Too Faced Born This Way Undetectable Foundation - 1 fl oz - Ulta Beauty

This has been my go-to foundation for years. I loved how well it covered but yet felt light and so smoothly blended. The formula changed and it is thick and hard to blend. I have noticed it feels so much more heavy and creases in my smile-lines. :(

I used this foundation for years and decided to go back to it. The coverage was perfect (medium to full), the shade matching was great and I could wear it for 15 hours doing hair and sweating like crazy with zero caking and would forget I even had a full face on. Now, I work from home and will do a full beat and it feels like I am wearing PAINT. It settles and creates creases I only have while wearing this foundation and by hour 4 my face is begging to be washed. This new formula is a waste of money and I won't be purchasing again.

It smeared after I applied the product I did not like that and after I would wear it, my makeup wouldn't last long with other foundations. I never had a problem with that.

I have been using the same foundation for 20 years and I felt my skin had changed so maybe it was time to change my foundation I had already changed my skincare. So far I am happy with this product.

This product is great! It's lightweight with buildable coverage.

LOVE THIS FOUNDATION..

Amazing natural look

Too Faced discontinued the matte option. I have tried both cheaper options - such as Elf and Maybelline - to expensive ones - such as Kosas and Lancome. This is great for oily skin. It makes my mature skin look glowy.

I have used this for many years. Recently, the formula was changed and it feels very heavy on my face. The color (Nude) was also much lighter than in past years. Finally, the bottle is smaller. I will need to find a new foundation.

The old formula was 10/10, but now, the new formula is super disappointing. The old formula made my skin look dewy & plump, and this was my go-to for years! It lasted all day too, and truly did have great coverage. So since I was running low with the old formula, I ended up buying the new one to stock up. I was shocked that they changed the ingredients, but I was entrusting that it could be an even better change. Unfortunately, it didn't. In comparison to the original version, this new formula feels heavy and cakey; before, it felt lightweight and smooth. I was on FaceTime with my close family member (who is a beauty lover & gives honest feedback), and I didn't even say anything about my new makeup at all to her. She asked, "Did you change your foundation? Sorry, i'm just letting you know it looks thick and cakey." I explained to her why. Then the next day, I went to test out the remaining foundation I have left (the old formula) without telling her. I asked her, "How's my foundation today? Did I fix it?" She said, "Yes, it looks a lot better. What did you do?" I told her that it was actually the old formula, and she said she truly noticed the difference. So, I'm pretty sad that I have to find a new go-to foundation because I have been using the original version for many years. I truly hope somehow they can switch back.

Wonderful product. Pairs well with the Born This Way multi-use sculpting concealer. Very happy!!

This is one of my favorite brands so I'm always on the look out for this brand and color. Love how it lives your face.

This foundation has completely transformed my skin. As my skin matures Ive had to keep trying to find the right foundation. Nothing has worked till this! Thank you!!!

It was too dense and heavy

I am of age and have uneven skin tone. The colors stayed was a perfect match and stayed in place well. Great coverage. I would highly recommend.

I purchased this on the recommendation of a Ulta Associate. I was looking for a product that doesn't wear off in the Florida heat. I have used Urban Decay, but they have discontinued the line I used. I do like the coverage of the Born This Way, but it does not hold up in the heat like Urban Decay did. I will be trying the reformulated Urban Decay next time.

been using this foundation for months, so long wearing and such a good summer foundation!

Ive been using it for a while and I thought I was the only one that saw that it makes your face cakey.

I don't usually wear foundation but I gave this a go and loved it! feels super lightweight, can hardly tell I'm wearing anything it blends in so smoothly and evens out my skin tone all over!

Natural coverage but able to build it up, leaving my skin looking glass-like!