$2299.99 when purchased online
Target Online store #3991
About this item
Highlights
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+
Description
Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Dimensions (Overall): 32.75 inches (H) x 56.87 inches (W) x 1.5 inches (D)
Weight: 49.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 49.63 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.88 inches
Product Height with Stand: 35.88 inches
Product Width with Stand: 56.88 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011412
UPC: 027242929944
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 7 inches length x 64 inches width x 38 inches height
Estimated ship weight: 72.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 105 reviews
Sony Bravia 77"
4 out of 5 stars
Ha Navi - 7 days ago
originally posted on sony.com
Excellent picture at 4K, picture is haizy at lower pixels, especially ads and promotions. the original factory setting were not good, It took a while to adjust picture colors quality and external speakers. Picture looks much better after a week viewing. In general an excellent product
1 reply from Sony North America Costumer Support team - 6 days ago
Hello Ha Navi, Thank you so much for taking the time to share your experience with the BRAVIA 8. We're thrilled to hear you're now enjoying the "excellent" picture quality we strive for, especially after a week of viewing. We understand that initial setup and fine-tuning the picture to your personal preference can take some time, and we appreciate your patience in getting the colors and external speakers just right. Your feedback about the picture quality on lower-resolution content, like ads and promotions, is very insightful—It's true that the quality of these can often be limited by the original source resolution and the stability of your internet connection. We continuously work to improve our processing for all types of content. We're glad to know that, in general, you find it to be an excellent product. Thanks for choosing Sony! Sincerely, Jenn | Sony Social Media Team.
Difficulties
3 out of 5 stars
EagleBay - 16 days ago
originally posted on sony.com
Sound and picture excellent, BUT... I need it to be simple to operate for a 90 year old. Fine if the TV starts in previous mode, but if it displays anything but the HDMI input, she's hosed. I need it to start WITHOUT giving me the latest offers! Second...I TRIED to download a manual from the Sony site, but it's borked. Trying to get it to show more to display my model is a no go, calling tech support outs me in a endless loop. This is a part of the user experience I am not enjoying.
1 reply from Sony North America Customer Support team - 15 days ago
Hi EagleBay, Thank you for considering Sony products. We appreciate your feedback regarding the K-55XR80 TV. We're thrilled to hear that you are enjoying its outstanding sound and picture quality. We apologize for the difficulties you are experiencing with the TV's operation, the manual download, and your attempts to reach technical support. We understand how frustrating this must be, and we'd like to help. To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message: - Name: - Sony Username: - Model Number: - Description of the Issue: - Telephone Number: Thank you for your patience, and we look forward to assisting you further. Best regards, -Fred
Great experience
5 out of 5 stars
Abhi06 - 16 days ago
originally posted on sony.com
I brought sony bravia 8 XR6580, Excelllt viewing expereince. I had intitially doubts about the sound but after purchase these was cleared. Very happy with my decision. Value for money
Bravia 8 Oled TV 65in
5 out of 5 stars
Clutch1961 - 16 days ago
originally posted on sony.com
After horrendous customer service treatment and reoccurring fault with a rival OLED TV manufacturer I decided to pay a little more and buy this Sony model. From the initial start up it was obvious that the google operating system was far superior and also the picture quality in most streams is truely fantastic. I am completely over the moon with the picture and performance and would totally recommend if it is within budget.
Fabulous Sony TV BRAVIA 8 55'' (K55XR80PU)
5 out of 5 stars
Eneri - 17 days ago
originally posted on sony.com
We are amazed at the picture quality. Everything looks so real as though you are right beside it.
Excellent quality. Compatibility.
5 out of 5 stars
Dave3011 - 17 days ago
originally posted on sony.com
After being disappointed with other brands I finally took the financial plunge and bought Sony and what a revelation. Works with everything straight away. Cable box, Alexa, sound bar and network storage. Worth every penny.
The Cinema in my living room
5 out of 5 stars
Fatmoggy - 17 days ago
originally posted on sony.com
We had our old Sony TV for absolutely ages and decided to buy a new one. Always impressed by the picture quality of Sony we thought we would buy another. Checking out other makes in the store, the Sony Bravia 8 Oled just stood out completely having an amazingly, clear and lifelike picture. Even now, when we've been watching it for several weeks, we still comment on picture quality. We bought the 55 inch model. It connected easily to our surround sound system with just the optical jack. With Sony Bravia 8 and surround sound, it really is like having the cinema in our home.
Disappointed
3 out of 5 stars
TGC51 - 17 days ago
originally posted on sony.com
I am disappointed in the TV sound system. I was led to believe via Sony and other YouTube videos that it would rival my older Sony/Bose surround system. Not even close. So far the picture quality is good and the apps work nicely. It will take a while to really check the whole package out.
1 reply from Sony North America Costumer Support team - 17 days ago
Hello TGC51, Thanks for your candid feedback. We're sorry to hear that the Bravia 8's built-in sound didn't meet your expectations when compared to your dedicated Sony/Bose surround system. We understand that a full surround sound system is designed to provide an expansive, cinema-quality audio experience, while the Bravia 8 is equipped with our Acoustic Surface Audio+ technology to create a sound that comes directly from the screen. We're glad to hear you're enjoying the picture quality and app performance! For an audio experience that can better match what you're used to, the Bravia 8 is designed to seamlessly integrate with our BRAVIA Theater soundbars, like the BRAVIA Theater Bar 9, for a more immersive and powerful soundstage. If you'd like to explore options, our support team can help you find a great match at https://electronics.sony.com/contactus Thanks for choosing Sony! Sincerely, Jenn | Sony Social Media Team.
