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Skip Hop Forma Diaper Bag Backpack - Chocolate Brown
$78.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Front section allows easy access to storage cubes
- Insulated cube is perfect for bottles
- Multipurpose mesh cube for clothing and more
- Extra-wide dual zip opening
- Insulated side bottle pockets
- Elasticized interior pockets and cell phone pocket
- Cushioned changing pad and stroller straps
- Padded backpack straps
- Life beyond baby: holds a laptop; Backpack size (inches): 16L x 8W x 14H; (cm): 41L x 20W x 36H; Packing cube size (inches): 5L x 2W x8H; (cm): 13L x 5W x 20H;
- Colors & details may vary
Description
Our lightweight, quilted diaper backpack offers hands-free ease and special packing cubes for baby's gear. The spacious interior fits everything from snacks to spare outfits and the extra wide opening makes it easy to pack and grab essentials in a pinch.
Dimensions (Overall): 14 Inches (H) x 16 Inches (W) x 8 Inches (D)
Weight: 1.4 Pounds
Industry or Government Certifications: No Certifications
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
TCIN: 94579426
UPC: 197233298431
Item Number (DPCI): 030-04-2117
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.5 inches length x 12.8 inches width x 8.7 inches height
Estimated ship weight: 1.8 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This diaper bag has received mixed feedback from guests, highlighting its spacious design, lightweight feel, and practical features like stroller straps and multiple pockets. Many appreciate its stylish appearance and durability, making it suitable for daily use. However, some guests have expressed concerns about the quality of materials, particularly the straps and zippers, which have shown signs of wear after limited use. Overall, it remains a popular choice for parents seeking functionality and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 105 reviews
design: 5 out of 5
quality: 1 out of 5
safety: 4 out of 5
0% would recommend
1 recommendations
4 out of 5 stars
10 November, 2025
originally posted on Carters
Perfect but needs a luggage strap
I have used and repurchased this diaper bag for 9 years. My kiss are way past the diaper bag stage, but i keep using this bag bc it fits the most stuff of any bag, has the perfect amount and placement of compartments, and it is light weight empty bc of the quilted fabric so you can pack it full and its lighter weight than other canvas or pleather bags. I dont use a stroller anymore, so wish this had the horizontal luggage strap on the back to slide over carry on luggage.
5 out of 5 stars
2 October, 2025
originally posted on Carters
Perfeito
[This review was collected as part of a promotion.] The space is great, and the quality really impressed me.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2025Verified purchase
Non recommend
So expensive for this quality. I think quality should be much better for this price!
1 reply from Skip Hop Team team - 3 months ago
We're sorry you are disappointed. We are very appreciative of your feedback and want you to know it will be shared with our product development teams.
5 out of 5 stars
19 July, 2025
originally posted on Carters
Super cute diaper backpack
[This review was collected as part of a promotion.] Bought for my DIL for her baby shower. Super cute, pretty color and big enough to fit all her needs.
2 out of 5 stars
15 April, 2025
originally posted on Carters
Broken strap really quick
Have used this bag for about 6 months, but the second time I used the strap to hang it on the stroller, the strap broke.
5 out of 5 stars
30 January, 2025
originally posted on Carters
Stays upright
[This review was collected as part of a promotion.] This is THE best daycare bag. It stands up so it doesn't tip over. The frog mouth is great for filling it with lunch/bottles. It's held up after being washed a few times.
5 out of 5 stars
27 November, 2024
originally posted on Carters
Backpack feature….super!
Bought for the grand babies!! Plenty of room and pockets!!!
5 out of 5 stars
13 October, 2024
originally posted on Carters
Best diaper bag !
Perfect diaper bag exists❤️❤️we love this bag! Super durable , colors are perfect! If you need a bag this one is a way to go for you and your baby
1 out of 5 stars
29 September, 2024
originally posted on Carters
So disappointed in product quality.
I am so disappointed in the product quality. It has not healed up at all. I’ve been using it, my baby just turned 3 months and it’s already ripping… I am so disappointed because it’s not cheap. Despite all the negative reviews I decided to take a chance on the product and I should’ve listened.. now we’re out 80 and a diaper bag.. ):
5 out of 5 stars
15 September, 2024
originally posted on Carters
The way to putting it on the Stroller it’s 10/10
Just got it , yo Costa Rica, im in love waiting for my little girl to born and use it! I love the way you can put it in the stroller! I love it !!
1 out of 5 stars
19 August, 2024
originally posted on Carters
Bad bag
I was gifted this bag and the straps broken within a month of using like the bag is falling apart the zipper straps are gone
1 out of 5 stars
14 August, 2024
originally posted on Carters
Broken with in the first year
Had this bag for a year (minimal use for the year) and it broke on the strap
2 out of 5 stars
4 July, 2024
originally posted on Carters
Dissapointed
My backpack arrived but when I open the box I see that it is missing a zipper
2 out of 5 stars
17 June, 2024
originally posted on Carters
Quality is meh, not worth the price
[This review was collected as part of a promotion.] The pockets and features are nice but I was quite disappointed in the quality for the price. The changing pad was very flimsy and the outside of the bag had many strings and felt cheaply made.
1 reply from Consumer Affairs team - 1 year ago
We're sorry you are disappointed. We are very appreciative of your feedback and want you to know it will be shared with our product development teams.
5 out of 5 stars
15 June, 2024
originally posted on Carters
Great product!!
[This review was collected as part of a promotion.] Perfect size, great features, extremely lightweight, pretty and pretty color. I bought it when I became mother of two and works perfectly.
1 out of 5 stars
11 June, 2024
originally posted on Carters
BUYER BEWARE
We received this as a gift for our baby. After 9 months of use the top carrying strap broke. Considering the price, it should be made to last longer. Disappointed this diaper bag isn’t durable for every day use.
5 out of 5 stars
10 April, 2024
originally posted on Carters
Great for adult travel
I bought this 3 years ago for myself for traveling. I pack light. I packed everything I needed for 4 days in warm weather. Still in good condition. Wish they made one just a bit bigger for the bigger person--me.
5 out of 5 stars
8 April, 2024
originally posted on Carters
Beautiful, perfect size and features!
[This review was collected as part of a promotion.] I absolutely love this diaper bag. It is beautiful, lightweight with great features. It works perfectly for a busy mom.
4 out of 5 stars
2 April, 2024
originally posted on Carters
Nice bag, didn’t work for us!
[This review was collected as part of a promotion.] I was really excited to order the Forma diaper bag. I thought it would be a great alternative to our current diaper bag. I love the packing cube options, but I felt like the backpack was too small/missing a compartment. The main compartment only has 2 pockets, and if you put anything in them I found it made it too difficult to put things in the rest of the compartment. I tried putting wipes and diapers in there and found that it was too bulky. I tried bottle supplies, too bulky and then the wipes and diapers were just floating around in the compartment. I even tried moving the insulated packing cube to the main compartment and putting the wipes and diapers in the front. That was the best solution I found overall but I didn’t care for the bag entirely still. Honestly, I think the bag works better if you’re a breastfeeding mom. Formula feeding requires a lot of supplies and it takes up a lot of space in our bag. If it wasn’t for the formula stuff we’d be a pretty lightweight diaper bag family. The quality of the bag and the materials felt great. I liked that it had built in stroller straps like the BabbleRoo diaper bag (the one we currently use).
5 out of 5 stars
2 March, 2024
originally posted on Carters
Perfect bag !
[This review was collected as part of a promotion.] Great bag. Perfect size and not to oversized. Comes with a bunch of compartments and fits everything I need.