SEO for Dummies - 7th Edition by Peter Kent (Paperback)

Book Synopsis

Up relevance scores, improve page speed, optimize voice search questions, and more!

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

• Develop a search strategy and use new SERP features
• Maximize the effects of personalized search
• Analyze results with improved analytics tools
• Optimize voice search strategies

There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

From the Back Cover

• Develop an SEO-friendly website
• Understand the secrets to ranking #1
• Analyze results with improved analytics tools

Help your website land on top!

The purpose of a website is to get visitors, and you'll get more when your site lands on top of the search results. This book helps you make that happen by explaining search engine basics and teaching you the tricks that drive traffic to your site. You'll learn how to make your site search engine-friendly, register it with various directories and indexes, get all-important backlinks, and use analysis tools to track results. Find out how to write effective content, use social media, optimize videos and images, benefit from local search, and more!

Inside...

• Understand search results
• Plan a search engine strategy
• Pick powerful keywords
• Design for speed and mobile
• Know what to avoid
• Work with shopping directories
• Get other sites to link to yours
• Employ social networking

About the Author

Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.