Incredible picture, great interface, love it
5 out of 5 stars
MarkB_UK123 - 18 days ago
originally posted on sony.com
I've moved from an LG OLED55E7 and the picture is a step-change improvement. I also find the menu system and interface massively easier to use, and particularly tuning the picture settings to my own preferences feels a lot more intuitive. The google TV interface and menu system is really straightforward, and it's great being able to continue watching programmes – regardless of which of several subscriptions they might be – straight from the home page. All in all I'm really pleased. (I use a surround sound system so I don't really use the TV's built in sound, but I have to say the quality is excellent)
Sound Problems
3 out of 5 stars
Brownstones252 - 20 days ago
originally posted on sony.com
I purchased this TV on 16 May and about 40 days later the sound became very distorted. The Vendor, initially, refused to change the TV and insisted on a repair because it was more than 30 days old. Eventually the vendor realised they were in breach of consumer law and have now replaced the original faulty TV with a new TV. So far after 10 days the new TV is fine. Let's hope that continues as this is the only Sony TV we have purchased which has had any sort of problem and we have been purchasing Sony TVs since 1980!
1 reply from Sony UK team - 17 days ago
Hi, Thank you for your feedback. We're sorry to hear that you've been experiencing sound issues with your Bravia 8. This is not the norm, as we always strive to deliver the best quality possible. For future information, if you face any sound problems, you can follow the steps below: 1. Disconnect all externals (e.g. sky box, Ariel cable, HDMI cables or USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated using this link: https://cutt.ly/jrDO88dE 4. In case the issue persists, perform a factory data reset by following the steps here: https://cutt.ly/UrDO4WQH Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW Menna @Sony Support UK
Lovely tv, great picture
5 out of 5 stars
Tracey15 - 22 days ago
originally posted on sony.com
Lovely tv , great picture. Easy to use and set up. Works really well with my Sonos system. Was a little confused about why two remote controls are needed but doesn’t take away from the tv itself and it’s great performance. Overall very pleased
A good tv but ….
4 out of 5 stars
Knelle - 25 days ago
originally posted on sony.com
This is my second version of this tv. First one was received and, after professional installation, the first one was found to be cracked. Tried to purchase a replacement but was told model was no longer available! Was forced to find another vendor who was able to locate another example and install it a week later. New one now finally working but was disappointed with original vendor support. This is my sixth Sony tv plus lots of other Sony devices such as DVD and receivers.
1 reply from Sony North America Customer Support team - 24 days ago
Hi Knelle, thank you so much for sharing your feedback and for being such a loyal Sony customer over the years—we truly appreciate your continued trust in our products. We’re genuinely sorry to hear about the difficulties you faced with your initial TV delivery and the inconvenience of having to source your replacement from another vendor. We understand how frustrating and disappointing this experience must have been, especially given your long-standing relationship with Sony. We’re glad to know your new TV is finally up and running, but we regret the challenges you encountered along the way. Your comments are important to us, and we’ll ensure this feedback is shared with the appropriate teams so we can continue to improve both our products and the support you receive. If there’s anything further we can do to help or if you have questions about your K55XR80 TV, please don’t hesitate to reach out. Thank you again for your loyalty to Sony—we value your input and hope your current TV brings you many years of enjoyment. Best regards, Gus, Sony North America Customer Support
1st class TV
5 out of 5 stars
Phil Fo - 25 days ago
originally posted on sony.com
I bought this to replace a 48” tv what a difference 65” great product excellent picture
Great picture and sound with Sony sound bar
5 out of 5 stars
Leadmbc - 25 days ago
originally posted on sony.com
Bought this Sony Oled Bravia and Sony sound bar 6 weeks ago and we are very pleased with it's performance and quality
Great features, brilliant picture
5 out of 5 stars
Red22 - 25 days ago
originally posted on sony.com
Bought this tv a few weeks ago, so happy with quality of oled picture bright daylight doesn’t affect the quality of screen when watching programmes
Awesome Tv
5 out of 5 stars
Nellie3 - 25 days ago
originally posted on sony.com
I bought this on the spur of the moment Fantastic picture and great to have the cash back offer Really happy👍
Great TV
5 out of 5 stars
Cornishpasty - 26 days ago
originally posted on sony.com
I'm really pleased with this purchase. The whole process was great and the picture quality and features are amazing.
Software can cause issues
4 out of 5 stars
Kit5 - 1 month ago
originally posted on sony.com
Works well but sometimes needs a reboot. Sometimes it will not open an app until requested several times. Sound from Sony soundbar can be slow to work.
Cash back and initial tv problems
5 out of 5 stars
Shakattack - 1 month ago
originally posted on sony.com
Cashback received without any problem from Sony, so unclear why some oeople put reviews stating this was not easy to reclaim. Had dome initial issues with TV with channels being lost, but Sony help centre were great at resolving when discussing overvtbe phone. I purchased a bravia 8 TV and HT-8000 Soundbar and very happy. It is an expensive TV, but picture quality is truly amazing.
Quality picture with excellent colour & definition
5 out of 5 stars
Smellyelly - 1 month ago
originally posted on sony.com
This 55”Bravia tv replaced a 15 years old Panasonic to and proves how much tv’s have improved over the years. So pleased to have made this choice .