$3517.99 sale price when purchased online
$4599.99 list price
Target Online store #3991
About this item
Highlights
- Experience the latest in OLED technology including pure blacks, bright whites, and Pantone-validated color
- Dolby Atmos and Object Tracking Sound+ team up to produce 3D surround sound that follows the movement on screen
- Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast
- Pantone validated so you know that images on the screen look as incredible as they do in real life
- Instantly transform standard definition content to incredibly sharp 4K resolution with AI Upscaling
Description
This premium TV features dramatic detail reduced glare and Samsungs most powerful brightness. Smooth motion depth and 4K processing make for a non-stop breathtaking picture.
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 11.3 inches
Stand Width: 14.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 11.3 inches
Product Height with Stand: 41.3 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011426
UPC: 887276821726
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 7 inches width x 46 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung 55 OLED S95D TV impresses with its outstanding picture quality, vibrant colors, and effective anti-glare technology, making it ideal for bright rooms. Guests appreciate the sleek design and smart features, enhancing their viewing experience for movies, sports, and gaming. While some have faced issues with the component box design and sound quality, the overall performance and clarity of this TV make it a worthwhile investment for any home entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 558 reviews
Perfect No Glare Screen on this Samsung Cracker
5 out of 5 stars
Sup6r - 3 days ago
originally posted on Samsung UK
This 77" Samsung TV is the best ever. Linked to a Sonus Arc it is just sensational. Only 11mm thick so when fitted to our Media Wall looks amazing.
The product is amazing. I love the color & how it
4 out of 5 stars
Lilliana3 - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The product is used for everyday watching. Amazingly the sports channels get used more but us women eventually get a chance to watch the soaps. The sound is like no other TV sound that I have purchased. The life of this TV goes beyond the life of other TV that I have had. Samsung is a great product carrier!!!!!
This product has the best features.
5 out of 5 stars
Love2cuddle - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love everything about this TV. This TV really brings everything to life. It has some of the best features. And all for such a great price..
Power supply out at 2 mos after purchasing
1 out of 5 stars
Whocares2025 - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] TV was working fine until power supply went out. Stranded without TV for a week. Not happy at all.
1 reply from Samsung Specialist team - 5 days ago
Whocares2025, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
This TV ruined all other screens for me
5 out of 5 stars
ColorsGoBrrrrr - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is the greatest TV I have ever seen or had. I used to hate Samsung's built in UI for navigating the TV, but this TV's works flawlessly. Lots of app options and capabilities for streaming and cloud gaming. Samsung TV Plus is actually an underrated feature. I always put on the dog training channel for my dogs (I swear they watch it) or I'll put on some chill Bob Barker on Price is Right. The screen is incredible. Im not a big nerd on the specifics of the graphics but the colors are incredible on the OLED screen. It was worth the price and I barely ever go to the movies anymore, because this TV rivals a movie screen. I invited a few friends over to watch Ponyo by Studio Ghibli and the colors were so vibrant. I've never been complimented on how good my TV was before until then lol. When I was looking to purchase a new TV, I was originally looking for a Sony. In the store I saw the S95D and the new Sony Bravia OLED right next to each other. This TV's anti glare knocked it out of the park for me. Literally zero light reflects on this thing while the screen is on. Even when my overhead lights are on in the room right next to the TV you can't see it. I never thought I'd say it but I am a 100% satisfied customer of this Samsung TV.
Everything I wanted it to be!
5 out of 5 stars
Michael - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] this TV and technology is state of the yard and cutting edge. Fantastic picture is everything I thought it would be and more. Very happy with the overall performance and can’t get enough of the quality picture. This superb TV delivers.
Worthless TV
1 out of 5 stars
Boomer - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is worthless. I purchased it in December 2024 and prior to two months of ownership the power supply went out. I had it replaced with the same model. Once again after a little more than two months the power supply went out again on the replacement tv. After this I replaced this tv with a different brand. This is a known issue with this tv as the installers told me this model is replaced/exchanged more than any other tv they sell/install. It’s worthless, so do not purchase this model.
1 reply from Samsung Specialist team - 9 days ago
Boomer, We appreciate you taking the time to let us know about your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value, and your feedback will be shared with our product teams. Should you ever decide to give Samsung TVs another try and have questions or need help with settings, setup, or features, please know we’re here to help. Call us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. LiveChat with an agent as well as manuals, software, and warranty info can be found at the ‘Support’ link on our Samsung website. We hope to regain you as a customer in the future. ~ Samsung Specialist
Disappointed
3 out of 5 stars
Jessie - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I was happy for the 6 months it worked. isn't working...checked all outlets, internet, batteries, etc. Etc. Worked fine one night, dead the next. No standby light. Called for warranty service. waiting for warranty repair or total replacement.
1 reply from Samsung Specialist team - 9 days ago
Jessie, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Everything I love about the Tv
5 out of 5 stars
Bakisavage - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I just got the tv about a couple of days ago and I love the color when I’m watching shows & movies it just pops in all the right places .. when I switched to game mode for playing games it made them love soooo much better like it’s just breathe taking how beautiful the games look.. everything was easy to setup and get working really recomen this tv over any other also the anti glare is so go that in a bright room with sun light coming in I can still enjoy watching or playing on the game can’t wait to play mode games on this tv and it even makes me want to wait for movies to release digitally so I can watch them on it truly something special with the tv
Great picture quality
4 out of 5 stars
OLEDTV - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I stream movies,sports, and tv shows so I like the picture options. The picture is very life like! I also love the non glare screen in a room with some windows. Only negatives are that I had to have it serviced only months after getting it and that it is very heavy in the center. I had to add support under my cabinet.
Would not recommend
1 out of 5 stars
StarAsia - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Oct 2024 My first time purchasing an expensive tv. It has been nothing but issues. Still waiting on Samsung to come a repair for the second time. The picture is great when I can actually use the tv. The sound can be a little better. I like the anti glare however I will never purchase an expensive tv. I didn’t have any issues with the cheaper ones. At this point just take the tv back and give me a credit please
1 reply from Samsung Specialist team - 9 days ago
StarAsia, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Greatest TV experience
5 out of 5 stars
Petersarus - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Love the setup, loved the price, it's a staple piece in our family's rec room.
Picture perfect
5 out of 5 stars
surfer - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] There are no words to describe how pretty everything looks on this screen. Simply beautiful
Awesome features of my Samsung
5 out of 5 stars
Mamalion21 - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my Samsung TV for a lot of different things like I like to connect my Samsung phone with the TV because I can have everything from my phone to my TV. I also love watching the shows that come on the channel... it feels like I have cable, but I don't, everything is streaming. My kids play video games on it and the visuals are phenomenal... Overall, I can do so much with my TV and the extra benefit is I have the phone to match with my TV.
We are a family that enjoys Samsung products.
5 out of 5 stars
FamilylovesSamsung - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Samsung products have been a significant part of our family for many years. The picture quality on our televisions is excellent, and our Samsung cell phones consistently take wonderful photos. Transferring items between our phones and televisions, and other Samsung devices in our home, is effortless. We've enjoyed using Samsung products for years and are very pleased with them; we have no plans to switch brands.
Brilliant picture
5 out of 5 stars
CJM10 - 15 days ago
originally posted on Samsung UK
Love the glare free screen, bright clear picture and easy set-up and usability.
1 reply from CX team - 15 days ago
We are pleased to read that you are happy with the clear and vibrant picture quality of the amazing S95D 4K Smart AI TV, and that you found it very easy to set up! This TV will upgrade any content you love to the next level thanks to its impressive audiovisual technology, CJ! ^CL at Samsung Support
Great TV
5 out of 5 stars
Greg4greg - 17 days ago
originally posted on Samsung UK
Best TV I ever had so far. The best thing is the One Connect box leaving the TV perfectly slim, and only one cable runs to the TV.
1 reply from CX team - 17 days ago
We are thrilled to read that the 77” S95D is the best smart TV you have owned until now, Greg! Among the many impressive advantages and benefits of this product, its Infinity One Design and One Connect Box are certainly the most useful, adding elegance and a neat look to this product and all your connected devices. Thank you for sharing with us this stellar review about your premium product! ^CL at Samsung Support
I watch my all the time I'm love the quality of it
4 out of 5 stars
Captionhook - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love the quality of my TV and the picture of it is grate I would recommend it to everyone.
Great Picture
5 out of 5 stars
Lovesamsung - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I watch movies and tv shows on my Samsung TV. The trivia game is fun to play but every so often it has a glitch.
Wow! Love the anti-glare screen.
5 out of 5 stars
Bizzybiz - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great colors and deep dark blacks. TV is in a two-story family room with lots of Windows which prevented me from getting an OLED before because of the mirror like finish. Hate seeing reflections of Lights of any kind. This TV is amazing for everything I needed to do. Colors are amazing and I get comments with a wow that looks beautiful. Of course unbelievable viewing angles great for watching the Super Bowl an impressing friends and neighbors.