Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV
$1,399.99
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Guests are saying
This television has received overwhelmingly positive feedback for its exceptional picture quality and sound performance, making it a standout choice for guests seeking an immersive viewing experience. Many guests appreciate the ease of setup and integration with other devices, as well as the advanced features like Google Assistant. While some guests noted minor issues with the remote and manual, the overall satisfaction with the product's capabilities shines through, making it a worthy investment for any home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1126 reviews
5 out of 5 stars
3 October, 2026
originally posted on sony.com
Great picture quality
Bought my tv on 3/9 26 could not be more happy great picture and sound quality
5 out of 5 stars
31 August, 2026
originally posted on sony.com
(no review title)
after having a problematic 8k samsung , i appreciate the reliability and amazing resolution of these sony oleds ... excellent tv's
5 out of 5 stars
16 August, 2026
originally posted on sony.com
Love the sound quality.
Great TV. Very easy set up. Picture fantastic. Sound better, much easier to hear mumbling actors. Very happy with it.
5 out of 5 stars
15 August, 2026
originally posted on sony.com
Great TV
Bought this a couple of weeks ago. Amazing picture and easy to use.
5 out of 5 stars
6 August, 2026
originally posted on sony.com
Sony TV
Excellent purchase. Good colour and definition. Easy to install.
5 out of 5 stars
5 August, 2026
originally posted on sony.com
Fab Tv
Absolutely love it, great picture and the sound is amazing. Easy to set up and the tv comes with loads features. The google assistant is easy to use. All round brilliant tv
5 out of 5 stars
4 August, 2026
originally posted on sony.com
Excellent high quality TV for the smaller room
Replaced an older 42" Panasonic. The OLED picture is excellent from all angles. Also the sound quality with the built in sub woofer is clear with good depth. We use both terrestrial and satellite and the tuner made set up very easy. Have also linked in Google TV which sits alongside the basic TV without any problems. Bought direct from Sony and unpacking single handed was not straightforward. However very pleased
5 out of 5 stars
25 July, 2026
originally posted on sony.com
Picture quality
I bought this for the picture quality. Fantastic, I was also really pleased with the sound quality. Great purchase,.
5 out of 5 stars
24 July, 2026
originally posted on sony.com
Great tv
Upgraded from a plasma tv. What a difference. Brilliant
4 out of 5 stars
24 July, 2026
originally posted on sony.com
Great integration and east set-up
Bought to replace an older-model Sony Bravia HD TV. Overall very happy with the product especially the ease of integration with other devices (home cinema, PlayStation, Virgin Media box, etc.). Straightforward set-up and decent picture. Glad I have the home cinema as despite the claims, the built in sound is pretty weak.
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying your XR-48A90K. Yet, we're sorry to hear that the sound quality didn't meet your expectations. This is not the norm, as we strive to deliver the best quality possible. To have the optimum experience, you can configure various settings related to the TV’s sound, such as sound quality and sound mode here: https://cutt.ly/etWho9vC Additionally, you can adjust advanced sound settings by following the steps at this link: https://cutt.ly/QtWhpkXz If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
4 out of 5 stars
22 July, 2026
originally posted on sony.com
Sound is good as speaker behind screen
This was an up grade to our faulty one which was 4 years old… as this is a direct replacement it’s really no different we can’t see any update? plus it now have 2 handsets why?
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the sound quality of your XR-42A90K. The voice remote controller comes with enhanced smart TV functionalities, including voice commands, which can be used to control various aspects of the TV and connected devices using the built-in microphone for voice control. The standard remote control includes essential buttons and more functions. You can learn more here: https://cutt.ly/btToD2NN You can also find more about the functions of the remote controllers here: https://cutt.ly/AtToA4go If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
4 out of 5 stars
21 July, 2026
originally posted on sony.com
Good picture
I had to have a software repair after two months but now works fine. A very good picture.
