$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- massive volume, infinite length & extreme curl
- makes eyes appear bigger & lifted with 1 coat
- ultra-creamy formula conditions lashes so it won't flake, clump or smudge
- SKINVIGORATING™ INGREDIENTS: jojoba helps hydrate, strengthen & protect lashes; carnauba wax for smooth application with lengthening & volumizing benefits; vitamin E is a natural preservative that also acts as an emollient & antioxidant
Description
Ultra-creamy formula delivers massive volume, infinite length & extreme curl. Conditioning lashes so it won’t flake, clump, or smudge, this mascara makes eyes appear bigger & lifted with just 1 coat. Custom 500+ bristle brush coats & separates lashes with 16-hr longwear formula. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Place mascara brush at root of lashes & wiggle in a zig zag motion to the tip. Layer on for maximum drama.
CLINICAL RESULTS*: 16-hr longwear; immediate improvement in length, volume & curl; 100% of subjects had longer, fuller lashes after application; ophthalmologist tested; safe for contact lens wearers; dermatologist tested *based on a clinical study of 32 subjects
How to use: Place mascara brush at root of lashes & wiggle in a zig zag motion to the tip. Layer on for maximum drama.
CLINICAL RESULTS*: 16-hr longwear; immediate improvement in length, volume & curl; 100% of subjects had longer, fuller lashes after application; ophthalmologist tested; safe for contact lens wearers; dermatologist tested *based on a clinical study of 32 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .15 fl oz (US)
Features: Non-Flaking, Ophthalmologist Tested
TCIN: 82609088
UPC: 846733034888
Item Number (DPCI): 342-02-9745
Origin: Imported
Shipping details
Estimated ship dimensions: 0.69 inches length x 0.94 inches width x 4.09 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$3.99 - $11.99
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 23394 ratings
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Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes without clumping, making it a favorite among guests. Many appreciate its dark color and smooth application, which enhances the natural beauty of their lashes. While some guests noted issues with flaking and removal, the overall consensus is that this product delivers impressive results, making it a reliable choice for daily wear or special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 8646 reviews
67% would recommend
53 recommendations
great mascara
4 out of 5 stars
reviewer - 13 days ago
originally posted on http://www.ulta.com
This is a great mascara. It creates length & doesn't clump.
Dry
3 out of 5 stars
MommaBear - 19 days ago
originally posted on http://www.ulta.com
Rec'd this for bday gift and its kinda dry. I like that it doesnt bother my allergies and im literally allergic to life. The brush is great, but i would not repurchase as the formula is dry. I also noticed is smudges slightly under the eye. Kinda bummed about that.
This is my holy grail
5 out of 5 stars
Victoria - 26 days ago
originally posted on http://www.ulta.com
I have used this mascara for years in the brown shade and I love it. I prefer the travel size for the wand, it's perfect for control and bottom lashes. I have sensitive eyes and skin and have never had an issue with this. Doesn't smudge and I find the price point to be fair.
This is my favorite mascara
5 out of 5 stars
Arlene - 28 days ago
originally posted on http://www.ulta.com
This long lasting mascara gives length and volume.
Like It!
5 out of 5 stars
Maria - 28 days ago
originally posted on http://www.ulta.com
Goes on well without clumping. Stays on well.
amazing
5 out of 5 stars
julianna - 1 month ago
originally posted on http://www.ulta.com
this is my favorite mascara rn. it lasts so long and looks so good. i got it for my free bday gift and i love itttt
My Go To Mascara
5 out of 5 stars
Melissa - 1 month ago
originally posted on http://www.ulta.com
I have tried so many mascaras and I always come back to this one. Works best if you tuck it in your bra while you are getting ready prior to use to warm it up. Doesn't smear easily and lasts all day with no flaking. It also doesn't irritate my eyes which I have very sensitive eyes. Price point is competitive, but I try to buy a couple of tubes with coupons when available on prestige brands or sales. The waterproof version is also a great product too.
Raccoon eyes
1 out of 5 stars
Genesis - 1 month ago
originally posted on http://www.ulta.com
This did not work as I was constantly fixing the smudges under my eyes. Back to Lancome.
Looks great, but doesn't last
4 out of 5 stars
Chloe - 1 month ago
originally posted on http://www.ulta.com
I love all the qualities about this mascara. Its cruelty free, vegan, recommended for contact lens wearers… however, it flakes and leaves me with racoon eyes, even if i don't apply it to my bottom lashes. Needless to say I'm still on the hunt for a mascara that stays on my lashes all day.
So good!
5 out of 5 stars
Kiera - 1 month ago
originally posted on http://www.ulta.com
Make smy eyelashes look so good
Maybe
5 out of 5 stars
Pamela - 2 months ago
originally posted on http://www.ulta.com
I bought for a friend - so I don't know if she gave it rave reviews yet- but glad there is a travel size .. not many products have them and trial size / travel size should be available on almost every makeup because when we don't like something but have dropped money in it then throw it away where's the value
Careful with the Brush!
3 out of 5 stars
Happylovejoy - 2 months ago
originally posted on http://www.ulta.com
Mascara is just ok. Doesn't seem to clump but also applies sparingly for having such a big brush with lots of spines. The spines are sharp and when I attempted to start at the base of my lashes, the brush scraped my waterline. OUCH! I tried being careful but it happened again. Not worth the risk of an eye injury or scrape.
IN LOVE WITH THIS MASCARA
5 out of 5 stars
Bex - 2 months ago
originally posted on http://www.ulta.com
This is my new favorite mascara! It stays on forever and doesn't clump like other brands do- I love it!
Dried out Mascara
1 out of 5 stars
Angela - 2 months ago
originally posted on http://www.ulta.com
I received the travel size version for my birthday and loved it. I ordered a full price mascara online for almost $30. The mascara is all but dried out and awful. I threw the original box away because I was sure I would love it. I am now stuck with it.
very very nice
5 out of 5 stars
brey - 3 months ago
originally posted on http://www.ulta.com
good mascara honestly. darkens my lashes and makes look a bit longer. not sure about how long it lasts during the day tho.
Best
5 out of 5 stars
Nicole - 3 months ago
originally posted on http://www.ulta.com
Love this product absolutely my favorite mascara
100% buying again
5 out of 5 stars
Jacy - 3 months ago
originally posted on http://www.ulta.com
Absolutely love this mascara, i love the way it makes my lashes look, last me all day and all night. Easy to take off, would absolutely buy this product again
My fave!
5 out of 5 stars
Anna - 3 months ago
originally posted on http://www.ulta.com
I love this Mascara! It gives my lashes so much volume and it doesn't make your lashes super stiff after drying which makes it super easy to add multiple coats and touch up later in the day.
I love this so much but
5 out of 5 stars
lil weirdo😽💗 - 3 months ago
originally posted on http://www.ulta.com
This mascara can either make your eyelashes or break them (not literally break then but yk) its amazing mascara i use it everyday make sure your mascara is completely off and your eyelashes have nothing on them then it will be the best. Dont apply too much mascara it will come out thick and be careful to not let the tips of your lashes touch or it will break the look!
I love this so much but
5 out of 5 stars
lil weirdo😽💗 - 3 months ago
originally posted on http://www.ulta.com
This mascara can either make your eyelashes or break them (not literally break then but yk) its amazing mascara i use it everyday make sure your mascara is completely off and your eyelashes have nothing on them then it will be the best. Dont apply too much mascara it will come out thick and be careful to not let the tips of your lashes touch or it will break the look!