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Pura 4 Smart Fragrance Diffuser

Pura 4 Smart Fragrance Diffuser - 2 of 4Pura 4 Smart Fragrance Diffuser - 3 of 4Pura 4 Smart Fragrance Diffuser - 4 of 4
Pura 4 Smart Fragrance Diffuser - 1 of 4
$49.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Fill space: Designed for medium-sized rooms including bedrooms, kitchens, and living rooms
  • Long Lasting: Enjoy 2 fragrance vials for up to 6 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home

Description

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.

Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89604335
UPC: 810076677330
Item Number (DPCI): 054-09-6184
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.65 inches length x 4.73 inches width x 4.1 inches height
Estimated ship weight: 0.783 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Do you have to fill it with two vials or could you use one at a time for a small bathroom?

submitted by E - 2 months ago
  • A: Hello! The diffuser will only diffuse one fragrance at a time so you will always be using one at a time.

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: Is there a way to smell a sample of the scents?

submitted by Stephanie1025 - 4 months ago
  • A: Hi Stephanie! Scent sample booklets are available on Pura.com.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Does the pura 4 work with 5G because they have not in the past so I had to get rid of my devices when we switched our home wifi?

submitted by AB - 4 months ago
  • A: Hello! Unfortunately the Pura 4 is not 5G compatible.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Are the diffusers dual voltage (example: 220 okay with a plug converter)?

submitted by Jenna - 4 months ago
  • A: Hi Jenna! We do not recommend using converters with the Pura 4. The Pura Plus would be a better option for this.

    submitted byPurascents Team - 4 months ago
    Brand expert

Q: Can I use this without setting it up to Wi-Fi?

submitted by Mary - 5 months ago
  • A: Hi Mary! The Diffuser needs to be set up with Wi-Fi in order to use it.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: does the advertized diffuser come with vials included?

submitted by Addie - 5 months ago
  • A: Hello! The fragrance vials need to be purchased separately.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Are these scents safe for pets?

submitted by Kris - 6 months ago
  • A: Hi Kris! Yes, these are safe for pets.

    submitted byPurascents Team - 5 months ago
    Brand expert

Q: Do I have to use pura brand oils, or can I refill with another brand?

submitted by 4h17 - 6 months ago
  • A: The diffuser can only be used with Pura fragrance refills.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: So, if each vial last approximately 3 weeks, in a "medium size" room, moderately kept at 67 degrees, does that mean the combined vials last about 6 weeks?

submitted by Franny - 7 months ago
  • A: Hi Franny! Yes, that is correct.

    submitted byPurascents Team - 6 months ago
    Brand expert

Q: How long does the refills last last and how much coverage does one element cover?

submitted by Karina - 7 months ago
  • A: Hi Karina.The length of time a fragrance lasts varies based on factors like: - Type of diffuser - Room size - Environmental conditions - Fragrance type - Intensity settings With a Pura 4™, a fragrance vial lasts about 3 weeks in a medium-sized room, diffusing 6–8 hours per day at medium intensity.

    submitted byPurascents Team - 7 months ago
    Brand expert

Related Categories

Summary of reviews

The Pura diffuser has garnered positive feedback for its ease of use, customizable scent options, and sleek design. Guests appreciate the ability to control the device via an app, set schedules, and enjoy a variety of fragrances that enhance their home ambiance. Many find it a great alternative to traditional air fresheners, with long-lasting scents and a user-friendly setup process. However, some guests have noted issues with scent intensity and device connectivity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 15034 reviews
    quality: 3.8 out of 5
    value: 3.4 out of 5
    57% would recommend
    21 recommendations

    Easy to use this was

    5 out of 5 stars
    Karina P. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Easy to use this was a free replacement from an older version I had that broke after a year and they replaced it.
    Did you find this review helpful?

    Awesome product

    5 out of 5 stars
    Brittany M. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Great starter kit and it was super helpful with setting up. I really am happy I went with this brand for my home scent needs.
    Did you find this review helpful?

    I love the ease of

    5 out of 5 stars
    Utahna B. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I love the ease of this diffuser. Almost everyone that enters our home comments on how great it smells!
    Did you find this review helpful?

    definitely worth it

    5 out of 5 stars
    Tracy l. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] once I got my first Pura diffuser for my birthday I knew I needed another one. Being able to get this second diffuser free was just what I was looking for. Love the ease of ordering the sense and changing them if I want to try another scent!
    Did you find this review helpful?

