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Similac Sensitive Value Powder Infant Formula - 29.8oz - 2 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz - 3 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz - 4 of 4
Similac Sensitive Value Powder Infant Formula - 29.8oz - 1 of 4

Similac Sensitive Value Powder Infant Formula - 29.8oz

4 Questions
$49.99 ($1.68/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a Reward
  • DESIGNED FOR BABY’S FUSSINESS† & GAS†: Our sensitive formula for babies is specially designed for fussiness and gas due to lactose sensitivity
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES‡: Similac was the first leading infant formula brand with no artificial growth hormones
  • CERTIFIED KOSHER AND HALAL: Similac Sensitive infant formula is kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Sensitive* is an easy-to-digest, milk-based infant formula designed for sensitive tummies. It’s complete nutrition to ease fussiness,† gas,† or mild spit-up. Our formula has our exclusive blend of ingredients to help support baby’s brain and eye development. Similac was the first leading infant formula brand with no artificial growth hormones‡ and is the #1 infant formula brand fed in hospitals.* Not for infants or children with galactosemia. † Due to lactose sensitivity. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cow

Serving Size: 5.0 fl oz

Amount

Calories: 100
% Daily Value*
Total Fat 5.4g
Sodium 30mg
Total Carbohydrate 10.9g
Protein 2.1g
Vitamin D 60mcg
Calcium 84mg
Iron 1.8mg
Potassium 107mg
Vitamin A 300mcg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folate 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 56mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, milk protein isolate, high oleic safflower oil, sugar, soy oil, coconut oil, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ short-chain fructooligosaccharides,ˡˡ beta-carotene, lutein, potassium chloride, sodium citrate, calcium phosphate, potassium citrate, soy lecithin, magnesium phosphate, choline chloride, ascorbic acid, inositol, ascorbyl palmitate, ferrous sulfate, taurine, calcium carbonate, choline bitartrate, zinc sulfate, l-carnitine, mixed tocopherols, niacinamide, d-alpha-tocopheryl acetate, calcium pantothenate, magnesium chloride, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate), ‡source of dha, §source of ara, ˡˡprebiotic

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., WARNING, CONTAINS MILK AND SOY INGREDIENTS.
Features: Lactose Sensitivity, Added Prebiotics
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher
Baby Formula Focus: Eye Development, Easy to Digest, Gas, Brain Development, Fussiness
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 88392074
UPC: 070074629520
Item Number (DPCI): 007-09-0059
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.125 inches length x 5.125 inches width x 6.5 inches height
Estimated ship weight: 2.173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is WIC accepted here ?

submitted by Hai - 11 months ago

  • A: We would recommend reaching out to the Target Customer Service team to see if they can provide details: 800-440-0680 - The Similac Team

    submitted byAbbott Nutrition Team - 11 months ago
    Brand expert

Q: Is it hypoallergenic?

submitted by Angie - 1 year ago

  • A: No -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: How much for 6/12 cans

submitted by Disappointed - 2 years ago

  • A: We don't have details on Target's availability and would suggest contacting the Target.com team directly at 800-591-3869 or clicking the 'Target.com Order Experience' topic under the 'Contact Us' section of the website. -The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert

Q: What is the difference between this formula and the 360 total care sensitive?

submitted by Victoria O - 2 years ago

  • A: The formulas are very similar. Similac 360 Total Care products are our next generation of infant formula and, in addition to 2’-FL HMO, now have four additional HMOs in an exclusive blend of 5 HMO prebiotics; they do not contain the prebiotic FOS. Similac Sensitive has the prebiotic FOS, and doesn't contain HMOs. We suggest checking with your pediatrician for a recommendation. -The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert
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Guests are saying

Similac Sensitive Infant Formula is highly regarded by parents for its effectiveness in alleviating gas and fussiness in babies with sensitive tummies. Many guests appreciate its easy preparation, mild taste, and the gentle ingredients that promote comfort during feedings. The formula mixes well without clumping, making it a convenient choice for busy parents. While some guests had unique experiences, the overall consensus is that this formula is a reliable option for infants needing a gentle touch.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 279 reviews
    easy on tummy: 3.75 out of 5
    easy to prepare: 4.31 out of 5
    quality: 3.62 out of 5
    value: 3.85 out of 5
    71% would recommend
    14 recommendations
    5 out of 5 stars
    12 October, 2026
    originally posted on similac.com
    Image

    Great for sensitive tummy's

    My child was given this in the hospital after not being able to tolerate other ones and immediately fixed the issues when they started drinking this.
    Sonshine
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on similac.com
    Image

    Thank you ❤️

    I buy this formula because it’s the best for my baby’s stomach! Thank you Similac❤️
    EBabyy0418
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on similac.com
    Image

    Good formula

    Been using for a while now. Seems to help and be pretty good. Will only trust and use Similac brand.
    Mama9526
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2026
    originally posted on similac.com
    Image

    Baby loves it!

