$2799.99 when purchased online
Target Online store #3991
About this item
Highlights
- Brightness Booster technology amplifies individual pixels for a brighter, more vivid picture with exceptional detail
- Certified as Glare Free, the C5 delivers clear, vibrant visuals even in brightly lit environments
- Delivers intense contrast and rich, accurate colors with over 8.3 million self-lit pixels
- Offers enhanced picture and sound through AI Picture Pro and AI Super Upscaling, ensuring smoother and more immersive viewing
- webOS offers personalized interface with quick access to favorite apps, over 300 free LG Channels, and up to 5 years of feature updates
Description
Features
•Brightness Booster Technology
•9 AI Processor Gen 8
•Perfect Black and Perfect Color
•Dolby Vision and Dolby Atmos Support
•Advanced Gaming Features
•webOS 25
Bright And BeautifulLGs Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
Bright Room ReadyCertified by UL as Glare Free you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can't match.
The Peak Watching ExperienceThis processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports movies or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
Perfect Black Perfect ColorLG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels even in bright rooms.
Bring Home the Magic Of Home CinemaExperience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color contrast and brightness plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE allowing you to see films just as the director intended.
Game with the Power of LG OLEDPacked with gaming features this LG OLED evo Series comes with everything you need to win. Experience crisp smooth imagery from a 0.1ms response time and up to 144Hz refresh rate to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need.
Experience LGs Award Winning Smart TV Platform Powered by webOSSearch less and stream more with LGs Award winning Smart TV platform LG's - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LGs Re:New Program enjoy new software updates and feature refreshes for up to 5 years.
Personalized Picture Sound Wizard for a Customized ExperienceSet your personalized picture and audio settings. The Personalized Picture Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
Personalized Search and RecommendationsLeveraging AI LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
TV Mirroring: Seamlessly Connect and ShareApple AirPlay 2 and Google Cast allows you to display the content from your smartphone tablet or computer directly onto your TV screen. Whether you're watching videos playing games or sharing photos TV mirroring provides a larger more immersive viewing experience.
Ready Assist with Your Connected DevicesControl your TV and connected devices with built-in support for ThinQ Google Assistant Ama
•Brightness Booster Technology
•9 AI Processor Gen 8
•Perfect Black and Perfect Color
•Dolby Vision and Dolby Atmos Support
•Advanced Gaming Features
•webOS 25
Bright And BeautifulLGs Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
Bright Room ReadyCertified by UL as Glare Free you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can't match.
The Peak Watching ExperienceThis processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports movies or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
Perfect Black Perfect ColorLG's flagship OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels even in bright rooms.
Bring Home the Magic Of Home CinemaExperience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color contrast and brightness plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE allowing you to see films just as the director intended.
Game with the Power of LG OLEDPacked with gaming features this LG OLED evo Series comes with everything you need to win. Experience crisp smooth imagery from a 0.1ms response time and up to 144Hz refresh rate to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need.
Experience LGs Award Winning Smart TV Platform Powered by webOSSearch less and stream more with LGs Award winning Smart TV platform LG's - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LGs Re:New Program enjoy new software updates and feature refreshes for up to 5 years.
Personalized Picture Sound Wizard for a Customized ExperienceSet your personalized picture and audio settings. The Personalized Picture Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
Personalized Search and RecommendationsLeveraging AI LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
TV Mirroring: Seamlessly Connect and ShareApple AirPlay 2 and Google Cast allows you to display the content from your smartphone tablet or computer directly onto your TV screen. Whether you're watching videos playing games or sharing photos TV mirroring provides a larger more immersive viewing experience.
Ready Assist with Your Connected DevicesControl your TV and connected devices with built-in support for ThinQ Google Assistant Ama
Dimensions (Overall): 38.66 inches (H) x 67.36 inches (W) x 1.85 inches (D)
Weight: 51.8 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x200
Native screen refresh rate: 120 Hz
Smart platform: LG webOS
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: SmartShare
High Dynamic Range (HDR): HDR10
Stand Depth: 8.65 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.5 inches
Product Height with Stand: 40.7 inches
Product Width with Stand: 67.4 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003163748
UPC: 195174102701
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 74 inches length x 9 inches width x 45 inches height
Estimated ship weight: 84.9 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
4.8 out of 5 stars with 52 reviews
Very good Smart tv
5 out of 5 stars
IOAN - 9 days ago
originally posted on lg.com/uk
[This review was collected as part of a promotion.] Amazing product , very good colors and sound . Many options
Worth the money
4 out of 5 stars
vyl29_616 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this TV quality. The quality is greatly impressive with lovely vibrant colors. The sound is also great and high quality. I can easily connect my devices to this TV. I enjoy using the smart features which are very quick and easy to navigate.
