$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- GENTLE ON SKIN, TOUGH ON MAKEUP: Simple Cleansing Wipes work on everything from mascara to primer and are free from color and dye, artificial perfume and harsh chemicals that can upset skin.
- A BOOST OF VITAMIN B5, VITAMIN E AND TRIPLE-PURIFIED WATER: Power down your day with a healthy skin boost. Our facial wipes won't leave a residue, so you can use them before bed or on the go!
- KISS YOUR SKIN WITH EACH USE: Use Kind To Skin face cleansing wipes as your favorite eye makeup remover, followed by your face cleanser or your other favorite skin care products.
- DERMATOLOGIST TESTED: Our face cleansing wipes are dermatologist tested and approved. The hypoallergenic formula is non-comedogenic, making it an ideal face wipe for sensitive skin or dry skin.
- SKIN-LOVING INGREDIENTS: Simple stands for being kind to skin. We are totally obsessed with skin care, which is why we created makeup wipes that work in harmony with your skin.
- KIND TO SKIN AND THE PLANET: Our cleansing wipes are made with no animal-derived ingredients and Simple is certified Cruelty-Free by PETA, we don't test on animals anywhere in the world.
Description
Everyday cleansing can be harsh on skin. Simple Kind to Skin Cleansing Facial Wipes are merciless on makeup but softer than silk and super gentle, designed for sensitive skin. These improved makeup remover wipes are made of softer-than-silk fibers, gentle cleansers, purified water, and skin-loving ingredients like Vitamin B5 and vitamin E. They lift away dirt, grease, impurities, makeup — even waterproof mascara — effectively, while hydrating and nourishing skin.
Our formula contains no dyes, artificial perfumes, or harsh chemicals that can lead to skin irritation or clogged pores, making it a great face wipe for sensitive skin. Simple Facial Wipes are dermatologist tested and approved, hypoallergenic, and non-comedogenic.
For best results, gently wipe Simple Facial Wipes over eyelids, face, neck, and even lips to cleanse the skin. To remove stubborn mascara, hold a wipe over your closed eyes for a few seconds before gently wiping away. Throw used wipes in the bin; do not flush. Stop your wipes from drying out by resealing the pack. Throw used wiped in the bin after use; do not flush down the toilet, the environment will be thankful for it.
We are committed to a cleaner future. Our commitment to being cleaner is about holding ourselves to a higher standard and discovering new ways to create effective skincare products that do what they say while being kind to your skin and the planet.
We believe in continuously working to be kinder to the planet. That's why Simple is certified Cruelty-Free by PETA, meaning we don't test on animals, anywhere in the world.
Our formula contains no dyes, artificial perfumes, or harsh chemicals that can lead to skin irritation or clogged pores, making it a great face wipe for sensitive skin. Simple Facial Wipes are dermatologist tested and approved, hypoallergenic, and non-comedogenic.
For best results, gently wipe Simple Facial Wipes over eyelids, face, neck, and even lips to cleanse the skin. To remove stubborn mascara, hold a wipe over your closed eyes for a few seconds before gently wiping away. Throw used wipes in the bin; do not flush. Stop your wipes from drying out by resealing the pack. Throw used wiped in the bin after use; do not flush down the toilet, the environment will be thankful for it.
We are committed to a cleaner future. Our commitment to being cleaner is about holding ourselves to a higher standard and discovering new ways to create effective skincare products that do what they say while being kind to your skin and the planet.
We believe in continuously working to be kinder to the planet. That's why Simple is certified Cruelty-Free by PETA, meaning we don't test on animals, anywhere in the world.
Scent: Unscented
Health Facts: Contains Vitamin B5, Fluoride-Free, Paraben-Free, Phthalate-Free, No Fragrance Added, Aluminum-Free, Formaldehyde-Free, Non-Toxic, Dye-Free
Product Form: Wipe
Disposability: Do not flush
Package Quantity: 25
Beauty Purpose: Sensitive Skin, Makeup Removal, Basic Cleansing
Recommended Skin Type: Sensitive, Dry
Features: Dermatologist Tested, Safe to Use On Sensitive Skin
TCIN: 13903998
UPC: 087300700052
Item Number (DPCI): 037-12-2408
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetearyl isononanoate, panthenol, tocopheryl acetate, phenoxyethanol, glycerin, sodium benzoate, ceteareth-20, cetearyl alcohol, glyceryl stearate, ceteareth-12, benzoic acid, dehydroacetic acid, disodium edta
Shipping details
Estimated ship dimensions: 4.3 inches length x 3.2 inches width x 1.9 inches height
Estimated ship weight: 0.4 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
These makeup wipes have been a favorite for many years due to their gentle and effective makeup removal. However, recent changes in the formula have led to mixed experiences, with some guests experiencing irritation and burning sensations. Despite this, the wipes are still praised for their texture and ability to remove makeup, especially for those with sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5902 reviews
Good for Sensitive Skin: 2.1 out of 5
Accurate Scent: 2.75 out of 5
Helps Remove Makeup: 2.86 out of 5
63% would recommend
238 recommendations
Awesome!
