$4599.99 when purchased online
Target Online store #3991
About this item
Highlights
- Experience the latest in OLED technology including pure blacks, bright whites, and Pantone-validated color
- Dolby Atmos and Object Tracking Sound+ team up to produce 3D surround sound that follows the movement on screen
- Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast
- Pantone validated so you know that images on the screen look as incredible as they do in real life
- Instantly transform standard definition content to incredibly sharp 4K resolution with AI Upscaling
Description
This premium TV features dramatic detail reduced glare and Samsungs most powerful brightness. Smooth motion depth and 4K processing make for a non-stop breathtaking picture.
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 11.3 inches
Stand Width: 14.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 11.3 inches
Product Height with Stand: 41.3 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011426
UPC: 887276821726
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 7 inches width x 46 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung 55 OLED S95D TV impresses with its outstanding picture quality, vibrant colors, and effective anti-glare technology, making it ideal for bright rooms. Guests appreciate the sleek design and smart features, enhancing their viewing experience for movies, sports, and gaming. While some have faced issues with the component box design and sound quality, the overall performance and clarity of this TV make it a worthwhile investment for any home entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 606 reviews
Amazing detail
5 out of 5 stars
Ssheff - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The image is so crisp and clear and it has such little glare! Its perfect if you ignore the remote. The remote is super sensitive and really small. I use my smart things app on my phone because the remote is just horrible
Best investment
5 out of 5 stars
debzz9 - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Wow on this TV! The picture is so clear and the colors are so vibrant it is amazing. It seems as though you are right there in the picture. I am so impressed with this product. Yes it costs a bit more, but it is definitely worth it. Buy it. You will not be sorry. The only problem I had was setting up with Alexa. After a few changes it worked.
Best tv ever!
5 out of 5 stars
Jvoigt - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Easily the best tv I've ever had. Males watching TV much more enjoyable!
The best feature
5 out of 5 stars
PITT1CAT - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Our Samsung TV is great for streaming, movies, and gaming. The best feature of the TV is the non-glare screen, which makes programs easy to watch even when the sun is blaring.
Worked for a few months.
1 out of 5 stars
Rchristine - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] No power to the tv. Even after trouble shooting. Waiting for repair man.
1 reply from Samsung Specialist team - 9 days ago
Rchristine, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Samsung hit a home run with this product
5 out of 5 stars
tiltbrain - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently purchased the Samsung OLED S95D TV, and I can confidently say this is hands-down one of the best tech investments I’ve made. From the moment I powered it on, I was blown away by the sheer brilliance of the picture quality. The colors are incredibly vibrant, the contrast is deep and rich, and the blacks are as true as they get — a true OLED masterpiece. The sound quality is equally impressive. Without needing a soundbar, the built-in audio delivers clarity, depth, and a surprisingly immersive experience. Whether I’m watching action movies, streaming shows, or gaming, the audio perfectly complements the stunning visuals. Samsung’s software is intuitive and lightning fast. The interface is clean, responsive, and easy to navigate. Switching between apps or sources is seamless, and I love the customization options available. Plus, features like Gaming Mode and HDR support take the experience to a whole new level. As for the hardware, the design is sleek and modern — incredibly thin with a premium build quality. It’s a real showpiece in my living room and a conversation starter for anyone who sees it. Overall, the Samsung S95D isn’t just a TV — it’s a premium entertainment experience. If you’re on the fence, don’t be. This is next-level home cinema that delivers on every promise and more. Highly, highly recommended. Bravo, Samsung!
Amazing product!
5 out of 5 stars
Appetizer - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Crystal clear, manageable and a perfect fit for my house!
Unfortunately didn’t work
1 out of 5 stars
Toorealio - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Bought it worked for 4 days then stopped working i accidentally threw the receipt away and still don’t have a tv but the picture was really nice 🥲
1 reply from Samsung Specialist team - 9 days ago
Toorealio, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Picture Quality
5 out of 5 stars
ChasMan - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV mainly for streaming movies, TV shows, and sporting events, and the 4K picture quality is outstanding. I was initially concerned that the 77” screen might be too large for my room, but thanks to the incredible image clarity, it turned out to be the perfect size. Watching content on this screen is an immersive experience.
