Shopify for Dummies - by Paul Waddy (Paperback)

About the Book

"Shopify is the new go-to for both ecommerce and real-life point-of-sale systems. If you can sell it, you can sell it online, with Shopify for Dummies. Set up your Shopify store and stock your virtual shelves, then open the doors and watch your customers stream in! We've got tips for designing your storefront, creating a stellar customer experience, managing inventory and returns, and even making sure your online shop is top of the Google results page" -- Page 4 of cover.

Book Synopsis

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet

As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started?

In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

The book will help you:

• Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
• Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
• Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
• Set shipping prices and rules, and create shipping accounts with Australia Post

Perfect for anyone who's ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.

From the Back Cover

It's time for a lesson in Shopification

Shopify is the new go-to for both ecommerce and real-life point-of-sale systems. If you can sell it, you can sell it online, with Shopify For Dummies. Set up your Shopify store and stock your virtual shelves, then open the doors and watch your customers stream in! We've got tips for designing your storefront, creating a stellar customer experience, managing inventory and returns, and even making sure your online shop is top of the Google results page.

Inside...

• Shopify setup and basics
• Storefront customization
• Apps to enhance your store
• Social media marketing
• Tracking key sales metrics
• Retaining loyal customers
• Payments and shipping
• Logistics and inventory

About the Author

Paul Waddy is an experienced ecommerce advisor with over 15 years of experience. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul's expertise is in helping online retailers scale profitably.