77C5PUA 77" 4K UHD OLED evo C5 Smart TV
$2,446.99 reg $2,499.99
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save $53.00 (2% off)In Stock
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About this item
Highlights
- Brightness Booster technology amplifies individual pixels for a brighter, more vivid picture with exceptional detail
- Certified as Glare Free, the C5 delivers clear, vibrant visuals even in brightly lit environments
- Delivers intense contrast and rich, accurate colors with over 8.3 million self-lit pixels
- Offers enhanced picture and sound through AI Picture Pro and AI Super Upscaling, ensuring smoother and more immersive viewing
- webOS offers personalized interface with quick access to favorite apps, over 300 free LG Channels, and up to 5 years of feature updates
Description
Features
•Brightness Booster Technology
•9 AI Processor Gen 8
•Perfect Black and Perfect Color
•Dolby Vision and Dolby Atmos Support
•Advanced Gaming Features
•webOS 25
Bright And BeautifulLGs Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
Bright Room ReadyCertified by UL as Glare Free you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can't match.
The Peak Watching ExperienceThis processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports movies or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
Perfect Black Perfect ColorLG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels even in bright rooms.
Bring Home the Magic Of Home CinemaExperience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color contrast and brightness plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE allowing you to see films just as the director intended.
Game with the Power of LG OLEDPacked with gaming features this LG OLED evo Series comes with everything you need to win. Experience crisp smooth imagery from a 0.1ms response time and up to 144Hz refresh rate to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need.
Experience LGs Award Winning Smart TV Platform Powered by webOSSearch less and stream more with LGs Award winning Smart TV platform LG's - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LGs Re:New Program enjoy new software updates and feature refreshes for up to 5 years.
Personalized Picture Sound Wizard for a Customized ExperienceSet your personalized picture and audio settings. The Personalized Picture Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
Personalized Search and RecommendationsLeveraging AI LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
TV Mirroring: Seamlessly Connect and ShareApple AirPlay 2 and Google Cast allows you to display the content from your smartphone tablet or computer directly onto your TV screen. Whether you're watching videos playing games or sharing photos TV mirroring provides a larger more immersive viewing experience.
Ready Assist with Your Connected DevicesControl your TV and connected devices with built-in support for ThinQ Google Assistant Ama
•Brightness Booster Technology
•9 AI Processor Gen 8
•Perfect Black and Perfect Color
•Dolby Vision and Dolby Atmos Support
•Advanced Gaming Features
•webOS 25
Bright And BeautifulLGs Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
Bright Room ReadyCertified by UL as Glare Free you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can't match.
The Peak Watching ExperienceThis processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports movies or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
Perfect Black Perfect ColorLG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels even in bright rooms.
Bring Home the Magic Of Home CinemaExperience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color contrast and brightness plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE allowing you to see films just as the director intended.
Game with the Power of LG OLEDPacked with gaming features this LG OLED evo Series comes with everything you need to win. Experience crisp smooth imagery from a 0.1ms response time and up to 144Hz refresh rate to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need.
Experience LGs Award Winning Smart TV Platform Powered by webOSSearch less and stream more with LGs Award winning Smart TV platform LG's - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LGs Re:New Program enjoy new software updates and feature refreshes for up to 5 years.
Personalized Picture Sound Wizard for a Customized ExperienceSet your personalized picture and audio settings. The Personalized Picture Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
Personalized Search and RecommendationsLeveraging AI LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
TV Mirroring: Seamlessly Connect and ShareApple AirPlay 2 and Google Cast allows you to display the content from your smartphone tablet or computer directly onto your TV screen. Whether you're watching videos playing games or sharing photos TV mirroring provides a larger more immersive viewing experience.
Ready Assist with Your Connected DevicesControl your TV and connected devices with built-in support for ThinQ Google Assistant Ama
Dimensions (Overall): 38.66 inches (H) x 67.36 inches (W) x 1.85 inches (D)
Weight: 51.8 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x200
Native screen refresh rate: 120 Hz
Smart platform: LG webOS
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: SmartShare
High Dynamic Range (HDR): HDR10
Stand Depth: 8.65 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.5 inches
Product Height with Stand: 40.7 inches
Product Width with Stand: 67.4 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003163748
UPC: 195174102701
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 9 inches width x 45 inches height
Estimated ship weight: 84.9 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The LG OLED C5 series offers an exceptional viewing experience with stunning picture quality, deep blacks, and vibrant colors that elevate movies and gaming. Its sleek design fits beautifully in any living space, while smart features and voice control enhance usability. Guests appreciate the immersive sound quality and easy connectivity options, making it a perfect choice for home entertainment. Overall, this TV combines advanced technology with aesthetic appeal, ensuring satisfaction for all users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 102 reviews
5 out of 5 stars
9 November, 2025
originally posted on lg.com
The Best - Period
This TV is beyond expectations! We looked originally at MiniLEDs and were afraid to jump in price for the OLEDs! It was worth it 100%!! We did the 83” C5 with no regrets at all. The color, the sound, the brightness is well worth the price! If you’re on the fence doit!!
