$1398.00 sale price when purchased online
$1699.98 list price
Target Online store #3991
About this item
Highlights
- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
- Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
Description
Experience the pure black and natural colors of OLED in a more compact size, powered by the intelligent Cognitive Processor XR. With XR OLED Contrast Pro, contrast is boosted to create exceptionally realistic picture for movies and gaming. Enjoy OLED picture quality and cinematic audio packed into a beautifully compact form with Sony’s BRAVIA XR A90K Series.
Key Features:
Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
More depth and texture with pure blacks and stunning highlights
Feel the beauty of OLED contrast with pure blacks and lifelike brightness. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.
A wide color spectrum for real-world shades and hues
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.
The entertainment you love. With help from Google
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you’re subscribed to an amazing selection of movies to stream anytime and as many times as you like.2 BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.
Enjoy immersive and engaging cinematic content as the creator intended
See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors.4 IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended.5 Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.6 BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Product Highlights:
• Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
• Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.
• Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1.
• Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
• Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.
• Google TV with Google Assistant organizes your content all in one place.1 Stream from your Apple device with AirPlay 2 support.
• Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.
• Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
• Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos.
• Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.
• See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
• Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.
• Multi-position stand offering two variations – low-profile setting for immersive viewing or raised to accommodate a soundbar.
• With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.
• Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.
Dimensions (Overall): 24.63 inches (H) x 42.13 inches (W) x 2.38 inches (D)
Weight: 29.6 pounds
Electronics Condition: New
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Screen Mirroring Technology: SmartShare
VESA Mounting Standard: 300x300
Backlight type: OLED (No Backlight)
Aspect Ratio: 16:9 Aspect Ratio
Smart platform: Google TV
Voice assistant built-in: Google Assistant Built-in
High Dynamic Range (HDR): HDR10
Screen Size: 48 inches
Stand Depth: 8.88 inches
Stand Width: 19.75 inches
Product Depth with Stand: 8.88 inches
Product Height with Stand: 24.88 inches
Product Width with Stand: 42.13 inches
Number of HDMI ports: 4
Battery: No Battery Used
TCIN: 1006463043
UPC: 196641027213
Origin: imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 7.5 inches length x 46.75 inches width x 29.25 inches height
Estimated ship weight: 46.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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