Sponsored
Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV
$1,599.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+
Description
Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Dimensions (Overall): 27.87 inches (H) x 48.25 inches (W) x 1.5 inches (D)
Weight: 37.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 42.38 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.87 inches
Product Height with Stand: 32 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92436142
UPC: 027242929951
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 53 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Sony Bravia 8 TV offers an exceptional viewing experience with its stunning 4K OLED display, delivering vibrant colors and deep blacks. Guests appreciate the advanced features like acoustic surface audio, which enhances sound quality, and seamless integration with Google TV for easy navigation. While some guests faced challenges with setup and sound system compatibility, the overall performance and picture quality have left many feeling satisfied and excited about their purchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 245 reviews
5 out of 5 stars
20 December, 2025
originally posted on sony.com
Excellent TV
We are so pleased with our recent purchase of the Sony Television . The picture is so crisp and clear . I would definitely recommend this model .
3 out of 5 stars
19 December, 2025
originally posted on sony.com
Intrusive, lengthy setup
Whilst the TV may offer a good picture and good sound, the setup is lengthy, annoying and extremely intrusive. I'd just like to watch some TV, not type in all my passwords and do security checks on all the devices all around my house I've ever logged in with at some point. Downright annoying.
3 out of 5 stars
19 December, 2025
originally posted on sony.com
Reflection is very bad on the screen
A great picture that sadly reflects like crazy a part from that it's great
5 out of 5 stars
19 December, 2025
originally posted on sony.com
Perfect OLED TV
If you are looking for a 55" OLED TV, get a Bravia 8. All other models by Sony do not have the picture quality of an OLED. The TV inbuilt speaker is superb and yes it is mounted behind the screen. A sound bar is an option if you want cinema quality sound, but play it loader than normal to get the best from it.
5 out of 5 stars
17 December, 2025
originally posted on sony.com
Great TV to commit to
I bought a Sony TV (k series 55") for my father back in 2017, and decided to commit to another for my new property. UI is excellent with no issues including streaming movies/music from my android phone as well as the apps I can install from Google store. ONLY feedback would be relating to the hdmi eArc port for a sound system. On some occasions the soundbar does not switch on (ive applied settings so it's synced to tv power) when I switch on the TV. I need to switch off the TV completely and switch on and it then works fine. apart from that, which I hope they'll fix in a future update, it really is a well built TV, both physically and software wise. 👍🏿👍🏿
5 out of 5 stars
17 December, 2025
originally posted on sony.com
Great feature of picture quality
I bought this TV to update my previous Sony model which has been recycled in the family. Picture quality on OLED screen is wonderful, all apps connected, only negative is the quality of sound which has been enhanced by previous sound bar from previous model.
5 out of 5 stars
17 December, 2025
originally posted on sony.com
Exceptional TV
I purchased this TV to replace our previous aging TV. Despite both being 4K, there is a striking difference between the image quality. Colours are very vibrant and crystal clear. Pleasant to watch. Sound is also exceptional - no need for a soundbar at all and fills the room. In addition, the system finishes off the TV well and plenty of options available, only note Freeview Play is unavailable.
5 out of 5 stars
17 December, 2025
originally posted on sony.com
Great tv
I am really happy with my Bravia 8 TV.Picture quality and sound are excellent.Easy to Bluetooth headphones and cast to TV from other devices.5 year guarantee gives peace of mind.Quality product as always from Sony.
4 out of 5 stars
17 December, 2025
originally posted on sony.com
A little disappointed should have brought the LG
Picture not as good as my LG tv sound not as good as!!
5 out of 5 stars
16 December, 2025
originally posted on sony.com
Great tv that I ever own
I bought a Bravia 8 oled last month, I am so happy with this Tv . Super clear and the color is amazing and the sound so good
1 reply from Sony North America Support team - 5 days ago
Hi Sonny2, We are thrilled to hear you are enjoying the incredible color and sound of your new Bravia 8 OLED! It is wonderful to know the K55XR80 is delivering the premium experience you expected. Thanks for choosing Sony. Best regards, Eliab
4 out of 5 stars
15 December, 2025
originally posted on sony.com
What you pay is what you get.
Bought this to replace a good brand tv. The difference is clear to see, better picture, better sound and easy to use.
5 out of 5 stars
15 December, 2025
originally posted on sony.com
Love it
Great picture, great sound and really easy to use.
1 out of 5 stars
14 December, 2025
originally posted on sony.com
Awful
Absolutely awful TV! Resets randomly whilst watching, also flicks on and off. Been back to curry’s service centre only to be returned stating TV didn’t do anything whilst they watched it. Have to video if it happens again. Unbelievable! So disappointed as never didn’t do much on a TV . Only bought in March!
5 out of 5 stars
13 December, 2025
originally posted on sony.com
A Cinematic All-Rounder
This TV is a powerful all-round OLED television that prioritizes picture accuracy and immersive audio for a truly cinematic home viewing experience. If natural color, exceptional motion handling, and innovative built-in sound are your top priorities, this is one of the best choices on the market.
5 out of 5 stars
13 December, 2025
originally posted on sony.com
Brilliant bit of kit
Excellent picture and absolutely stunning on xbox Wish I had bought one sooner, next purchase is the sony 8 soundboard.
4 out of 5 stars
12 December, 2025
originally posted on sony.com
Perfect Image
Very bright clear images. Quick to respond to each of my requests. Sound is very good as well. The image clarity is so good
5 out of 5 stars
12 December, 2025
originally posted on sony.com
as above stiil learning to live with it
Just two weeks after installation and very satisfied with the product
5 out of 5 stars
12 December, 2025
originally posted on sony.com
Sony picture quality is hard to beat.
I have always had Sony TVs from the early Trinitrons in the very early 80s so I guess you could say I'm very pro Sony TVs. This Bravia 65" 8a replaces a 10 year old 55" Bravia 4k which was a fine TV but the Apps like iPlayer,Plex etc were no longer supported. The 8a is an amazing machine which is very easy to use, has loads of apps, has sound coming from the screen itself which can be synched with my audio system. The picture has always been Sony's strength and this TV has an excellent natural deep and smooth picture driven by the XR processor. It certainly does everything on the tin. My only reservation is this new Bravia does not do 3D movies like my old Bravia
5 out of 5 stars
12 December, 2025
originally posted on sony.com
Sony tv
Super tv not cheap but you get what you pay for Picture brilliant fabulous Black is definitely black Sound is through my Sony sound bar and subwoofer
5 out of 5 stars
12 December, 2025
originally posted on sony.com
Super Sony
Great TV with a very good operating system, superb picture and lots of apps, 4 hdmi ports 2 are e arc which is great, Top TV, I come from a Phillips oled and this is so much better.