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SheaMoisture Virgin Coconut Oil Shampoo Daily Hydration
$9.99 ($0.77/fluid ounce)
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About this item
Highlights
- The SheaMoisture Virgin Coconut Oil Daily Hydration Shampoo, now with a NEW & IMPROVED formula, gently cleanses with a creamy lather.
- SheaMoisture Daily Hydration Shampoo helps hair achieve moisture balance, allowing hair to be nourished, shiny and healthy-looking.
- Infused with 100% coconut oil, this shampoo helps hair become softer, smoother, and reduces tangles.
- Also infused with creamy coconut and fair trade shea butter, this shampoo helps your hair become healthy-looking and moisturized.
- Use with conditioner to help enhance natural softness while reducing frizz.
- All SheaMositure hair products, like this Virgin Coconut Shampoo, are made with fair trade shea butter and contain no silicones, no sulfates, no parabens, no phthalates, no mineral oil and no petrolatum.
Description
New & Improved formula with a creamy lather! Lift away impurities and re-hydrate hair with this gentle, sulfate free shampoo. Leaves you with nourished, shiny, and healthy-looking hair. Great for all hair types, SheaMoisture 100% Virgin Coconut Oil Shampoo can be used daily to cleanse and restore parched hair. Formulated with a nourishing blend of 100% Virgin Coconut, fair trade shea butter, creamy Coconut Milk and Acacia Senegal, this shampoo helps to provide renewed hydration, manageability and shine. Leaves hair wrapped in a light coastal coconut breeze. Use with our 100% Virgin Coconut Oil Daily Hydration Conditioner for increased hydration, softness, manageability, and shine. This shampoo is formulated with no silicone, no sulfates, no parabens, no phthalates, no mineral oil or petrolatum. It's been tested on our family for generations and never on animals. OUR STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.
Scent: Shea, Scented, Cocoa Butter, Coconut
Hair Type: Textured, All Hair Types
Health Facts: Phthalate-Free, Contains Coconut Oil, Paraben-Free, Contains Shea Butter, Mineral Oil-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Deep Hydration, Basic Cleansing, Basic Conditioning
Net weight: 13 fl oz (US)
TCIN: 82690442
UPC: 764302204176
Item Number (DPCI): 063-05-8192
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, cocos nucifera (coconut) fruit juice, glycerin (vegetable), glycol distearate, sodium lauroyl isethionate, sodium chloride, cocos nucifera (coconut) oil *♥︎, caprylic/capric triglyceride, sodium methyl cocoyl taurate, guar hydroxypropyltrimonium chloride, butyrospermum parkii (shea) butter *♥︎, panthenol, aloe barbadensis leaf juice, polyquaternium-7, polyquaternium-10, sodium phytate, algae extract, cocos nucifera (coconut) fruit extract, acacia senegal gum extract, equisetum arvense (horsetail) extract, tocopherol, prunus amygdalus dulcis (sweet almond) oil, argania spinosa (argan) kernel oil, rosa canina (dog rose) seed oil, sodium isethionate, sodium benzoate, maltodextrin, glycine soja (soybean) oil, citric acid, potassium sorbate, stearamidopropyl dimethylamine, fragrance (parfum), *certified organic ingredient, ♥︎fair trade ingredient' '
Shipping details
Estimated ship dimensions: 2.41 inches length x 2.44 inches width x 6.26 inches height
Estimated ship weight: 0.96 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo is celebrated for its ability to hydrate and nourish various hair types, leaving them soft, shiny, and manageable. Guests appreciate its pleasant coconut scent and the use of natural ingredients, making it a favorite for those seeking a gentle yet effective cleansing experience. While some guests have noted issues with residue and lather, many find it a game changer for dry or curly hair, making it a worthwhile addition to their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1173 reviews
effectiveness: 2.1 out of 5
quality: 2.37 out of 5
value: 2.46 out of 5
29% would recommend
77 recommendations
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Leaves my hair soft, shiny, and healthy
Super hydrating! This shampoo leaves my hair soft, shiny, and smelling amazing. I’ve gotten so many compliments on how healthy my hair looks since I started using it! I also love that it’s made with 100% virgin coconut oil — it feels so nourishing and luxurious without the high-end price tag. Definitely worth every penny!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Changed their formula leaves hair greasy
Changed the formula! I bought this religiously for years and now it leaves my hair greasy immediately upon blow drying! I literally had to rewash my hair. It’s disgusting!! So upset
1 reply from SheaMoisture team - 16 days ago
Thank you for your feedback. We apologize for any inconvenience you experienced. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com or Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (52819190) so we can address your concerns promptly.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
New formula
Been using this for YEARS. Literal years. But since the formula change, I need to find a new brand. Before, I could go a month with this shampoo before using a clarifying. Now? I have to use a clarifying every other day to get the residue off my hair. The formula change has left a heavy, thick film on my hair after every use since the change. I’m disappointed I have to hunt for a new shampoo again.
