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Sony K65XR80 BRAVIA 8 65" 4K OLED Smart TV (2024)
$1,778.00 reg $1,999.99
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save $221.99 (11% off)In Stock
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At a glance
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About this item
Highlights
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+
Description
Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Dimensions (Overall): 32.75 inches (H) x 56.87 inches (W) x 1.5 inches (D)
Weight: 49.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 49.63 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.88 inches
Product Height with Stand: 35.88 inches
Product Width with Stand: 56.88 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011412
UPC: 027242929944
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 64 inches width x 38 inches height
Estimated ship weight: 72.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 203 reviews
2 out of 5 stars
29 November, 2025
originally posted on sony.com
Not good
Very disappointed. Unable to get itvx and channel 5 dipite excellent connection through ethernet or WiFi Had to purchase a fire stick before I could watch anything.
3 out of 5 stars
28 November, 2025
originally posted on sony.com
Disappointed customer
I bought a Sony Bariva 19 years ago -- still works perfectly. I bought this new one at the Marine Corps Exchange. I want to let my brother Service members about the Sony/Spectrum streaming contract issue.
5 out of 5 stars
28 November, 2025
originally posted on sony.com
Great picture quality
Excellent TV, fantastic picture and sound. I’m a very happy the product
5 out of 5 stars
27 November, 2025
originally posted on sony.com
New Sony TV
Brilliant TV. Quite easy to set up. A lot of add ons and love the voice control. And Google TV is superb and free. Also quality picture.
1 out of 5 stars
25 November, 2025
originally posted on sony.com
Over rated TV, with over priced Never Again
Bravia , bravo for overpriced CON.If you want to get mugged, go to Curry’s and pay Sony, then you will be sorry.
5 out of 5 stars
25 November, 2025
originally posted on sony.com
The clear Sony
Bought this week before last and have since spent far to much time viewing as its so good a picture.
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Great picture and sound
Very nice tv but if it had built in antenna like Samsung which would allow you to have live TV without the need to having an external antenna.
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Doig
Realy good picture quality and interface is quite good .
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Clarity
EXCELLENT PRODUCT, LOVE IT. Very Happy with the purchase.
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Excellent purchase!
We bought this three weeks ago and it certainly lives up to its expectations. It looks good, the features are first class - an excellent purchase
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Excellent all round experience.
I bought this 77” tv recently, the best I’ve ever owned. It surpasses my expectations giving excellent sound and the quality of the visuals is superb. Connecting a dvd player and 5.1surround system was easy. An excellent purchase I would highly recommend for an absorbing viewing experience.
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Excellent result and great performance
Excellent result and great performance. Loved the TV.
5 out of 5 stars
23 November, 2025
originally posted on sony.com
Another excellent Sony Product
So far so good , purchased to replace an 11year old Sony TV, which was still working perfectly.
5 out of 5 stars
22 November, 2025
originally posted on sony.com
A great tv!!!!
We've had this tv a few weeks now and it is a revelation! Picture quality and clarity are outstanding and it's flexibility and ease of use just make for a super viewing experience. We are so glad we spent a little extra to get such a quality product. Thoroughly recommanded!!!!!
5 out of 5 stars
22 November, 2025
originally posted on sony.com
Far superior to our smart Panasonic it replaced
Went to Snellings & Giles TV at Blofield Norfolk with the intention of purchasing a different brand tv so impressed with Salesman David in explaining the Sony Bravia and seeing it demonstrated we walk out having decided on a Bravia 55X R8 A now installed BRILLIANT
5 out of 5 stars
22 November, 2025
originally posted on sony.com
Oled TV
I've had the TV for two weeks the picture is awesome deep Black's brilliant White's, sound is fantastic. Brightness could be better contrast is great, 4 hdmi only of them are 2.1 but all in all very very happy
4 out of 5 stars
22 November, 2025
originally posted on sony.com
Good choice
Everything is good with this TV, picture quality is amazing. The only let down is that the picture on the Apple TV app is poor - lots of ghosting and blurring. I’ve tried to improve it with the motion options but any settings other than the default ones make it worse. Maybe a software update would help? Apart from that I love this television.
5 out of 5 stars
20 November, 2025
originally posted on sony.com
Great TVFred
Great TV, picture clarity brilliant, sound exceptional. Made this purchase this month, first Sony TV ever had we increased our screen size as well but still a really compact TV
5 out of 5 stars
19 November, 2025
originally posted on sony.com
Game mode
I brought this TV to upgrade my old TV and to have a gaming TV which this TV does amazly
3 out of 5 stars
18 November, 2025
originally posted on sony.com
Instructions
Now having this TV for 2weeks I have found that I’m unable fully operate this, as there no instructions to follow, if my ee box is not connected so far I have been unable to add any of the normal channels,it’s only be luck that I found how to turn the tv on, but I’m not sure the correct way to turn it off whether by turning the mains off at the plug or by the switch I found in the front of the tv or by the remote, other adjustments I’m still yet to found or features,