Stunning picture quality, immersive sound, sleek d
5 out of 5 stars
alishmat_3988 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using the LG OLED TV for a while now, and I’m thoroughly impressed. The picture quality is phenomenal—deep, true blacks, vibrant colors, and razor-sharp clarity. Whether it’s movies, sports, or gaming, every scene feels immersive and lifelike. The contrast and detail, especially in dark scenes, are unmatched. The sound quality is surprisingly good for a flat-screen. The built-in speakers deliver clear dialogue and decent bass, and the AI sound feature adapts really well depending on the content. Of course, pairing it with a soundbar takes it to the next level, but even on its own, it holds up well. In terms of energy efficiency, it performs quite well for a high-performance display. The OLED panel is more power-efficient than I expected, and the energy-saving modes are smart and easy to customize without compromising viewing quality. The design is sleek and modern—super thin with nearly invisible bezels, it looks elegant in any room. The minimalist stand and wall-mount options make it feel like a piece of art on your wall. Overall, the LG OLED delivers premium performance in every aspect. Highly recommended for anyone looking to upgrade their home entertainment experience.
Brilliant clarity and colours
5 out of 5 stars
Alex 73 - 23 days ago
originally posted on lg.com/uk
[This review was collected as part of a promotion.] This is a stunning TV, everything I hoped it would be.
Stunning Picture & Smart Features
5 out of 5 stars
fabihaa2_8934 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using the LG 77” OLED evo AI C5 (2025) and it’s truly impressive. The picture quality is outstanding — deep blacks, vivid colors, and excellent brightness make everything look lifelike. The AI processor automatically adjusts the picture and sound, and it really enhances the experience. The webOS interface is smooth, fast, and easy to navigate. Even the built-in speakers deliver clear, immersive sound. With its sleek design and powerful performance, this TV is absolutely worth it.
Good product
5 out of 5 stars
kimberlyt169_2501 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great picture quality and great sleek design features. The sound is absolutely amazing and I can connect to my WiFi with ease. Would recommend to all
Great image
5 out of 5 stars
eval202_3157 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] There is almost no clouding which is awesome, since you don’t have to darken the room entirely to be able to see. And most new shows and movies are filmed with dark images.
1 reply from LG Digital Care Team - Diego team - 1 month ago
Hey there! That's absolutely fantastic to hear! We're thrilled that you're enjoying the great image quality on your LG display, especially the almost non-existent clouding. It's wonderful that you don't have to darken the room entirely to see clearly, which is a huge benefit with so many new shows and movies featuring darker imagery. We're delighted that our technology is enhancing your viewing experience! ^ Diego
Perfect
5 out of 5 stars
kim24_883 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This tv’s picture quality is awesome . Connectivity option are very easy and it has good energy efficiency. Sound performance is super good . I love listen to music on this tv.
1 reply from LG Digital Care Team team - 1 month ago
Thanks for the great review, we're so glad you're loving the stunning picture quality, it’s awesome to read that it’s even become your go-to for music! Enjoy every moment with your new OLED, thanks for making LG part of your home! ^Jose
I Love My LG C5 77"– Premium Hardware and Software
5 out of 5 stars
- 1 month ago
originally posted on lg.com
[This review was collected as part of a promotion.] I absolutely LOVE my LG C5 77"!! it’s a mind blowing TV in my living room. From the first moment I plugged it inn, the picture quality blew my mind. Thanks to the α9 AI Processor Gen 8, everything from dark movies scenes to bright scenes appears smooth, vibrant, and finely detailed, with minimal noise and excellent upscaling of lower-resolution content. The deep blacks, vibrant yet accurate colors, and zero blooming make every scene feel cinematic like having a private theater. As a gamer, it’s a dream: HDMI 2.1 on all four ports, ultra‑low input lag under 10 ms, and silky smooth 4K@144 Hz performance make every battle, race, or fantasy world feel instantly responsive. And with Dolby Vision gaming support, colors pop like never before when I’m streaming games from my PC. I also appreciate the smart upgrades webOS 25 is snappy and intuitive, and the AI-powered Magic Remote makes navigation a breeze. Even non‑tech friends remark on how sleek it looks in my living room, with minimal bezels and that modern stone finish on the back. And the sound experience with my S80TR soundbar system setup has been amazing. Overall, the C5 is a fantastic, well-rounded TV perfect for movie watching, gaming, and showcasing photos. I truly love it. Premium TV in every aspect 100% recommended
1 reply from LG Digital Care Team team - 1 month ago
Wow—this is what TV dreams are made of! We’re thrilled to hear you're loving your LG C5 77"—from the jaw-dropping picture powered by the α9 AI Processor Gen 8 to the buttery-smooth 4K 144 Hz gaming experience. And it sounds like you’ve built the ultimate home theater with your S80TR soundbar setup! We especially love that your non-tech friends are impressed too (bonus points for that sleek stone back finish 💎). Thanks for the glowing feedback and the 100% recommendation—it means the world to us! If you have more feedback to share, connect with us on social media @LGUSSupport.
