$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .23 fl oz (US)
Features: Non-Flaking, Ophthalmologist Tested, Conditioning
TCIN: 82608791
UPC: 846733035236
Item Number (DPCI): 342-02-8967
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.945 inches length x 1.142 inches width x 5.118 inches height
Estimated ship weight: 0.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to add volume and length to lashes, with a smooth application and a beautiful finish. However, some guests have noted issues with clumping, smudging, and difficulty in removal. The unique wand design is often highlighted, making it a favorite for those seeking dramatic lashes. Overall, it stands out for its vegan formula and impressive results, though some guests recommend caution for those with oily skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2764 reviews
63% would recommend
22 recommendations
loyal for years
5 out of 5 stars
sav - 20 days ago
originally posted on http://www.ulta.com

literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
loyal for years
5 out of 5 stars
sav - 20 days ago
originally posted on http://www.ulta.com

literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
THE BEST!!!!
5 out of 5 stars
amy c. - 21 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I LOVE THIS MASCARA, ITS SO BLACK AND MAKES MY EYELASHES LOOK SOOOOOO GOOD!!!
Amazing lashes
4 out of 5 stars
Danyell K. - 24 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This product does not make your lashes get clumpy. One good coat and you are good
Beautiful ❤️
5 out of 5 stars
Rula D. - 26 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Tarte Big Ego Vegan Mascara adds bold volume and lift with a flake-free, ultra-black formula. It lasts all day and keeps lashes soft and dramatic. Highly recommend ❤️❤️
Perfection
5 out of 5 stars
Lacey B. - 26 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Absolutely love this mascara. Gives great length and volume. Doesn't flake.
Cute packaging, mediocre mascara
3 out of 5 stars
Unclefunmom - 28 days ago
originally posted on http://www.ulta.com

Applies nicely, makes lashes lool bolder/longer without clumping. The packaging ia very cute. I bought the travel tube and it dried out after a few uses. Also, this isnt for all-day wear.. smudges on undereye area as the day goes on. This doesnt happen for me with other mascaras at half the price point.
Doesn't Clump!
5 out of 5 stars
jackie c. - 30 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] The Tarte Big Ego Vegan Mascara delivers major volume and length without clumping or flaking. I love how it lifts and defines every lash, giving a dramatic, fanned-out effect. Plus, it’s vegan and cruelty-free—huge bonus! The formula wears comfortably all day and the vibrant packaging is a fun touch. A confident, bold lash look in just a few swipes!
Fav mascara
5 out of 5 stars
Angela J. - 30 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I have tried many of the tarte mascara, and this one is my favorite by far!
Dry and crusty
1 out of 5 stars
Samantha D. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Wanted to love formula barely sticks to lashes, falls all over my face, just huge miss. . like a old dried up tube but brand new :(
Best Volume Ever!!!
5 out of 5 stars
Toni G. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I love this mascara!!! Big Ego gives me the volume I was looking for without the clumping. This is my new go to.
looks nice, feels awful
2 out of 5 stars
Kandi - 1 month ago
originally posted on http://www.ulta.com

I liked how it made my eyelashes look, but my eyes would start to hurt throughout the day. It was like an uncomfortable ache. This is the only mascara that happens with so I do not use it anymore.
Compliments all around!
5 out of 5 stars
Becca - 2 months ago
originally posted on http://www.ulta.com

Got many compliments! My lashes has gotten very sparse as well as my hair from weight loss. I love how this formula combined with the brush have made my lashes look! Long and fanned.
Great
5 out of 5 stars
Brittany C. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Great mascara. Doesn’t clump. Nice full brush. Easy to take off.
Huge eyelashes for hours!
5 out of 5 stars
Gabriela C. - 2 months ago
originally posted on tartecosmetics.com
I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!
My favorite mascara, lasts all
5 out of 5 stars
Rory T. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] My favorite mascara, lasts all day and makes my lashes look fuller and longer
Racoon Eyes
1 out of 5 stars
Kat - 2 months ago
originally posted on http://www.ulta.com

Wanted a small mascara for travel, but this was NOT IT! It wasn't even hot but I sweated it off on the first day, and bought some cheap Elf mascara to replace. Do not recommend unless you like racoon eyes.
Flakes
1 out of 5 stars
Thumbs down graphic, would not recommend
questions - 2 months ago, Verified purchaser
It flakes really bad even brand new
Seems like the tube is dried out a bit.
3 out of 5 stars
Christine D. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I've loved this mascara for years? However, this tube seems dry. Not a lot of mascara comes out on the brush. I'm disappointed. I hope it's just a random bad tube.
Won't last throughout the day
3 out of 5 stars
Josie - 2 months ago
originally posted on http://www.ulta.com

It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.