1 reply from LG Digital Care Team team - 9 days ago
Hi Midakis, thank you for sharing your experience with the LG OLED83C5PUA. It’s exciting to hear how much the upgrade to OLED has exceeded your expectations—the evo AI C5 was designed to deliver stunning color, immersive sound, and brilliant brightness that truly elevate home entertainment. Your confidence in recommending it means a lot. For any further assistance, feel free to DM us at @LGUSSupport. – LG Digital Care Team ^Rich
5 out of 5 stars
9 November, 2025
originally posted on lg.com
Great for gaming
This tv is versatile for family and gaming. High quality picture!
1 reply from LG Digital Care Team team - 9 days ago
Hi Justin, thank you for sharing your feedback on the LG OLED77C5PUA. It’s great to know this OLED evo AI C5 fits both family viewing and gaming needs so well. The combination of high‑quality visuals and versatile performance is exactly what makes this model stand out. We appreciate you taking the time to highlight your experience. For any further assistance, feel free to DM us at @LGUSSupport. – LG Digital Care Team ^Rich
5 out of 5 stars
9 November, 2025
originally posted on lg.com
Love this TV
I’ve been hesitant to pull the trigger on an OLED for our main living room because we have a lot of windows, and I was always worried it would look too dim during the day. After reading about the 2025 models, I finally decided to grab the 65” LG C5, and wow—I genuinely don’t know why I waited so long. The Brightness (It actually handles daylight!) This was my biggest worry, but the "Brightness Booster" on the C5 is legitimate. We watched a football game last Sunday at noon with the blinds halfway open, and the picture still popped. It’s significantly brighter than older OLEDs I’ve seen at friends' houses. When the sun goes down and you watch HDR content (like Dune or Mandalorian), it’s stunning. The blacks are perfect ink-dark, obviously, but those bright highlights—lasers, sunsets, reflections—are actually intense now. It doesn't just look good "for an OLED," it just looks incredible, period. Gaming Performance (Kid-Approved) While I use it for movies, the main reason we upgraded was for gaming, and this TV is an absolute cheat code. It has four full HDMI 2.1 ports, so we have both the PS5 and the gaming PC hooked up without fighting over ports. Running games at 144Hz is shockingly smooth; the difference in responsiveness is something you feel immediately in fast-paced shooters. The Game Optimizer dashboard is also super handy for quickly tweaking settings without digging through menus. The Real Test: My Son loves it My teenage son, who usually prefers playing on his high-refresh-rate gaming monitor in his room, has completely taken over the living room since we got this. He hooked up his PC to test it out and hasn't left. He plays a lot of competitive shooters (Valorant, Apex) and said the input lag is practically non-existent—he actually told me it feels "cracked" (which I assume means very good). We also played some co-op console games, and the colors and fluidity make everything feel next-gen again. Verdict If you were worried about brightness like I was, don't be. The C5 fixed that. It’s the perfect hybrid TV—incredible for daytime sports and movies, and absolutely elite for gaming. It’s an expensive purchase, but the whole family is loving it. Highly recommended.
1 reply from LG Digital Care Team team - 9 days ago
Hi, thank you for sharing such a thoughtful review of the LG OLED77C5PUA. We’re delighted to hear the Brightness Booster has lived up to your expectations, delivering vibrant daytime viewing alongside stunning HDR performance at night. Your description of the deep blacks and brilliant highlights perfectly reflects what makes the OLED evo AI C5 stand out. It’s also great to know the gaming features are making a difference for you and your son—144Hz gameplay, ultra‑low input lag, and the Game Optimizer dashboard are designed to provide exactly that seamless experience. Your feedback highlights how this TV can truly serve as the centerpiece for both family entertainment and competitive gaming. We appreciate your recommendation and the time you took to share your experience. For any further assistance, feel free to DM us at @LGUSSupport. – LG Digital Care Team ^Rich
5 out of 5 stars
9 November, 2025
originally posted on lg.com
Awesome just awesome
Coming from an older oled that was about 4 years old I was surprised how much brighter the LG was. Of course it has perfect blacks being an oled but so much brighter. Also have it connected to my Sonos arc and now get Dolby atmos through the ears which the old tv did not have. Very happy with my purchase.
1 reply from LG Digital Care Team team - 9 days ago
Hi Jaybee, thank you for sharing your review of the LG OLED77C5PUA. We’re glad to know the jump from your older OLED has been such a pleasant surprise—the evo AI C5 was designed to deliver that extra brightness while keeping the perfect blacks OLED is known for. It’s also great to hear you’re enjoying Dolby Atmos with your Sonos Arc, bringing an even more immersive audio experience to match the stunning visuals. Your feedback highlights exactly why this model is such a strong upgrade, and we appreciate you taking the time to share it. For any further assistance, feel free to DM us at @LGUSSupport. – LG Digital Care Team ^Rich
5 out of 5 stars
9 November, 2025
originally posted on lg.com
Have 3 LG OLEDs. Nothing compares
TVs of this size are common these days and can purchased quite cheap. The quality of others though, doesn’t compare to these. The blacks are true and the contrast amazing. Also I’ve accidentally left things on the screen for days and haven’t had any burn in, to the point that I wonder if it’s a myth. Just incredible tvs all around.
