$1199.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
- Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant
- Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more
Description
Vibrant contrast. Vivid colors.See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak brightness. HDMI 2.1 VRR 4K120 and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.
Features
•The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors
•Deep black high peak brightness and billions of accurate colors with Full Array LED and XR Triluminos Pro
•Get access to all your favorite streaming apps in one place with Google TV
•Voice to search and ask questions with Google Assistant (Supports Apple Airplay)
•Game Menu puts all your gaming picture settings and exclusive assist features in one place
•HDMI 2.1 features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Multi-Audio and support for Dolby Atmos
•Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars
•XR Clear Image and XR 4K Upscaling
•See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise details within textures and skin tones that look completely natural.
The entertainment you love. With help from Google.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay s
Features
•The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors
•Deep black high peak brightness and billions of accurate colors with Full Array LED and XR Triluminos Pro
•Get access to all your favorite streaming apps in one place with Google TV
•Voice to search and ask questions with Google Assistant (Supports Apple Airplay)
•Game Menu puts all your gaming picture settings and exclusive assist features in one place
•HDMI 2.1 features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Multi-Audio and support for Dolby Atmos
•Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars
•XR Clear Image and XR 4K Upscaling
•See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise details within textures and skin tones that look completely natural.
The entertainment you love. With help from Google.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay s
Dimensions (Overall): 32.75 inches (H) x 57 inches (W) x 2.25 inches (D)
Weight: 53.4 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 300x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 48.6 inches
Number of HDMI ports: 4
Product Depth with Stand: 13.6 inches
Product Height with Stand: 35.5 inches
Product Width with Stand: 57 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89925219
UPC: 027242927438
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 62 inches width x 38 inches height
Estimated ship weight: 71 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This Sony TV offers an impressive viewing experience with its stunning picture quality, vibrant colors, and excellent sound performance. Guests appreciate the full-array LED technology that enhances detail and contrast, making it ideal for both gaming and movie watching. While some have noted minor issues with the remote and sound quality, the overall satisfaction with the TV's features and performance makes it a highly recommended choice for anyone seeking a premium television experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 546 reviews
2x Remote control handsets
3 out of 5 stars
Baconeggman - 7 days ago
originally posted on sony.com
Bought this TV a couple of weeks ago. Great picture and sound quality but annoyingly requires the use of the 2x remotes (provided) in order to access all features. One combined remote should have provided.
1 reply from Sony support team team - 5 days ago
Hi, Thank you for your review. We're glad to hear that you're enjoying the sound and the picture of your XR-65X90L. We hope you continue to enjoy it for years to come! Yet, we're sorry to hear that you are not satisfied with the presence of two remotes. Each remote is designed to enhance different aspects of your viewing experience. While both remotes can perform the same functions, each allows you to access certain features more efficiently: https://cutt.ly/DrjvgLOg If you require any assistance in the future, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
Great picture quality
5 out of 5 stars
- 7 days ago
originally posted on sony.com
Very satisfied with tv. Easy setup and operation! Sound quality decent for a tv .
1 reply from Fred team - 7 days ago
Hello there, Thank you for sharing your wonderful experience with the Sony XR65X90L! We're thrilled to hear that you found the setup and operation to be straightforward and that you're enjoying the exceptional sound quality. Your feedback means a lot to us, and we're delighted that our product has met your needs. Thank you for choosing Sony! Best regards, -Fred
Impressive picture quality
5 out of 5 stars
M A C - 10 days ago
originally posted on sony.com
Have had this TV for two weeks now and I'm very pleased with it. The HD picture quality is very impressive, I've also been surprised at how good the motion is, I'm not talking about fast-moving sports but just how people move when watching dramas, everything looks very detailed and natural. I like the YouView EPG interface, being able to watch programs from the last week is very convenient, and selecting apps and input sources is also easy. The Google interface is generally intuitive. The sound quality is ok for me but I can understand that some people may want to buy a sound bar for a more cinematic experience. I found both the sound and the picture were a bit disappointing straight out of the box but it didn't take long to customize the settings to get the most out of the TV. One other positive is that on my old (11 years old) TV I have had problems with reception on some channels but that has almost completely disappeared on this TV so I assume the tuner is better than on my old set. The only disappointments I can think of are: 1) Although you can stream programs from the channels on U: TV (what used to be UKTV Play) such as Yesterday via YouView, there seems to be no way of installing the U app. So if I want to watch programs on demand from U, I have to select a random program from the previous week in YouView so that it launches the U app and then I can go back from the random program to the main menu and then search for the program that I really want to watch. It's a bit irritating that I can't just select the U app directly as I can for the other streaming services. 2) What appears to be the default Sony Internet Browser crashed and froze everything so the remote controllers had no effect and I couldn't even switch the TV off using the button at the front of the TV, I had to physically unplug the TV to reset it. I rarely use the browser and there are other Internet browsing apps that can be downloaded so I'm not too bothered but it seemed a bit naff. Overall I've been very pleased, especially as it comes with a Sony 5 year warranty.
Amazing TV
5 out of 5 stars
BetsyBetsy - 14 days ago
originally posted on sony.com
Fantastic TV - my life has just seriously improved - great sound and picture 👍
So far so good!
5 out of 5 stars
CS1996 - 17 days ago
originally posted on sony.com
I only recently got this TV due to a screen fault with my old TV that JL thankfully sorted after a bit of going forward and back. The result is I have this TV and it has stunning pictures and responsive OS. I have always been a Sony Fan.
SONY XR-65X90L
5 out of 5 stars
Tiredmama - 24 days ago
originally posted on sony.com
Had it 3 weeks. Love it. Second Sony Bravia model & I love them. The sound, the picture etc. Easy to stream as well.
1 reply from Sony North America Costumer Support team - 22 days ago
Hello Tiredmama, Thank you for your five-star rating! We're thrilled to hear that you enjoy the Sony Bravia models, and we're even more delighted that you love the picture and sound quality of your new BRAVIA XR X90L, as well as its user-friendly interface. Thank you for choosing Sony! Best regards, Jenn.
Just what I wanted
5 out of 5 stars
DonaldNS3 - 25 days ago
originally posted on sony.com
This television is what I wanted, I did the research and I loved the specs...and so far I have not been disappointed with it! All the features and the picture quality makes me smile every time I turn it on.
1 reply from Sony North America Customer Support team - 23 days ago
Hi DonaldNS3! Thank you so much for your review! We're thrilled to hear that the XR-75X90L is living up to your expectations and bringing a smile to your face every time you turn it on. At Sony, we're passionate about delivering exceptional picture quality and smart features. It's great to know you're enjoying the experience. Thanks for choosing Sony! Best regards, Stephanie
Another great Sony product.
5 out of 5 stars
Dale 75 - 28 days ago
originally posted on sony.com
I bought this TV nearly a month ago updating from a Sony 65x80k and I love it!
1 reply from Sony North America Customer Support team - 23 days ago
Hi Dale 75, congratulations on your upgrade! You've definitely made a great choice going for the Sony - 65" Class BRAVIA XR X90L. This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue loving the TV, thank you for choosing Sony. Regards, Dominick
Cinema at Home
5 out of 5 stars
John2025 - 29 days ago
originally posted on sony.com
This 98-inch HD TV from Sony is the closest my home has come to a cinema, and I don't regret it. I marvel at the sound and picture.
Brilliant picture quality
5 out of 5 stars
Tone01 - 29 days ago
originally posted on sony.com
Bought this week ago really pleased excellent picture quality
Sony… just keeps on getting better
5 out of 5 stars
DJackson - 1 month ago
originally posted on sony.com
Having had a Sony TV for the last 10 years, I was aware of the excellent reliability and picture quality. With our old Sony now serving us well in the kitchen, I had decided to go for a larger screen for the lounge. I hadn’t counted on the improvement in picture and sound quality. My old Sony sound bar sounds so much better connected through the eARC audio connection. Picture is crisper and even more lifelike. Great work to those at Sony who have produced such an impressive TV.
