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Unfair Mindshare - by  Derek Weeks (Paperback) - 1 of 1

Unfair Mindshare - by Derek Weeks (Paperback)

$17.95

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About this item

Highlights

  • ABOUT UNFAIR MINDSHAREDerek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan.
  • Author(s): Derek Weeks
  • 312 Pages
  • Business + Money Management, Sales & Selling

Description



Book Synopsis



ABOUT UNFAIR MINDSHARE

Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies.

In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes.

The book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year.

This book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth.

Order your copy today!




Review Quotes




"In the modern era, people crave connection. Companies fostering thriving, self-sustaining communities not only gain a substantial competitive advantage but also forge enduring connections, creating value for years. Unfair Mindshare is a tour de force in the art of attracting and engaging today's buyers. Derek Weeks illuminates how community-led marketing can become a CMO's secret weapon for driving significant pipeline and revenue growth. This book is a game-changer packed with strategic insights and fresh perspective."

- DAN TYRE, HubSpot CEO, Tyre Angel


"Derek masterfully unpacks the critical role of community-led marketing in a modern, orchestrated marketing plan. Unfair Mindshare serves as a strategic blueprint, providing step-by-step guidance for aligning community initiatives with both demand and brand strategies. If your marketing team is not part of the community conversation, you're starting from a position of disadvantage. This book equips CMOs with the tools to shift from this vulnerable stance to one of considerable advantage, optimizing plans to drive tangible results."

- TERRY FLAHERTY, Vice President & Principal Analyst, Demand Services, Forrester Research


"Unfair Mindshare is the definitive guide to community-led marketing. Derek Weeks is a seasoned expert, whose 'been there, done that' expertise and comprehensive understanding of the synergy between product, brand, and community yield a book that's both inspirational and educational. Above all, it's brimming with actionable insights. This book is an indispensable read for the modern marketer."

- KATHLEEN BOOTH, SVP Marketing & Member Experience, Pavilion


"Unfair Mindshare masterfully engineers a seismic shift in marketing, propelling the conventional playbook into a new era of community-led strategies. Building upon traditional product and brand marketing strategies, Weeks introduces a paradigm that helps businesses rise above the market noise. A courageous approach, grounded in real-world case studies, which makes it all the more compelling. Viva la revolution!"

- PAUL MULLER, Co-founder, Denting the Universe and former Worldwide VP Marketing, Hewlett Packard


"Unfair Mindshare has redefined my perception of what's possible in community-led marketing. Weeks unveils innovative methods that align perfectly with our current landscape. For CMOs hungry for transformative insights, this book serves as your marketing North Star."


Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .65 Inches (D)
Weight: .92 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 312
Genre: Business + Money Management
Sub-Genre: Sales & Selling
Publisher: Unfair Mindshare
Theme: Management
Format: Paperback
Author: Derek Weeks
Language: English
Street Date: November 15, 2023
TCIN: 1010455834
UPC: 9798988275107
Item Number (DPCI): 247-16-7748
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.65 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
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Return details

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Q: What format is the book available in?

submitted by AI Shopping Assistant - 22 days ago
  • A: Unfair Mindshare is available in paperback format, suitable for easy reading and reference.

    submitted byAI Shopping Assistant - 22 days ago
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Q: What is the main theme of Unfair Mindshare?

submitted by AI Shopping Assistant - 22 days ago
  • A: The book focuses on community-led marketing and its importance in modern marketing strategies.

    submitted byAI Shopping Assistant - 22 days ago
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Q: Who is the intended audience for this book?

submitted by AI Shopping Assistant - 22 days ago
  • A: This book is aimed at CMOs, marketing leaders, and professionals in marketing and business management.

    submitted byAI Shopping Assistant - 22 days ago
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Q: What practical advice does the book offer?

submitted by AI Shopping Assistant - 22 days ago
  • A: It provides guidance on budgeting for marketing, assessing community health, and tracking relevant metrics.

    submitted byAI Shopping Assistant - 22 days ago
    Ai generated

Q: How many pages does the book contain?

submitted by AI Shopping Assistant - 22 days ago
  • A: The book contains a total of 312 pages, offering comprehensive insights into community-led marketing.

    submitted byAI Shopping Assistant - 22 days ago
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