1 reply from LG team - 7 days ago
Hello. Thank you for sharing your experience with your LG TV. It’s great to hear that the true blacks, amazing contrast, and overall picture quality have impressed you, and that your TV continues to deliver such reliable performance without any issues like burn-in. Thank you for the 5-star feedback! ^James
5 out of 5 stars
9 November, 2025
originally posted on lg.com
Amazing TV!
This is the best TV I’ve ever! Highly recommend if you want the best picture quality.
1 reply from LG team - 7 days ago
Hello, Danny. Thank you for sharing your experience with your LG TV. It’s fantastic to hear that you’re enjoying the outstanding picture quality and that your TV has been the best you’ve ever owned. Thanks for the 5-star feedback! ^James.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
True colors
Its like I am watching live game. I feel I am sitting in the front row of my soccer game.
1 reply from LG team - 7 days ago
Hello. Thank you for sharing your experience with your LG TV. It’s exciting to hear that the immersive picture quality makes you feel like you’re right there in the front row of your soccer game, bringing the live-action atmosphere straight into your home. We appreciate the 5-star review! ^James.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Amazing TV
Wanted to buy a bigger TV for my living room and I was a bit concerned about having an OLED in a room with a lot of natural light, but went ahead with the LG C5 OLED as it is surprisingly bright and handles indirect glare effectively thanks to its improved anti-reflective screen coating. For the price, it delivers a stunning picture and a seamless smart TV experience. Definitely recommend.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
GREAT TV ESPECIALLY FOR A BRIGHT ROOM WITH WINDOWS
I am sure this TV is great for dark rooms as well but extremely bright and colorful for a room with multiple windows. Scenes with pitch black do not have any backlight glow. The TV is bright, colors are vivid, and the contrast is excellent . . . 5 Stars!!!!
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Amazing tv
The quality of this tv is astonishing. and the 77 inch size makes it the perfect living room tv for any family!
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Excellent TV for price range and value
I had the last year LG c4 model and that was a huge upgrade for me coming from the university 43’’ tv. I was really happy with it an unsure how it could get better. However this year 77;l c5 blew my mind for the discounted price and quality. It took me awhile to get used to it since it was so bright and big, but after less than a day i put it in my bedroom to serve as a cinema. And everyday since then I haven’t had t go to the theatre, it like i have a cinema experience in my bedroom.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Cinema-Ready, Gamer’s Dream
If you're shopping for a large premium TV, the LG C5 OLED 77″ is a hard set to ignore. After spending considerable time with it, here’s a breakdown of how it performs — and whether it’s worth the investment. The LG C5 OLED 77″ hits an impressive sweet spot: premium OLED picture quality, serious gaming features, and general “all-use” flexibility. For the size and class, it offers tremendous value. If you’re willing to invest a little in audio and manage your lighting, you’ll likely be extremely pleased.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
The Picture Quality is unreal!
I've loved LG OLED products for quite sometime but the C5 I had my eye on for a while. Once I got it, it was easy to setup and I had my gaming systems playing at 4K 120 fps in no time. The quality was phenomenal with deep blacks and you had a great view from every angle I sat. Definitely a purchase I would highly recommend.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Great value
[This review was collected as part of a promotion.] Very very nice product. It is amazing picture quality and sounds
5 out of 5 stars
8 November, 2025
originally posted on lg.com
OLED Magic
I recently got the LG 77” C5 OLED TV, and let me tell you—this thing is a beast. I’m not a tech expert, just someone who loves watching movies, and sports. So here’s my honest take. The picture is absolutely gorgeous. Blacks are super deep, colors are vibrant, and everything just looks more “alive.” Watching movies feels like being in a theater. Even regular cable looks better somehow. I didn’t mess with too many settings—out of the box, it looked amazing. The sound is decent. It’s clear and loud enough for everyday use, but if you really want that movie theater feel, you’ll probably want a soundbar. I added one later and it made a big difference.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Great TV
[This review was collected as part of a promotion.] Rated one of the best TVs in 2025 for a very good reason. Easy setup and incredible picture.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Best TV I've bought.
Excellent TV. Great picture dont think I will ne going to the movies again for awhile. Better picture in my living room.
5 out of 5 stars
8 November, 2025
originally posted on lg.com
Great TV
Great TV! Love the picture. Love my wife for letting me buy it.
4 out of 5 stars
8 November, 2025
originally posted on lg.com
Great TV!
This is my first LG OLED TV and its great, Blacks are amazing. Good recommendation.
5 out of 5 stars
7 November, 2025
originally posted on lg.com
Amazing TV! Recommend 100%
Amazing picture quality great response time everything you want and and OLED TV