Sponsored
Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024)
$1,599.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+
Description
Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Dimensions (Overall): 27.87 inches (H) x 48.25 inches (W) x 1.5 inches (D)
Weight: 37.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 42.38 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.87 inches
Product Height with Stand: 32 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92436142
UPC: 027242929951
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 53 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Sony Bravia 8 TV offers an exceptional viewing experience with its stunning 4K OLED display, delivering vibrant colors and deep blacks. Guests appreciate the advanced features like acoustic surface audio, which enhances sound quality, and seamless integration with Google TV for easy navigation. While some guests faced challenges with setup and sound system compatibility, the overall performance and picture quality have left many feeling satisfied and excited about their purchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 177 reviews
5 out of 5 stars
14 November, 2025
originally posted on sony.com
Great picture
Bought just a few weeks ago, it was easy to install and setup
3 out of 5 stars
14 November, 2025
originally posted on sony.com
Quality appears to have reduced compared to older
I have had a Sony 3D tv for 10 year with great picture quality sound in fact everything. I have just replaced it with this model and larger screen. I have to say the TV channel picture is worse the sound coming from the screen area is often difficult to head correctly. So as a new purchase I would consider it a downgrade. Channel U for example , when chosen state error message, pressed again comes on.
2 out of 5 stars
14 November, 2025
originally posted on sony.com
Disappointing
Hugely disappointed. Colours lack vibrancy, even on the “vibrant” setting on all apps running in the Android TV, best results are via Nvidia Shield HDMI4. Audio sync issues with a Bose soundbar via optical audio connection.
4 out of 5 stars
13 November, 2025
originally posted on sony.com
Great telly.
had this now for about 4 weeks. Brilliant picture, v, good sound .but I do have a sound bar, A bit disapointed that you cannot receive bbc text news on modern tely,s.Quite a few hoops to go through to set up,luckily I had my son to help me ( I am 84 and was born in the 15th century )
1 reply from Sony support team team - 3 days ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your K-55XR8A. Yet, we're sorry to hear about your disappointment regarding the absence of BBC text news service on your TV. Please note that the digital Teletext feature for the BBC has been removed from 2020 models onwards. This is due to a change in the services offered by the BBC. You can learn more about this topic at the following link: https://cutt.ly/Ltqwv8gj (Copy and paste the link into your browser) If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
12 November, 2025
originally posted on sony.com
Superb quality, seamless streaming a must buy
My new Bravia has a truly amazing picture, clean crisp and the movie jumps out at you, the sound quality is perfect, it truly is like having a cinema at home, the features and loaded apps work seamlessly. If you want a TV that just works and pushes all the right buttons choose the K-65XR8A, you can’t go wrong. I haven’t even tried my PS5 on it yet, but can’t wait to try it.
1 out of 5 stars
12 November, 2025
originally posted on sony.com
Intermittently turns off & on
The TV intermittently turns itself off & on. Was bought in Oct 2024, reported fault in Dec 2024 - was replaced in Feb 2025. The replacement then started with the same fault in August 2025 - now in November, am awaiting either a repair or refund. Very disappointing as it is not a cheap product.
1 reply from Sony UK team - 5 days ago
Hi, Thank you for your feedback. We're sorry to hear about your experience with the K-55XR80 and that it didn't meet your expectations. This is not the norm, as we always strive to deliver the best quality possible. If you haven't sent the TV for a repair yet, please try the steps below and test again: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables, USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back in. 3. Make sure the software is updated using this link: https://cutt.ly/btw6b5uC 4. Disable the interactive application: Go to [HOME] > [Settings] > [Channel Setup] > [Digital Setup] > [Interactive Application Setup] > [Interactive Application] > [OFF]. 5. Turn off the [Update Guide in standby] setting: [HOME] > [Settings] > [Digital Setup] > [Guide setup] > [Update Guide in standby] > [OFF]. 6. Use Wi-Fi instead of LAN (Ethernet cable). 7. In case the issue persists, perform a factory data reset following the steps here: https://cutt.ly/ytw6mEkK Furthermore, if any further assistance is needed, please feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
11 November, 2025
originally posted on sony.com
Like sound out of the screen suits our setup
Working well long may it last, not too big for our room sound bar is good
4 out of 5 stars
10 November, 2025
originally posted on sony.com
New TV
replaced a 42" model - picture isn't as sharp as the smaller screen model
1 reply from Sony support team team - 7 days ago
Hi, Thank you for your feedback. We’re sorry to hear that the picture quality of your K-55XR80 didn't meet your expectations. You can adjust the picture settings to match your preferences by following the steps at this link: https://cutt.ly/vr3eZIXR (Copy and paste the link into your browser) If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
9 November, 2025
originally posted on sony.com
Like a 3D experience vivid colours
i have had this tv for about two weeks now and the first thing i noticed was the brilliant colours it almost looks like 3D because when you see a person the background looks totally as you see it in real life ...so up to now its a five star from me
5 out of 5 stars
8 November, 2025
originally posted on sony.com
Great stuff
Bought it two weeks ago fantastic tv . The man who served us Luke who works for Sony deserves a raise . He took us through the step by step process, didn’t pressurise us . The incredible demos of the tv really took us by surprise
5 out of 5 stars
7 November, 2025
originally posted on sony.com
Amazing Television
Typical Sony picture and sound, great viewing and audio experience
5 out of 5 stars
7 November, 2025
originally posted on sony.com
Lovely TV
We are very happy with our new Bravia 8. However we have to have the volume in the 20’s to get a good sound. In the shop (Curry’s) the sound was a lot better.
5 out of 5 stars
7 November, 2025
originally posted on sony.com
Superb
So pleased we paid that little bit extra. Fantastic tv. Great picture Easy to use. A1
5 out of 5 stars
5 November, 2025
originally posted on sony.com
Loads of great features and quality
We had a Sony Bravia before and was glad to purchase one again
5 out of 5 stars
4 November, 2025
originally posted on sony.com
SIMPLY AMAZING
A marvellous TV great quality outstanding product excellent design superbly engineered.
5 out of 5 stars
4 November, 2025
originally posted on sony.com
Great features
I needed an update for my existing Sony tv and decided on this model. Full features and picture stunning audio quality great happy I did
5 out of 5 stars
4 November, 2025
originally posted on sony.com
Superb clear tv
Absolutely fantastic the screen is so clear and sharp , you feel as if you can step right into the picture . I couldn’t be happier and the size 55inches is the perfect size for our room . Just perfect.
5 out of 5 stars
4 November, 2025
originally posted on sony.com
Great features
Lovely tv would recommend lovely colour and effects easy to navigate sound very good.
4 out of 5 stars
3 November, 2025
originally posted on sony.com
Nice TV, poot remote control
So far so good. The TV remote control though totally lets this expensive item down - feels very cheap and the Infra Red detection is very poor - need to be close by for it to work. It's a pity as the TV is great apart from this annoying fact.
5 out of 5 stars
3 November, 2025
originally posted on sony.com
Great TV
Only had this a couple of weeks but I am so far very impressed with the colour and sound this TV produces.