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Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024) - 2 of 4Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024) - 3 of 4Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024) - 4 of 4
Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024) - 1 of 4

Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV (2024)

$1,699.99

In Stock

Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
  • Upscale all your HD and digital content and bring back lost detail with XR Clear Image
  • Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+

Description

Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120

Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.

Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.

Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.

Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.

Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.

Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.

Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.

Blur-Free ActionW
Dimensions (Overall): 27.87 inches (H) x 48.25 inches (W) x 1.5 inches (D)
Weight: 37.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 300x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 42.38 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.87 inches
Product Height with Stand: 32 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92436142
UPC: 027242929951
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 53 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The Sony Bravia 8 TV offers an exceptional viewing experience with its stunning 4K OLED display, delivering vibrant colors and deep blacks. Guests appreciate the advanced features like acoustic surface audio, which enhances sound quality, and seamless integration with Google TV for easy navigation. While some guests faced challenges with setup and sound system compatibility, the overall performance and picture quality have left many feeling satisfied and excited about their purchase.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 122 reviews

    Excellent Product

    5 out of 5 stars
    Tony75 - 2 days ago
    originally posted on sony.com
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    Having had this new television set a few weeks can honestly state that this is an excellent tv with incredible picture quality. This is my second Sony Bravia TV & would not consider another brand.
    Did you find this review helpful?

    Great smart tv features and apps

    5 out of 5 stars
    Wayne1977 - 3 days ago
    originally posted on sony.com
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    I bought this tv a while ago and it’s fantastic with great picture quality and sound
    Did you find this review helpful?

    New Sony TV

    5 out of 5 stars
    Big Eddie - 17 days ago
    originally posted on sony.com
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    paperwork and directions to set up were the hardest to follow I have ever experienced picture diagrams made no sense, left me needing much more .
    1 reply from Sony North America Customer Support team - 16 days ago
    Hi Big Eddie, Thank you so much for your 5-star review of the Sony - BRAVIA 8! It's a true pleasure to hear you're enjoying your new TV. We also value your feedback regarding the setup instructions and will be sharing it with our team so we can continue to improve the experience. If you'd like assistance with setup, adjusting your settings, or getting the most out of your TV, our technical support team is always willing to help at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We appreciate you choosing Sony and hope you continue enjoying your BRAVIA 8! Regards, Dominick
    Did you find this review helpful?

    Waste of Money

    1 out of 5 stars
    Honest Guy - 17 days ago
    originally posted on sony.com
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    Had this TV a few weeks now, it was to replace our ancient Plasma . What I would give to get my old tv back. How on earth people rave over this tv is beyond me. Switching between channels takes ages. Sony are relying on using an App to watch everything , but if you just plug an ariel in and watch ordinary tv your in for a world of pain.
    1 reply from Sony support team team - 15 days ago
    Hi, Thank you for your feedback. We’re sorry to hear that you're experiencing a slowdown when switching your TV channels. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. Please follow the instructions outlined at this link and test again: https://cutt.ly/Lr0gyUKX In case the issue remains, follow the below steps: 1. Disconnect all the external devices from the TV. 2. Update your software by following the steps at this link: https://cutt.ly/yr0gdZ1H 3. Perform factory data reset by following the steps at this link: https://cutt.ly/wr0gfpMu And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
    Did you find this review helpful?

    Great TV

    5 out of 5 stars
    Lennox2 - 17 days ago
    originally posted on sony.com
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    Excellent TV, lovely picture and sound. Easy to use remote and menu system. TV of the year accolade is well deserved.
    Did you find this review helpful?

    Everything a TV should be in 2025.

    5 out of 5 stars
    djwazza - 20 days ago
    originally posted on sony.com
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    Easy to set up, crystal clear OLED screen and a reasonable interface with Google. All in all everything that a modern TV should provide.
    Did you find this review helpful?

    Excellent

    5 out of 5 stars
    JThom - 20 days ago
    originally posted on sony.com
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    Very good TV. Well worth the price. Excellent sound.
    Did you find this review helpful?

    Good TV , Excelent picture and good quality sound

    5 out of 5 stars
    Alan2502 - 20 days ago
    originally posted on sony.com
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    Bought approx 2 weeks ago, Excelent picture and sound. Rear side cable cover could be desigend a bit better and not just a bit of plastic , This is my 3rd Bravia , Would be better if they made there own softrware and got rid of this google stuff, Also only has 2 USB,s 4 would have been better. Simple remote makes life easier.. Decent manual would have been much better than the piece of paper with print so small one can hardly see it , Not interested in online documents,
    Did you find this review helpful?

    Not good

    1 out of 5 stars
    Jay46weld - 23 days ago
    originally posted on sony.com
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    Bought tv 10 months ago but after 9 months it failed. Not happy😠
    1 reply from Sony UK team - 20 days ago
    Hi, Thank you for your feedback. We're sorry to hear that you're experiencing a vertical line issue with your K-55XR80. This is not the norm, as we always strive to deliver the best quality possible. Please try the steps at this link and test again: https://cutt.ly/zrMZtrdY If the issue remains, try the steps below: 1. Disconnect all externals (e.g. sky box, Ariel cable, HDMI cables or USB, etc.) 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated using this link: https://cutt.ly/WrMZsEAW 4. Perform a factory data reset following the steps here: https://cutt.ly/NrMZdm3O In case the TV doesn't turn on, but you're still able to see the line, please perform a forced factory reset following the steps below: 1. Unplug the TV from the mains. 2. Press and hold the power button on the TV itself, not on the remote control. 3. Plug the TV back in while holding the power button. 4. Don't release your fingers until the TV turns on, or until the LED flashes white. Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Menna @Sony Support UK
    Did you find this review helpful?

    Great look and features

    5 out of 5 stars
    PB 21 - 23 days ago
    originally posted on sony.com
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    I bought this product a month ago and have not been let down .with buying from a local store who took time taking me through what the product did and could do. Glad I updated my t.v
    Did you find this review helpful?

    Simple to set up

    5 out of 5 stars
    Jarvo67 - 24 days ago
    originally posted on sony.com
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    I have had this TV for two weeks now and cannot fault it . The set up was very easy as was pairing a sound bar and DVD player . The picture quality is outstanding .
    Did you find this review helpful?

    Not up to Sony usual standards.

    4 out of 5 stars
    jonfixit - 24 days ago
    originally posted on sony.com
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    Disappointed with the Freesat system on this TV. It does not give a complete Programme Guide! Makes it pointless to record programmes in the future. I was hoping to remove my set top box with this feature!
    1 reply from Sony support team team - 22 days ago
    Hi, Thank you for your feedback. We’re sorry to learn that the Freesat system is not working on your K-65XR80. Please know the Freesat system is not compatible with your TV, and that's why it doesn't give you a programme guide. You can find the compatible models here: https://cutt.ly/2rMk1cQ8 If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
    Did you find this review helpful?

    Fabulous picture

    4 out of 5 stars
    Mr Fleming - 24 days ago
    originally posted on sony.com
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    Has a Fabulous picture, build quality is excellent, Audio pretty good but easily improved with an external amp etc. Disappointed with the quality of remote control compared with my last Sony TV. Also disappointed with the google TV interface. Note factory reset doesn’t remove google TV. The remote buttons don’t always take you where you expect. I preferred the simple interface on my last Sony TV from 2008 (sadly it’s tuner packed in). TV has a UK specification, why can’t it have a proper decent quality specific UK English A5 manual. Also there is nothing smart about a smart TV, I don’t want to watch any of the top picks for me.
    1 reply from Sony support team team - 22 days ago
    Hi, Thank you for your feedback. We’re happy to hear that you're enjoying your K-55XR80. Yet, we're sorry to learn that you're facing difficulties with the remote control and the TV interface. Regarding the remote control, please follow the steps outlined here and test again: https://cutt.ly/GrBeUEzd If you delete the Google Account, the TV will return to the factory default settings. You can also change the screen that is displayed when the TV is turned on to the TV broadcast channel or external input such as HDMI that you were watching before turning off the TV by following the steps at this link: https://cutt.ly/grMhJSUo Also, the TV comes with an operating instruction that help you to discover the TV features. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
    Did you find this review helpful?

