New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Pronamel Active Shield Fresh Mint Toothpaste - 2 of 4Pronamel Active Shield Fresh Mint Toothpaste - 3 of 4Pronamel Active Shield Fresh Mint Toothpaste - 4 of 4
Pronamel Active Shield Fresh Mint Toothpaste - 1 of 4

Pronamel Active Shield Fresh Mint Toothpaste

$6.99 ($2.06/ounce)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • One 3.4 oz tube of Fresh Mint flavored Sensodyne Pronamel Active Shield Enamel Toothpaste
  • #1 Dentist Recommended toothpaste for Protecting and Strengthening Enamel
  • Sensodyne Pronamel Active Shield Toothpaste offers 24 hour cavity protection (1)
  • Builds 2x acid resistance from day one against dietary acids versus your mouth’s natural defenses
  • Fluoride toothpaste helps remineralize the surface of teeth when used as part of dental care routine

Description

Sensodyne Pronamel Active Shield Enamel Toothpaste helps prevent cavities and reinforce enamel, in a great tasting fresh mint toothpaste. This cavity protection toothpaste builds 2x the acid resistance from day one against dietary acids versus your mouth’s natural defenses and offers 24 hour cavity protection to help keep your teeth strong and healthy (1). Sensodyne Pronamel Active Shield toothpaste with fluoride lets fluoride bind to and act on enamel to remineralize the surface of teeth and improve resistance against future acid attacks. This anticavity toothpaste helps defend against cavities and erosion. With enhanced foaming action, this mint flavored toothpaste features a great taste that bursts with freshness. Start building resistance with Sensodyne Pronamel Active Shield today to help keep your teeth strong and healthy for life (2).

(1) With a healthy diet. Brush twice daily to keep up protection.
(2) With continued twice daily brushing, a healthy diet and regular dental visits.
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Sustainability Claims: Recyclable
Package Quantity: 1
Net weight: 3.4 Ounces
TCIN: 87085526
UPC: 310158356912
Item Number (DPCI): 049-09-3048
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate' '5.0% sodium fluoride (0.15 w/v fluoride ion)' '0.25%

Purpose

Antihypersensitivity Anticavity

Uses

Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact, aids in the prevention of dental cavities.

Directions

Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.

Other information

Other information do not store above 25℃ (77ºF)

Inactive ingredients

water, sorbitol, hydrated silica, glycerin, peg-8, sodium lactate, flavor, xanthan gum, cocamidopropyl betaine, sodium methyl cocoyl taurate, titanium dioxide, sodium saccharin, pvm/ma copolymer, sodium hydroxide' '

Shipping details

Estimated ship dimensions: 1.38 inches length x 6.57 inches width x 1.54 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: The specs say it's a paste, but the photo looks like a gel. Which is it?

submitted by RJ - 2 years ago
  • A: Hi RJ. Please note that the only difference between a paste and a gel is the appearance. A gel is more translucent, while a paste is opaque. All Sensodyne toothpastes are designed to be smooth, glossy pastes by definition. Sensodyne Pronamel Active Shield Fresh Mint Toothpaste is designed to be a smooth, glossy white to off-white paste.

    submitted byHaleon - 2 years ago
    Brand expert

Guests also viewed

Sensodyne Pronamel Intensive Enamel Repair Toothpaste - Clean Mint

$6.99($2.06/ounce)
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 1301 ratings

Sensodyne Pronamel Fresh Breath  Toothpaste - Fresh Wave - 2pk/4oz

$12.49($1.56/ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 1529 ratings

Sensodyne 4 Pack/4oz Each Pronamel Fresh Breath Toothpaste

$23.74($1.48/ounce)
Value Bundle
$5 Target GiftCard with 4 select beauty products
4.8 out of 5 stars with 535 ratings

Sensodyne Repair & Protect Extra Fresh Toothpaste

$6.99($2.06/ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 3809 ratings

Sensodyne Sensitivity + Gum Clean Fresh Toothpaste

$6.99($2.06/ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 1545 ratings

Related Categories

Guests are saying

This toothpaste is highly recommended for guests with sensitive teeth, offering relief from sensitivity and a clean, fresh feeling. Many guests appreciate its mild mint flavor and effective enamel protection. However, some guests find the taste unappealing and the mint flavor not strong enough. Overall, it is praised for its ability to reduce tooth sensitivity and maintain oral health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 555 reviews
    effectiveness: 3.81 out of 5
    quality: 3.56 out of 5
    value: 3.33 out of 5
    44% would recommend
    18 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2025Verified purchase

    (no review title)

    It tastes like soap :( I love this brand and I switched to this one and it taste like I have soap in my mouth😭
    Adriana R
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025Verified purchase

    (no review title)

    Leaves my mouth feeling fresh and clean.
    Jo
    Did you find this review helpful?
    5 out of 5 stars
    5 August, 2025
    originally posted on Pronamel
    Image

