Ulta Beauty Collection New Heights Mascara - Jet Black - 0.3 fl oz - Ulta Beauty

I bought this while I was in line for black friday and basically got it for free. I have long straight lashes and this gives them a surprising lift without being too much. I unknowingly grabbed the brown, but have come to really love it!

I don't normally wear non-waterproof mascara; but this is the ONLY one that I will. It adds great volume, AMAZING length, & it has that feathered look of perfection when 2 coats are applied. It's very noticeable; not at all thin & fords NOT take 3-4 coats to even appear remotely "there", like other brands. This 1 is a surprise. For the price, I did not expect to receive one of my new favorite mascaras ever. (&I've tried a lot of em, lol.) You won't be disappointed by this one, as it's really easy to remove, yet stays smudge-free all day long. If you wear it 24 hours, yes, it will end up a bit around your eyes (but not racoon like circles, hah.)

Ive tried just about every mascara on the market-this one is top 3 fir me. The small brush is perfect. I love the brown color. It gives me length and lift without being super thick and heavy. It looks cery natural.

I like the wand and application. Unfortunately, for me, it flaked like crazy, and within a couple hours of applying it. Nope

Product is good but rhe packaging is horrible. It flakes onto my hand and into my makeup bag getting all iver eveything. Did my makeup and had to redo, due to the packaging getting stuck onto my face. Please update and will buy again.

I've been using the New Heights mascara for a couple of years now, but I am about to search for a new brand. Before changing the packaging, this mascara WAS fabulous!! Now I fight with my mascara every dang morning. Not sure why the product had to change just because you wanted a new look, but it sucks now! It dries out so much faster now which creates a clumpy situation no matter what I do. Didn't have this issue before. Please change it back!!!

This is the best non-prestige mascara I have tried so far. This is a must have for me! I have recently discovered that the brown color I like much better than the black.

This one created long lashes and rich deep black color that made my eyes pop!!

Black smudges under my eyes after a few hours, brush is pokey and doesnt distribute well

Got this as a free gift and was actually surprised on how great this is! This is my go to grab, doesnt clump my lashes and is cery buildable

They must of changed the mascra! The wand and bottle is messy and mascra is all over the wand and tube!! Its a thick consistency and globs all over my lashes! The old mascara was a better product and consistency 😔

The paint on the outside of the tube chips off like CRAZY. If you even touch the mascara tube, your hand is covered in the stuff. It sticks to everything! All my makeup is covered in it, it gets on my hands, I touch my face and IT STICKS TO MY MAKEUP! I have to literally scratch my face to try to remove all these visible micro plastics sticking to me. I've had to completely redo some of my makeup bc I had to scrub my face to get it off. I'm not storing it crazy - just in a makeup bag that barely moves from my counter. All my other makeup doesn't have this problem! I've bought two tubes of this mascara and both did it! I will NEVER buy this product again simply for that. It's a shame, too, because I like the formula!

I love this mascara, especially the brush. So easy to handle and extends the tips of eyelashes without caking,

I got this as a free gift. Its sooooo good! I really enjoy how small the brush is. The formula is on the more wet side which i prefer. My lashes look fluffy and whispy. I will purchase it when i run out.

Absolutely love this stuff! I use it after curling and using a primer. It goes on so smoothly and doesnt clump at all. Because of the brush design it allows me to really get in to my lashes and get them all unlike a big huge brush. Have bought several now so i run out and will repurchase

Such a nice & clean brush & tecture.I wear glasses everyday and has beed really hard to find a really good mascara.Not only for the mascara texture but also the brush.Definetely buy again and also in a diferent color.

I absolutely adore using this mascara as my base. It never clumps and consistently lengthens my lashes. However, I do have one minor complaint: the packaging has begun to lose its paint, causing it to scatter all over my makeup bag and hands. Despite this minor issue, it's still an amazing mascara!

I usually leave my makeup on for about 12-16 hours a day and this mascara is pretty good for everyday wear. Its light but gives me good length and volume. Doesn't flake and doesn't really smudge compared to most mascaras I've tried.

I didnt think i would like it because im used to using other expensive mascaras but when i say not a single eyelash clumpes or causes an issue i was amazed its such a good masacara definitely buy.

I didnt think i would like it because im used to using other expensive mascaras but when i say not a single eyelash clumpes or causes an issue i was amazed its such a good masacara definitely buy.