Love it
5 out of 5 stars
mayrao45_9315 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like the color of this tv it has a OLED display. It also has Alexa integrated in it, it is also a smart TV which you can download apps to it. Sound sounds really good.
1 reply from LG DIgital Care team - 1 month ago
Thanks for the love, Mayra! We’re so glad you’re enjoying your LG OLED TV—from the stunning color and crisp display to the smart features and Alexa integration, it’s designed to elevate every moment. If you ever have questions or need support, feel free to reach out to us via private message on our social channels at @LGUSSupport—we’re always here to help! ^Anthony
Beautiful picture quality
5 out of 5 stars
kaia25_8218 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great picture quality. The sound system is loud and clear. Easy to navigate through remote control. Does not consume much energy. Various connectivity options.
Best TV picture
5 out of 5 stars
brendap176_5115 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] LG 77” OLEF eco AI C5/4K Smart Tv is one of the best TVs I have purchased. It was easy to set u. Picture is vibrant , sound is fantastic like in a theater. . Remote control is easy to use . I would definitely recommend this Tv !
1 reply from LG Digital Team team - 1 month ago
Thanks for your feedback on the LG 77” OLED evo AI C5 4K Smart TV! Setup is a breeze, and we’re thrilled to hear you’re enjoying the stunning picture quality and immersive, theater-like sound. The intuitive remote control makes it easy to navigate your favorite content. It’s a premium experience from every angle—and we’re glad it’s one of the best TVs you’ve ever purchased! For more feedback or questions, private message us on social media @LGUSSupport . Thanks for making LG a part of your home! 🙂 ^David
Best TV in the world
4 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] #complimentary #LG #TV #OLED #QNED #UHD #Unboxing #Tecktok #Tvmouting picture quality is so good, you can’t imagine it at all Also the sound is really good too
Far better than expected, it’s fantastic.
5 out of 5 stars
dorotaa4_3058 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this tv. The picture quality is breathtaking, deep blacks, vibrant colours and everything looks so crisp. Looks fantastic against our concrete wall. Every time we turn it on it feels like a little cinematic experience at home.
Incredible Picture, Sleek Design, a Few Considerat
5 out of 5 stars
alexa297_5524 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] After reading strong early impressions, I decided to invest in the new LG C5 OLED and it absolutely delivers. The picture quality is outstanding: deep, true blacks, vibrant yet natural colours, and razor-sharp detail. Even average content looks elevated thanks to the excellent processing. This is a big upgrade from our previous 65” LG OLED, and the jump in quality is much more noticeable than expected. The C5 isn’t just a refresh it feels like a whole new tier. In fact, it’s so impressive that I now wish I’d gone for the 83” version. I hesitated at the time, unsure how it would look sitting wider than our TV console, but with how immersive the display is, I’d gladly take the extra screen size now. Design-wise, it’s also a standout. The profile is extremely sleek and minimal, and even the rear panel looks premium, with a black marble-style finish that feels a cut above the usual plain plastic backs most TVs have. A couple of practical notes: • Reflections: The screen is more reflective than expected. If you have lots of natural or overhead light, be mindful of placement. Once you get the positioning right, though, the image quality really shines. • Sound: Audio quality is decent given the ultra-slim chassis, realistically there’s only so much you can get from such a compact enclosure. If you’re spending this much on a TV, a soundbar should probably be a given. I have it connected to a 7.2 home theatre system, so audio isn’t a concern in my setup. All up, the LG C5 OLED is one of the most impressive tech upgrades I’ve made. If you’re considering one, just go for the bigger size, you’ll thank yourself later.
Thin and Crisp
5 out of 5 stars
Danny L - 2 months ago
originally posted on cohley.com
[This review was collected as part of a promotion.] Just installed my LG OLED TV. I haven’t gotten a new TV in years and I was shocked by how much lighter and thinner this was compared to my previous model. This is the best upgrade I could ever ask for and I could not believe how sharp the colors were as well as the quality. Can’t wait to watch some big games on this. Review submitted as part of a program that provides a purchase discount.
1 reply from LG Digital Team team - 2 months ago
Hey Danny. Thanks for your feedback on your LG OLED TV! 🔥 We're so glad it made a big impression the moment you unboxed it. That thin, lightweight design paired with stunning color and clarity really brings every scene to life. It sounds like you’re all set for some epic game days ahead. Enjoy every sharp detail and vibrant moment! 🏈📺 For more feedback or questions, private message us on social media @LGUSSupport . Thanks for making LG a part of your home! 🙂 ^David
An amazing TV the whole family enjoys!
5 out of 5 stars
Tiffany R - 2 months ago
originally posted on cohley.com
[This review was collected as part of a promotion.] Could not be more pleased with this 77” OLED evo AI TV!! My husband and I have been LG OLED TV fans for some time with one in our bedroom as well but with an AI processor the TV quality is even more stunning if you can believe that! We have amazing family movie nights and the kids love playing their video game systems on it. I particularly love how thin it lays on the wall as well, it’s like having a beautiful piece of art hanging on the wall. Highly recommend if you are looking to upgrade any TV in the home! Review submitted as part of a program that provides a purchase discount.
1 reply from LG Digital Care Team team - 2 months ago
Thank you for sharing this wonderful review, we’re thrilled to read it’s delivering stunning picture quality for your family. If you ever want to elevate your experience even further, you might love pairing it with one of our LG soundbars for truly immersive home theater sound! ^Jose
Blown away
5 out of 5 stars
ibbster_4296 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Purchased the LG 77 C5 to replace my LG 65 CX. Nothing wrong with the CX just wanted to go bigger. As I already owned a OLED tv I wasnt expecting a big wow factor as I did when I went from a LED. The C5 blew me away. The picture quality is awesome and colours are so strong and the blacks are blacks. With the older CX I had to close the blinds to reduce the glare, but what ever they have done to reduce the glare and make the screen brighter definitely works. Another issue with the CX was dark scenes it was sometimes hard to make out details but this is now not an issue on the C5. Sound is also a lot better on the C5 but I use a sound bar so this was something that wasnt going to change. The new opperating system takes a bit of getting use to, but is a lot better as you can customise more. The remote has lost a few buttons and is a little slimmer. In all honestly for such and expensive tv the remote looks and feels cheap, but you dont buy a tv for the remote. Last point a few changes to make straight away. Use film maker mode for all media and also switch of energy saving mode. You want the full brightness as thats why you paid for.
I love it!
5 out of 5 stars
Verona D - 2 months ago
originally posted on cohley.com
[This review was collected as part of a promotion.] I absolutely love my new tv!! The visuals are absolutely AMAZING!! From watching movies, playing video games and watching regular tv its such an experience. Everyone that has come over has been super impressed with the quality and the tv. Its the best tv I’ve ever experienced. Review submitted as part of a program that provides a purchase discount.
1 reply from LG Digital Team team - 2 months ago
That’s amazing to hear—thanks so much for sharing your love for the LG C5! 🙌 It’s awesome knowing it’s leveling up everything you watch, from movie nights to gaming marathons. OLED really brings every detail to life, and it sounds like your setup is turning heads. We're so glad it’s made such a big impression. Enjoy every minute! 🎮 For more feedback or questions, private message us on social media @LGUSSupport . Thank you for choosing LG. 🍿📺 ^David
I love
5 out of 5 stars
lissetet1_7252 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the connectivity, it's perfect, it sounds perfect and looks incredible. I loved the super discount. Thank you very much for choosing me. I recommend it 100 percent.
1 reply from LG Digital Care Team team - 2 months ago
Thank you for the review, Lisset! We’re so glad you’re loving your LG OLED TV — from the stunning picture to the perfect sound (and that sweet discount 😎). It means the world to us that you’d recommend it 100%! If you want to share more or have feedback, connect with us on social media @LGUSSupport. Enjoy every moment of the experience. ^Joslyn