$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- massive volume, infinite length & extreme curl
- makes eyes appear bigger & lifted with 1 coat
- ultra-creamy formula conditions lashes so it won't flake, clump or smudge
- SKINVIGORATING™ INGREDIENTS: jojoba helps hydrate, strengthen & protect lashes; carnauba wax for smooth application with lengthening & volumizing benefits; vitamin E is a natural preservative that also acts as an emollient & antioxidant
Description
Ultra-creamy formula delivers massive volume, infinite length & extreme curl. Conditioning lashes so it won’t flake, clump, or smudge, this mascara makes eyes appear bigger & lifted with just 1 coat. Custom 500+ bristle brush coats & separates lashes with 16-hr longwear formula. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Place mascara brush at root of lashes & wiggle in a zig zag motion to the tip. Layer on for maximum drama.
CLINICAL RESULTS*: 16-hr longwear; immediate improvement in length, volume & curl; 100% of subjects had longer, fuller lashes after application; ophthalmologist tested; safe for contact lens wearers; dermatologist tested *based on a clinical study of 32 subjects
How to use: Place mascara brush at root of lashes & wiggle in a zig zag motion to the tip. Layer on for maximum drama.
CLINICAL RESULTS*: 16-hr longwear; immediate improvement in length, volume & curl; 100% of subjects had longer, fuller lashes after application; ophthalmologist tested; safe for contact lens wearers; dermatologist tested *based on a clinical study of 32 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 4.5 Milliliters
Features: Non-Flaking, Ophthalmologist Tested
TCIN: 82609088
UPC: 846733034888
Item Number (DPCI): 342-02-9745
Origin: Imported
Shipping details
Estimated ship dimensions: 4.4 inches length x 3.1 inches width x 2 inches height
Estimated ship weight: 0.001 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 3882 ratings
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4.3 out of 5 stars with 3882 ratings
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Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes without clumping, making it a favorite among guests. Many appreciate its dark color and smooth application, which enhances the natural beauty of their lashes. While some guests noted issues with flaking and removal, the overall consensus is that this product delivers impressive results, making it a reliable choice for daily wear or special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 8695 reviews
68% would recommend
54 recommendations
Love this mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Arizona girl - 11 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
I absolutely love this mascara. Not too thick or wet and no clumping. Stays all day without flaking and is easy to remove.
Where do you get your lashes done?
5 out of 5 stars
Rach - 21 days ago
originally posted on http://www.ulta.com
Ive had 3 people ask me that since using this mascara! I only wear brown now! It is so much more flattering than black! This doesn't clump, sometimes I notice little flecks when applying at the end of my lashes but a lash comb fixes that.
Best mascara!! Does not smudge!
5 out of 5 stars
Jennifer - 22 days ago
originally posted on http://www.ulta.com
Fantastic mascara! Does not smudge during the day and lengthens AND helps fill in. Great product!
My FAVORITE!!
5 out of 5 stars
Neisha - 22 days ago
originally posted on http://www.ulta.com
I love this mascara!!! Makes my lashes look HEAVENLY!!!
I wouldn't buy again
2 out of 5 stars
Keri - 1 month ago
originally posted on http://www.ulta.com
I was looking for fuller longer lashes, and it just made my lashes stick together and clump
Clumpy
3 out of 5 stars
Eve - 1 month ago
originally posted on http://www.ulta.com
This didn't work for me at all. It went on really clumpy and smudged and flaked after a few hours. Really wanted to like this, but it was not for me. I tried a sealer and another mascara with it, but it was just not good for me.
I love this mascara
5 out of 5 stars
Nanette - 1 month ago
originally posted on http://www.ulta.com
This mascara is very nice! Perfect shade of brown & very smooth, not clumpy! It's my go to everyday mascara!
great mascara
4 out of 5 stars
reviewer - 1 month ago
originally posted on http://www.ulta.com
This is a great mascara. It creates length & doesn't clump.
Dry
3 out of 5 stars
MommaBear - 2 months ago
originally posted on http://www.ulta.com
Rec'd this for bday gift and its kinda dry. I like that it doesnt bother my allergies and im literally allergic to life. The brush is great, but i would not repurchase as the formula is dry. I also noticed is smudges slightly under the eye. Kinda bummed about that.
This is my holy grail
5 out of 5 stars
Victoria - 2 months ago
originally posted on http://www.ulta.com
I have used this mascara for years in the brown shade and I love it. I prefer the travel size for the wand, it's perfect for control and bottom lashes. I have sensitive eyes and skin and have never had an issue with this. Doesn't smudge and I find the price point to be fair.
This is my favorite mascara
5 out of 5 stars
Arlene - 2 months ago
originally posted on http://www.ulta.com
This long lasting mascara gives length and volume.
Like It!
5 out of 5 stars
Maria - 2 months ago
originally posted on http://www.ulta.com
Goes on well without clumping. Stays on well.
amazing
5 out of 5 stars
julianna - 2 months ago
originally posted on http://www.ulta.com
this is my favorite mascara rn. it lasts so long and looks so good. i got it for my free bday gift and i love itttt
My Go To Mascara
5 out of 5 stars
Melissa - 2 months ago
originally posted on http://www.ulta.com
I have tried so many mascaras and I always come back to this one. Works best if you tuck it in your bra while you are getting ready prior to use to warm it up. Doesn't smear easily and lasts all day with no flaking. It also doesn't irritate my eyes which I have very sensitive eyes. Price point is competitive, but I try to buy a couple of tubes with coupons when available on prestige brands or sales. The waterproof version is also a great product too.
Raccoon eyes
1 out of 5 stars
Genesis - 2 months ago
originally posted on http://www.ulta.com
This did not work as I was constantly fixing the smudges under my eyes. Back to Lancome.
Looks great, but doesn't last
4 out of 5 stars
Chloe - 2 months ago
originally posted on http://www.ulta.com
I love all the qualities about this mascara. Its cruelty free, vegan, recommended for contact lens wearers… however, it flakes and leaves me with racoon eyes, even if i don't apply it to my bottom lashes. Needless to say I'm still on the hunt for a mascara that stays on my lashes all day.
So good!
5 out of 5 stars
Kiera - 2 months ago
originally posted on http://www.ulta.com
Make smy eyelashes look so good
Maybe
5 out of 5 stars
Pamela - 3 months ago
originally posted on http://www.ulta.com
I bought for a friend - so I don't know if she gave it rave reviews yet- but glad there is a travel size .. not many products have them and trial size / travel size should be available on almost every makeup because when we don't like something but have dropped money in it then throw it away where's the value
Careful with the Brush!
3 out of 5 stars
Happylovejoy - 3 months ago
originally posted on http://www.ulta.com
Mascara is just ok. Doesn't seem to clump but also applies sparingly for having such a big brush with lots of spines. The spines are sharp and when I attempted to start at the base of my lashes, the brush scraped my waterline. OUCH! I tried being careful but it happened again. Not worth the risk of an eye injury or scrape.
IN LOVE WITH THIS MASCARA
5 out of 5 stars
Bex - 3 months ago
originally posted on http://www.ulta.com
This is my new favorite mascara! It stays on forever and doesn't clump like other brands do- I love it!