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Urban Decay Subversion Lash Primer - 0.28 fl oz - Ulta Beauty
$27.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Creamy eyelash primer formula separates and coats lashes to lift and lengthen
- Ideal for both short and long lashes
- Evenly applies to thicken and make lashes appear stronger for your biggest, boldest lash look yet
- Apply before mascara for long lasting lashes and intense eye looks
- Cruelty-free
Description
Urban Decay Subversion Lash Primer is a lash conditioning whipped mascara primer that adds thickness and length to your lashes, prepping for optimal mascara application. The creamy eyelash primer formula separates and coats lashes, completely enhancing the lift and lengthening effect of your mascara. Ideal for both short and long lashes, this eyelash mascara primer evenly applies to thicken and make lashes appear stronger, achieving your biggest, boldest lash look yet. Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
How to use:
Prep your lashes with Subversion Lash Primer then layer on Perversion Volumizing Mascara for extra volume.
How to use:
Prep your lashes with Subversion Lash Primer then layer on Perversion Volumizing Mascara for extra volume.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Beauty Purpose: Thickening, Filling
Net weight: .28 fl oz (US)
TCIN: 82678115
UPC: 604214922631
Item Number (DPCI): 342-02-6799
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, synthetic wax, myristic acid, tribehenin, bis-diglyceryl polyacyladipate-2, butylene glycol, c18-36 acid triglyceride, copernicia cerifera cera / carnauba wax, palmitic acid, stearic acid, glyceryl stearate, cera alba / beeswax, tromethamine, phenoxyethanol, hydroxyethylcellulose, xanthan gum, caprylyl glycol, hydrogenated lecithin, candelilla cera, sodium dehydroacetate, hexylene glycol, simethicone, tocopheryl acetate, disodium edta, tocopherol, ascorbyl palmitate, panthenol, sorbic acid.
Shipping details
Estimated ship dimensions: 0.77 inches length x 0.94 inches width x 5.04 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Subversion Lash Primer is highly praised for its ability to enhance the appearance of lashes, making them look fuller and longer without clumping. Guests appreciate its lightweight formula that allows for easy application with mascara, often noting that it helps maintain curl and adds volume. Many have used it for years, highlighting its effectiveness in creating a dramatic lash look while being gentle on the eyes. Overall, it is a favorite among those seeking to elevate their mascara game.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 931 reviews
50% would recommend
6 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025Verified purchase
- Skin tone: Light
- Skin concern: Acne
- Hair color: Blonde
- Skin type: Combination
- Eye color: Blue
Poor quaity control
Bought item but did not open until return date was closed. The primer was dried out and top broken. What a rip off. I stopped purchasing this primer bc of this incident
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
Best lash primer I've tried
This is the first primer I’ve used that actually enhances my lashes without making them look clumpy. It’s very smooth and creamy. I can even use it on my thin, sparse lower lashes without them looking like spider legs once I apply mascara. I’m never going back to any other lash primer. Worth the price tag.
5 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com
BEST LASH PRIMER!!!!
I have tried SO many lash priers over the years, and this is by far in my opinion the best ever and worst every penny! Highly recommend, will use time and time again.
5 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com
Always Use This Primer
I always use this with Urban Decay Mascara. My lashes look great! I do always recommend this to my family and friends.
5 out of 5 stars
16 January, 2025
originally posted on http://www.ulta.com
Crazy long lashes
I use this with Urban Decay's Perversion mascara and it thickens and lengthens my lashes amazingly. Also lightweight. Good stuff.
5 out of 5 stars
3 January, 2025
originally posted on urbandecay.com
Must have
Subversion Lash Primer makes my lashes look fuller and longer without being heavy or clumpy. Absolutely love this primer!
5 out of 5 stars
1 January, 2025
originally posted on http://www.ulta.com
I have and will continue to buy this product
This primer is great. I love that I don't have to wait till it dries, I just go ahead and put my mascara on right over the top of applying it to my lashes, and it works great.
5 out of 5 stars
8 December, 2024
originally posted on http://www.ulta.com
My lashes loves this primer
I love this primer. It is such a noticeable difference when I skip it. I only need two coats of mascara with the UD primer & my lashes hold their curl, they look false like & last all day. Most importantly my mascara doesn't clump, smear, or flake.
5 out of 5 stars
29 September, 2024
originally posted on urbandecay.com
Subversion
I love this product in addition to my favorite mascara, Perversion. My lashes are long thanks to a lash serum I use, but these two products make them even better.
5 out of 5 stars
25 June, 2024
originally posted on http://www.ulta.com
I never apply mascara without this lash primer.
I love this product. I have used it for over 12 years and my eyelashes are beautiful, especially for being over 70 years old. My lashes are thick and long, YEAH. I use this product every day before I apply my mascara.
5 out of 5 stars
1 June, 2024
originally posted on urbandecay.com
I Can't Live Without This!!!
I've been using this for many years along with the Perversion mascara. This is absolutely fabulous! Don't believe any reviews that say this doesn't work or is messy!! It stays on all day and easily washed off with soap and water. I have gorgeous lashes!!!
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2024
- Skin tone: Medium
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
- Skin concern: Redness, Aging
Jac recommends perfect eye lash boost!
Jac was an excellent person to ask about things to buy to boost your lashes! She was so helpful and her advice paid off! I love this primer!
5 out of 5 stars
12 February, 2024
originally posted on urbandecay.com
Forever Long Full Lashes
This cuts my time getting ready by 5 minutes, one coat of this on my lashes and they look amazing even without curling them! I have tried other brands and they are just not the same, the brush on here is the trick I think!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2024Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin concern: Dark circles
No difference
I didn’t notice a significant difference in the length of my eyelashes. I feel like drugstore primers work better!
5 out of 5 stars
27 January, 2024
originally posted on http://www.ulta.com
a beauty staple
have used this primer for years, it's my favorite overall. won't wear mascara without it
5 out of 5 stars
12 January, 2024
originally posted on urbandecay.com
Love it!
This is a fabulous lash builder before adding mascara. Just as easily removed as Perversion.
5 out of 5 stars
23 November, 2023
originally posted on urbandecay.com
Love this lash primer
I've been using Subversion Primer for a long time. I love what it has done for my lashes. I think it has actually slowed my lashes to grow longer by protecting them from just mascara alone.
1 out of 5 stars
18 September, 2023
originally posted on http://www.ulta.com
Very disappointed
Have Urban Decay eye products that I love and thought that this would be great, no!. Clumpy, dry and hard to remove. Sorry I didn't try it until after return time expired.
5 out of 5 stars
4 August, 2023
originally posted on urbandecay.com
Best product in my makeup case!
I've been using this for many years. Probably close to 15. I will not put mascara on without it. People have asked me if my lashes are extensions. When I tell them no the next question is what mascara do you use. Great product. You will not be disappointed.
2 out of 5 stars
24 July, 2023
originally posted on http://www.ulta.com
clumpy
too heavy and clumps and weighs lashes down once maacara is on. it also seems dry. maybe I got a bad tube hopefully not due to the price