$78.99 when purchased online
Target Online store #3991
About this item
Highlights
- Front section allows easy access to storage cubes
- Insulated cube is perfect for bottles
- Multipurpose mesh cube for clothing and
- Changing pad pocket holds tablets and laptops
- Extra wide dual zip opening
- Insulated side bottle pockets
- Elasticized interior pockets and cell phone
- Cushioned shoulder straps
- Stroller straps
- Cushioned changing pad
Description
The Forma bag is lightweight, quilted backpack hands-free convenience and special packing cubes for baby's essentials. The spacious interior has room to tote everything from snacks to spare outfits and the extra wide opening makes it easy to find essentials in a pinch. The front compartment includes 2 multi-purpose packing cubes and allows for extra storage. Everything stays in reach with elasticized interior pockets and insulated side bottle pockets. The changing pad pocket performs double-duty, acting as a laptop holder when traveling. With the Forma backpack, function meets fashion to take you from birth to toddlerhood and beyond in style.
Dimensions (Overall): 14 Inches (H) x 16 Inches (W) x 8 Inches (D)
Weight: 1.4 Pounds
Includes: Changing Pad
Industry or Government Certifications: No Certifications
Material: Polyester
Care & Cleaning: Hand Wash, Air Dry, Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 79610451
UPC: 816523025532
Item Number (DPCI): 030-04-6451
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.7 inches length x 12.4 inches width x 9.5 inches height
Estimated ship weight: 1.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you wash the bag on gentle cycle in the washing machine?
submitted by Tashika - 11 months ago
A: This is definitely machine washable. I've had many spills, and it's been amazing to just throw the whole thing in the wash and walk away.
submitted byjekka - 8 days agoA: We recommend Hand Wash, Air Dry, Spot or Wipe Clean
submitted bySkip Hop Team - 11 months agoBrand expert
Q: Is this treated with flame retardant or water repellent? Or anything else?
submitted by WonderingMom - 3 months ago
A: This bag is not chemically treated. It is naturally water resistant due to the weave of the fabric. All Skip Hop products are tested to meet or exceed ASTM, CPSIA, EN71, and applicable safety standards. We take safety very seriously and make it a point to follow all guidelines throughout our design process. We also use certified third-party labs to confirm our compliance, as they have the correct equipment and expertise to perform all tests according to the prescribed methodologies.
submitted bySkip Hop Team - 3 months agoBrand expert
Q: What are the changing pad dimensions included with the bag?
submitted by Steph - 11 months ago
A: The changing pad dimensions are 7.75in x 12in.
submitted bySkip Hop Team - 11 months agoBrand expert
Q: does it come with a changing pad?
submitted by Unknown - 2 years ago
A: Yes, this diaper backpack does include a changing pad.
submitted bySkip Hop Team - 2 years agoBrand expert
Q: Is this bag waterproof?
submitted by unknown - 3 years ago
A: The Forma Backpack Diaper Bag is water resistant.
submitted bySkip Hop Team - 3 years agoBrand expert
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Guests are saying
The diaper bag offers a range of features that many guests find useful, such as spacious compartments, organizational cubes, and a stylish design. It is praised for its versatility, being used for both baby essentials and personal items. However, some guests have experienced issues with durability, including broken straps and zippers. Despite these concerns, many guests appreciate its functionality and recommend it for its practicality and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 480 reviews
design: 4.26 out of 5
quality: 4.3 out of 5
safety: 4.54 out of 5
82% would recommend
70 recommendations
Broken strap really quick
2 out of 5 stars
Meaghan345 - 2 months ago
originally posted on Skiphop
Have used this bag for about 6 months, but the second time I used the strap to hang it on the stroller, the strap broke.
Not as described !!
2 out of 5 stars
Thumbs down graphic, would not recommend
Nami - 2 months ago, Verified purchaser
This seems to be a theme with this brand. I tried buying the same diaper bag from different sellers and they ALL did match the pictures or description of the bag. This particular one doesn’t have the front zipper. I intend to actually call Skip Hop and see if they’ll be willing to send me what they claim to have as a product. In other words, if you don’t care about the color or the appearance of the bag ignore my review.
1 reply from Skip Hop Team team - 2 months ago
Please reach out to Corporate Consumer Affairs at 888.782.9548 and select option #4 at the prompt or send an email to contactus@cs.carters.com.
Spacious, Stylish, and Super Functional!
5 out of 5 stars
Thumbs up graphic, would recommend
NDTorres - 3 months ago, Verified purchaser
The Skip Hop Forma Diaper Bag Backpack has been an absolute staple since becoming a first-time parent. From my baby’s newborn days to now at 7 months, this bag has carried everything we’ve needed and has remained the best choice. The spacious compartments and included packing cubes make organizing diapers, clothes, and bottles effortless. The lightweight, water-resistant material is easy to clean, and the padded straps make it comfortable to carry, even when fully packed. The side pockets perfectly fit bottles, and the front zippered pocket provides quick access to essentials. Even as my baby grows, this bag continues to meet our needs, proving to be both durable and practical. Highly recommend for any parent looking for a reliable, stylish, and functional diaper bag!
