$2778.00 sale price when purchased online
$2799.99 list price
Target Online store #3991
About this item
Highlights
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity
- With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image™ and AI technology
- Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®
Description
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creator’s vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Features
•Thousands of Precisely Controlled Mini LEDs
•Billions of Accurate Real-World Colors
•XR Processor™ with AI Technology
•Blur-Free XR Motion Clarity™ Technology
Billions Of Real-World ColorsAccess billions of accurate colors and shades capturing every subtlety seen in real life. XR Triluminos Pro™ enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV™ brings together your favorite entertainment from across your apps and organizes it all just for you.
Studio Calibrated PictureGet picture quality just as creator’s intended with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode enhances the picture by automatically adjusting brightness to your room conditions. With Prime Video Calibrated Mode see movies shows and live sports the way filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode brings studio-quality picture mastering to your home theater.
Crystal Clear Picture Powered by AI TechnologyBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™ powered by AI technology. See the authentic features of people’s faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Hands-Free Help From GoogleWith Google Assistant searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying “Hey Google find action movies” to search across your favorite apps. Access entertainment get answers on screen and control smart home devices.
Family-Friendly Smart TVKids Profiles give kids their very own Google TV™ experience with apps and entertainment designed just for them. Kids can pick from a selection of playful avatars and themes and parents can restrict what streaming services are shown limit watch time and set a bedtime.
Cinematic Surround SoundGet a theater-like experience with cinematic surround sound and clear dialogue. With Acoustic Multi-Audio™ sound positioning tweeters on the sides of the TV produce a wider elevated soundstage enabling audio to follow the action on screen. Voice Zoom 3™ uses AI technology to intelligently control dialogue so that every word is loud and clear. And with support for Dolby Atmos® and DTS:X® everything you watch gets the true surround sound treatment.
Do it All with BRAVIA Connect AppEasily control your BRAVIA TV from your smartphone. With BRAVIA Connect app you can adjust volume and settings without needing your. The app also provides technical support recommendations and helps you discover useful features.
All Your Game Settings in One PlaceWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen for
Features
•Thousands of Precisely Controlled Mini LEDs
•Billions of Accurate Real-World Colors
•XR Processor™ with AI Technology
•Blur-Free XR Motion Clarity™ Technology
Billions Of Real-World ColorsAccess billions of accurate colors and shades capturing every subtlety seen in real life. XR Triluminos Pro™ enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV™ brings together your favorite entertainment from across your apps and organizes it all just for you.
Studio Calibrated PictureGet picture quality just as creator’s intended with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode enhances the picture by automatically adjusting brightness to your room conditions. With Prime Video Calibrated Mode see movies shows and live sports the way filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode brings studio-quality picture mastering to your home theater.
Crystal Clear Picture Powered by AI TechnologyBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™ powered by AI technology. See the authentic features of people’s faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Hands-Free Help From GoogleWith Google Assistant searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying “Hey Google find action movies” to search across your favorite apps. Access entertainment get answers on screen and control smart home devices.
Family-Friendly Smart TVKids Profiles give kids their very own Google TV™ experience with apps and entertainment designed just for them. Kids can pick from a selection of playful avatars and themes and parents can restrict what streaming services are shown limit watch time and set a bedtime.
Cinematic Surround SoundGet a theater-like experience with cinematic surround sound and clear dialogue. With Acoustic Multi-Audio™ sound positioning tweeters on the sides of the TV produce a wider elevated soundstage enabling audio to follow the action on screen. Voice Zoom 3™ uses AI technology to intelligently control dialogue so that every word is loud and clear. And with support for Dolby Atmos® and DTS:X® everything you watch gets the true surround sound treatment.
Do it All with BRAVIA Connect AppEasily control your BRAVIA TV from your smartphone. With BRAVIA Connect app you can adjust volume and settings without needing your. The app also provides technical support recommendations and helps you discover useful features.
All Your Game Settings in One PlaceWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen for
Dimensions (Overall): 42.79 inches (H) x 74.6 inches (W) x 2.36 inches (D)
Weight: 102 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 60 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 2.36 inches
Product Height with Stand: 42.79 inches
Product Width with Stand: 74.6 inches
Screen Size: 85 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1004161523
UPC: 027242932814
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 80 inches width x 49 inches height
Estimated ship weight: 147.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 4 reviews
55XR50
5 out of 5 stars
Ranger Steve - 3 days ago
originally posted on sony.com
just bought this TV , SO AT THIS TIME ITS BEEN GREAT !