S95 55inch
5 out of 5 stars
GreatTV - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I want to start by saying that the is a very good tv regardless of variables in the house. I have the tv in the living room with a lot of windows. I also have a light thats behind the living that I used to hate when on while I was watching tv. Now I can watch tv with the blinds open, or if the light in the back is on. The glare is not a probelem anymore! The sound is good for factory tv sound but I currently use a soundbar surround system. I definitely recommend this tv for anyone in the market for a tv. I was worried about the brightness and choosing a qhd tv which they say is better for light areas. I chose this because the blacks are completely black and the qhd does not produce complete blacks.
Best TV I have had ever
5 out of 5 stars
xXPuertoricoXxx - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The gaming integration and seamless connectivity with my S25 is amazing. I am glad I upgraded my TV. So happy with it.
Tv not work
1 out of 5 stars
Daredevil - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Don’t know your tv only worked for a few months I’m here staring at a 3500 tv that doesn’t work it’s been a week since I called to get it replaced and you guys haven’t had a solution because in still without a working tv for that price I think it should last a bit longer hope I don’t regret buying a tv from your company
1 reply from Samsung Specialist team - 9 days ago
Daredevil, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
I’m loving this tv!! No more reflection of the sun
5 out of 5 stars
ajklauer329 - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love playing games on this tv. I used to get a glare and reflection from outside and had a hard time seeing. Especially in dark circumstances. Now with this tv I can see everything at all times. I went with a bigger tv than I had and it worked great! This is my first time with a smart tv. Has so many great features that I’m still learning how to use. Very convenient.
Great product
5 out of 5 stars
Meggimarie - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] As with every Samsung TV I've owned, this one is awesome. Picture quality, easy to set up and troubleshoot and literally without issues found with other brands. Picture quality and sound are clear and the connecting to wifi or reconnecting after network goes out is simple and smooth. It's like one action and the rest is done for you. Love it.
This TV gives life y'all.
5 out of 5 stars
Starrieyes525 - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I enjoy watching my favorite sports and movies on my new TV and having the family together for some fun time. Best decision with my Samsung device and this is just the beginning with the Televisions to come.
Best TV of 2025
5 out of 5 stars
Byeto31 - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] recently upgraded to the Samsung S95D OLED and I’m honestly blown away. The picture quality is jaw-dropping — colors are incredibly vivid, and the blacks are truly deep, like what you’d expect in a cinema. Whether I’m watching movies, sports, or just streaming YouTube, everything looks smooth, sharp, and vibrant. Gaming on this TV is another level. I’ve been using it with my PS5 and Xbox, and the 144Hz refresh rate combined with the ultra-low input lag makes gameplay unbelievably responsive. Plus, I’ve tried cloud gaming through the Samsung Gaming Hub, and it worked flawlessly without needing a console! The sound surprised me too. I didn’t expect much without a soundbar, but the Object Tracking Sound+ and Dolby Atmos create a full, immersive sound that actually moves with the action on screen. Smart features are easy to use, and the Tizen OS runs fast. I use Alexa and SmartThings to control my lights and thermostat right from the TV — super convenient. Design-wise, it’s sleek and premium. Ultra-thin, with almost no bezel. Looks beautiful mounted on the wall. The only minor downside is the price — it’s definitely a premium product. But if you want the best home entertainment experience, it’s 100% worth it. I’d recommend the Samsung S95D OLED to anyone who wants the ultimate in picture, sound, and smart features. A true 10/10!
Best tv I've seen
5 out of 5 stars
DustyG93 - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love this tv. Picture is amazing and the no glare makes it so worth it.
This product does in speed, fps, and high qualit
5 out of 5 stars
Dragonfury - 19 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my TV to watch sport games like soccer. This TV really helps because it adds to showing the colors on the pitch and everything through to it. My TV helps me watch shows and movies that have high quality.
Great no glare screen
5 out of 5 stars
Happytime - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This model is perfect if you have a bright room with windows or if you have light on that normally hits the screen. The matte screen solves the problem and super thin as well. Was not able to place the control box where all the connections are made behind the unit as my wall had extra studs.
Love it, but...
4 out of 5 stars
BetsieB - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Our family definitely adorses this tv. It has amazing picture quality, awesome speeds, and works like a dream. We honestly can't say much about it that we don't like, it's been a great upgrade to our living room. Our biggest complaint is the home screen and the way the apps are laid out is just not user friendly. In order to go to your downloaded apps you have to go to an extra screen and then go all the way down to the bottom past a million ads so it's a little annoying.