    A Seamless Scent System That Transforms Your Environment

    5 out of 5 stars
    Gina B. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] The Pura 4 is more than just a diffuser—it's a smart, intuitive system that brings scent, atmosphere, and technology together in the most thoughtful way. From the moment I plugged it in, I could tell this was a step above. It blends into any space with a modern, minimalist design, yet it completely transforms the environment with just a subtle touch—both literally and through the app. What truly stands out is how responsive and refined the system is. With upgraded features, the Pura 4 offers even more precise control over scent strength, scheduling, and dual fragrance slots for seamless transitions. It adapts to my routine, responds effortlessly through the app, and allows me to curate the mood of my space with just a tap. Whether it’s winding down in the evening or creating a welcoming vibe for guests, the Pura 4 adds that perfect final touch—making your home feel more intentional, balanced, and beautifully scented.
    Did you find this review helpful?

    I plan to get more

    5 out of 5 stars
    Angelia B. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I plan to get more Pura diffusers. They are perfect for your own home or make for a great gift!
    Did you find this review helpful?

    I have 4 dogs with

    5 out of 5 stars
    Carly A. - 4 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I have 4 dogs with this scent I’m thankful my house doesn’t smell like dog
    Did you find this review helpful?

    Absolutely love my pirate! The

    5 out of 5 stars
    Allison B. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Absolutely love my pirate! The perfect addition to my entry space and people always comment on the smell when they enter!
    Did you find this review helpful?

    LOVE!!

    5 out of 5 stars
    Chesny F. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] the scent was so good! I read it was good for covering up pet scents and it truly does!
    Did you find this review helpful?

    Love love

    5 out of 5 stars
    Courtney H. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I’ve bought 3 for myself and 3 as gifts. Everyone loves them!
    Did you find this review helpful?

    Peaceful retreat

    5 out of 5 stars
    Danielle C. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Love the scent in the combo. It is very calming and reminds me of a beach vacation. It fit perfectly in our bedroom and the schedule on the app helps mix things up and keep the scent smelling new.
    Did you find this review helpful?

    Glad I finally gave in!

    4 out of 5 stars
    Liz C. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] After seeing so many reviews on social media, I finally gave in and bought the Pura. It was a little cumbersome trying to figure out the settings (I don’t want mine running all day), but once I figured it out it does exactly what I want it to do. I have it on low, and the scents are on for a few hours a day. I’m enjoying this so much more than my candles. Love the night light feature too
    Did you find this review helpful?

    Pura 4 Diffuser review

    5 out of 5 stars
    Toni M. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I really like the diffuser. It is easy to use with the app. I am able to set up daily and weekly schedules. If I need to turn it on when visitors are here and it is not on the schedule, I can do that. Happy with my purchase.
    Did you find this review helpful?

    The Pura 4 diffuser was

    5 out of 5 stars
    Whitney C. - 5 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] The Pura 4 diffuser was so easy to set up. They give you step by step instructions. I love that it lets you know when the scent is getting low.
    Did you find this review helpful?

    No scan vials are a hit

    5 out of 5 stars
    Kirstin F. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I like the new system so far. Had no trouble with the automatic no scan vials.
    Did you find this review helpful?

    Love

    5 out of 5 stars
    Vanessa A. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] I now have two Pura devices and I love them. I love the ability to schedule or turn them on from my phone whenever I want. The scents I’ve tried are all great (Volcano, Salt and Linens and Surf by pura). I would definitely recommend.
    Did you find this review helpful?

    Pura 4

    5 out of 5 stars
    Leslie D. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Simple to use and such a great addition to any room for any occasion. With the variety of scents to choose from you’re sure to find the perfect scent for your home. App is easily accessible and very user friendly. Overall extremely pleased with my purchase of the Pura 4. Will definitely be purchasing any and all of the Pura products in the future. I also never feel guilty about using these scents in my home due to the good quality materials used to produce each scent.
    Did you find this review helpful?

    Convenient Diffuser

    5 out of 5 stars
    Brittany M. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Love the ability to schedule scents for different times of the day
    Did you find this review helpful?

    Pura diffuser 4

    5 out of 5 stars
    Taylor S. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] What’s great find. Ive decided I need one for each room! Easy to setup and use.
    Did you find this review helpful?

    Amazing product

    5 out of 5 stars
    Dan M. - 6 days ago
    originally posted on Pura Scents
    [This review was collected as part of a promotion.] Bout one for my up stairs and it’s amazing! Will definitely be buying one for my basement. My house smells amazing when you walk in. And being able to have a run schedule is incredible!
    1 guest found this review helpful. Did you?

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