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Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV (2024) - 2 of 4Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV (2024) - 3 of 4Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV (2024) - 4 of 4
Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV (2024) - 1 of 4

Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV (2024)

$1,599.99

Out of Stock

Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro
  • Upscale all your HD and digital content and bring back lost detail with XR Clear Image
  • Sound positioning tweeters produce wider, elevated sound that matches the picture you see Acoustic Multi-Audio
  • Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X

Description

Next-level brightness for all your entertainmentDesigned to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound get a truly thrilling entertainment experience at home.

Features
•QLED technology and XR Triluminos Pro
•Thousands of Mini LEDs precisely controlled by XR Backlight Master Drive
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120

Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.

A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.

Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.

Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.

Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.

Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.

Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every
Dimensions (Overall): 28 inches (H) x 48.25 inches (W) x 2.25 inches (D)
Weight: 43.9 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 300x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 11.38 inches
Stand Width: 48.5 inches
Number of HDMI ports: 4
Product Depth with Stand: 13 inches
Product Height with Stand: 31 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92407631
UPC: 027242930032
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6 inches length x 54 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
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Guests are saying

The Sony Bravia 7 Mini LED TV offers a stunning visual experience with its vibrant colors and excellent picture quality, making it ideal for movie nights and gaming. Guests appreciate the user-friendly setup and the inclusion of two remote controls, one of which is backlit for convenience. However, some guests have reported software issues and audio inconsistencies. Overall, this TV is a great choice for those seeking a high-quality viewing experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 48 reviews

    Superb colour accuracy out of the box

    5 out of 5 stars
    Whitedragon101 - 10 days ago
    originally posted on sony.com
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    Bought the 85” Sony Bravia 7 a couple of weeks ago. I compared it in the shop for a whole afternoon to a Hisense u8q and the Sony just demolished it. (Also compared against TCL QM7) The Sony always kept the highlights and had accurate and balanced colour. The Sony also processed the image in a way that seemed to make the image seem more ‘real’ and more 3D. The U8Q could get eye bleedingly bright but it would blow out the highlights a lot even in its cinema mode. The Sony was just better. I actually intended to get the U8Q but decided on the Sony. My Dad got the Samsung QN90F which is an excellent screen with unmatched anti glare coating. But the Sony hands down beats it for colour accuracy across a range of content. If you want it to just look right no matter the content Sony just wins. I was also amazed to see in the YouTube FOMO review that side by side the Bravia 7 beat the superb Bravia 9 for all the actual movie and TV content. The Bravia 9 party piece was HDR demos mastered for 3000nits but no actual HDR movies are mastered at that high a brightness.
    Did you find this review helpful?

    Fantastic picture and features ……

    5 out of 5 stars
    Raggy88 - 17 days ago
    originally posted on sony.com
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    Bought this as replacement for Sony 75” full array led Tv. Much clearer and sharper picture. Colours more defined and deeper blacks! Great usual Sony features and easy to navigate menu!
    Did you find this review helpful?

    Another Sony Bravia TV

    5 out of 5 stars
    Jimbob 57 - 18 days ago
    originally posted on sony.com
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    Bought this Sony Bravia 7 TV to replace my old 15 year Sony Bravia , we had a 49” screen and purchased a 55” excellent picture quality and sound we also were able to use our existing sound bar as you get a very handy connector to connect to your new TV I would definitely recommend you buy a Sony TV. Maybe not the cheapest but you get what you pay for.
    Did you find this review helpful?

    Energy saving

    5 out of 5 stars
    Glib1 - 22 days ago
    originally posted on sony.com
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    Loving it so far Really worth getting if your wanting a tv that has a high energy saving functions Using it in low light conditions and still find the high energy saving bright An 85 that only used 2.8 kw of power over two weeks of consistent ish use Great tech
    Did you find this review helpful?

    Excellent Picture

    4 out of 5 stars
    mountain trout - 1 month ago
    originally posted on sony.com
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    Set up TV and have excellent picture, great detail. The only problem is that wants to restart when I turn off the set.
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Mountain trout, Thank you for your review! We feel privileged to hear that you're enjoying the excellent picture quality and great detail of your new Sony - BRAVIA 7. This is a fantastic television that delivers a top-tier experience making it a compelling option for movie lovers, casual viewers, and serious gamers alike. We're sorry to hear about the inconvenience you encountered with the TV restarting when you turn it off. This is not the intended behavior, and we want to help you resolve this. A quick and simple solution is to press the power button on your remote control once, very quickly, to turn off the TV. Holding the power button down will trigger a full restart of the system, which is why you are seeing that behavior. We hope you find this information helpful, and thank you for choosing Sony! Regards, Dominick
    Did you find this review helpful?

    Great Tv

    5 out of 5 stars
    Badvoodoo - 3 months ago
    originally posted on sony.com
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    Amazing picture Love the TV great picture quality sound it could be a little bit better but it's good enough very bright TV just what I wanted
    Did you find this review helpful?