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-48A90K, and happy with the picture quality we always aim to deliver! We hope you continue to enjoy it for years to come! Additionally, it's advisable to switch the automatic software updates on, as they enhance functionality and provide you with the latest TV experience. You can enable it by following the steps here: https://cutt.ly/FytBsMRW Furthermore, if you need any further assistance, feel free to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
5 out of 5 stars
18 July, 2026
originally posted on sony.com
Brilliant picture and colours
I am really happy with this tv. The picture is so sharp and clear and the colours are beautiful. The sound is great too.
4 out of 5 stars
17 July, 2026
originally posted on sony.com
Generally good and excellent sound
Easy switch from previous Sony, good picture quality and I love the sound. The sound was so good we could get rid of our old soundbar so now the new TV installation is much simpler with fewer remotes. The new remote takes some getting used to as there are no numbers or coloured buttons so you have to discover new ways to find channels or red buttons so you features. The manual for the system is only a few pages and some features we had to work out using google searches and online videos. So the manual could be improved. Only slight grouse is that starting up from a full power down seems to take a long time with nothing appearing on the screen. Sony seems to assume you will always leave it in standby mode which we never do. Else all good so far.
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture and sound quality of your XR-42A90K. Yet, we're sorry to learn that you're experiencing difficulties with instructions. It's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on electronics waste: https://cutt.ly/Or1k7S4k However, you can explore the features of your TV by using the online manual guide as it's very comprehensive and thorough: https://cutt.ly/KtdO5aGn Please follow the instructions outlined at this link to improve the overall TV performance: https://cutt.ly/Xtrtrdce If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
3 out of 5 stars
16 July, 2026
originally posted on sony.com
not as advertised
i bought this tv to replace my old sony expecting a sharp increase in quality of picture and sound. i do not believe that it has.
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We're sorry to hear that the picture and sound quality of your XR-48A90K didn't meet your expectations. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. You can learn more about how to adjust the picture settings to match your preferences by following the steps at this link: https://cutt.ly/YtfcTvoD To have the optimum experience, you can configure various settings related to the TV’s sound, such as sound quality and sound mode here: https://cutt.ly/etWho9vC Additionally, you can adjust advanced sound settings by following the steps at this link: https://cutt.ly/QtWhpkXz If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Please copy and paste links into your browser) Nadine @Sony Support UK
5 out of 5 stars
13 July, 2026
originally posted on sony.com
Stunning Products
Always have had Sony Bravia for 20 plus years, extremely good product.
5 out of 5 stars
12 July, 2026
originally posted on sony.com
It's astonishing
My first TV experience was a ten inch Bush TV watched the Coronation of The Queen the difference is astonishing to me that technology has moved so far I am still learning to drive the TV but sound and posture quality are superb
5 out of 5 stars
7 July, 2026
originally posted on sony.com
Exquisite TV
Amazing TV! The picture and sound quality are exquisite, especially with UHD content. I haven’t had the chance to test every feature this TV has to offer yet, but watching UHD documentaries on it has been an absolute pleasure. For anyone who cares about exceptional picture quality and incredible sound, this TV is simply a must.
2 out of 5 stars
6 July, 2026
originally posted on sony.com
Functional but needs attention
The Bra is A90K is 2 + years old. Works OK but o/s gets corrupted, hence the default reset which gets rid of all software crap but has to be setup as a new TV which is an utter pain but the TV is operable again.
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're sorry to hear that you're facing difficulties with your XR-42A90K. This is not the norm as we strive to deliver the best quality possible. In case you face any similar issues in the future, please make sure to follow the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables or USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated using this link: https://cutt.ly/KyqNZI2r 4. Remove the cached data: Press HOME, then select [Settings] → [Storage and Reset] → [Internal storage] → [Cached data] → then select [Yes]. 5. Perform a factory data reset: https://cutt.ly/UtJBLvPS Furthermore, if you need any further assistance, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser) Ismail @Sony Support UK
5 out of 5 stars
4 July, 2026
originally posted on sony.com
Great product
I bought this tv 2 weeks ago and it is brilliant, I had my old Sony tv for over 10yrs and the new one is such a massive improvement could not be more pleased and Blasons who supplied and fitted it were excellent,wouldn't buy anything but Sony and wouldn't buy from anywhere but Blasons