    My baby is been using Similac since birth and I’ve never had a negative experience, he loves the taste and ask for his milk.
    Maricasti
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2026Verified purchase

    Similac sensitive

    My son loves this. It’s always fresh from target
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on similac.com
    Image

    No more crying baby

    [This review was collected as part of a promotion.] I first tried enfamil gentle ease since my baby was struggling with gas so much, but it still wasn't working out for a few reasons. I was then recommended this and he's taken to it quickly. Little to no spit ups (unless he eats too much), no gas problems, and it just seems easier for him to handle. If your baby is struggling I recommend trying this one.
    Raccoon mom
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2026
    originally posted on similac.com
    Image

    Great product

    [This review was collected as part of a promotion.] I buy a can almost every week or 2 and my son enjoys this brand.
    Bellam42
    Did you find this review helpful?
    3 out of 5 stars
    3 July, 2026
    originally posted on similac.com
    Image

    Solid formula

    [This review was collected as part of a promotion.] I really wanted to like this but it was not a great product for my baby. Every baby is different so I know that this could very well be a unique experience as to how she reacted to it. The packaging and scoop were easy to use and I felt good about the seal on the container. It was easy to make which I also appreciated. My baby did not react well to this specific formula, but that doesn’t mean it’s bad, just not for us!
    EmilyB
    From Consumer Relations team
    We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 05015837. Thanks, and we hope to hear from you soon!
    4 months ago
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on similac.com
    Image

    Sensitive Tummy

    [This review was collected as part of a promotion.] My baby does so well with this formula. The smaller can makes it very easy to carry around and convenient. The packaging is nice and the ingredients is for sensitive tummies.
    MadelynA
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on similac.com
    Image

    10/10 the best

    [This review was collected as part of a promotion.] My little guy was having a lot of tummy issues while on another brand formula. Similac is the absolute best and really helped to settle his tummy and get rid of that Awful gas.
    JenniferK
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on similac.com
    Image

    It helped reduce my baby’s gas

    [This review was collected as part of a promotion.] My experience with similac sensitive has been very good. My baby liked it very much from the first days, helping to reduce gas and stomach discomfort. The formula has an adequate consistency, mixes easily and does not have a strong smell. In addition, I have always received the product with a wide expiration date, which gives me peace of mind.
    AdianetJ
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on similac.com
    Image

    Works great for my baby with a sensitive tummy!

    [This review was collected as part of a promotion.] Works great for my baby with a sensitive tummy, no more fussy baby, no more spit-up, no more gas or bloating! Baby sleeps better and is much happier after switching to this formula.
    AlyssaH
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on similac.com
    Image

    Smells great

    [This review was collected as part of a promotion.] Highly recommend this if your little one has a sensitive stomach! It completely knocked out the fussiness and gas we were dealing with. It dissolves super quickly when mixing bottles and doesn’t leave a weird texture. Definitely worth a try if you have a gassy baby!
    AprilD
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2026Verified purchase

    (no review title)

    Don’t like the process change may 2026 was $38.99 now June 2026 it’s $42.99 now shame target other still at $38
    From Abbott Nutrition Team team
    We understand your concern and know it’s a challenging time. Our cost to retailers is changing for select Similac formulas due to increasing costs to produce and deliver these formulas. Please know that retailers determine the final price, which means the retail price of any product may vary by retailer. -The Similac Team
    5 months ago
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 May, 2026
    originally posted on similac.com
    Image

    Love this formula

    [This review was collected as part of a promotion.] My daughter loves this formula! Doesn’t make her spit up a lot either! It mixes easily & also didn’t make her gassy like other formulas have in the past! Will continue to purchase
    AlyssaK
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on similac.com
    Image

    Convenient can size!

    [This review was collected as part of a promotion.] Easy to mix formula! Shake it up smoothly in a bottle with warm water and you’re ready to go!! I love this smaller can size for a portable on the go option!
    LauraG
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on similac.com
    Image

    Baby loves it

    [This review was collected as part of a promotion.] Baby loves the formula. It’s easy to prepare and use. It doesn’t hurt her stomach or cause gas and bloating at all. It will be a go to for my family in the future
    MadisonB
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on similac.com
    Image

    Great Sensitive Formula

    [This review was collected as part of a promotion.] This is the only baby formula brand we use for our kiddo so it’s obviously the one I trust the most. The sensitive formula worked really well for us and didn’t have the same gross smell as some of the other ones we’ve used in the past. Our baby experienced zero discomfort and we would certainly try this one again.
    KeyarrahB
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on similac.com
    Image

    Worth the try

    [This review was collected as part of a promotion.] This formula mixes very well with the water. It’s easy to keep in storage. Very well worth the buying. My son absolutely love this brand especially because he has a very sensitive stomach so it’s hard finding a formula that he won’t get sick from.
    AshleyB
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026Verified purchase

    (no review title)

    Easy to use, my baby is doing so much better with this formula!
    Sarah
    Did you find this review helpful?

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