Back to SchoolCollegeGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBullseye’s PlaygroundTarget OpticalClearanceTarget New Arrivals Target Finds #TargetStylePrideLGBTQIA+ ShopBlack Beyond MeasureMás QueWomen-Owned Brands at TargetAsian-Owned Brands at Target Top DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz

Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz  - image 1 of 4
Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz  - image 2 of 4
Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz  - image 3 of 4
Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz  - image 4 of 4
Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste - 5.1oz  - image 1 of 4
$4.99 when purchased online

About this item

Highlights

  • WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride Toothpaste in Silly Strawberry Flavor
  • FIGHT CAVITIES: Fluoride toothpaste provides cavity protection while calcium and silica gently clean teeth
  • TASTE THEY LOVE: The fruity flavor of this children's toothpaste makes brushing a fun habit
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals

Description

Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.

At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Gluten-Free, Dye-Free, Fluoride-Free, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.14% w/v fluoride iron)(0.76%).

Purpose

Anticavity..

Warnings

Twist off cap and remove foil seal. Do not use if seal is not intact.

Adult and Children 2 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 2 to 6 Years

Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 2 Years

Ask a dentist or physician.

Inactive ingredients

glycerin, water, calcium carbonate, hydrated silica, natural flavor (strawberry juice and other natural flavor), carrageenan, sodium lauryl sulfate

Question or comments?

800-FOR-TOMS

Shipping details

Estimated ship dimensions: 1.535 inches length x 2.402 inches width x 6.772 inches height
Estimated ship weight: 0.32 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 939 reviews
64% would recommend
71 recommendations
effectiveness: 4.29 out of 5
value: 3.87 out of 5
quality: 3.96 out of 5

Horrible taste!

1 out of 5 stars
Thumbs down graphic, would not recommend
Britt - 16 days ago
My daughter did not like this at all. We usually use Hello Unicorn Sparkle Kids toothpaste. She loves that! However, Target was sold out so we tried this instead. Huge mistake. My daughter’s mouth and throat hurt immediately after using it. It was gray, almost looking like clay. She said it tasted like sour candy instead of sweet strawberries. She insisted that I find the toothpaste we usually use. I won’t be buying this ever again.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Tastes like soap?

1 out of 5 stars
Thumbs down graphic, would not recommend
auburrito - 20 days ago, Verified purchaser
Oral hygiene is a sensory nightmare for me. I often have to use kids toothpaste because they usually don't burn, so I thought I'd try this. It does initially taste like sweet strawberries, but a few scrubs later and it starts to taste like I've put soap in my mouth. I also accidentally got a little on my lips and chin and it was very drying. After looking at the ingredients, I noticed it has SLS, a foaming agent usually found in soaps and shampoos. Honestly, I can't say it doesn't work to clean the teeth, but it's too unpleasant for me to use and that's disappointing.
1 guest found this review helpful. Did you?

How's this natural

1 out of 5 stars
buddy23 - 24 days ago
originally posted on tomsofmaine
Why is this toothpaste brand sold as natural when it still contains fluoride and sls? Those dont make it natural!
1 reply from Customer Care team - 21 days ago
We're sorry to see your disappointment with our ingredients. We will share this feedback with our team.
Did you find this review helpful?

Price doubled

1 out of 5 stars
Thumbs up graphic, would recommend
Abc consumer - 1 month ago
Used to be two to three dollars but now double the price. I buy the Whole Foods 365 equivalent.
value: 1 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Best Toothpaste Ever

5 out of 5 stars
Strawberry360 - 2 months ago
originally posted on tomsofmaine
I have been using this toothpaste for 10+ years. It is the best toothpaste ever. I would highly recommend this toothpaste to anyone regardless of age.
Did you find this review helpful?

Weird consistency, can be difficult to open.

