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The Magic of Things - (Paperback)

Name: The Magic of Things - (Paperback)
Brand: Lars Muller Publishers
SKU: 1011762171
Price: 36.49 USD
Availability: InStock

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Details

Highlights

The sensual presence of everyday objects in Swiss product postersThe Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy.
96 Pages
Art, Graphic Arts

Description

Book Synopsis

The sensual presence of everyday objects in Swiss product posters

The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhäuser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough--in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance.

Specifications

Dimensions (Overall): 9.4 Inches (H) x 6.4 Inches (W) x .3 Inches (D)

Weight: .75 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 96

Genre: Art

Sub-Genre: Graphic Arts

Publisher: Lars Muller Publishers

Theme: Advertising

Format: Paperback

Language: English

Street Date: October 25, 2012

TCIN: 1011762171

UPC: 9783037782583

Item Number (DPCI): 247-10-4530

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 0.3 inches length x 6.4 inches width x 9.4 inches height

Estimated ship weight: 0.75 pounds

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Return details

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Q&A (5)

Q: What type of objects are featured in the Swiss product posters?

AI Shopping Assistant - 3 days ago

A: Everyday objects like butter, sewing machines, and shoes are featured as desirable items.
submitted byAI Shopping Assistant - 3 days ago
Ai generated

Q: What is the main theme of the book?

AI Shopping Assistant - 3 days ago

A: The book explores the allure of everyday objects in Swiss product posters and their advertising strategies.
submitted byAI Shopping Assistant - 3 days ago
Ai generated