$4599.99 when purchased online
Target Online store #3991
About this item
Highlights
- Experience the latest in OLED technology including pure blacks, bright whites, and Pantone-validated color
- Dolby Atmos and Object Tracking Sound+ team up to produce 3D surround sound that follows the movement on screen
- Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast
- Pantone validated so you know that images on the screen look as incredible as they do in real life
- Instantly transform standard definition content to incredibly sharp 4K resolution with AI Upscaling
Description
This premium TV features dramatic detail reduced glare and Samsungs most powerful brightness. Smooth motion depth and 4K processing make for a non-stop breathtaking picture.
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 11.3 inches
Stand Width: 14.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 11.3 inches
Product Height with Stand: 41.3 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011426
UPC: 887276821726
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 7 inches width x 46 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung 55 OLED S95D TV impresses with its outstanding picture quality, vibrant colors, and effective anti-glare technology, making it ideal for bright rooms. Guests appreciate the sleek design and smart features, enhancing their viewing experience for movies, sports, and gaming. While some have faced issues with the component box design and sound quality, the overall performance and clarity of this TV make it a worthwhile investment for any home entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 620 reviews
Vivid Picture, Comfortable Viewing
5 out of 5 stars
Meowsome - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has truly enhanced my viewing experience. One of the features I appreciate the most is the anti-reflective screen — even in bright daylight, there’s no distracting glare, and it’s incredibly easy on the eyes. I can watch for hours without feeling any strain. The picture quality is both crisp and vibrant, delivering lifelike visuals that make every scene pop. The sound quality is surprisingly good too. Even without a separate sound system, the built-in speakers deliver clear and rich audio. And adjusting the color settings and sound modes is simple and intuitive. Whether I’m watching live concert videos or breathtaking travel landscapes, the colors feel rich and immersive. Live concert footage, in particular, has an impressive sense of realism, almost as if I’m there in person. (almost as if I’m at the venue.) Thanks to the screen’s comfort and clarity, it’s also a fantastic choice for gaming. Overall, this TV delivers both performance and comfort — I find myself reaching for the remote more often just to enjoy the experience.
Once you go OLED, you can't go back!
5 out of 5 stars
Juancho - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is the best TV I have ever owned. OLED is such a superior technology that is unmatched. This TV has perfect color, contrast, and great features for gaming! I love it! Also I have a Samsung phone so I can screen mirror and control it so easily.
Really good in a sunny room
5 out of 5 stars
JimEastTN - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The default settings give too brilliant colors. This TV does everything, so if can be hard to find things. The remote needs more buttons. It is also solar charged, so I leave it upside sown under my skylight.
Amazing picture even in a very bright room.
5 out of 5 stars
BicycleTom - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We use our new 65" Samsung mostly for sports streaming and regular TV shows. Most of the sports we watch are middle of the day when our high windows opposite the TV bring in a LOT of light. No issue at all. We now no longer get any sun glare and the colors are still super bright. At this point, about six months into ownership, the only negative thing I can come up with is that the App caches for both HBO and Peacock tend to load up and slow navigation significantly after only a week. I wish that there was a way to clear out all of the App caches with one step instead of having to go into each one and clearing them individually.
OLED greatness
5 out of 5 stars
Cheesehead - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The no glare feature and the crisp picture makes this TV great.
Great picture quality but slow
4 out of 5 stars
ayoade99 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The picture quality is great. But they need to work on the TV speed, when opening apps and switching things in general. Like when you click settings while playing a movie, it's slow. Also, picture quality when I connect my mac to it , is not as good as when it is from the TV app e.g. Netflix. But over great TV , I love it.
AMAZING DETAIL!!!
5 out of 5 stars
Santz76 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is simply amazing. QD-Oled is the future. From gaming to movies. This thing pops. Great contrast and vivid colors!! you won't be dissapointed!
Pure black and color
5 out of 5 stars
tepitts - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Unlike traditional LED sets, Samsung's OLED set does a wonderful job in creating pure color and also the pure absence of color (e.g. black areas in the screen are truly dark and not gray). We've had this set for over three months now, and it gets daily use with zero issues.
Picture is awesome and Samsung channels
5 out of 5 stars
Pianoman - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I watch TV on it. Never tried to play games but love the picture and channels the TV has built in. A printed owners manual would be great. Wish you could use two remotes with it as in his and hers.
Best 4K Tv! Surpasses my expectations
5 out of 5 stars
RickyTee - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Super fast streaming! Amazing picture! Looks amazing when gaming! Purchased at an amazing price. Menu and controls are simple to use! Thank you Samsung for making this great OLED TV and supporting veterans in the process! Do not hesitate to purchase!
Fantastic features, price policy not so much
4 out of 5 stars
Colasdad - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is the best TV I've owned. The non glare screen is amazing in my bright room. A lot of other great features. However, very shortly after I purchased the television Samsung lowered the price. Being a single dad of three and a less than properly paid civil servant, I called to inquire about a possible price adjustment. I would have almost been happier being simply told no, but instead I was told I missed the opportunity but just a day or two. They have a 14 day policy I believe. Every other retailer I've ever dealt with has a 30 day policy, some even a little more. Samsung would not even consider bumping up my request to attempt to get the credit approved. Unfortunately for me, this is the last Samsung product I will buy. I would have given less stars, but the TV is really rather awesome.
Great picture
5 out of 5 stars
jmiddle224 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] A fantastic TV with great color and clear, lifelike pictures. Makes watching sports and movies a pleasure. Great HD!
Home ecosystem and great picture!
5 out of 5 stars
ChrisMH - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I am terminally connected to my TV as a disabled vet and I could not be happier. The image is bright and colors popout. Coupled with smart things I can control all my smart devices such as bulbs, cameras and outlets. This is the future I dreamed of. With just saying "Alexa, turn off light" or any gadget connected in free to continue on without worry.
Amazing, High Quality TV
5 out of 5 stars
StanyD - 11 days ago
originally posted on Samsung UK
Amazing, High Quality TV full of great features, not reflection on screen sue to matt screen
1 reply from CX team - 7 days ago
We are glad to read that you have rated the incredible 55” S95D 4K Smart AI TV five full stars, Stany! From its brilliant Glare Free OLED screen to its impressive smart features and superb built quality; the S95D will keep you immersed in your favourite content like never before! ^CL at Samsung Support
Amazing detail
5 out of 5 stars
Ssheff - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The image is so crisp and clear and it has such little glare! Its perfect if you ignore the remote. The remote is super sensitive and really small. I use my smart things app on my phone because the remote is just horrible
Best investment
5 out of 5 stars
debzz9 - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Wow on this TV! The picture is so clear and the colors are so vibrant it is amazing. It seems as though you are right there in the picture. I am so impressed with this product. Yes it costs a bit more, but it is definitely worth it. Buy it. You will not be sorry. The only problem I had was setting up with Alexa. After a few changes it worked.
Best tv ever!
5 out of 5 stars
Jvoigt - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Easily the best tv I've ever had. Males watching TV much more enjoyable!
The best feature
5 out of 5 stars
PITT1CAT - 16 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Our Samsung TV is great for streaming, movies, and gaming. The best feature of the TV is the non-glare screen, which makes programs easy to watch even when the sun is blaring.
Worked for a few months.
1 out of 5 stars
Rchristine - 16 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] No power to the tv. Even after trouble shooting. Waiting for repair man.
1 reply from Samsung Specialist team - 16 days ago
Rchristine, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Samsung hit a home run with this product
5 out of 5 stars
tiltbrain - 16 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently purchased the Samsung OLED S95D TV, and I can confidently say this is hands-down one of the best tech investments I’ve made. From the moment I powered it on, I was blown away by the sheer brilliance of the picture quality. The colors are incredibly vibrant, the contrast is deep and rich, and the blacks are as true as they get — a true OLED masterpiece. The sound quality is equally impressive. Without needing a soundbar, the built-in audio delivers clarity, depth, and a surprisingly immersive experience. Whether I’m watching action movies, streaming shows, or gaming, the audio perfectly complements the stunning visuals. Samsung’s software is intuitive and lightning fast. The interface is clean, responsive, and easy to navigate. Switching between apps or sources is seamless, and I love the customization options available. Plus, features like Gaming Mode and HDR support take the experience to a whole new level. As for the hardware, the design is sleek and modern — incredibly thin with a premium build quality. It’s a real showpiece in my living room and a conversation starter for anyone who sees it. Overall, the Samsung S95D isn’t just a TV — it’s a premium entertainment experience. If you’re on the fence, don’t be. This is next-level home cinema that delivers on every promise and more. Highly, highly recommended. Bravo, Samsung!