    Picture sound are so good one of the best TVs

    5 out of 5 stars
    - 3 months ago
    originally posted on sony.com
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    I am so happy with my TV a great TV to watch a movie on its so clear and sound well ? so good.i would recommend to anyone to buy one.
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    De1424 - 3 months ago
    originally posted on sony.com
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    The product is very good and is exactly as described settings make it easy to make the product specific to your needs also pairs perfectly with PlayStation 5
    Did you find this review helpful?

    Amazing TV

    5 out of 5 stars
    whydoineed1 - 3 months ago
    originally posted on sony.com
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    Great TV, massive and works great with the new Sonos Ark Sound Bar
    Did you find this review helpful?

    Bravia 7 55"

    5 out of 5 stars
    Joe8686 - 3 months ago
    originally posted on sony.com
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    I bought this product and I'm so happy I did. Excellent
    Did you find this review helpful?

    Great TV

    5 out of 5 stars
    Wardy52 - 3 months ago
    originally posted on sony.com
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    Really great tv. Picture quality is outstanding, especially on HDR. It took a bit of time to play with the comprehensive settings, watch FOMO with Sony Tech guy explaining the settings and what they do. Black levels are impressive, colour balance is very good and the sound it more than OK, even though I have full surround sound. Altogether a very impressive TV from Sony and at a fantastic price.
    Did you find this review helpful?

    Sony Bravia 7

    5 out of 5 stars
    Dave71uk - 3 months ago
    originally posted on sony.com
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    First Sony tv …amazing picture . So many options to fine tune things
    Did you find this review helpful?

    Best TV i have ever owned

    5 out of 5 stars
    Come on - 4 months ago
    originally posted on sony.com
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    This Bravia 7 is hard to describe. It rplaces a a 12 year old Samsung. I thought there would be a big difference but this was huge! My whole family thinks the Bravia 7 was a gerat buy. The picture is great and the up scaling from DVD is very good.. Now I see a new blu-ray player in the near future.The Bravia is setup with a Yamaha sound bar (earc), after resetting the sound bar to factory settings it connected with out a glitch and the sound quality is excellent.
    1 reply from Sony North America Customer Support team - 4 months ago
    Hi there, thank you so much for taking the time to share your thoughts on the Bravia 7! It brings us great joy to hear that you and your family are enjoying the impressive picture quality and the effective upscaling from DVD. We are thrilled that you find the sound quality excellent when paired with your sound bar. It’s fantastic to know that you see such a significant difference after upgrading from your old TV. The Bravia 7 is designed to deliver stunning visuals and immersive sound, making it a fantastic addition to any home entertainment setup. Thanks for choosing Sony! Best regards, Estefany
    1 guest found this review helpful. Did you?

    Another Amazing Sony TV

    5 out of 5 stars
    Jake85 - 4 months ago
    originally posted on sony.com
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    I bought this TV a few weeks ago to replace my X900h. I loved my X900h and the Bravia 7 has been an amazing replacement and upgrade. I like the new added features and the picture quality is amazing though I don’t think anything will look as good as my X900h did.
    1 reply from Sony North America Customer Support team - 4 months ago
    Hi Jake85, thank you for taking the time to share your thoughts with us! We are so glad to hear that your new BRAVIA 7 has been an amazing replacement and upgrade for your beloved X900H! It's fantastic to know that you're appreciating the new features and the stunning picture quality. The BRAVIA 7 is designed to provide stunning visuals, enhancing both contrast and color. Its X-Anti Reflection™ screen effectively minimizes glare, ensuring an even clearer viewing experience. Thank you for choosing Sony! Best regards, Stephanie
    Did you find this review helpful?

    so far so good

    5 out of 5 stars
    Big L - 5 months ago
    originally posted on sony.com
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    picture quality is good sound is good so far o k go dogs
    1 reply from Sony North America Customer Support team - 4 months ago
    Hi there, thank you for sharing your positive feedback on the picture and sound quality of your new Bravia 7! We're glad to hear you're enjoying it so far. Our Bravia 7 delivers crystal-clear sound, immersing your family and friends in a cinematic experience right from the comfort of your home. Thanks for choosing Sony! Best regards, Stephanie
    Did you find this review helpful?

    early as yet just setting up

    5 out of 5 stars
    Rich333 - 5 months ago
    originally posted on sony.com
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    My old Sony (15 years old) sadly had a problem with no picture and a 14 flash red standby light so stayed with Sony at the moment we are really pleased and yet to explore all the features
    1 guest found this review helpful. Did you?

