The 10-Minute Marketer's Secret Formula - by Tom Feltenstein (Paperback)

About the Book

The Death of Mass Marketing
If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in "The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing."
Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.

Book Synopsis

The Death of Mass Marketing
If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.
Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that it's all local, makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.

Review Quotes

"Most marketers are too stuck and too scared to do stuff that really and truly works. If you're willing to get off your couch and make something happen, this book is a fine place to start."
Seth Godwin, BestSelling Author - Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, Purple Cow, and Free Prize Inside.
 

"Tom Feltensein is either completely, stupendously, stunningly wrong, or he is a stone genius whose counter intuitive insights will transform the marketing business. I'm betting on the later. Read this fascinating book and you're likely to come to the sam conclusion."  Tucker Carlson, Conservative Co-host, CNN's Crossfire
 

"Tom Feltenstein's latest book is a must read for business owners who want to increase sales and profits inside their four walls and in their immediate trading areas. His hands-on, how-to information is an invaluable resource that eliminates the need for any mass-media advertising. I highly recommend this book if you're serious about growing your company."
Ed Rensi, Retired, President/CEO, McDonald's Corporation USA: and Former COO, McDonald's Worldwide