2 out of 5 stars
Thumbs down graphic, would not recommend
EllaG - 2 months ago, Verified purchaser
Not sold on this toothpaste, unfortunately. We had the Hello strawberry toothpaste before and my kids loved it, but they didn’t have it at the store so decided to try Tom’s instead. The toothpaste is gray and the texture is kind of grainy. My toddlers who enjoyed brushing their teeth just the day before with our old toothpaste started making faces and not wanting to brush with this one. The older of the two uses it and doesn’t complain, but isn’t enthusiastic. The younger will let me brush at first but doesn’t even try to lick the toothbrush anymore. So the flavor doesn’t seem great, but the bottle as it gets used becomes extremely difficult to open, even for me as an adult. My kids definitely can’t open it. Going to try something else or see if I can find the Hello strawberry flavor again.
effectiveness: 3 out of 5
quality: 1 out of 5
value: 4 out of 5
Did you find this review helpful?

Taste

5 out of 5 stars
Thumbs up graphic, would recommend
MommaBear - 2 months ago, Verified purchaser
My toddler loves this toothpaste. Other toddler toothpastes were are too strong & this one has a light pleasant taste.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good choice

4 out of 5 stars
Thumbs up graphic, would recommend
Breezy - 3 months ago, Verified purchaser
I’ve been buying this for my kids for years and they love the taste!
value: 4 out of 5
effectiveness: 5 out of 5
quality: 4 out of 5
Did you find this review helpful?

Kid approved

4 out of 5 stars
KC - 3 months ago
No complaints from my 6 year old on the taste, so I assume it’s not bad. The only thing I don’t like is the cap. It’s a bit tough for little hands to open, so I usually end up having to open it for him. That’s not helpful when you’re trying to teach your child to be more independent. Hopefully this is something they change in the future.
quality: 4 out of 5
Did you find this review helpful?

Great taste!

5 out of 5 stars
Thumbs up graphic, would recommend
slwhite - 3 months ago, Verified purchaser
We’ve used this toothpaste for years, the kids love the flavor and they’ve never had a cavity!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
MamaMo - 4 months ago, Verified purchaser
Only toothpaste my son will use! Good flavor and cleans teeth well.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Excellent toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
Val - 4 months ago, Verified purchaser
My son has use it since he could brush his teeth. Now 8 last visit at dentist was no cavities. He is also not big on sweets. My only concern now is breast. I have to start the mint one but he thinks it is to spicy.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Works great

5 out of 5 stars
Thumbs up graphic, would recommend
w - 5 months ago, Verified purchaser
This toothpaste works so much better than the hello toothpaste! The hello toothpaste was leaving orange stuff on my kids teeth. And so far with switching to this toothpaste there hasn’t been any orange plaque residue.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Weird texture

3 out of 5 stars
Kelly - 5 months ago
I really like the taste, but the texture is weird. It's very watery and runny, more like lotion than toothpaste. It also doesn't foam up while you're brushing your teeth
3 guests found this review helpful. Did you?

Perfect for my 2 Year Old

5 out of 5 stars
Thumbs up graphic, would recommend
Parris - 6 months ago, Verified purchaser
Needed to find a toothpaste with fluoride for my 2 year old. I found this one after reading reviews. My daughter loves strawberries so I thought she would love this. I was right! Brushing teeth is not a struggle when using this toothpaste!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great taste!

5 out of 5 stars
Thumbs up graphic, would recommend
Jmom - 6 months ago, Verified purchaser
My kids live this! I love this brand and so do my kids!
1 guest found this review helpful. Did you?

My sons used to love this toothpaste. We've been using this brand for 6 years! What's going on with the taste???

1 out of 5 stars
Thumbs down graphic, would not recommend
Amy - 6 months ago, Verified purchaser
Taste different. Bring back the original!
3 guests found this review helpful. Did you?

Toddler fav

5 out of 5 stars
Thumbs up graphic, would recommend
J - 7 months ago, Verified purchaser
My toddler loves this toothpaste.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Taste is worse now

2 out of 5 stars
Thumbs down graphic, would not recommend
Jack - 7 months ago, Verified purchaser
Taste has changed for worse, my son does not want to use this toothpaste anymore
effectiveness: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
6 guests found this review helpful. Did you?

Great Starter Toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
Kylie - 7 months ago, Verified purchaser
I started my twin boys on this toothpaste as soon as their first teeth erupted and so far both are loving the flavor! It is pasty enough to stick well to the plastic toothbrush without falling off.
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy