Ulta Beauty Collection Ultimate Lash Mascara - 0.3 fl oz - Ulta Beauty

I wanted to get this because I have purple hair, and I thought it would be cute by purple lashes, too, but there was no color anywhere

I like this mascara! It was a blind buy just to get the gwp lol but it's better than I expected. I wish it was a bit more pigmented, you can only tell that it's purple in good lighting, but you could probably fix that with a good lash primer :)

Very nice color, not fluorescent but not so dark that you can't tell it's purple. Very wearable. It's comfortable, isn't heavy, no clumps or flakes and it's easy to remove. Very happy with this one!

So, my mascara history has been Lancôme Definicils, then my teen niece turned me on to It (black hourglass shape) and it was awesome…but it changed. Then said niece turned me onto this a few months ago & I can not be more pleased!! This thickens & lengthens like no other and the price…abdolutely fantastic. Highly recommend. My niece wears the blue & it is truly blue. The one downside is the purple doesnt have the same level of pigment so it appears just brownish. I use it as a more subtle mascara for errand running. For around $11 you can't go wrong!

This is a great alternative for name brands!

great mascara and I love the brown!

this is the worst color mascara I've ever tried--totally not worth it--Essence is way better for way cheaper

The mascara was nice, didn't clump or leave smears underneath my eyes. But the brown was very light in color. The store didn't have any black & didn't see a brown/black combo which is my preference for color

I was looking for a purple/plum mascara. The options are very limited, so I decided to take a chance on this affordable one. I'm not sure if I got a dud or not, but the wand has a very strange shape. The mascara formula in itself is super clumpy. The weird wand shape and clumpy formula combo makes this mascara a no-no for me.

Lovely color easy to apply and my lashes look great with the product applied

I've been using this mascara for about 2 months. I think the brush makes it really difficult to separate lashes and usually use a different spooley to make get rid of the clumps. The outer layer of plastic on the tube is peeling off, leaving tiny pieces of plastic everywhere. It seems to me this latest UBC rebrand was an excuse to put everything in cheap packaging and charge $5-10 more per product. I've been an Ulta brand girl for about 10 years but I'm moving on to look for a reliable, affordable brand.

I love the brown mascara! It allows for defined lashes with a natural appearance.

They have changed the formula of this or something and it is not as good as the last one. I used this mascara every day as a base mascara before using my IT cosmetics one and it was PERFECT. but since this new one came out it has not been the same. I am sad about that

Since covid made most mascara manufacturers go to brown and black, I have been searching for a good purple. The picture of this one was just what I wanted, but the actual color is more like burgundy. Sad.

I received this in a free gift bag with an older purchase, I didn't pay much mind to it as first as I wanted the gift bag for a blush, but once I tried it, it actually replaced my name brand mascara immediately! Really great coverage and not clumpy

The mascara was all dried up, rendering it ineffective/useless. This is my first bad experience with Ulta Beauty brand cosmetics, hoping it is a fluke.

I got this as a free gift. Its been in my drawer for months. I finally decided to open it and use it this morning. I didn't expect much, but WOW! This stuff is amazing. Most mascaras have to be used a few times to work well. This was outstanding on thr first use. It gave my lashes length and volume. I highly recommend you try it!

I typically enjoy Ulta mascara, both the quality and the price point. This particular mascara is a bit of a disappointment. The product goops on the brush and clumps the bristles together making it difficult to apply to lashes. Even after many coats it just looks like I'm wearing two-day old mascara. There are better options, even within the Ulta line.

This is easy to apply and fun to use. I love colored mascara and no longer buy black mascara!

Mascara came out clumpy and had to be cleaned off my eyelashes with a clean wand.