5 out of 5 stars
Thumbs up graphic, would recommend
Josie - 18 days ago, Verified purchaser
I use these on days I wear makeup. After attempting to remove my make up in the shower with my regular facial cleanser, I usually come out looking like a racoon. I can still feel my mascara on my lashes as well. I use these and bam, all my mascara, any leftover foundation, eyeshadow, and racoon eyes are gone. My skin feels cool and refreshed afterwards too.
Best makeup remover
5 out of 5 stars
Thumbs up graphic, would recommend
Targetlover88 - 2 months ago, Verified purchaser
I have been using this for years! I have sensitive skin and this takes all my makeup off and leaves skin feeling smooth.
Sad about price gouging
5 out of 5 stars
Thumbs up graphic, would recommend
TDizzle - 5 months ago, Verified purchaser
These used to be much cheaper ….
Allergic reaction
1 out of 5 stars
Ksloan - 10 months ago
originally posted on simpleskincare.com
I am having an allergic reaction to the simple makeup wipes. I scanned them before buying and they were excellent in my yucca app. However, when I started using them mt fave itched and burned and felt like a chemical burn. My skin became dry and wrinkly. I was beet red, splotchy, and itching so bad from the wipes. I had to throw them out.
1 reply from Consumer Support team - 10 months ago
We're so sorry to hear you had this experience with our Kind to Skin Cleansing Wipes. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at consumer.services@unilever.com, and share ref ID: 46464898, so we can ask you some questions. We'll be waiting for your email!
Do not buy.. Irritates skin and smells
1 out of 5 stars
Thumbs down graphic, would not recommend
MomOf2 - 11 months ago, Verified purchaser
I bought these because my favorite makeup artist uses them and loves them. Excited to try them, they did remove my makeup, however, they left my face red and irritated and the smell is disgusting. I immediately went and washed my face with my liquid face cleanser and washed my hands.
1 reply from SimpleExpert team - 11 months ago
We're so sorry to hear you had this experience with our Kind to Skin Cleansing Facial Wipes. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at consumer.services@unilever.com, and share ref ID: 46285280, so we can ask you some questions? We'll be waiting for your email!
Used to be great before compostable
1 out of 5 stars
sophiaskin - 11 months ago
originally posted on simpleskincare.com
I've used these for years and they have been my favorite, until they turned into these compostable wipes. The wipes are now rough and don't take off makeup as well as they did previously. I'm very disappointed that the compostable wipes are no longer just an option, but the onlh thing you sell. Unfortunately I am looking for a replacement to this product.
Favorites!
5 out of 5 stars
Thumbs up graphic, would recommend
Notreadyforwinter - 1 year ago, Verified purchaser
The see are the best face wipes! I have sensitive skin and these never cause any irritation. I bought another brand that was supposed to be gentle and they left an oily film. These are gentle and leave your face nice and clean.0
New product causes burning, redness, and irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
lovetta - 1 year ago, Verified purchaser
I’ve been using this brand for a long time. Most recent purchase caused horrible stinging and all over red irritation.
Too much scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Allie - 1 year ago, Verified purchaser
The scent is way too strong for me. I had to throw these out.
1 reply from SimpleExpert team - 1 year ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Kind to Skin Facial Wipes was too strong for you, and we'll be sure to share your feedback with the rest of our team!
So disappointed!
1 out of 5 stars
BrittNicole7 - 1 year ago
originally posted on simpleskincare.com
I’ve used your makeup wipes for years and had no problems! Every other brand always makes me break out or causes redness; yours never did… until now. I just used one and it gave me a full blown reaction! My face is burning, sensitive to touch, and SO red. It stung so much, I had to wash my face immediately. I’m still red/patchy and my face is hot.
1 reply from Consumer Support team - 1 year ago
Thanks for sharing your thoughts on our Kind to Skin Cleansing Wipes. We appreciate that you're a long time fan and we're deeply saddened to learn you had such a reaction. We'd like to review your concerns in more detail, please email us at consumer.services@unilever.com with ref. ID: 45436459. We hope to hear from you soon.
New formula :(
2 out of 5 stars
Casey0990 - 1 year ago
originally posted on simpleskincare.com
I used to absolutely love these wipes, I have very sensitive skin and they were some of the only ones that didn’t irritate it. They always left my skin feeling amazing. However now that they’ve changed them, they irritate my skin leaving it tingly and slightly red. I’m extremely disappointed as now I will have to waste money going through trial and error to find another brand that doesn’t irritate my skin :(
1 reply from Simple's Consumer Services team - 1 year ago
We're sorry to learn that you're no longer happy with our Kind to Skin Cleansing Wipes! Consumer feedback is really important to us, and we'd like to learn more - please email our team directly at consumer.services@unilever.com and share ref ID: 45181121, so we can ask you some questions. We hope to hear from you soon.
Do not buy if you have sensitive/dry skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
Horrible - 1 year ago
Not for sensitive skin, it will burn and leave a rash on the face.
1 reply from SimpleExpert team - 1 year ago
We're so sorry to hear you had this experience with our Skin Facial Wipes. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at consumer.services@unilever.com and share ref ID: 45007007, so we can ask you some questions. We'll be waiting for your email!
Somethings changed for the worst
1 out of 5 stars
Thumbs down graphic, would not recommend
nat - 1 year ago
I used these makeup wipes for years. Recently, I couldn’t figure out what what breaking out my skin because I didn’t change any other products. I have small pimples all over my face. I decided to look at reviews of my skin care products I use and put it together that something changed with these wipes based on so many others reviews! Both of my last two packs were purchased at Target. I am so disappointed as these were my go-to makeup wipes that never used to give me problems! Be advised, these are not what they used to be!
1 reply from SimpleExpert team - 1 year ago
Oh no! We're saddened to learn you now have small pimples over your face, after using our facial wipes. We'd like to review your concerns in more detail, please email us at consumer.services@unilever.com with ref. ID: 44996427. Our team is looking forward to helping.
Gives rash and burns
1 out of 5 stars
Thumbs down graphic, would not recommend
Aprilms36 - 1 year ago
I’ve used this wipe before and no problem but now it turns my whole face and neck red and burns.
1 reply from SimpleExpert team - 1 year ago
We appreciate the chance to help. Our team is sorry to hear our facial wipes cause such an experience and we'd like to learn more. We ask that you reach out to us at consumer.services@unilever.com with ref. id: 44100928. Our team looks forward to your email.
Packaging Sucks, Wipes are Great
4 out of 5 stars
Thumbs up graphic, would recommend
Alea - 2 years ago, Verified purchaser
I like the wipes, they have texture and are really wet compared to other brands so washes well and gets all my makeup off. The packaging sucks however and no matter how careful you are the moisture from the wipes gets under the sticker and the flap won’t stay closed. Luckily they are extra wet wipes so if the flap is open they don’t completely dry out but it’s super frustrating. Love the wipes so it’s a bummer they can’t figure out a better design for the package.
1 reply from SimpleExpert team - 1 year ago
Thanks for reaching out! While we're happy to hear you liked the texture and the moisture in our Cleansing wipes, we're sorry to hear the sticker and the flap wont stay closed due to the wetness of the wipes - we've shared your feedback with our team.
complete opposite of ‘kind to skin’ …BEWARE
1 out of 5 stars
Thumbs down graphic, would not recommend
BEWARE - 2 years ago
i purchased these because of the huge block letters saying 'kind to skin' right smack on the front of the packaging ... i have moderately sensitive skin , nothing crazy & have been looking for wipes to remove my make up . let me tell you - GO FOR LITERALLY ANY OTHER PRODUCT !!! don't waste your money or risk your well-being . i used ONE wipe and my entire face broke out into insanely intense hives , completely swelled up and was on fire for hours ! + it's clearly not just me who's experienced this . they advertise themselves as a clean, gentle, sensitive product when it is ANYTHING BUT . save yourself . look elsewhere !!
1 reply from SimpleExpert team - 2 years ago
We're so sorry to here you had this experience with our Kind to Skin Facial wipes, and we'd like to learn more - could you please reach out to our team at consumer.services@unilever.com, and share ref ID: 43810864? We'll watch for your email!
Change in formula?
1 out of 5 stars
Thumbs down graphic, would not recommend
jecs139 - 2 years ago, Verified purchaser
Formula must have been changed - causes hives, rash, redness immediately after use now. Never had an issue before, but the last 3 packs have had the same problem.
1 reply from SimpleExpert team - 2 years ago
We're so sorry to hear you had this experience with our facial wipes. Could you please reach out to our team at consumer.services@unilever.com, and share ref ID: 43714381, so we can ask you a few questions? We'll watch for your email.
Amazing for makeup wipes.
5 out of 5 stars
Thumbs up graphic, would recommend
maddiev - 2 years ago, Verified purchaser
I loved that it wiped off all my makeup and didn’t irritate my sensitive skin at all!
Hives/burning major issue with these now - new formulation?? :(
1 out of 5 stars
Thumbs down graphic, would not recommend
k10 - 2 years ago, Verified purchaser
Something must have changed in the formulation. They used to be ok for me. Not anymore at all. I am breaking out in crazy hives after using these wipes and my skin is on fire and burning. Simple- please address all the issues we are having. Been using your wipes for years, now we cannot use them. Major burning and issues with skin post using these. They cause rashes and hives. Not good. So scary. Please report as an adverse event.
1 reply from SimpleExpert team - 2 years ago
We're so sorry to hear you had this experience with our Kind to Skin Facial wipes, and we'd like to ask you some questions - could you kindly reach out to our team at consumer.services@unilever.com and share ref ID: 43489637? We'll watch for your email!
Something changed
1 out of 5 stars
Makeup removal wipes - 2 years ago
originally posted on simpleskincare.com
I have been using these wipes for a number of years and always loved them. In the last few packs I've tried I seem to get a sudden and painful redness on my chin and around my mouth. I was thinking maybe I just had a bad batch or something was reacting but I've switched to a fresh pack and the same thing happened. Somewhere along the line (possibly post pandemic) this formula seems different. I have no choice but am switching to Neutrogena.