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Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty
$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Description
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Waterproof
TCIN: 82678114
UPC: 604214456402
Item Number (DPCI): 342-02-9813
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.063 inches length x 0.551 inches width x 0.591 inches height
Estimated ship weight: 0.04 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 17529 reviews
46% would recommend
13 recommendations
doesn’t sharpen
1 out of 5 stars
eye to eye - 13 days ago
originally posted on urbandecay.com
I agree that is doesn’t last long but also I could not use any of my makeup sharpeners to sharpen the pencil
1 reply from Consumer Care Center team - 11 days ago
Hello eye to eye! Thanks for your feedback on 24/7 Glide-On Waterproof Eyeliner Pencil. We appreciate you letting us know that the pencil doesn't last long and that you had trouble sharpening it with your makeup sharpeners. We'll share this information with our product development team. We hope you continue to explore our products!
Makes Green Eyes Pop!
5 out of 5 stars
Gigi - 16 days ago
originally posted on http://www.ulta.com
This "Overdrive" deep teal green color eyeliner is perfect for Green eyes and really makes them stand out! It stays on the lower lash line all day long with a good primer or powdered foundation applied first. It does not stay on the Waterline very long, but that's ok. Very happy that Urban Decay offers a beautiful deep teal green color instead of just a muddy moss green.
Great waterproof black eyeliner pencil
5 out of 5 stars
Deb - 19 days ago
originally posted on http://www.ulta.com
I have tried many. So far, this works better than any I have used previously
Awesome eyeliner - I really love it
5 out of 5 stars
Annette K - 20 days ago
originally posted on urbandecay.com
Long lasting and beautiful - will buy again - one of the best
Great liner
5 out of 5 stars
Ann - 21 days ago
originally posted on http://www.ulta.com
Lasts as well as any liner I have used. Goes on smoothly. I would recommend and will buy again.
Goes on well, stays put
5 out of 5 stars
Thumbs up graphic, would recommend
MC - 21 days ago
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Dullness, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
Love this line of eye pencil. I have it black and plum. The black I have is Zero, which is a basic, classic black (no shimmer or anything). This glides on easily and can be smudged/blended right away, but it sets up well and stays in place.
VERY CREAMY
2 out of 5 stars
E - 22 days ago
originally posted on http://www.ulta.com
Its very creamy and easy to use but it doesn't last more that 2 hours for me😭😭
Urban Decay Waterproof Eyeliner!!!
5 out of 5 stars
LeeAnn - 23 days ago
originally posted on http://www.ulta.com
Superb!!! just love it. The ingredients are very safe. The colors are good. Goes on easy and stays on.
Beautiful
5 out of 5 stars
Lori - 24 days ago
originally posted on http://www.ulta.com
Beautiful!! I love the color.
Would buy again
5 out of 5 stars
Anna - 25 days ago
originally posted on http://www.ulta.com
Why did I sleep so long on urban decay eyeliner! Def stayed all day! Easy to apply.. Better than drugstore brand product
Doesn't stay put. Smudges everywhere.
1 out of 5 stars
Formerurbanfan - 26 days ago
originally posted on urbandecay.com
I don't understand all the positive reviews. This eyeliner does not stay put at all. I've tried primers, and sprays, and waited for it to completely dry, but it just smudges right off. I don't have oily eyes either. I found other people on other sites claiming the same, which makes me wonder how real these reviews are here. Apparently they used to be great, but sounds like the changed the formula recently. Too bad because the color is pretty.
1 reply from Consumer Care Center team - 25 days ago
Hello there Formerurbanfan! We understand your frustration with our 24/7 Glide-On Waterproof Eyeliner Pencil and are sorry it’s not working for you. We appreciate you sharing your feedback, both positive and negative reviews help us improve. While many find our eyeliner long-lasting, we take concerns about formula changes seriously. We are committed to quality and performance and are always working to ensure consistency. We value authentic feedback and want to understand your experience. Please contact our Consumer Care team at 800-784-8722 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #38039185. We look forward to speaking with you!
Survived everything except toddler snot
5 out of 5 stars
Mara9642 - 28 days ago
originally posted on urbandecay.com
My toddler's style icon is her dad, who takes pride in his creepy mustache. One morning she refused to go to school without a mustache just like her dad's. She wanted to draw it on with sharpie and we compromised on eyeliner. Of course the only eyeliner I had handy was my Urban Decay 24/7 black eyeliner. So I quickly drew a '70s style creepy mustache on her in eyeliner and rushed her to preschool. That mustache made it all the way through pre-school and almost to bedtime. Unfortunately, her made her cry and her snot wiped it away. Overall I was impressed it lasted that long.
Yes
5 out of 5 stars
Isabella - 30 days ago
originally posted on http://www.ulta.com
Whenever I cry this is the eyeliner that stays in place untouched. Always lasts me all day.
Actually have to refridgerate before sharpening otherwise point will break (I use the grindhouse sharpener)
Not an inconvenience to do so. However I do use scotch or old washi tape to acheive crip bottom lines on my wings - to minimize the time between needing to sharpen
One of my few repeat purchases
5 out of 5 stars
Lenny - 30 days ago
originally posted on http://www.ulta.com
I love color liner - i have blue eyes and get a lot of compliments on Chaos
It's alright
3 out of 5 stars
Bri - 1 month ago
originally posted on http://www.ulta.com
Not sure if i got a dud eyeliner or not but it definitely runs or wears off after not too long. Application is amazing and easy so im still using it but i wont buy it again later ;(
Well
4 out of 5 stars
Midnight - 1 month ago
originally posted on urbandecay.com
The mechanics of this pencil is not enjoyable, it is painful to use. It requires sharpening, and it comes with no sharpener despite the price they are charging for this pencil. Not ideal, it would be nicer if this didn't require a sharpener tbh, and could be retractable instead.. I loved how pigmented it was, but I wouldn't buy again simply for how irritating it was to use it. I hope one day they come out with one with better mechanics.
I already bought the 24/7 eyeliner 4 times
4 out of 5 stars
Miko77 - 1 month ago
originally posted on urbandecay.com
I love, love, love Urban Decay's 24/7 eyeliner. I love the quality. My go-to color is Perversion. The color is highly pigmented and rich in color. I love that it glides flawlessly on the delicate part of my eyelids without stopping. The color stays on without smudging and transferring to the top of my eyelid. I’ve never seen an eyeliner as great as this! It even Goes smoothly over my wrinkle lines I have combination skin, but my eyelids get oily quickly, especially in humid weather. There are so many high-end "smudge-free eyeliners" that are complete duds, but this is the first eyeliner for me that stays true and doesn't smudge. The one thing I don't like is sharpening it. It can be difficult to sharpen, There are times where the tip breaks off or becomes dull that I end up using the entire product within 3 weeks before I have to buy another one. Even with that being said, I still keep buying it because it is the only one that works great for me.
I will always repurchase these eyeliners!
5 out of 5 stars
Jennifer - 1 month ago
originally posted on http://www.ulta.com
Urban Decay knows their eyeliners! Creamy, pigmented and don't budge once they set. HUGE FAN!
I would buy this product again
5 out of 5 stars
Deloris - 1 month ago
originally posted on http://www.ulta.com
This product does not smear, stays on most of the day
Long lasting and Smooth
5 out of 5 stars
NewLiz - 1 month ago
originally posted on urbandecay.com
This liner goes on so smoothly and lasts all day. But it’s also easy to remove at bedtime without using a lot of pressure.