Poor quality strap broke
1 out of 5 stars
Thumbs down graphic, would not recommend
CC Tran - 3 months ago
Only lasted one year even though it wasn't my main diaper bag. The zipper was poor quality, so I used a different bag most days. I took this on an international trip and the shoulder strap detached within a week. My Itsy Ritzy bag is still good as new despite being used more often.
1 reply from Skip Hop Team team - 3 months ago
Hello, We apologize for the troubles. Please send an email to Carter's Corporate Consumer Affairs at contactus@cs.carters.com to the attention of Denise. Thank you!
Good value and quality
5 out of 5 stars
Thumbs up graphic, would recommend
Cassiopeia - 4 months ago, Verified purchaser
Great storage and good quality. Love the storage options it comes with. And good stroller straps too.
Stays upright
5 out of 5 stars
Genevieve - 5 months ago
originally posted on Carters
[This review was collected as part of a promotion.] This is THE best daycare bag. It stands up so it doesn't tip over. The frog mouth is great for filling it with lunch/bottles. It's held up after being washed a few times.
Cute and practical
5 out of 5 stars
Thumbs up graphic, would recommend
Seh386 - 6 months ago, Verified purchaser
Great color, lots of space and a solid choice for a diaper bag for the price!
Decent Diaper bag
3 out of 5 stars
Thumbs down graphic, would not recommend
RES - 6 months ago, Verified purchaser
I got this to replace our previous diaper bag. We use it for 2 toddlers and it’s a bit smaller than I would like. It still fits the main essentials but I really have to keep it organized to do so and can’t fit anything extra.
Backpack feature….super!
5 out of 5 stars
L Moore - 7 months ago
originally posted on Skiphop
Bought for the grand babies!! Plenty of room and pockets!!!
Pump bag
5 out of 5 stars
Thumbs up graphic, would recommend
Flavor - 7 months ago, Verified purchaser
I use this everyday as a pump bag. It can comfortably fit my spectra S1 with bottles and breast pump wipes. As well as my medela hands free with a ceres chill, pump wipes, 3 bottles, and two extra cups. With plenty of room to spare.
Best diaper bag !
5 out of 5 stars
Ipek - 8 months ago
originally posted on Skiphop
Perfect diaper bag exists❤️❤️we love this bag! Super durable , colors are perfect! If you need a bag this one is a way to go for you and your baby
So disappointed in product quality.
1 out of 5 stars
DanielleR - 9 months ago
originally posted on Skiphop
I am so disappointed in the product quality. It has not healed up at all. I’ve been using it, my baby just turned 3 months and it’s already ripping… I am so disappointed because it’s not cheap. Despite all the negative reviews I decided to take a chance on the product and I should’ve listened.. now we’re out 80 and a diaper bag.. ):
Not Worth The Hype
2 out of 5 stars
Thumbs down graphic, would not recommend
Rebecca - 9 months ago, Verified purchaser
For the decent price tag on this bag, I expected better. I bought one and then received an additional one from my shower, so I’ll be returning the one I bought since I haven’t touched either of them. Cheaply made, really nothing special. Design is there, quality is not. I’m so happy I splurged on an Itzy Ritzy, the quality difference is astounding. And I only got a smaller Itzy… spend the extra money and get a better bag is all I can say.
The way to putting it on the Stroller it’s 10/10
5 out of 5 stars
Crystox - 9 months ago
originally posted on Skiphop
Just got it , yo Costa Rica, im in love waiting for my little girl to born and use it! I love the way you can put it in the stroller! I love it !!
Best diaper bag for a twin mama
5 out of 5 stars
Thumbs up graphic, would recommend
Mountain mama - 10 months ago
This has been the best diaper bag with twins! Plenty of room to hold enough diapers, clothes and essentials for two babies. I even used it to haul around my spectra breast pump when my twins were in the NICU and it worked great for that. I can’t recommend this bag enough as a mama of twins! Sure it’s got its stains (as does any diaper bag that has been well loved), but I have been using it for 19 months now with no issues!
Bad bag
1 out of 5 stars
Mama430 - 10 months ago
originally posted on Skiphop
I was gifted this bag and the straps broken within a month of using like the bag is falling apart the zipper straps are gone
eh
2 out of 5 stars
Thumbs down graphic, would not recommend
snow - 10 months ago, Verified purchaser
it’s a beautiful color but it didn’t even last 3 months, it’s pretty thin and cheap feeling (compared to other bags the same price range) and frayed really quick. i would not recommend.
1 reply from Skip Hop Team team - 10 months ago
Please reach out to Corporate Consumer Affairs at 888.782.9548 and select option #4 at the prompt or send an email to contactus@cs.carters.com.
Broken with in the first year
1 out of 5 stars
Alyssalas - 10 months ago
originally posted on Skiphop
Had this bag for a year (minimal use for the year) and it broke on the strap
Dissapointed
2 out of 5 stars
nicolasx24 - 1 year ago
originally posted on Skiphop
My backpack arrived but when I open the box I see that it is missing a zipper
Poor quality
1 out of 5 stars
Thumbs down graphic, would not recommend
boy mommy 2 - 1 year ago
I would never spend $80 for this there are so many better ones out there for that price