    Toothpaste

    I was recommended this toothpaste from cosmetic dentistry he said it will protect you teeth and he is not lieing it the best toothpaste out there market I will keep own using it byeing it I recommend this to anyone i Don't have tooth sensitivity has much any more
    Ashley
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 June, 2025Verified purchase

    Plaque, tarter buildup and staining while using this toothpaste

    My hygenist recommended this toothpaste due to sensitivity and gum recession. I used it for one year thinking it was what I was supposed to do. Had plaque and tarter buildup like I had never had before. And staining! On my front teeth! Even with Sonicare. At my yearly checkup, dentist said toothpastes react chemically and individually with each person and clearly this one wasn't working and I needed to switch back to the one that was working before.
    yogimom
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 June, 2025Verified purchase

    Tastes terrible

    Going to return this, the flavor is DISGUSTING
    Daniellet
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 December, 2024Verified purchase

    tastes terrible

    I’m sure it works great, I usually like all Sensodyne toothpastes, but the taste is the worst toothpaste flavor I’ve ever had. It’s like licorice. Not minty at all. Going to try and power through and finish it
    hannahkg
    effectiveness: 4 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 November, 2024Verified purchase

    hardened

    this toothpaste is one of the worst I’ve used from sensodyne. Other reviewer is correct - it has a strong Anise flavor like licorice. Mine hardened after not very many uses and became like thick drywall paste and wouldn’t squeeze out. I am diligent about replacing the cap, so it was bizarre. Will not be buying again.
    lorowe
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 October, 2024Verified purchase

    Disgusting

    This toothpaste tastes so disgusting and left my mouth feeling gritty and unclean. I usually like sensodyne but this flavor reminded me of citronella and black licorice.
    L
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2024Verified purchase

    Excellent toothpaste

    I have been using this toothpaste for some time. My hygienist recommended it. It has a pleasant taste and cleans my teeth very well.
    Annie
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    15 August, 2024Verified purchase

    gross

    I love this brand but this flavor is not it, tastes like menthol cough drops
    kaylee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2024Verified purchase

    Caution for those with SLS sensitivities

    This toothpaste does not contain Sodium Lauryl Sulfate (SLS), but it does contain the ingredient Sodium Methyl Cocoyl Taurate (SMCT) which, I found out the hard way, can cause the same issues as SLS. They are not as severe as with SLS, but I certainly will not be using this toothpaste anymore, nor any with SMCT. On top of that, the taste is absoltuely terrible.
    Mike B
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2024Verified purchase

    Best without SLS!

    As someone with a sensitivity to sodium lauryl sulfate this is the best toothpaste I’ve found that doesn’t contain it! I bet a lot of people have the same sensitivity as me and just don’t know that’s what it is. It showed up in me with dry scaly patches on the edges of my lips where the toothpaste would touch. Since I switched to ones that don’t contain it they’ve never come back. This paste has a nice mild flavor and the cap rarely gets dirty. I will continue to repurchase!!
    Kelly
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 June, 2024Verified purchase

    Sensitive teeth

    After trying several other toothpastes for sensitive teeth, my husband is thrilled with this one!
    JT
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 June, 2024Verified purchase

    No complaints

    I love this toothpaste. I can't use toothpaste with SLS as it gives me terrible canker sores. I've been using Sensodyne ever since and love it.
    itssoashleigh
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2024Verified purchase

    Approved

    This is the only toothpaste that I use and Target offers a great price for it compared to other stores. This is my go to store for the product.
    blahblahblah
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 April, 2024Verified purchase

    Gross!

    Disgusting taste, just gross. I really love Sensodyne toothpastes and was really excited to try this. It has an awful taste when using it and gave me an extremely dry mouth too.
    JM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2024Verified purchase

    Just what the dentist ordered

    Clean and fresh feeling
    Shellz
    value: 4 out of 5
    effectiveness: 4 out of 5
    quality: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 March, 2024
    originally posted on influenster.com
    Image

    Fresh feeling

    [This review was collected as part of a promotion.] My new favorite toothpaste leaves the fresh minty feeling all day 🥰 Will keep buying it. I noticed a change in my teeth within the first week. Usually my teeth are sensitive but I had no issues
    kaylamichellem
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2024
    originally posted on influenster.com
    Image

    Minty Fresh Deep Clean

    [This review was collected as part of a promotion.] I have been a huge fan of this toothpaste for quite some time now. It gives a slightly spicy minty fresh deep clean to your teeth. This is easily my #1
    jarrardj
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 February, 2024Verified purchase

    No Taste. Clumps.

    The mint is not strong enough and the paste does not foam, leaves clumps in the mouth. Try a different version of Sensodyne.
    catleo
    effectiveness: 2 out of 5
    value: 2 out of 5
    quality: 2 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy