EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sony BRAVIA 8 II 55" QD-OLED 4K HDR Google TV (2025)

Sony BRAVIA 8 II 55" QD-OLED 4K HDR Google TV (2025) - 2 of 4Sony BRAVIA 8 II 55" QD-OLED 4K HDR Google TV (2025) - 3 of 4Sony BRAVIA 8 II 55" QD-OLED 4K HDR Google TV (2025) - 4 of 4
Sony BRAVIA 8 II 55" QD-OLED 4K HDR Google TV (2025) - 1 of 4
$2498.00 sale price when purchased online
$2999.99 list price
Target Online store #3991

About this item

Highlights

  • Over 8 million self-lit pixels are precisely controlled to produce pure black with Sony’s highest OLED brightness
  • See billions of accurate real-world colors with a Quantum Dot panel and XR Triluminos Max™
  • XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • Upscale all your HD and digital content and bring back lost detail with XR Clear Image™ and AI technology
  • With Acoustic Surface Audio+™, hear true immersive audio from the entire screen, perfectly matching sound to the action

Description

Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony’s decades of professional filmmaking experience allow them to faithfully recreate the creator’s vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.

Features
•Pure Black Sony’s Highest OLED Brightness
•Billions Of Real-World Colors
•Powerful TV Processing with AI
•Studio Calibrated Picture
•Cinematic Sound

Sony’s Best Color EverExperience Sony’s widest palette of colors with breakthrough QD-OLED panel technology. Quantum Dots enhanced by XR Triluminos Max™ deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.

Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV™ brings together your favorite entertainment from across your apps and organizes it all just for you.

Studio Calibrated PictureGet picture quality just as creator’s intended with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode enhances the picture by automatically adjusting brightness to your room conditions. With Prime Video Calibrated Mode see movies shows and live sports the way filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode brings studio-quality picture mastering to your home theater.

Crystal Clear Picture Powered by AI TechnologyBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™ powered by AI technology. See the authentic features of people’s faces identify every blade of grass and marvel at the precise texture of buildings and scenery.

Hands-Free Help from GoogleWith Google Assistant searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying “Hey Google find action movies” to search across your favorite apps. Access entertainment get answers on screen and control smart home devices.

Family-Friendly Smart TVKids Profiles give kids their very own Google TV™ experience with apps and entertainment designed just for them. Kids can pick from a selection of playful avatars and themes and parents can restrict what streaming services are shown limit watch time and set a bedtime.

Cinematic Surround SoundGet a theater-like experience with cinematic surround sound and clear dialogue. Acoustic Surface Audio+™ turns the entire screen into a speaker producing a wide soundstage with audio that follows the action on screen. Voice Zoom 3™ uses AI technology to intelligently control dialogue so that every word is loud and clear. With support for Dolby Atmos® and DTS:X® everything you watch gets the true surround sound treatment.

Do It All with BRAVIA Connect AppEasily control your BRAVIA TV from your smartphone. With BRAVIA Connect app you can adjust volume and settings without needing your remote. The app also provides technical support recommendations and helps you discover useful features.

All Your Game Settings in One PlaceWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen for precision gaming on your big TV.

Beautifu
Dimensions (Overall): 27.83 inches (H) x 48.18 inches (W) x 1.33 inches (D)
Weight: 37.9 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 3
Product Depth with Stand: 1.33 inches
Product Height with Stand: 27.83 inches
Product Width with Stand: 48.18 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1004010734
UPC: 027242933040
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 54 inches width x 33 inches height
Estimated ship weight: 53 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.9 out of 5 stars with 14 reviews

Simply lovely

5 out of 5 stars
velvetn_6598 - 4 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I’ve had the Sony BRAVIA 8 II QD-OLED 4K for a few weeks now, and I’m honestly blown away. The colors are incredibly vibrant, and everything looks sharp and clear. Watching movies on this feels like a theater experience at home. It’s also a beautiful TV. The design is super sleek and minimal, and it fits perfectly in my bedroom. Setup was easy. The sound is surprisingly clear and well-balanced for a built-in system—I don’t think I will need a sound bar after all. Side note - watching F1 on this was amazing!
1 reply from Sony North America Costumer Support team - 3 days ago
Hi velvetn_6598 Thanks for this magical review! We're delighted to hear your experience with your new 55" BRAVIA 8 II. We can't be happier to learn you're blown away by the vibrant colors, sharpness, and clarity. Creating that immersive, theater-like experience right in your home is exactly what we aim for. It's fantastic to know the sleek, minimal design fits perfectly in your bedroom and that setup went smoothly! We're also delighted you're impressed with the surprisingly clear and well-balanced built-in sound, that you might not even need a soundbar. We hope you continue to enjoying fantastic movies and exciting F1 racings! Thanks for choosing Sony. Sincerely, Jenn.
Did you find this review helpful?

Stunning visual quality - bright room approved!

5 out of 5 stars
jasminec300_3272 - 12 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This TV has amazing color and picture quality. The blacks are super deep, and the brights are really bright. When you turn off the lights, the TV really shines. What’s really impressive is that even with direct sunlight coming through my windows and hitting the screen, everything still looks super clear—you can see everything perfectly. The sound isn’t the best, but that’s an easy fix with a sound bar. The 55-inch isn’t quite big enough to replace my living room TV, but it’s the perfect size for my bedroom. Overall, I’m really happy with the quality of this TV! Picture quality: 5/5 Sound quality: 4/5 Gaming quality: 4.5/5
1 reply from Sony North America Costumer Support team - 10 days ago
Hi there, Thanks for this fantastic review! We're absolutely thrilled to hear how much you're enjoying your new BRAVIA 8 II. It's wonderful to know that the amazing color and picture quality are standing out—especially with the super deep blacks and really bright highlights! We also appreciate that you've mentioned how it shines when the lights are off and still looks super clear even with direct sunlight hitting the screen. Thanks for your honest feedback on the sound as well, we're agree that a sound bar is an easy and effective fix. We're glad to know the 55-inch size is perfect for your bedroom, even if it wasn't quite big enough for your living room. And knowing you're really happy with the overall quality, with a 5/5 for Picture quality, 4/5 for Sound quality, and 4.5/5 for Gaming quality, absolutely makes our day! Thanks for choosing Sony! Sincerely, Jenn.
Did you find this review helpful?

Nice quality

3 out of 5 stars
Johnny B 676 - 14 days ago
originally posted on sony.com
Image
I had a lot of trouble and frustration setting up the TV
1 reply from Sony North America Customer Support team - 12 days ago
Hello Johnny B 676, Thank you for considering Sony products. We appreciate you taking the time to share your experience with the K-65XR80M2 TV. We sincerely apologize for the trouble and frustration you encountered during setup. We know how disappointing it can be when a new product isn't easy to get started with. Your feedback is incredibly important to us. Please know that we will be passing your comments along to our Sony development team. We are dedicated to maintaining our quality standards and continuously enhancing our products to ensure a better experience for all our customers. Best regards, -Fred
Did you find this review helpful?

Great picture quality and amazing interface

5 out of 5 stars
kirstenh85_8620 - 14 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This tv has amazing picture quality and the sound is very nice too. Watching tv is a whole new experience! It was way to set up and connect to all my streaming services, and I like the voice control remote. The tv is easy to use and really high quality!
1 reply from Sony North America Costumer Support team - 14 days ago
Hello there, Thanks for the fantastic review! We're thrilled to hear you're enjoying the amazing picture quality, great sound, and easy setup of your BRAVIA 2 II. It's awesome that watching TV is a whole new experience for you, and we're glad the voice control remote and overall ease of use are hitting the mark. Thanks for choosing Sony! Sincerely, Jenn.
Did you find this review helpful?

Amazing tv

5 out of 5 stars
rachaelc140_7554 - 14 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] HOLY COW THIS TV IS AMAZING! The picture quality is unbelievable and it’s soooo smart. I had no issues connecting it what so ever. You do have to have a Google account though and Download an app. The sounds are pleasant and sound quality is good! It’s a very thin tv which I like.
1 reply from Sony North America Customer Support team - 13 days ago
Hi there, Thanks for the review and the 5-stars rating! We are delighted to hear how much you are enjoying your brand new BRAVIA TV! Experience a cinematic OLED picture unlike any other. Witness stunning contrast and billions of quantum dot colors, beautifully illuminated with our highest OLED brightness, all intelligently powered by our XR Processor with AI technology. Complemented by a sleek design and rich sound emanating from the screen, everything you watch will feel like a captivating cinematic event. Thanks for choosing Sony, have a fantastic day! -DiegoV, Sony North America Customer Support
Did you find this review helpful?

Wonderful !!!!!

5 out of 5 stars
huyenn18_7477 - 16 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The first time in my life I unboxed such an expensive TV. The opening did not speak English as usual but spoke Spanish. But the speakers are very good and the screen is sharp. It's wonderful.
1 reply from Sony North America Customer Support team - 11 days ago
Hi huyenn18_7477, It is truly wonderful to know you're enjoying your new BRAVIA 8 II! We're grateful for your feedback regarding the unboxing experience and are delighted to hear you find the speakers very good and the screen sharp. This model features impressive XR Contrast, providing exceptionally clear picture quality with deep blacks and vibrant highlights, all without any blur. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Best tv on the market

5 out of 5 stars
franmaikowsky_7501 - 16 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The best tv on the market right now, great quality of imagen, strong sound, fast connectivity and great remote, great design very slim, I’m very happy with this TV, makes me feel like I’m in the cinema
1 reply from Sony North America Customer Support team - 11 days ago
Hi franmaikowsky_7501! It is truly wonderful to know how much you're enjoying your new BRAVIA 8 II TV! We're thrilled to hear it delivers such an immersive experience, making you feel like you're right in the cinema with its incredible picture quality, powerful sound and seamless connectivity. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Great quality

5 out of 5 stars
julieh8071_1364 - 17 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The picture quality is really detailed and bright. The smart features were easy to use. The TV was easy to install and the design is sleek. The sound performance is also very good.
1 reply from Sony North America Customer Support team - 11 days ago
Hi julieh8071_1364! We are immensely pleased to hear such positive feedback about our BRAVIA 2 II television! It's fantastic to know that its detailed picture quality, bright display and impressive sound performance are enhancing your viewing experience. We're also glad the smart features proved easy to navigate and that the installation was straightforward, complementing the TV's sleek design. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Great TV!

5 out of 5 stars
erwinl2_476 - 17 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The Sony Bravia 2 Google TV is amazing! The picture quality is immaculate, and the TV is super sleek and thin! Mounting it onto the wall was a breeze, couldn’t recommend this TV more!
1 reply from Sony North America Customer Support team - 12 days ago
Hi erwinl2_476! Thank you so much for your wonderful feedback! It brings us great joy to hear that you are enjoying the Sony Bravia 2 II. With its stunning picture quality and ultra-slim design, it truly enhances any living space. We're thrilled to know that mounting it was easy for you and we appreciate your recommendation! Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Colors are so vibrant!

5 out of 5 stars
arcelh_5179 - 18 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I’ve been using the Sony Bravia 55-inch for a while now, and I can confidently say it’s a solid upgrade if you care about both picture quality and smart functionality. One of the standout features for me is the picture clarity—the colors are vibrant, the blacks are deep, and motion handling is smooth, especially during fast-paced scenes or sports. The XR Cognitive Processor really does a great job at making images look lifelike, especially when streaming in 4K. The Google TV interface is clean and easy to use. It syncs well with my Google account, and having voice control with Google Assistant built in is super convenient—especially when I’m too lazy to type out long search terms. Sound-wise, the built-in speakers are decent for casual watching, but I eventually paired it with a soundbar to really elevate the experience, especially for movie nights. It’s also pretty lightweight for a 55” TV, which made wall mounting straightforward. It looks sleek and modern in my space without feeling bulky. One small thing to note: if you’re sensitive to glare, the screen does reflect a bit in brighter rooms, so some strategic placement or curtains can help. Overall, I’m really happy with this TV. It hits a great balance between high-end features and price. Definitely a worthy addition if you’re upgrading your home entertainment setup.
1 reply from Sony North America Customer Support team - 12 days ago
Hi arcelh_5179, we are delighted to hear your positive feedback about the Sony BRAVIA 8 II! It’s fantastic to know that you appreciate its stunning picture clarity, vibrant colors and smooth motion handling, especially during fast-paced scenes. The XR Cognitive Processor indeed works wonders in delivering lifelike images, particularly when streaming in 4K. We’re also glad you find the Google TV interface user-friendly and the voice control feature with Google Assistant adds a convenient touch to your viewing experience. Additionally, we appreciate your note about the screen's reflection in brighter rooms and we hope you find the right placement to enhance your enjoyment. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Great Picture Quality

5 out of 5 stars
kourtfluenster_8794 - 19 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This TV would be a great addition to any household! It’s lightweight, and powerful. Setup was a breeze, all I needed was a WiFi connection, and the picture quality is amazing. The colors are so sharp and the sound is crisp and clear. This TV has many different settings to cater to your individual preferences and even allows you to create different profiles in case it is a shared device. It only took me a few minutes to sign into my Google account and bring over my existing streaming apps and search for new ones. The Google Home app is really convenient and allows you to customize your tv settings and even set a routine. 10 stars!
1 reply from Sony North America Customer Support team - 19 days ago
Hi kourtfluenster_8794, Thank you for choosing Sony! We're really happy to hear that you're enjoying your K-55S20M2 TV. It's fantastic to know that you found the setup process easy and that the picture quality and sound have exceeded your expectations. We designed it with versatility in mind, so it's great to hear that the various settings and profile options have been beneficial for your household. We're also glad you find the Google Home app convenient for customizing your experience. Your valuable feedback and exceptional rating truly mean a lot to us! Best regards, -Fred
Did you find this review helpful?

Very nice tv

5 out of 5 stars
jenniferg1072_5000 - 24 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I love this tv so much. The picture is crisp, clear and vivid. I love that it comes with a stand because I don't like hanging tvs on my wall. Very good quality. Love all their smart features capabilities.I am very happy.
1 reply from Sony North America Customer Support team - 21 days ago
Hi jenniferg1072_5000! Thank you so much for your glowing review! We are immensely pleased to hear that you are enjoying your BRAVIA 8 II TV. It’s truly wonderful to know that you appreciate the crisp, clear and vivid picture quality, as well as the convenience of the stand feature. This TV was designed to enhance your viewing experience with its smart capabilities, allowing for easy access to your favorite content. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Good color, sound, and performance.

5 out of 5 stars
maisyph_9144 - 24 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This TV is awesome! Good sound and color. I had it at only 20 volume and it’s loud already. Color is very nice and clear, movement was smooth. It turns on really fast and connect to apps really fast too. And the remote control is small and very minimal, and has shortcut buttons that I use a lot. Love this tv!
1 reply from Sony North America Customer Support team - 22 days ago
Hi maisyph_9144! Thank you so much for taking the time to share your thoughts about the BRAVIA 2 II TV! We are truly honored to hear that you are enjoying its impressive sound quality and vibrant colors. It's fantastic to know that you appreciate the fast startup and quick app connectivity, as well as the convenience of the compact remote with its handy shortcut buttons. We strive to create products that enhance your viewing experience, and your feedback reassures us that we’re on the right track. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Good

5 out of 5 stars
thip36_9714 - 25 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] As a good connection product, sound performance and good smart features, high image quality, lovely design, my family loves it, I will introduce to friends and relatives so they can buy it.
1 reply from Sony North America Customer Support team - 22 days ago
Hi thip36_9714! Thank you so much for your wonderful feedback! We are truly honored to hear that you and your family are enjoying the BRAVIA 2 II. Its impressive sound performance, sleek design and top-notch smart features are designed to enhance your viewing experience and we’re thrilled to know they’re making a difference for you. We appreciate your recommendation to friends and relatives, as it means a lot to us. Thank you for choosing Sony! Best regards, Estefany
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy