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tarte Big Ego Mascara - Ulta Beauty
$28.00
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About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 7 Milliliters
Features: Non-Flaking, Ophthalmologist Tested, Conditioning
TCIN: 82608791
UPC: 846733035236
Item Number (DPCI): 342-02-8967
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.945 inches length x 1.142 inches width x 5.118 inches height
Estimated ship weight: 0.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 1082 ratings
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Guests are saying
This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2801 reviews
62% would recommend
27 recommendations
5 out of 5 stars
17 December, 2025
originally posted on tartecosmetics.com
Love this!
My daughter loves this mascara and mandated. Besides the brushes, I don’t know what is different between the two. A nice thick smooth formula.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
(no review title)
I buy there products all the time this mascara is running.
1 out of 5 stars
11 December, 2025
originally posted on tartecosmetics.com
Best mascara!!
[This review was collected as part of a promotion.] Love, love, love this mascara!!! My lashes are always looking so full and long! 🩷
5 out of 5 stars
5 December, 2025
originally posted on tartecosmetics.com
Mascara
My favorite make up is mascara. And this is a favorite!!!!! Last all day. And lashes look great.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
My favorite!
This is my absolute favorite mascara from Tarte! Love how full it makes my lashes! I have sensitive eyes and it doesn’t bother me at all
5 out of 5 stars
2 December, 2025
originally posted on tartecosmetics.com
Big Ego Vegan Mascara
[This review was collected as part of a promotion.] I love how my eyes look with this mascara! It does a great job making my lashes look fuller.
5 out of 5 stars
27 November, 2025
originally posted on tartecosmetics.com
Tarte! PLEASE make Big Ego in brown!!!
Big Ego mascara is my favorite formula and brush of the Tarte mascaras. I just wish they'd make it in brown!!!
5 out of 5 stars
12 November, 2025
originally posted on tartecosmetics.com
Best Mascara!
I have tried so many mascaras and this one is by far the best! Helpful hint-the travel size is great for even better wand control!
5 out of 5 stars
12 November, 2025
originally posted on tartecosmetics.com
Most Favorite
This is my most favorite mascara!! It gives full glam lashes every time!!!!
5 out of 5 stars
29 October, 2025
originally posted on tartecosmetics.com
BFF!
This is probably THE BEST mascara I've ever used! Amazing volume without any clumps. . I will never use another mascara ever again.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Green
jkk b
love this product
1 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
Don't recommend
Ive tried to make this item work for me and so many ways and everytime i get racoon eyes and black flakes on my face. I find it starting to do this around the 3 hour mark of having it on. Not a trust worthy product and ive already thrown it out due to ruining important moments in my life.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Skin type: Combination
- Skin tone: Medium
(no review title)
Great product at a good price!
2 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
need a better brush
The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Get this rn!!
If you want something that makes you lashes show us this!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Skin concern: Sun damage, Pores, Acne, Blackheads, Uneven skin tone, Sensitivity, Dark circles, Calluses, Aging, Cellulite, Dullness, Redness
That smudgy look
Smudges everywhere. Definitely tart!!!
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com
Great lashes
Makes your lashes long and thick. No clumping
5 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
best mascara i've used
honestly i feel like no mascara compares to this one. it never clumps, the wand gives a nice coating so i only have to do one coat, it adds amazing volume and length, and removes easily. no complaints.
5 out of 5 stars
24 July, 2025
originally posted on tartecosmetics.com
My FAVE mascara by Tarte
I absolutely LOVE this mascara! No matter what the newest trends may be- big, fluffy brushes that create huge, voluminous lashes are still my absolute FAVE. With that being said, this is my #1 FAVORITE mascara Tarte makes! I get thick lashes everytime, with zero flakes and clumps!
5 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com
My favorite mascara I've tried
I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!