    Too early to assess

    5 out of 5 stars
    - 1 month ago
    originally posted on sony.com
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    We've had the TV 1 week but are waiting for connections.
    Did you find this review helpful?

    Great picture and great audio options

    5 out of 5 stars
    Keith G - 1 month ago
    originally posted on sony.com
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    I have not had this TV very long, but already think it is the best I have ever had. It has a great picture no matter which angle you are viewing from. It also has a fantastic audio option that allows direct bluetooth connection to my hearing aids while allowing the built in sound to be controlled by the remote! THe only TV I have found that does this.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hello Keith G, Thank you for choosing Sony! We couldn’t be happier to hear that you’re already loving your K-65XR80 TV! It’s wonderful to know the picture quality impresses you from every angle and that the audio features, especially the direct Bluetooth connection to your hearing aids with remote control, are working perfectly. Thank you for sharing your positive experience! Best regards, -Fred
    Did you find this review helpful?

    Fantastic Television

    5 out of 5 stars
    Keener - 1 month ago
    originally posted on sony.com
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    The clarity of the picture is outstanding with great sound. A great viewing angle. Great value for the money.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Keener, We're so glad to hear that. Thank you for your outstanding 5-star rating and for sharing how impressed you are with your Sony BRAVIA TV! The stunning picture clarity, immersive sound, and wide viewing angle all come together to deliver an exceptional experience—and it's wonderful to know you value the great performance and quality for the price. Thank you for choosing Sony—wishing you a fantastic day! DiegoV, Sony North America Customer Support
    Did you find this review helpful?

    Amazing features

    5 out of 5 stars
    KA65 - 1 month ago
    originally posted on sony.com
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    The Sony Bravia TV Is excellent with picture quality amazing. I am really pleased I bought it
    Did you find this review helpful?

    Great TV

    5 out of 5 stars
    Legin612 - 1 month ago
    originally posted on sony.com
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    Brought specifically as we wanted dual audio but where sold on the exceptional picture quality.
    Did you find this review helpful?

    Never thought I needed this

    5 out of 5 stars
    gramillie - 1 month ago
    originally posted on sony.com
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    My hubby got me tins amazing wall mounted Sony tv. I had a smaller older Sony Bravia and was content with that......I never knew I really would be thrilled with this new Bravia 8. I am 79 years old and watch late night tv when I can't sleep and this enhances the viewing. The picture is so clear and crisp and the color is amazing. Never thought I needed this.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Gramillie, We're really happy to hear that your Sony BRAVIA TV is enhancing your late-night viewing and bringing such delight into your home. Thank you for your wonderful 5-star rating! The clear, crisp picture quality and vibrant color truly help make every moment on screen more captivating. Thank you for choosing Sony—wishing you an inspiring day! DiegoV, Sony North America Customer Support
    Did you find this review helpful?

    GREAT TV

    5 out of 5 stars
    BAHRAM - 1 month ago
    originally posted on sony.com
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    THIS TV IS SO FAR SO GOOD.WE ARE HAPPY WITH THIS TX SO FAR.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi BAHRAM, We're so glad to hear that. Thank you for sharing your 5-star review and letting us know how happy you are with your Sony BRAVIA TV so far. It's wonderful that your experience has started off so positively—the vibrant picture clarity and immersive viewing are designed to make every moment enjoyable. Thank you for choosing Sony—wishing you a fantastic day! DiegoV, Sony North America Customer Support.
    Did you find this review helpful?

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