1 reply from Sony North America Customer Support team - 3 days ago
Hi there, Thank you for taking the time to share your positive feedback about your new Sony TV! We're truly delighted to hear that you're having such a great experience. We design our TVs to deliver outstanding performance and user satisfaction, so it's wonderful to know we've met your expectations. Enjoy your viewing! Thanks for choosing Sony, have an amazing day! DiegoV, Sony North America Customer Support
So clear
5 out of 5 stars
jpjpleeee_2198 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This Sony BRAVIA Mini LED TV screen is amazing. The screen quality is so crisp and bright. It’s good for watching movies and playing video games. Easy to connect to my soundbar!
1 reply from Sony North America Customer Support team - 2 days ago
Thank you for your review! We're thrilled to hear that you're enjoying your Sony BRAVIA 5! The bright and crisp screen quality truly enhances your viewing experience, whether you’re watching movies or playing video games. With features like the revolutionary Cognitive Processor XR™, the TV is designed to reproduce content in a way that feels natural and lifelike, elevating both visual and audio immersion. Connecting to soundbars is made easy, allowing you to achieve that rich audio experience to complement the stunning visuals. We're glad to see that you found the setup process straightforward and efficient. If there's anything else you'd like to share or any questions you may have, feel free to reach out! Thank you for choosing Sony! Best regards, Gus, Sony North America Customer Support
Love it!!!!
5 out of 5 stars
j0anna98_2767 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The Sony BRAVIA 5 is a solid choice if you're after vibrant colors and sharp details, thanks to its Mini LED and 4K HDR. Google TV integration is smooth, making streaming a breeze. While it's not the cheapest option, the picture quality and smart features make it worth considering for a premium viewing experience.
1 reply from Sony North America Customer Support team - 6 days ago
Hi j0anna98_2767, thank you for your feedback! It brings us great joy to hear how much you’re enjoying our Sony BRAVIA 5. This model truly stands out with its Mini LED technology, delivering vibrant colors and sharp details that elevate your viewing experience. Plus, the seamless integration with Google TV makes streaming your favorite content incredibly easy. Thanks for choosing Sony! Best regards, Estefany
Amazing!
4 out of 5 stars
pnae_3511 - 11 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The Sony Bravia 5 Mini LED Google TV is amazing! The picture quality is fantastic and clear. The remote is easy to navigate and I like the other features it includes. The smart features of the tv is super cool and I like how you can customize the settings. The sound is great quality but I also added a sound bar to enhance it more and it was easy to connect the TV. Highly recommend!
1 reply from Sony North America Customer Support team - 9 days ago
Hi pnae_3511! Thank you so much for your kind words! We are thrilled to hear that you’re enjoying your Sony Bravia 5 TV. The stunning picture quality and user-friendly remote truly elevate your viewing experience. With its customizable settings and smart features, it’s designed to cater to your preferences effortlessly. We're delighted to know that the sound quality complements your setup perfectly, especially with the addition of a sound bar. Your recommendation means a lot to us! Thanks for choosing Sony! Best regards, Estefany
Stunning picture quality, sleek design and smart f
5 out of 5 stars
bellamur_4366 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] We recently upgraded to the Sony BRAVIA, and it’s been an incredible addition to our home. The picture quality is truly exceptional — colors are vibrant, blacks are deep, and every detail stands out beautifully, whether we’re watching movies or sports. The sound performance is surprisingly powerful and immersive for built-in speakers, easily filling our living room. We’re also big fans of the smart features; Google TV is intuitive and fast, making it easy to stream shows or use voice search. The connectivity is flawless — it effortlessly links with our gaming console and soundbar. On top of that, the elegant design with ultra-slim bezels looks stunning on our wall and fits perfectly with our decor. Couldn’t be happier with this purchase!
1 reply from Sony North America Costumer Support team - 9 days ago
Hello bellamur_4366, Thank you so much for your incredibly detailed and enthusiastic review! We're absolutely thrilled to hear that your new Sony BRAVIA 5 (K55XR50) TV has been such an "incredible addition" to your home. It's fantastic to know that you're experiencing the exceptional picture quality with vibrant colors and deep blacks, and that every detail shines through for both movies and sports. We're also delighted that the built-in sound performance is exceeding your expectations by being surprisingly powerful and immersive. Thanks for choosing Sony—we really appreciate it! Sincerely, Jenn.