$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .15 fl oz (US)
Features: Non-Flaking, Ophthalmologist Tested, Conditioning, Non-Clumping
TCIN: 82608786
UPC: 846733037582
Item Number (DPCI): 342-02-5821
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, stearic acid, synthetic beeswax, helianthus annuus (sunflower) seed wax, glyceryl behenate, paraffin, polyglyceryl-6 distearate, acacia senegal gum, vp/eicosene copolymer, propanediol, aminomethyl propanediol, hydrogenated starch hydrolysate, phenoxyethanol, hydroxyethylcellulose, potassium sorbate, panthenol, lauroyl lysine, silica, laureth-20, magnesium stearate, butylene glycol, orbignya oleifera seed oil, 1,2-hexanediol, glycerin, disodium phosphate, polysorbate 20, sodium phosphate, tocopherol, biotinoyl tripeptide-1, iron oxides (ci 77499), black 2 (ci 77266).' '
Shipping details
Estimated ship dimensions: 0.709 inches length x 0.709 inches width x 3.937 inches height
Estimated ship weight: 0.038 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to add volume and length to lashes, with a smooth application and a beautiful finish. However, some guests have noted issues with clumping, smudging, and difficulty in removal. The unique wand design is often highlighted, making it a favorite for those seeking dramatic lashes. Overall, it stands out for its vegan formula and impressive results, though some guests recommend caution for those with oily skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2769 reviews
63% would recommend
22 recommendations
My favorite mascara I've tried
5 out of 5 stars
Chloe - 19 days ago
originally posted on http://www.ulta.com
I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!
Love this mascara
5 out of 5 stars
Leslie - 24 days ago
originally posted on http://www.ulta.com
Tried the mini version first to see if I liked it and sure enough came back for the full size. Just love everything about it. The brush, the stay factor, no flaking off. Lengthens my lashes. I do wear primer first but yes indeed keep making this! I love it!
I am not loving it
3 out of 5 stars
SYDNEY - 1 month ago
originally posted on http://www.ulta.com
The mascara is ok, I like a thicker coating mascara and this seems to be a more light coating. I have to put on multiple applications to get the fullness I want.
loyal for years
5 out of 5 stars
sav - 2 months ago
originally posted on http://www.ulta.com
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
loyal for years
5 out of 5 stars
sav - 2 months ago
originally posted on http://www.ulta.com
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
Cute packaging, mediocre mascara
3 out of 5 stars
Unclefunmom - 2 months ago
originally posted on http://www.ulta.com
Applies nicely, makes lashes lool bolder/longer without clumping. The packaging ia very cute. I bought the travel tube and it dried out after a few uses. Also, this isnt for all-day wear.. smudges on undereye area as the day goes on. This doesnt happen for me with other mascaras at half the price point.
looks nice, feels awful
2 out of 5 stars
Kandi - 3 months ago
originally posted on http://www.ulta.com
I liked how it made my eyelashes look, but my eyes would start to hurt throughout the day. It was like an uncomfortable ache. This is the only mascara that happens with so I do not use it anymore.
Compliments all around!
5 out of 5 stars
Becca - 3 months ago
originally posted on http://www.ulta.com
Got many compliments! My lashes has gotten very sparse as well as my hair from weight loss. I love how this formula combined with the brush have made my lashes look! Long and fanned.
Huge eyelashes for hours!
5 out of 5 stars
Gabriela C. - 3 months ago
originally posted on tartecosmetics.com
I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!
My favorite mascara, lasts all
5 out of 5 stars
Rory T. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] My favorite mascara, lasts all day and makes my lashes look fuller and longer
Racoon Eyes
1 out of 5 stars
Kat - 3 months ago
originally posted on http://www.ulta.com
Wanted a small mascara for travel, but this was NOT IT! It wasn't even hot but I sweated it off on the first day, and bought some cheap Elf mascara to replace. Do not recommend unless you like racoon eyes.
Flakes
1 out of 5 stars
Thumbs down graphic, would not recommend
questions - 3 months ago, Verified purchaser
It flakes really bad even brand new
Won't last throughout the day
3 out of 5 stars
Josie - 3 months ago
originally posted on http://www.ulta.com
It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.
I have continued to purchase over and over
5 out of 5 stars
Annie - 3 months ago
originally posted on http://www.ulta.com
It's my daily user for a long lash gal that extends but doesn't inhibit my lashes! They are perfectly curled without tools or other unnecessary work! My lashes are near invisible without mascara, so it's a must even if nothing else goes on! It also works great to add a second coat for maximum glamour!!
I would buy this again and again
5 out of 5 stars
Tiffani - 3 months ago
originally posted on http://www.ulta.com
Love ! Keeps eyelashes long / doesn't clump . Lots of compliments
Glad to have this mascara
4 out of 5 stars
Donna M. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Glad to have this mascara in packable travel size.
Worst mascara
1 out of 5 stars
Jrdh - 4 months ago
originally posted on http://www.ulta.com
Avoid this maacara at all costs! Thankfully I only had a sample size. I go very light wirh mascara and only do my top lash because I want to avoid transfer from the bottom lash to under my eye. Well I lightly put this on the top and by the end of the day I have a literal LINE under my eye from it. Crazy. Going straight in the garbage.
No irritation
5 out of 5 stars
Linda M. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Very pretty look. Makes your eyes pop, Very gentle on eyes, no irritation
Eh, mediocre.
2 out of 5 stars
Mariah - 5 months ago
originally posted on http://www.ulta.com
Higher end price, low end look. I've had drug store mascaras that work better. The one thing I do appreciate is that there is no transfer after long use.
The perfect mascara
5 out of 5 stars
A - 5 months ago
originally posted on http://www.ulta.com
I love this wand its what initially sold me. It comes off easy and my most favorite part that sets it apart from all the mascaras ive used is that it does not sweat and leave black marks on my under eye