1 out of 5 stars
23 September, 2025
originally posted on sheamoisture.com
Smaller bottles and disimproved formula.
If it's not broken. Why change it? I'm looking for another brand. extremely disappointed.
5 out of 5 stars
7 September, 2025
originally posted on influenster.com
Very good
It smells good and the ingredients in it are good for hair it makes hair soft and very shiny and at a low price very good I love it , it good for my hair.
5 out of 5 stars
18 August, 2025
originally posted on influenster.com
10/10
Absolutely love the shampoo you worked on my greasy hair. It makes my hair shine. Super smooth. I restocked this product every time I’m out. It’s super affordable. The packaging is amazing.
1 out of 5 stars
5 August, 2025
originally posted on sheamoisture.com
Recipe changed, completely different shampoo. Dry.
I hate to give such a negative review, as I've been using shea moisture for a few years now. The new recipe strips my hair of moisture and makes it look dry and flat. It no longer helps with my hair texture, which is hard enough to find products for to begin with. The thicker blend for the previous formula, along with the natural ingredients that have now been removed were a far better choice. Now the feel is generic and unhelpful for curlier hair, the reduction in non chemical ingredients is extremely apparent. The only upside was the lather improvement, but it isn't really worth it given that it's basically a different product at this point. I really hope shea moisture takes feedback into consideration since a lot of people have needed to switch hair products entirely due to the many recipe changes made recently. It is not just for the daily hydration ones.
1 reply from SheaMoisture Consumer Services team - 3 months ago
We're sorry to learn that you're no longer happy with our 100% Virgin Coconut Oil Daily Hydration Shampoo! Consumer feedback is really important to us, and we'd like to learn more - please email our team directly at support@sheamoisture.com and share ref ID: 52033632, so we can ask you some questions. We hope to hear from you soon.
5 out of 5 stars
19 June, 2025
originally posted on influenster.com
i highly recommend this produc
this is a great product.. my daughter is biracial and it works wonders on her hair.. great smell and great price for the product.. very affordable
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase
Good shampoo
Good shampoo, no complaints, and it didn't overwhelm my powered senses while pregnant. Have bought multiple times.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2025Verified purchase
Tangles/Heavy Texture
I have never had an issue aswith this ine... Left my hair like heavy and hard to get my fingers through weird... because my hair is always soft and never tangles... Super weird! I've used a lot of coconut products because I love the smell but this one was not for me! I had to wash my hair twice with baby shampoo to get rid of the texture that the shampoo left on my hair.
1 reply from SheaMoisture team - 8 months ago
We apologize for any inconvenience caused by our 100% Virgin Coconut Oil Daily Hydration Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50239490 so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025
Leaves gross sticky residue. Doesnt wash out
I tried to use this a handful of times. Each time, I had to get back in the shower to get the sticky shampoo residue off my hair. It was disgusting and I've never used a worse shampoo
1 reply from SheaMoisture team - 8 months ago
Thank you for sharing your experience with us. We apologize for any inconvenience caused by our Virgin Coconut Oil Shampoo Daily Hydration. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50223733 so we can address your concerns promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2025
Refreshing!
I have been using this Shea Moisture on my daughter's hair and mine for weeks now. I love the way it leaves our hair feeling and smelling! We have really thick curly hair so its always hard finding a product that actually cleanse and nourish our hair but this one gers the job done! It doesnt leave my hair feeling brittle or dry. After a nice wash with this Shea Moisture shampoo, I feel so refreshed! Im definitely a fan of Shea Moisture products amd always will be!
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2025
Refreshes Hair every time I use it!
This shampoo is amazing! It gives a great start to styling. It hydrates your hair and feels refreshed after every wash. It snells like Summer in a bottle!!! I wish the bottles were bigger as I go through a lot of it!!! Highly recommend!!
4 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2025
Gentle Scent & Lots of Bubbles
This is a super nice shampoo. If you like a lot of bubbles when you lather I’d highly recommend it. I think the scent is nice it has a gentle coconut hunt but doesn’t seem too sweet or overwhelming. The product feels nice & works well. I love that it is a fair trade & family founded product.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2025
Transforming Shampoo!
This shampoo is simply amazing! It has transformed my dry and brittle hair! It’s left it soft and smooth. It smells great and allows me to go without washing my hair for a couple of days. I would highly recommend.
3 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2025
Leaves your hair greasy
I'll be honest, maybe this shampoo isn't made for me but I tried this, it clean a bit but when my hair dried, it looked greasy. This shampoo is for people who want a buttery shampoo wash, not one that cleanses your hair well. I'll give Shea Moisture props for using high quality ingredients and bringing value to their products though.
1 reply from SheaMoisture team - 9 months ago
We're sorry to hear about your experience with our 100% Virgin Coconut Oil Daily Hydration Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49835719 so we can gather more details and assist you further.
5 out of 5 stars
2 December, 2024
originally posted on sheamoisture.com
Superior product
So I have not purchased yet, I am on vacation and they had two shampoos and conditioners. I started using the one I was familiar with and it left my scalp so itchy, so I switched to the sheamoisture 100% virgin coconut oil shampoo and conditioner and my scalp immediately stopped itching and my hair felt amazing! I have continued to use it and when I get home later this week I am going out to buy some! It smells so amazing like the gardenias and plumeria where I am visiting!
1 out of 5 stars
9 November, 2024
originally posted on sheamoisture.com
Didn't lather
I used the shampoo and conditioner. There was the exact same amount of lather one would get with conditioner - none. I wondered if the shampoo bottle was actually conditioner but, the conditioner looks a littler thicker than the shampoo, so, most likely not. So, no lather, which made the hair wash feel off. I did not continue using the product, so more uses may have helped my hair.
1 reply from SheaMoisture Consumer Services team - 11 months ago
We're sorry to hear about your experience with our Daily Hydration Shampoo 100% Virgin Coconut Oil. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49507082 so we can gather more details and assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2024Verified purchase
Did Not Work for Me
I am so disappointed! I was so excited to try this shampoo and conditioner set because I've been trying to do better with my hair routine. But it was a huge disappointment. It left my hair feeling much dirtier than before the wash, and so heavy! My hair felt cleaner with me just washing with body soap than with this shampoo. The conditioner just added to the issue. So so disappointed.
1 reply from SheaMoisture team - 1 year ago
Thank you for sharing your feedback with us! We're sorry to hear about your experience with our Virgin Coconut Oil Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49196148 so we can gather more details and assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2024Verified purchase
No
left a horrible film/residue on my hair. left it feeling sticky and stringy. absolutely would not recommend.
1 reply from SheaMoisture team - 1 year ago
We're sorry to hear that our Virgin Coconut Oil Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48802495 so we can address your concerns and enhance your experience.