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Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty
$23.00
ColorSabbath
In Stock
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About this item
Highlights
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Description
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Waterproof
TCIN: 82678079
UPC: 604214461802
Item Number (DPCI): 342-02-1379
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.101 inches length x 0.551 inches width x 0.591 inches height
Estimated ship weight: 0.04 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeliner pencil is celebrated for its vibrant colors, smooth application, and impressive staying power, making it a favorite among guests. Many appreciate its creamy texture and the variety of shades available, which enhance their makeup looks. However, some guests express concerns about the need for sharpening and occasional smudging. Overall, it remains a popular choice for those seeking reliable and bold eyeliner options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 19581 reviews
50% would recommend
20 recommendations
1 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com
The product was not as expected
I asked for an eyeliner that does not smear like raccoon eyes, unfortunately this eyeliner does smear.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
Perfect pencil
Absolutely appreciated the recommendation from a clerk. Easy to apply and smooth out to suit.
1 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
overpriced junk
Worst eyeliner I've ever used. I was really looking forward to trying this, but when I got it, it would barely apply to my waterline and when I tried to sharpen it, it kept breaking. Never again
5 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com
love it
I have brown eyes, so this color brings my eyes out and I love it. it goes on smooth, doesn't run or fade looks great all day
5 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com
Enjoying
I've been trying different eyeliners and have found this so much better. Goes on smoothly which I was looking for no tugging and shows the color well.
3 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com
Not worth the price
It's no better than any drugstore eyeliner. It goes on smoothly and smudges well, but "24/7" is a joke. It definitely fades after 8 hours. I seriously feel like I have tried them all.
1 out of 5 stars
21 October, 2025
originally posted on http://www.ulta.com
I won't this product again
It does not last and is not water proof. Not a good product.
5 out of 5 stars
21 October, 2025
originally posted on http://www.ulta.com
brown eyes
great product. I have brown eyes and this color brings them out. stays on all day. doesn't run. goes on easy. love it
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
Perfect!
I love this eyeliner and especially in the Alkaline color. It's the perfect like red/burgundy color that makes my blue eyes pop! I wear this in my tightline and never have an issue.
2 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com
I would not buy this navy color again.
I've had many other Urban Decay eye pencils but this one is terrible. The tip has broke off twice of the 3 times or so times I've used it. The color is saturated and seems to go on way too heavy then I have a mess. I recommend to try another color, but pass on the one.
5 out of 5 stars
11 October, 2025
originally posted on http://www.ulta.com
Measures Up!
excellent product! attractive color, glides on and stays put - does transfer on top eye lid.
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com
Total game changer
I love the shade Legend, I use it to tight line my upper lash line before applying mascara, something that when I did it before with any other pencil liner (gel was an exception but took forever and was a pain) it would almost IMMEDIATELY go into my tear ducts and then smudge all around my under eyes, not a good look... But this stays put, I can wear contacts, after 8hrs there's still no smudging at all..... I recommend this wholeheartedly, and I wish I could say different, BUT their Grindhouse Sharpener IS amazing… But its pricey
5 out of 5 stars
6 October, 2025
originally posted on http://www.ulta.com
Awesome
[I received this product in exchange for my honest review] [I received this product in exchange for my honest review] this eyeliner worked great on my eyes, the application was flawless and so easy to do and definitely water proof.
5 out of 5 stars
6 October, 2025
originally posted on http://www.ulta.com
LOVE IT 🖤🩶🖤
It's amazing, bold color, long wear, easy to put on and easy to take off . I won't leave home with our it.
1 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com
OUCH
I usually use the Tarte Fake Awake liner and decided to try this UD one. It says it's gentle enough for the waterline area but it flaked into my eye every time I tried it and made my vision blurry. Also, the color didn't show up very well anyway.
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
Great eyeliner
[I received this product in exchange for my honest review] I really enjoy this eye pencil as someone who doesn't typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
Great for sensitive eyes!
I struggle with anything in the waterline. Not only does this last all day and night as advertised, but it doesn't irritate my eyes at all. My only wish is that this particular formula came in more shades.
5 out of 5 stars
30 September, 2025
originally posted on urbandecay.com
UD eyeliners
I prefer a gel like eyeliner and Urban Decay delivers. It goes on smoother and looks great!
5 out of 5 stars
27 September, 2025
originally posted on http://www.ulta.com
Yes, I would buy this again!
It was just what I was searching for.
2 out of 5 stars
27 September, 2025
originally posted on urbandecay.com
Most colors are too dry or don’t stay put
I’ve tried these in several colors over the years and generally they don’t glide on very well (smoke is the worst) as they are either too dry or are too liquid for a pencil. The only color that I’ve ever tried that was great to apply was Uzi and it’s been discontinued. Most recently tried zero and it’s WAY too smudgy for a black. Don’t recommend at all.
1 reply from Consumer Care Center team - 1 month ago
Hello! Thank you for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We understand your concerns and have forwarded your comments along to our team. We greatly appreciate you bringing this to our attention, as your input means everything to us and helps us improve. We invite you to explore our other products at UD and discover something you'll love!