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$5.39When purchased online
About this item
At a glance
Clean
Cruelty Free
Dye-Free
Gluten Free
Vegan
Highlights
- WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine kids fluoride toothpaste in Silly Strawberry Flavor
- ADA APPROVED: Contains fluoride for anticavity protection, and calcium and silica to gently clean teeth
- TASTE THEY LOVE: This natural kids toothpaste comes in a fun, fruity flavor to help develop brushing habits
- DO MORE GOOD: Look for the blue recycling flag on your tube, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and recycle
- TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
Specifications
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Form: Paste
Primary Active Ingredient: Fluoride
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Made in the USA or Imported
Description
Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.
At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.Vegan
A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan. See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor
Shipping details
Estimated ship dimensions: 1.756 inches length x 2.3 inches width x 7.75 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 2219 reviews
61% would recommend
47 recommendations
effectiveness: 4.32 out of 5
value: 3.88 out of 5
quality: 3.97 out of 5
Can't argue with that
5 out of 5 stars
Would recommend
carolinacrew - 13 days ago, Verified purchaser
My four year old loves it. She prefers it over ALL the other options. Wish it were less expensive, but her oral health is worth it 🤷🏻♀️
Great for little ones
5 out of 5 stars
Would recommend
Kma - 1 month ago, Verified purchaser
My little ones favorite toothpaste. Good taste, without being artificial.
Kids love toothpate
5 out of 5 stars
Would recommend
Pullup - 2 months ago
My kids loving this toothpaste wouldn’t touch other brand when coming of the training toothpaste
Bad package
1 out of 5 stars
Would not recommend
Katie1239 - 3 months ago
Horrible packaging… always makes a mess and leaks by the end. Cap breaks off easily. Not kid friendly.
"Rotten strawberries"
2 out of 5 stars
Would not recommend
abbb3 - 3 months ago, Verified purchaser
My kids HATE this toothpaste. One of them calls it "rotten strawberries." They gag and fuss about brushing their teeth now. I thought it was just a new taste and they would acclimate, but it's been 3 weeks and they still haaaaate it
Tom's is always awesome!
5 out of 5 stars
Would recommend
ModernMama - 3 months ago, Verified purchaser
My children have used Tom’s since they started brushing teeth and prefer over any other brand. The taste and quality is always consistent.
Toothpaste
5 out of 5 stars
Would recommend
Abbby - 3 months ago, Verified purchaser
I really enjoy this toothpaste. I am a cancer patient and have sensitive teeth and gums due to chemo and this toothpaste has made teeth brushing less painful for me.
Tasty toothpaste
5 out of 5 stars
Would recommend
40 Winks - 4 months ago, Verified purchaser
Tastes great and goes well with the matching mouthwash
Liked by my infants
5 out of 5 stars
Would recommend
kcrow - 4 months ago, Verified purchaser
I started using this after my then 9 month olds got teeth. They both seem to really enjoy it, and I like knowing that they're getting a better alternative to other big name brand toothpastes.
DO NOT BUY
1 out of 5 stars
Would not recommend
RO - 5 months ago
Disgusting. I tried to brush my child’s teeth with this and he got so upset. I tried it. It tastes like when chewing gum dissolves in your mouth. Do not buy this.
Change Formula?
1 out of 5 stars
Would not recommend
Gigi - 5 months ago
Has there been a change? 1st tube was white-pink, grandson loved it. The tube I just purchased is purplish/gray. Grandson hated it, would not brush his teeth.
Toxic
1 out of 5 stars
Would not recommend
Olivia - 5 months ago
I always read ingridients before I buy something and I just have no idea how I missed on this one 😡 carrageenan, SLS - to the garbage it goes. Don’t just don’t buy this toxic product for your kids
Difficult to open
3 out of 5 stars
Would not recommend
lklhou - 5 months ago
This toothpaste is so hard to open. Whyyyyy??? Would not buy again just based on that alone.
Gross gray color
2 out of 5 stars
Would not recommend
Lisa W - 5 months ago, Verified purchaser
Usually we love this toothpaste! My most recent purchase arrived and had a gross gray color to it. The taste and smell are off. Can’t return, so that was a waste!
Great flavor
5 out of 5 stars
shelbelle24 - 6 months ago, Verified purchaser
My kids don't like mint so this is the only toothpaste they will use. They love it!
Kids and teeth love it
5 out of 5 stars
JB - 6 months ago
originally posted on http://www.tomsofmaine.com/
This toothpaste was accepted by our twins from day one. They like the taste and are happy to brush their teeth. It's easy to dispense even a tiny amount for the younger toddlers. I highly recommend this to all my friends and anyone seeking toothbrushing advice for babies (once old enough for toothpaste) and young children.
Pricey but recommend
4 out of 5 stars
Would recommend
Lisa - 6 months ago, Verified purchaser
Love this brand but a bit pricey
Thanks for bringing back the original formula
5 out of 5 stars
Mary - 7 months ago
originally posted on http://www.tomsofmaine.com/
This is just to thank Tom's of Maine for listening to their customers and bringing back the Silly Strawberry original formula after a change in the formula. I appreciate that because it is the only toothpaste i can use to brush my teeth.
Thanks for bringing back the original formula
5 out of 5 stars
- 7 months ago
originally posted on tomsofmaine
This is just to thank Tom's of Maine for listening to their customers and bringing back the Silly Strawberry original formula after a change in the formula. I appreciate that because it is the only toothpaste i can use to brush my teeth.
Terrible taste
1 out of 5 stars
Would not recommend
phlmama - 7 months ago, Verified purchaser
We had the training toothpaste, and my toddler liked that- I figured I’d get this. Huge mistake- he now fights the toothbrush because it tastes awful. I wish I would have tasted it before I let him have it! Getting him something better tomorrow.