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Ulta Beauty Collection Brow Shaping Gel - 0.1 fl oz - Ulta Beauty
$10.00
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About this item
Highlights
- Achieves a fuller more fluffy brow
- Strong, gel-like consistency to set brow hairs in place
- Helps to tame brow hairs in place while acting as a color seal
- Works with most other brow broducts
- Fine spoolie to coat each individual hair
- Proudly cruelty free with clean ingredients
Description
Make brows full, fluffy and stay put. Ulta Beauty Collection's Brow Shaping Gel is a classic clear brow gel with multi-functional benefits to tame brow hairs into place while acting as a color seal. Compatible with various brow products to complete your eye wardrobe. Packaging may vary, same formula you love.
Suggested Age: 10 Years and Up
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .1 fl oz (US)
TCIN: 91382507
UPC: 717897134984
Item Number (DPCI): 342-02-6405
Origin: Imported
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Shipping details
Estimated ship dimensions: 0.57 inches length x 0.75 inches width x 3.48 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow gel offers a lightweight solution for guests seeking a natural look while keeping their brows in place. Many appreciate its affordability and ease of use, with a small applicator that allows for precise application. However, some guests have experienced flaking and white residue after a few hours. Overall, it provides a decent hold for everyday use, making it a suitable option for those who prefer a subtle finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 196 reviews
0% would recommend
1 recommendations
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
It's great
I see many comments saying the product changed. The product seems the same to me. It perfectly brushes my eyebrows up and over. Don't touch it after you put it on ;) I was very happy that it still worked great for my brows!
5 out of 5 stars
12 July, 2025
originally posted on http://www.ulta.com
I really like it
I was surprised by this product! I love the thinner wand and the light weight product. If you're looking for something that leaves your brows super stiff, then maybe this isnt for you. The hold is good but not super stiff which I personally like
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal, Combination
Flaky & Clumpy
Clumped up & flaked both with/under + without makeup. Will not repurchase
2 out of 5 stars
5 June, 2025
originally posted on http://www.ulta.com
New formula isn't working
Ulta brand brow gel used to be my go-to, but this new product becomes flaky by mid-afternoon. I had to literally peel the flakes from my eyebrows, and I was so embarrassed that I had been walking around like that. Otherwise, it does keep every hair in place. Either way, don't waste your money.
1 out of 5 stars
16 May, 2025
originally posted on http://www.ulta.com
Horrible
I am not one to review my products unless there is something terribly right or terribly wrong with them. This gel is so bad I feel the need to let everyone know it flakes, my husband asked if i had glue on my eyebrows. Spend a little more and get a better brow gel.
1 out of 5 stars
5 May, 2025
originally posted on http://www.ulta.com
Waaay too stiff
This brow shaping gel is too thick and dries too quickly. The gel leaves your brows with a wet look and if you try to brush some off or go back and brush them to feather them out, you end up with the gel/glue balling up and leaving white pieces all over your brows. If you can get the look you want, they will stay until you wash it out.
2 out of 5 stars
17 April, 2025
originally posted on http://www.ulta.com
Flaky
hate it
1 out of 5 stars
15 March, 2025
originally posted on http://www.ulta.com
New formula is a flop!!
I absolutely loved the old formula for this product. When Ulta rebranded their own beauty line, they must've chnaged the formula of this product. This product is thick and sticky, and easily flakes once dry. The old formula was thinner and more clear…and I never had a problem with flakes.
4 out of 5 stars
21 February, 2025
originally posted on http://www.ulta.com
A good brow gel
This brow gel works as it should, doesn't feel sticky or gross when on, and when it dries it doesn't crust or harden like others do.
1 out of 5 stars
24 January, 2025
originally posted on http://www.ulta.com
horrible.
doesn't hold well & it irritated my eyebrows, had an allergic reaction and only used it for two days. do not recommend!!
1 out of 5 stars
8 January, 2025
originally posted on http://www.ulta.com
No!
This leaves a white residue on my brows, and it's hard to actually get the residue off. Not worth it.
1 out of 5 stars
14 December, 2024
originally posted on http://www.ulta.com
Not very good
Didn't do anything
1 out of 5 stars
2 December, 2024
originally posted on http://www.ulta.com
flakes
doesn't come out nicely whatsoever!! cheap and you can tell. save your money and get something else!
5 out of 5 stars
11 November, 2024
originally posted on http://www.ulta.com
I buy this product regularly.
I find Ultra Beauty Collection Clear Brow Shaping Gel quick and easy to use. It doesn't overwhelm while maintaining a smooth natural finish. It lasts all day without reapplication. The small application brush helps with overall control and consistency.
1 out of 5 stars
19 September, 2024
originally posted on http://www.ulta.com
Don't waste your time.
This is the worst brow "gel" ever. You can't even cal it a gel, it's a liquid. It will make ur makeup move all over the place when u go to brush our ur brows. No matter how little u use. DONT BUY
2 out of 5 stars
7 August, 2024
originally posted on http://www.ulta.com
Ulta brow shaping gel
I like it and its easy to use but it flakes sometimes and doesnt hold certain stray hairs!
3 out of 5 stars
9 June, 2024
originally posted on http://www.ulta.com
Used to be so good…
This product use to come in a skinny component. It now comes in a lil chubby tube. New formula flakes and doesnt do it for me.
1 out of 5 stars
31 May, 2024
originally posted on http://www.ulta.com
Flaky :(
This was a let down - I really like the applicator, it feels sturdy and precise, but the gel just did not work for me. It seemed really liquidy, but when i applied it, it started flaking immediately and looked white. I have dark brown eyebrows and it is not the look for me lol
5 out of 5 stars
28 April, 2024
originally posted on http://www.ulta.com
LOVE IT
For the price its amazing. It lasts me all day with no issues. Will continue to buy over and over!
2 out of 5 stars
12 April, 2024
originally posted on http://www.ulta.com
Flakey
I love the applicator but its flaky when it dries