$3.69 when purchased online
Target Online store #3991
About this item
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Guests are saying
This hair lightening product has garnered mixed feedback from guests, with many praising its effectiveness in achieving lighter shades, especially for those with naturally blonde or light brown hair. Guests appreciate its ease of use and affordability, making it a convenient option for at-home hair lightening. However, some guests have reported issues with hair damage and unwanted brassy tones, particularly for darker hair types. Overall, it can be a fun and effective solution for adding highlights, but caution is advised for those with darker or previously treated hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 438 reviews
effectiveness: 4.1 out of 5
quality: 4.06 out of 5
value: 4.12 out of 5
76% would recommend
108 recommendations
Sun
5 out of 5 stars
Thumbs up graphic, would recommend
Sun inn - 2 days ago, Verified purchaser
Love sun inn always buy it
Be careful
1 out of 5 stars
Thumbs down graphic, would not recommend
Dr H - 6 days ago
Be careful if you get your hair done after wait at least 2 years after or longer to get highlights and if you do make sure to tell your hairstylist that you used this and have them do a test strand it’s better of just getting highlights than using this but when I did use it my hair became super yellow and dry
Blonder
5 out of 5 stars
Thumbs up graphic, would recommend
Blonder - 8 days ago, Verified purchaser
Love this product.use it all the time
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Shopper0610 - 8 days ago, Verified purchaser
Does exactly what the OG Sun in use to do. Lightens hair. Results will vary. Doesn’t smell wonderful but also doesn’t smell terrible. A little goes a long way. Works instantly. Have now purchased 3x this summer
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Sun in hair lightener - 17 days ago
I have never had a problem with it. It's always worked great for me. Put "streaks like" in my hair. I even got compliments. I haven't used it in quite some time, cause it's hard to come by "in store" but remembered you guys always had it!! Thanks. I'm gonna try it again when purchased. 😊
Totally works!
5 out of 5 stars
Thumbs up graphic, would recommend
kcolosi - 2 months ago
Love love love!!!! Totally works like the old days! My daughter has super dark brown hair. A couple days of ocean sunshine and this spray
Lightens hair
5 out of 5 stars
Thumbs up graphic, would recommend
Kitty Smokes - 8 months ago, Verified purchaser
This took my hair from brown to blonde over the summer. Such a fun product.
No difference
1 out of 5 stars
Thumbs up graphic, would recommend
Squid - 8 months ago, Verified purchaser
I don’t see a difference
go to the salon babe
2 out of 5 stars
Thumbs down graphic, would not recommend
Julia - 9 months ago, Verified purchaser
this def doesn’t lighten hair haha😂 it’s a nice thought, and a cute product but it didn’t work as expected
great results after one use!!
5 out of 5 stars
Thumbs up graphic, would recommend
Calista - 11 months ago, Verified purchaser
i have very dark brown hair and i definitely noticed results after one use! i’m trying to get more of a reddish brown, my stylist didn’t want to use bleach to have a lighter base to start with (neither did i) so i bought this hoping i could lighten my hair just a bit before i go in for my appointment, and it worked wonders! my hair turned to a reddish-brown but i also have super old dye in it. i did notice a slight smell but it wasn’t unpleasant, and i was very generous too. for the price it’s totally worth it!!
Adds nice color!
5 out of 5 stars
Thumbs up graphic, would recommend
Bsteph2 - 11 months ago, Verified purchaser
Have been using sun in for years to lighten my hair in the summer! It’s always worked well for me & slowly brings me back to blonde. My hair is more of a dirty blonde so this brings in some nice highlights. I would say just make sure you have a hydrating shampoo & conditioner to use afterwards
Summer highlights
5 out of 5 stars
Thumbs up graphic, would recommend
Mom6 - 1 year ago, Verified purchaser
It really works! Just make sure to disperse evenly so as not to leave lighter and darker spots.
Literally broke my hair off
1 out of 5 stars
Thumbs down graphic, would not recommend
KL - 1 year ago, Verified purchaser
Literally broke my hair off after just one use. I hadn't seen this stuff since high school.... thought I'd give it a try to bring out my summer blonde. Now I'm just grateful I have any hair left at all. It's going to take forever to grow out the damage from one light spritz...and I started with natural blonde, healthy hair. I'm horrified. Please be careful!
HORRIBLE
1 out of 5 stars
Thumbs down graphic, would not recommend
- 1 year ago
guys im am not kidding when this made my hair orange!!! i am a natural blonde but i decided to add some more blonde in naturally without damage i sprayed like 3 squirts before i went outside to go shopping. 2 hours later my hair WAS ORANGE!! i had to schedule a hair appointment just to get rid of it. i was reading along the ingredients and hydrogen peroxide and lemon is the thing that my hair orange. they had to of put bleach in it my hair is ORANGE. right before summer im very mad and i was really hoping this worked! very disappointed. DO BETTER
Hair lightner
5 out of 5 stars
Thumbs up graphic, would recommend
Jenger - 1 year ago, Verified purchaser
I love how well it works with lightening my hair
buy it
5 out of 5 stars
Thumbs up graphic, would recommend
b - 1 year ago, Verified purchaser
used it for a year and it lightened my hair each time i used it
Works on dark brown hair
5 out of 5 stars
Thumbs up graphic, would recommend
Indoor fun - 1 year ago, Verified purchaser
Reliably gently lightens chestnut brown hair. The longer you leave it in, the more color is stripped, so proceed cautiously to get the color you want. However, it doesn’t turn brown hair blonde, especially if your undertone is red. Do remember to use a neutralizer when washing out product - like a purple shampoo and conditioner. That’ll help maintain golden tones and prevent color from getting brassy. If your hair is more delicate or has already been color treated, also use a strong conditioner or mask. Be sure to give hair time to rest between applications of sun in to prevent unwanted damage
Should only be used by natural blondes
2 out of 5 stars
Thumbs down graphic, would not recommend
NYB - 2 years ago
If you're a level 6 or below I don't recommend using this as your hair will likely pull extremely warm/brassy. This product only works as intended for natural blondes but even then I wouldn't use it all over since you want your hair to have some dimension. Same color all over hasn't been in style for 20 years. For natural blondes: I recommend weaving this product in a highlight placement in foils to get a salon look at home. If you don't know what any of this means you should probably only get your hair done at a salon or by someone who does.
Perfect blonde
5 out of 5 stars
Thumbs up graphic, would recommend
Jennifer - 2 years ago, Verified purchaser
I have been using sun in for over 15 years to keep my hair looking fresh and blonde. I naturally have dirty blonde hair so this just helps lighten it. I spray it on before going outside and let it dry in the sun
Please do not buy this garbage
1 out of 5 stars
Thumbs down graphic, would not recommend
CC - 2 years ago, Verified purchaser
Horrible product!!! Do not recommend. Completely damaged my hair. My hair has heavy fall out from using this product maybe a handful of times. Not worth it, saw no results either.