    Gorgeous, with one exception

    5 out of 5 stars
    Cambo IV - 6 months ago
    originally posted on sony.com
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    The TV is wonderful. Amazing picture comma really good sound from the built-in speakers, beautiful build quality absolutely first class. My only complaint is not actually with Sony, it’s with Rogers cable in Canada. They won’t seem to allow the Sony remote to change the channels. It can do everything else, make fine adjustments of contrast, they just won’t let it do the channels. They want you to use theirs. I wish Sony would use their might to put the boots to these guys, arguably The worst Internet and television service on planet Earth. And probably the most expensive. As far as TV goes, though, it’s always been tough to beat Sony, and I think it still is.
    1 reply from Sony North America Costumer Support team - 6 months ago
    Hello Cambo IV, Thank you for the five-star rating! We're delighted to hear that you're enjoying the BRAVIA 7 high-level quality thanks to it's exceptional image with a billions of accurate real-world colors and an elevated sound that matches the picture you see. As you're unable to change the channels with the Sony remote, this article may help you: https://www.sony.com/electronics/support/articles/00231346?utm_source=glean If you still have issues paring the cable-box with the Sony remote, you can reach out to us at socialsupport@am.sony.com with your name, username, model number, issue and telephone number to provide you a personalized assistance. Thank you for choosing Sony! Best regards, Jenn.
    Did you find this review helpful?

    This Product did not meet my expectations.

    1 out of 5 stars
    - 7 months ago
    originally posted on sony.com
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    I've been having a lot of software problems whit this TV model. This product did not meet my expectations. I am disappointed with this television model and cannot recommend it!
    1 reply from Social media support team - 7 months ago
    We're sincerely sorry to hear you have been dealing with issues on this Bravia 7 TV that you got. We'd like to hear from you. For any particular inquiry or concerns you can contact us directly, we'll be happy to assist you. Please feel free to reach us at this phone number: 800-222-7669. Mo-Fri 10:00 am - 7:00 pm ET. -Milton
    1 guest found this review helpful. Did you?

    Téléviseur décevant!

    1 out of 5 stars
    - 7 months ago
    originally posted on sony.com
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    J'ai rencontré beaucoup de bugs logiciel causé par Google TV Android sur la Sony Bravia 7 Mini-LED XR 70 75 Pouces. Sony à des problèmes de logiciel sur leurs séries de télévision depuis une décennie. Téléviseur très décevant. Téléviseur qui s'éteint plusieurs fois par jour. Redémarre du téléviseur. Après 3 mois même après la mise à jour du logiciel de février 2025 les problèmes perdurent. Sony marque pas fiable. Logiciel Google TV instable. Je ne recommande pas les produits Sony à personne. Très décevant!
    1 reply from Sony North America Customer Support team - 6 months ago
    Bonjour, Merci d'avoir pris le temps de partager votre commentaire. nous nous excusons sincèrement pour les désagréments que vous avez subis avec votre téléviseur BRAVIA 7. Nous sommes désolés d'apprendre que votre expérience ne s'est pas améliorée depuis la mise à jour logicielle publiée en février 2025. Nous souhaitons vous proposer quelques solutions pour résoudre le problème de redémarrage de votre téléviseur : 1. Désactivez Bravia Sync : sur la télécommande, appuyez sur le bouton (Paramètres rapides) et sélectionnez Paramètres → Chaînes et entrées → Entrées externes → Paramètres BRAVIA Sync → Désactivez le contrôle BRAVIA Sync. 2. Si vous disposez d'un décodeur câble connecté au téléviseur via un câble HDMI, vous pouvez utiliser un câble ou un adaptateur HDMI sans CEC pour empêcher le téléviseur de redémarrer. 3. Désactivez la TV interactive Samba : sur la télécommande, appuyez sur le bouton (Paramètres rapides) et sélectionnez Paramètres → Système → TV interactive Samba → Désactivez la TV interactive Samba. 4. Assurez-vous que la dernière version du logiciel est installée sur votre téléviseur. Vous pouvez consulter ce lien :https://www.sony.com/electronics/support/lcd-tvs-android-bravia-7-xr70-/k-75xr70/software/00346878 Si le problème persiste ou si vous avez besoin de plus d'informations, veuillez nous envoyer les informations ci-dessous par e-mail à socialsupport@am.sony.com afin que nous puissions mieux vous aider : Nom complet : Nom d'utilisateur Sony.com : Numéro de téléphone : Numéro de modèle : Problème/Souci : Merci d'avoir attiré notre attention sur ce problème. Vos commentaires sont importants. Cordialement, Stéphanie
    Did you find this review helpful?

    Good. remote control stinks

    4 out of 5 stars
    BillyBobVT - 8 months ago
    originally posted on sony.com
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    Just bought the 55 inch. I like it, but very disappointed that the remote does not have a dedicated cc (close caption) button. Very annoying to have to navigate to the menu every time you wanna turn them on or off. Also, I think they could include a remote control with some backlighting since it’s impossible to see the buttons in the darkened room.
    1 reply from Sony North America Customer Support team - 8 months ago
    Hi BillyBobVT, Thank you for the review and we do apologize for the inconvenience. Your feedback is greatly appreciated. There is an option to buy a Sony remote control that has a backlighting. If you need further assistance, please email us at socialsupport@am.sony.com with the following details: Name: Sony Username: Model Number: Issue: Telephone Number: -David
    Did you find this review helpful?

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