The Complete Guide to Fundraising Management - 4th Edition by Stanley Weinstein & Pamela Barden (Hardcover)

Book Synopsis

The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly.

The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program.

• Understand and apply the major principles and best practices of fundraising
• Manage information, resources, development, and volunteers
• Adopt new approaches to relationship-building and prospect identification
• Write grants and fundraising materials that make a rock-solid case for support

There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.

From the Back Cover

THE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING--UPDATED AND EXPANDED

The Complete Guide to Fundraising Management has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices.

Whether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this Fourth Edition taps the leading practitioners in the field to give you:

• Best practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing
• Ready-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals
• Big-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support

Gaining donor support has never been more competitive, and The Complete Guide to Fundraising Management gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission.

About the Author

STANLEY WEINSTEIN, ACFRE, EMBA, retired as president of Stanley Weinstein & Co. Over forty-five years, he distinguished himself as a consultant, teacher, and author. He is founding director of Best Chance, a nonprofit organization assisting people released from prison.

PAMELA BARDEN, DBA, CFRE, is a distinguished instructor for UCLA Extension, adjunct professor at University of La Verne, a monthly contributor to npENGAGE, and a weekly columnist for NonprofitPRO.