It's nice
4 out of 5 stars
Love my sony forever - 1 month ago
originally posted on sony.com
Some lag when opening apps...other than that no complaints! I am a Sonyphile
1 reply from Sony North America Customer Support team - 1 month ago
Hi Love my sony forever, Thank you for reaching out and sharing your experience with us! We appreciate your loyalty as a Sonyphile. To address the lag when opening apps on your TV, you can try the following troubleshooting steps: Unplug the TV power cord from the wall outlet, wait for two minutes and then, plug the power cord back in and turn on the TV. Ensure your TV has the latest software version by checking for updates. https://helpguide.sony.net/tv/kusltnr1/v1/en-003/08-01_02.html?hl=software Clear Cache and Data of the Lagging App: On the remote control, press the Home button. Go to Settings → Apps → See all apps. Select the lagging app (for instance, Netflix, YouTube) and choose Clear cache. If the issue persists, select Clear data for the app. If the problem persists after trying these steps, we recommend reaching out to our product support team via phone call at 239-245-6354 or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US Hours of Operation: Monday - Friday 9:00 am - 9:00 pm ET Saturday - Sunday 10:00 am - 8:00 pm ET. Best regards, - Stephanie
Great tv
5 out of 5 stars
Rstang42 - 1 month ago
originally posted on sony.com
It needs a longer power cord… like 6 feet… the cord now, barely reaches the power outlet
1 reply from Sony North America Costumer Support team - 1 month ago
Hi Rstang42, thank you for these 5 stars! We're glad the X90L TV gained this good score, and we appreciate you've taken the time to let us know the power chord supplied should be longer to fit better, we will take the feedback for future products. Thank you for choosing Sony! -Jenn
Nice TV
4 out of 5 stars
Jolaker - 1 month ago
originally posted on sony.com
Everything works great excellent pictures and sounds
1 reply from Sony North America Customer Support team - 1 month ago
Hi Jolaker, Thanks for the positive feedback! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
Good Quality
5 out of 5 stars
Sam George - 2 months ago
originally posted on sony.com
I brought this TV 2 weeks ago….. I already have another sony tv in KD series which i brought in 2023; working with no issues… i brought this one for viewing in my bedroom…. Fullarray LED is superb, as all the details are crystal clear, and audio quality is also better with this TV, even I am not using any extra sound bar. Highly recommended product who is looking for a better TV experience with an affordable price range
Great picture and it’s not OLED!
5 out of 5 stars
Davidw1483785 - 2 months ago
originally posted on sony.com
I was worried that in the world of OLED this full array LCD would not be good. I looked at reviews and they said it was good, I went for it and am not disappointed! It’s better than a mini LED tv I have by far, UHD content is crisp with good blacks.
Excellent features
5 out of 5 stars
Buckaroo56 - 2 months ago
originally posted on sony.com
We were looking for a new tv after our old lG tv died and we decided on this Sony tv. It is so much better with a fantastis picture and 120hz support for PS5 gaming. We are so happy with our purchase.
nice tv
5 out of 5 stars
bombom - 2 months ago
originally posted on sony.com
Good color reproduction (very natural)..sharp pictures even the. Video is not in native resolution ...sound quality is quite good even without sound bar
Best TV I've Ever Owned
5 out of 5 stars
dk5150 - 2 months ago
originally posted on sony.com
I love this TV. It's the best TV that I have ever owned. The picture, sound, gameplay on it is truly amazing.
1 reply from Sony North America Customer Support team - 2 months ago
Hi dk5150, Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony! -Ralph
Love it
5 out of 5 stars
Arthur D - 2 months ago
originally posted on sony.com
So far I am enjoying my new Sony Smart TV. I had a bad experience with my last TV which lasted only 2 years and the screen went black. Warranty was for only 2 years
1 reply from Sony North America Customer Support team - 2 months ago
Hi Arthur, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl